Call of Duty & Nintendo Top a Record Year for U.S. Game Sales in 2020

Alright, I might have lied. Can’t get rid of 2020 just yet.

That’s because industry tracking firm The NPD Group released its final batch of statistics for the U.S. market last year, and it’s a monumental one. Between the continued dominance of Nintendo, steadfastness of Activision’s multi-tiered Call of Duty franchise and the start of a new console generation, it turned out to be a record one for the domestic video games industry.

This past week’s release covered the highly-coveted holiday month of December, plus a report on full year figures. We’ll start with December then move into the broader 2020 as a whole, pulling back for context on a mostly forgettable year except for when it comes to gaming. I’ll add commentary and context in various spots.

A couple things to note. All of these statistics are solely for the U.S. market, and include those publishers that participate in NPD’s tracking. In particular, certain publishers exclude digital sales when it comes to software charts (Why? Well, that’s for another day.) There are three sub-categories, each of which has its own reporting: Content (Software, Add-On etc), Hardware and Accessories. We’ll go through them all, with links and sources at the end.

Bring on the numbers.

United States Games Industry Sales (November 29th, 2020 to January 2nd, 2021):

Overall, industry spending in December within the States reached a record high for a December month. Upwards of $7.7 billion, which is an increase of 25% since this time last year.

Driven by Nintendo Switch demand plus the first full month on market for PlayStation 5 and Xbox Series X|S, spending on Hardware rose 38% to $1.35 billion. This is the best December for the sub-category since 2013, the start of the PlayStation 4 and Xbox One generation, which totaled $1.37 billion.

This slight decline in early generation hardware contribution stems from supply constraints rather than lack of demand, naturally. When talking about Xbox Series X|S in particular, though I imagine it also applies to PlayStation 5, NPD Analyst Mat Piscatella said they “quickly sold every unit made. Just not enough stock to keep up with demand.”

Switch was the top-seller as measured by both units and dollars. This marks the 25th consecutive month where it’s led on unit sales, a staggering record for Nintendo. As I’ll write in a bit, this holiday push led its annual sales to a near record level. The manufacturer hasn’t shared anything publicly on specifics, I’d love to know unit sales to gauge how it compares historically.

In terms of the new generation, NPD didn’t share much in the way of specifics on December numbers alone. Rather, I’ll comment on annual hardware results a bit later, which really covers both November and December in aggregate.

Industry sales of software and add-ons within the Content segment reached $5.8 billion, up from $4.7 billion in December 2019. This impressive growth was driven by top-selling franchises likes Call of Duty, Animal Crossing, Madden and Assassin’s Creed plus a plethora of Nintendo-published titles, which accounted for half of the Top 20 list!

Call of Duty: Black Ops Cold War continued the lead from its debut month of November, driving another year of commercial success as well. In an incredible run, Activision’s first-person military shooter has led every single December during the past decade except for one: Super Smash Bros. Ultimate in 2018.

Even during a shaky launch, Cyberpunk 2077 sold well as pent-up anticipation drove significant demand. The futuristic, open world RPG landed at #2 on the overall chart. And CD Projekt Red doesn’t even provide the digital share. I’m not sure digital would cause it to overtake the staggering levels of Call of Duty, though I’d surely love to know.

Ubisoft produced two games in the overall Top 10 during December. At third place is the consistent Assassin’s Creed Valhalla, which the publisher previously said was the best launch ever in the franchise. Then, open world action-adventure game Immortals Fenyx Rising kicked off at #9. As a debut for new IP during the busiest of months, this is a notable start (for a game I really enjoyed).

Lastly on the software side, just look at how many Nintendo Switch games are on the Top 20. Beyond Animal Crossing, like darn every Mario game on the platform is there plus Smash Bros., Hyrule Warriors: Age of Calamity and even Ring Fit Adventure sneaking in at #19. And that’s without even considering digital sales for any of them, a significant portion of the market by now. Clearly reveals just how high Nintendo’s attach rate is when people snag a new device. Which they didn’t plenty of this holiday season.

