Sony’s PlayStation 4 Becomes Second Best-Selling Home Console of All Time

Passionate PlayStation fans have driven Sony Corp to yet another impressive, hm.. milestone in its storied history as a game console manufacturer.

Announced in a supplemental sheet as part of its quarterly earnings report today, the Japanese technology conglomerate shared that it shipped 2.8 million PlayStation 4 consoles in the three months ending September 2019. Which means that to date, the PlayStation 4 has now passed 102.8 million consoles sold.

While at first it doesn’t sound as noteworthy as the PS4 surpassing the 100 million threshold last quarter, it’s super impressive in the context of all-time sellers in the home market. That’s because PS4 formally passed both Nintendo’s 2006 system Wii (101.63 million) and Sony’s own original PlayStation from 1994 (102.49 million) to land as the second best-selling console ever.

Only Sony’s PlayStation 2 system has shipped more units, at a whopping 155 million at last count.

Sensing a theme?

This marks yet another major accomplishment for the team. Led by Sony’s focus on appealing to core gamers with both its marketing and software lineup plus launching at a lower initial price than its main competitor in Microsoft’s Xbox One, the PlayStation 4 has cemented itself as a legendary couch gaming experience with exceptional commercial success.

Obviously question is: Can it pass its most accomplished ancestor, the PlayStation 2?

My simple answer is: Unlikely. Sony has already announced the PlayStation 5 is due out in late 2020. The company has consistently reduced its forecast of PS4 shipments for its full 2019 fiscal year from 16 million back in April to 15 million in July, then 13.5 million in this latest report. Assuming it does hit 13.5 million, that equates to roughly 110 million in the wild overall by March 2020.

Even taking into account another fiscal year during the transition to a new generation, I can see under 125 million before PS5 appeals to a broader audience than just early adopters. Depends of course on how later generation software exclusives fare plus discount trend over time.

Well. It will have to settle for second place at the moment.

Beyond the eye-catching headline, Sony’s latest financial quarter was mixed at best especially within its gaming division. Check below for highlights and, might I say, lively commentary. The company’s presentation is here. Note that dollar amounts used are estimates, converted from local currency.

As displayed above for the company’s overall second quarter, sales and operating revenue dipped 3% since last year to around $19.5 billion while operating income surpassed $2.57 billion, an increase of 16%. Both revenue and earnings-per-share results actually beat analyst consensus, though Sony lowered its forecast for both metrics when considering the full fiscal year ending in March 2020.

Within its Game & Network Services (G&NS) unit, which includes PlayStation hardware, software and related services, quarterly sales slipped 17% to $4.5 billion while operating profit dropped 28% to just under $600 million. Sony pointed out that an increase in PlayStation Plus subscription revenue was not enough to offset a dip in both hardware and software dollar sales, thus the lowered performance.

Now, it’s always worth considering these reports in a broader context. Comparing quarters is only part of the equation. When pushing the dollar sales trend out to a trailing 12-month period then mapping over time, we certainly see a recent decline. Thing is, it’s above this time last year. Which means that even as it approaches the reveal and launch of the PlayStation 5, gaming is maintaining decent momentum. Profit is down slightly when looking at a similar trailing time frame, though well above where it’s been in prior years.

Note that similar to the company’s overall forecast, Sony also lowered its G&NS division forecast for both sales and profit for the full year, plus the PlayStation 4 hardware target as I noted previously.

Let’s chat a few specifics within its gaming business, then wrap with a couple observations and future thoughts.

While PlayStation 4 eclipsed sales of most of its historical competitors this quarter, it’s obvious that hardware and software are both slowing ahead of a new console cycle. The full game software sales total of 61.3 million copies is down from last year’s 75.1 million, likely due to the massively popular Marvel’s Spider-Man releasing in the corresponding quarter of 2018.

In terms of physical and digital split, 37% of software sales in Q2 were downloads. Compare this to around 28% this time last year, and it’s clear the trend is inching towards digital even for a traditional platform holder. Combine this with the popularity of PlayStation Plus, which rose to 36.9 million subscribers compared to last year’s 34.3 million, and we see how much digital and services matter when hardware sales are tapering off due to the natural cycle. It’s especially true this generation, as prior generations skewed much more towards retail consumption.

Speaking of business split, above charts out individual product categories within the gaming division over recent quarters. Which shows a handful of notable trends.

First, hardware sales are among the lowest this generation. Expected now that PS5 is official. Software remains the most prominent part of the PlayStation business other than occasionally during the holiday quarter, so it’s natural that growth ebbs and flows with it. Take a look at the green Network Services bar. This burgeoning segment has shown double-digit year-on-year growth every single quarter. Services are the talk of the industry lately, and for good reason. Sony is seeing tangible contribution from providing customers with things like PlayStation Plus, PlayStation Now and others to where I anticipate this to continue smoothly in both the near and long term.

So. What does this all mean and where’s Sony going in the future within its most important business segment?

It’s obviously a mixed quarter both overall and within G&NS, most notably because of its lowered guidance for annual revenue, profit and PlayStation 4 hardware sales. Though when smoothing this quarter’s performance over time, the PlayStation business is showing legs before entering into a new chapter. Most noteworthy being the digital and services slices.

Still, software is key and that will dictate the remainder of this year. What I anticipated to be the year’s top console seller, Call of Duty: Modern Warfare, achieved a $600 million opening weekend according to an Activision Blizzard press release today. It has an exclusive marketing deal with Sony plus PlayStation exclusive content, which means the console will benefit greatly from this rejuvenation of Call of Duty annual sales.

Death Stranding is the major console exclusive during this holiday quarter, releasing on November 8th. It’s produced by Kojima Productions, led by all-time-great director Hideo Kojima, and I’m upbeat on its sales potential despite being a new intellectual property.

The downside is that 2018 saw major releases in the God of War reboot and the aforementioned Marvel’s Spider-Man, which makes for a difficult comparison. Combine that with the delay of Naughty Dog’s The Last of Us Part II into the first quarter of 2020 fiscal and we can understand why Sony adjusted its estimates downward.

Based on the above, I’m intrigued to see how software sales compare during the back half of the year, since I already anticipate lower dollar sales from PlayStation 4 hardware due to market saturation and discounted pricing.

Sony boasts one of the most impressive achievements in its company history with PlayStation 4 joining its PlayStation 2 brethren as one of the best-selling pieces of hardware ever, though the company will face short-term pressure as it gears up production and marketing for PlayStation 5 its corresponding software lineup.

Hope you all have a good one!

Sources: Activision Blizzard, Kojima Productions, Nintendo, Sony Corp., Wired.

-Dom

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