Before moving to the software chart itself, it’s briefly worth noting the final category of Accessories. This segment rose 15% year-on-year in December to $546 million. Driven by Gamepad spending, as Sony’s brand new DualSense Wireless Controller topped the monthly list.

Top-Selling Games of December 2020, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Cyberpunk 2077*
  3. Assassin’s Creed Valhalla
  4. Marvel’s Spider-Man: Miles Morales
  5. Madden NFL 21
  6. Animal Crossing: New Horizons*
  7. Mario Kart 8: Deluxe*
  8. NBA 2K21*
  9. Immortals Fenyx Rising
  10. Super Mario 3D All-Stars*
  11. Super Smash Bros. Ultimate*
  12. Just Dance 2021
  13. Hyrule Warriors: Age of Calamity*
  14. FIFA 21
  15. New Super Mario Bros. U Deluxe*
  16. Super Mario Odyssey*
  17. The Legend of Zelda: Breath of the Wild*
  18. Super Mario Party*
  19. Ring Fit Adventure
  20. Mortal Kombat 11

United States Games Industry Sales (2020):

Shifting into annual figures for the U.S., market, we’ll see similar trends within all three sales sub-categories especially at the top-end. Consumer spending across the games industry eclipsed a new yearly high during 2020, rising 27% to a whopping $56.9 billion. Driven mostly by the Content category, which accounted for 86% of the total.

Hardware achieved its best result since 2011, back when it was $5.6 billion. During 2020, this category jumped 35% year-over-year to $5.3 billion. Major contributors being Switch and transitioning generations, of course. Even if production limits cause the new boxes to under-perform a bit.

Nintendo Switch topped each monthly chart during 2020, and thus it was the best-selling piece of hardware on the year. Not only that, the hybrid console’s annual dollar result was the second best ever behind only Wii in 2008.

Flipping over to the fancy new generation, PlayStation 5 came in second during 2020 on dollar sales. Sony’s latest big (hah, literally) platform even achieved a dollar amount record for PlayStation hardware through each console’s first December. Separately, PlayStation 4 led the year on units sold. PlayStation 5’s dollar lead is attributed to a higher average selling price while its predecessor relied on discounts and higher inventory to clear boxes from retailers.

Call of Duty once again dominated the Software category, marking the 12th year in a row that a game in the franchise led the annual overall rankings. And not only that, the series occupied the top two spots! This year’s Call of Duty: Black Ops at numero uno then last year’s stellar Call of Duty: Modern Warfare at #2.

I’d have to look back over the entirety of tracked history since the start of Activision’s best-selling series in 2003. But I believe this is the first time since then that two titles in the same franchise led the combined chart. It’s a testament to the quality of Modern Warfare, its Warzone battle royale mode, continued free content updates and efforts toward cross-platform/cross-progression functionality that all keep players attracted to the ecosystem.

In a year full of notable milestones, Animal Crossing: New Horizons recorded yet another. It ranked #3 on the overall list. Its retail dollar sales, sans digital, were the highest for any game published by Nintendo since Wii Fit Plus in 2010. And we all remember how everyone and their grandmother bought the fitness board back then. (Likely even still collecting dust at a relative’s place, like ours.) I can’t wait to hear from Nintendo early next month on its global unit sales through year-end.

On a related note, the sheer number of exclusives on the 2020 sales list is wild. Both Nintendo and PlayStation platforms each boasted three games in the Top 10. Sony’s The Last of Us Part II ended at #6. Within Sony-published titles, it’s now behind only Marvel’s Spider-Man and God of War from 2018 measured by lifetime dollar sales. Ghost of Tsushima and Final Fantasy 7: Remake also landed in the Top 10. All of these prove the continued relevance of console exclusives, enticing players to spend on that platform.

There’s also certain titles noticeably missing to keen observers. No more Grand Theft Auto V. Farewell Red Dead Redemption 2. As I’ve discussed before, this is less a byproduct of slowing sales and more the way that publisher Take-Two now participates in NPD’s data gathering. “Take-Two remains a data sharing member of the Digital Leader Panel,” said Piscatella in a tweet reply. “However its digital sales are excluded from the published best-selling title charts.”

While not as major a contributor to overall results, Accessories generated $2.6 billion in spending during 2020. This is up 21% since 2019. On the year, Gamepad spend achieved a new spend record. Similar to December, the DualSense Wireless Controller for PlayStation 5 was the best-selling piece on units and dollar amount. Headset/Headphone actually surpassed its all-time spending high in 2020, with Turtle Beach’s Ear Force Recon 70 leading the charge. I hear ya!

Top-Selling Games of 2020, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Call of Duty: Modern Warfare
  3. Animal Crossing: New Horizons*
  4. Madden NFL 21
  5. Assassin’s Creed Valhalla
  6. The Last of Us: Part II
  7. Ghost of Tsushima
  8. Mario Kart 8: Deluxe*
  9. Super Mario 3D All-Stars*
  10. Final Fantasy 7: Remake
  11. Marvel’s Avengers
  12. Marvel’s Spider-Man: Miles Morales
  13. NBA 2K21*
  14. Super Smash Bros. Ultimate*
  15. FIFA 21
  16. Mortal Kombat 11
  17. Dragon Ball Z: Kakarot
  18. MLB: The Show 20
  19. Cyberpunk 2077*
  20. Tony Hawk’s Pro Skater 1+2

Whew. That’s a whole lot to digest. Typical 2020, am I right.

It’s an easy conclusion to draw, yet I’ll do it anyway: It was an incredible year for gaming, with broad critical success echoed by commercial performance.

Switch is starting to trend like no one could have predicted, both in terms of hardware sales and the ridiculous number of software products charting month-in, month-out. Call of Duty is going nowhere, the hard work of the development teams behind the annual series rewarded for their consistent output. Animal Crossing became the year’s biggest surprise, launching in March during a time of much-needed distraction. Sony exclusives proved that quality results in mass adoption. Microsoft sold out of stock during the holiday months, even if supply can’t possibly keep up with demand.

I’ll have a piece soon on my 2021 predictions, yet I find it hard to determine right now if it will be a repeat. Depends on a lot of factors, some unknown. But what I do know is that 2020 set a high standard, despite the most tragic of scenarios.

Hat tip to NPD Games and Piscatella for the various stats plus the chart visual. Totally worth giving both a follow to read more there on individual platform details and other tidbits.

Thanks for checking out the last NPD thread for 2020. Be safe!

*Digital Sales Not Included

Sources: Nintendo, NPD Group, Ubisoft.

-Dom

New U.S. Video Game Sales Report Reveals the Best Sellers of 2019 & the Decade

It’s the last sales report of the decade!

Last night, industry tracking firm NPD Group shared a number of figures on the U.S. games market for December, 2019 as a whole plus the entire decade beginning way back in 2010. Get ready for lots of juicy stats!

Not wasting anytime, let’s start with December and expand to broader time frames after that.

During a period that includes the usual holiday push, domestic consumer spending in December totaled $3 billion which is down around 15% since last year’s figure. Softness occurred in all major categories, as gains for Nintendo Switch couldn’t offset other declines.

Software spending in December landed at $1.1 billion, 13% lower than last year’s corresponding month. Call of Duty: Modern Warfare was again the month’s top selling title. Separately, the Hardware segment dipped 17% to $973 million as Nintendo Switch continues its streak as the month’s best-selling platform. The final category of Accessories & Game Cards saw consumers spend $869 million during the month, which is down 14% year-over-year. The Xbox Elite Wireless Controller Series 2 marked its second straight month leading this category.

We can attribute continued weakness here to tough comparables in late 2018 which featured the popularity of games like Red Dead Redemption 2 and Marvel’s Spider-Man, plus the sustained strength of Fortnite which really bolstered accessory sales last year in particular. We know this later console cycle decline is expected, though December 2019 is more pronounced than it would be due to record-setting software releases last year.

The chart below courtesy of NPD Group shows monthly comparisons within each segment during Decembers of the past five years.

Here’s the list of the top selling games for the month of December.

Top-Selling Games of December 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Star Wars Jedi: Fallen Order
  3. Madden NFL 20
  4. NBA 2K20
  5. Luigi’s Mansion 3*
  6. Pokémon Sword*
  7. Mario Kart 8*
  8. Super Smash Bros. Ultimate*
  9. Pokémon Shield*
  10. Minecraft#
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. FIFA 20
  14. Just Dance 2020
  15. Need for Speed: Heat
  16. The Legend of Zelda: Breath of the Wild*
  17. The Legend of Zelda: Link’s Awakening*
  18. New Super Mario Bros. U Deluxe*
  19. Super Mario Party*
  20. Ring Fit Adventure

Before moving into 2019, I’d like to shout out a couple individual team accomplishments.

Star Wars Jedi: Fallen Order was released in November and held the second spot in the chart for a second month in a row during December, plus jumped up the annual ranks to 6th overall as we’ll see in a bit. With only a couple months of tracking, the third-person action game is now officially the best-selling of all time from developer Respawn Entertainment, known mostly for creating the Titanfall series. The team had a heck of a year between this and free-to-play hit Apex Legends.

Switching to sports, PlayStation 4 exclusive MLB The Show 19 is now the top-selling baseball game ever in the States since tracking began in the mid-90s. Based on dollar sales since its release in March 2019, it passed up MVP Baseball 2004 to take the top spot within this specific segment. Considering all the titles released over the years plus it being a platform exclusive really shows how much of a home run Sony’s San Diego Studio scored in 2019.

Speaking of 2019, let’s expand our discussion to chat on full year figures. Graphic above maps out the last few years as a reference.

Overall games industry spending in 2019 reached $14.6 billion, which is off 13% compared to 2018. Within this total, annual spending on Software declined 9% to $6.6 billion. Nintendo Switch console games experienced growth, the only platform to do so. Hardware sales in 2019 dropped 22% to $3.9 billion, while Accessories & Game Cards category dipped 7% to $4.1 billion. On the year, the Nintendo Switch Pro Controller led all accessory sales.

Switch itself was of course the major story of the year on the console side, as it led each monthly chart during the year and was the top-selling platform of 2019. Its new Lite model bolstered demand after its release in September such that the family as a whole saw annual gains compared to 2018. At last count, Nintendo announced Switch sales in the Americas passed 15 million units, which is just over a third of the latest global figure. Titles like mainline Pokémon and the surprising Luigi’s Mansion 3 plus ongoing support for Super Smash Bros. Ultimate contribute to its continued popularity as Nintendo takes advantage of a brief lull in the life cycle of other platform manufacturers.

In terms of individual software, it’s no surprise that Call of Duty: Modern Warfare was the year’s leading seller after dominating the monthly chart since its release back in October when it shot to the top of the year-to-date list. This marks the 11th straight year that a game in the franchise has led the annual chart, as seen below by the full rankings.

Top-Selling Games of 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Star Wars Jedi: Fallen Order
  7. Super Smash Bros. Ultimate*
  8. Kingdom Hearts 3
  9. Tom Clancy’s The Division 2
  10. Mario Kart 8*
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. Minecraft#
  14. FIFA 20
  15. Anthem
  16. Pokémon Sword*
  17. Resident Evil 2 Remake
  18. Luigi’s Mansion 3*
  19. Days Gone
  20. New Super Mario Bros. U Deluxe*

Finally, we’re going even bigger. Despite what naysayers would have you believe, 2019 is in fact the end of the decade that began back in 2010. Which means it’s time to recap industry sales and the games with the broadest success.

Adding together each year in aggregate, total consumer spending on the games industry in the U.S. for the decade ending 2019 totaled over $150 billion.

Sony’s PlayStation 4 ended as the top-selling gaming console of the decade domestically, one in which it saw competition from its own PlayStation 3 platform, Microsoft’s Xbox 360 and Xbox One launches plus Nintendo’s Wii U and Switch. While we don’t have exact unit sales figures locally, its milestone of 106 million sales worldwide cements it as the second best selling home console ever.

Flipping to the software side, Take-Two Interactive’s Grand Theft Auto V ended as the single best selling game of the decade in the States. The latest in the crime drama franchise from Rockstar Games released in 2013 on the Xbox 360 and PlayStation 3, topping the annual chart during its release year.

After its Xbox One and PlayStation 4 release in 2014, the open world game went on to Top 3 results the next two years and Top 11 finishes in every single year since. Boosted now by its ongoing online mode, it’s truly the biggest console game of the generation. It became one of only a handful of titles to pass 100 million unit sales globally back in 2018 as shared on an earnings call. As it stands currently, Grand Theft Auto V boasts an impressive 115 million copies shipped and I wouldn’t be surprised if that figure increases by millions when we hear another update from Take-Two early next month.

Unsurprisingly, Call of Duty earned the top spot as the best-selling gaming franchise of last decade. Like, to the point where there’s just as many games within the series on the full decade list as those outside of the series as we’ll see in a moment. The appetite of the American casual audience for multiplayer, competitive shooters is persisting. There’s no.. fatigue with military shooters just yet.

Below are the full rankings for the span from 2010 to present day along with each game’s release year for reference. Fair warning that it might be a bit redundant.

Top-Selling Games of the Decade, 2010 – 2019 (Physical & Digital Dollar Sales):

  1. Grand Theft Auto V (2013)
  2. Call of Duty: Black Ops (2010)
  3. Call of Duty: Black Ops 2 (2012)
  4. Call of Duty: Modern Warfare 3 (2011)
  5. Call of Duty: Black Ops 3 (2015)
  6. Call of Duty: Ghosts (2013)
  7. Red Dead Redemption 2 (2018)
  8. Call of Duty: World War 2 (2017)
  9. Call of Duty: Black Ops 4 (2018)
  10. Minecraft (2011)
  11. Call of Duty: Advanced Warfare (2014)
  12. Call of Duty: Modern Warfare (2019)
  13. The Elder Scrolls V: Skyrim (2011)
  14. Mario Kart 8 (2014)
  15. Call of Duty: Infinite Warfare (2016)
  16. Battlefield 1 (2016)
  17. Battlefield 4 (2013)
  18. Destiny (2014)
  19. The Legend of Zelda: Breath of the Wild (2017)
  20. Star Wars Battlefront (2015)

Whew. Enough stats for ya?

2019 wasn’t necessarily a banner year for blockbuster game releases or massive sales overall, though it had plenty of quality releases that won’t ever top the charts. Expanding to the decade, it’s somewhat repetitive and predictable to see so many military shooters and almost disheartening to see a lack of new properties other than the likes of Minecraft and Destiny.

Moving into 2020 and beyond, my hope is that we see more diversity at the upper end when we regroup in ten years (whoa!) though I’m not overly confident this will be the case as publishers move towards the model of even more sequels, ongoing games and projects within established brands.

Only time will tell!

For now, check out my buddy Mat Piscatella’s post on Twitter which has deets on individual platform results and more. Or the NPD Games page for additional insights. Next month will bring the first rankings of the new decade, and while it will be quiet on the new release front, we should still have a lot of fun! Thanks for visiting.

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Nintendo, NPD Group, Sony Corp, Take-Two Interactive.

-Dom

Call of Duty Leads October U.S. Video Game Sales Chart to a Near Record Month

Call of Duty: Modern Warfare is the latest commercial juggernaut in the long-gunning franchise, as it fought to the top of the domestic software chart last month in what was the second best October this decade on overall consumer spending across the U.S. games industry.

This year’s installment in Activision Blizzard’s first-person shooter series became the 12th consecutive title in the series to achieve top-seller status during its launch month, according to a recent report from industry tracking firm The NPD Group. The last time a Call of Duty game didn’t lead at launch was October 2007, when another Activision property rocked the industry to the top of the chart: Guitar Hero III: Legends of Rock.

As a result of its domination in October, Modern Warfare is immediately the best-selling game of the entire year. Even with only a single month of tracking. This feat displays how truly massive it is, especially this year after generally positive critical reception plus the always present casual audience it attracts.

Activision’s internal development team Infinity Ward returned to its Modern Warfare sub-series for the first time since last generation’s Modern Warfare 3 back in 2011. This year’s title is essentially a re-imagining of its classic formula, this time on a rebuilt game engine with a more gritty campaign alongside its traditional multi-player offerings.

It’s paid off. Quite literally. Call of Duty retained its distinction as the highest selling series of all time across the history of tracking, which dates back to 1995.

The success of Modern Warfare, among other strong software debuts I’ll mention in a bit, drove overall games industry spending to $1.034 billion in October. This the second best October month this decade, trailing only last year when both Call of Duty: Black Ops 4 and Red Dead Redemption 2 released. Which means the 34% decline since last year is up against a most impossible comparable.

When looking at 2019 to date, total consumer spending on all segments is at $9.3 billion. 10% lower than the same time frame in 2018.

I’ll point this out right away. This October’s growth figures appear to be much worse than they are. In fact, they are really freaking good for where we are in the console cycle. Namely considering this time last year we saw the best October of the entire decade, when total spending reached upwards of a whopping $1.57 billion. That was a monumental month, and an outlier.

On the software spend side, this figure dipped 37% in October to $620 million as displayed in the earlier chart. “Despite this decline, October 2019 tracked software sales represent the third highest total ever achieved for an October month, trailing only October 2008 and October 2018,” said NPD Group Analyst Mat Piscatella on Twitter, proving additional historical context on why last month is still a standout.

Year-to-date software sales hit $4.5 billion, a decline of 7% since prior year. Nintendo Switch game sales are in fact growing, though competitors are not. Hence the notable dip on the aggregate.

Call of Duty: Modern Warfare is the latest commercial juggernaut in the long-gunning franchise, as it fought to the top of the domestic software chart last month in what was the second best October this decade..”

Let’s now drill down into individual title performance, starting with the full rankings for both October 2019 and the year through last month.

Top-Selling Games of October 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. The Outer Worlds
  3. Luigi’s Mansion 3*
  4. Madden NFL 20
  5. NBA 2K20
  6. Tom Clancy’s Ghost Recon: Breakpoint
  7. WWE 2K20
  8. FIFA 20
  9. Borderlands 3
  10. Ring Fit Adventure
  11. The Legend of Zelda: Link’s Awakening*
  12. Mario Kart 8*
  13. Minecraft#
  14. Grand Theft Auto V
  15. Mortal Kombat 11
  16. Overwatch
  17. Super Smash Bros. Ultimate*
  18. Code Vein
  19. Red Dead Redemption 2
  20. The Legend of Zelda: Breath of the Wild*

Top-Selling Games of 2019 (Year to Date):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Kingdom Hearts 3
  7. Tom Clancy’s The Division 2
  8. Anthem
  9. Super Smash Bros. Ultimate*
  10. Grand Theft Auto V

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

In the most surprising result of the month, Take-Two’s Private Division label and Obsidian Entertainment’s space role-playing game The Outer Worlds lands at the second spot on the overall software chart. It starts at number two on PlayStation 4, and number five on Xbox One. Keep in mind that this is even more impressive considering the game is also available as part of Microsoft’s monthly subscription service Xbox Game Pass, which isn’t factored into these metrics.

This is one of the best five launch month debuts for a game made by Obsidian Entertainment, a studio now owned by Microsoft which has titles under its belt such as Star Wars Knights of the Old Republic II: The Sith Lords and Fallout: New Vegas. As a comparison, Fallout: New Vegas also hit number two during its launch in October 2010. One caveat being that back then, the ranks were based on copies as opposed to dollar sales.

It’s a.. stellar commercial result for a game that’s also receiving widespread critical praise.

Rounding out the Top 3 in a busy month is, ironically, Luigi’s Mansion 3 from Nintendo. The company’s latest major Switch exclusive is the third installment in the spooky, 2D ghost-catching saga featuring Mario’s taller and more timid brother. The month’s best-selling Switch title also sets a new series record for the series, previously held by 2001’s original Luigi’s Mansion on GameCube.

It was finally time for Luigi to get some shine. Good for him!

A couple chart regulars in Madden NFL 20 and NBA 2K20 secured spots in the Top 5, as they often do. Ubisoft’s under-performing Tom Clancy’s Ghost Recon: Breakpoint retains the sixth spot in October, the same as the prior month during which it launched. While not an overall poor performance, it’s certainly not living up to its potential within the Tom Clancy brand.

Quick notable move is NBA 2K20 charting below Madden NFL 20 last month, while still occupying a higher position on the year-to-date list. Which implies that NBA 2K’s launch month was better, and is carrying it to more success when taken as a whole. I’d imagine the gap in dollar sales during October between the two sports games was small, even if we won’t ever know for sure publicly.

I must say that Nintendo’s experimental Ring Fit Adventure squeezing into the Top 10 is an impressive feat for the exercise game, and reveals a couple things. First, Nintendo Switch software is doing well by virtue of its hardware popularity. Then, the casual market often responds positively to its innovative projects (see: Wii Sports, Pokémon Go). While not every single experimental Nintendo product does well in the market, I always love and appreciate when its teams get creative like they did with Ring Fit Adventure. Especially a health-conscious product.

Final observation on software, when looking at a longer time frame for 2019 overall, the only Switch title on the best-sellers list is Super Smash Bros. Ultimate which released nearly a year ago. It’s natural for multi-platform games to outsell exclusives. However given Switch’s hardware success this year, it really doesn’t have that blockbuster software seller. Yet. I’d wager a major sum that this will change in November after today’s release of Pokémon Sword and Pokémon Shield, which appeal to a massive audience of children leading into the holidays.

While not every single experimental Nintendo product does well in the market, I always love and appreciate when its teams get creative like they did with Ring Fit Adventure.

Hm, Switching to the hardware side, unfortunately it’s not nearly as interesting as software. Spending on consoles in the U.S. was down 41% compared to last year, to only $182 million. This contributes to the current year-to-date figure of $2.1 billion on hardware, which is off 23% compared to the months leading up to October 2018.

Unsurprisingly, Nintendo Switch was top-selling for the month, it’s the top-selling for the year and the only platform showing growth at this stage due to its competitors treading water ahead of next year’s announcements. A similar theme as I’ve discussed in the recent past, not much to see here.

To talk about a positive for something other than Nintendo, I’ll point out a great observation from NPD Group in the following quote from Piscatella: “With six years in the market, the PlayStation 4 ranks as the third fastest unit-selling home console in history, trailing only the six-year sales totals of the Wii and the PlayStation 2.” Just last month, I wrote about how Sony’s PlayStation 4 became the second best-selling console of all time as measured by global units shipped.

Final set of data is on accessories and game pads. This segment totaled $231 million last month, which is down 16% compared to October 2018. For the year as a whole through last month, accessories and game pad spending is $2.7 billion. 3% lower than this same time last year.

That (finally) wraps up an eventful month on the software side, given that the year’s biggest launch hit plus we saw a handful of noteworthy surprises. November will be a good one too, with the release of two major brands with Star Wars Jedi: Fallen Order and the aforementioned Pokémon games, all of which are out today.

Note that The NPD Group ranks software based on dollar sales. For an even more complete data rundown, including individual platform charts and commentary on the fighting game genre in particular, go check out Piscatella’s informative thread.

It’s been real fun. Thanks for stopping by. November will also be a spicy one. Until then!

Sources: The NPD Group, Activision Blizzard, Nintendo, Take-Two Interactive, Venture Beat.

-Dom

Quick Thoughts: How Much Did The Division Actually Sell Day One?

The Division Concept Art

 

Quick Thoughts: Ubisoft Entertainment SA (UBI) announced via its UbiBlog that Tom Clancy’s The Division has broken sales records internally as being the best-selling game in the firm’s history. Based on this, how much in dollars did the game actually sell to consumers? My estimate is below. Would you agree?

After Tom Clancy’s The Division’s release this week on Tues, 3/8, publisher UBI has coyly proclaimed that the third-person online RPG had sold more on its first day than any other game in the publisher’s 30-year history. We saw a similar type of announcement with its last fast-selling title, the open-world hacking game Watch Dogs, in 2014.

Frustratingly, in both cases UBI didn’t initially reveal any sort of sales figures in copies or dollars. I will note it ended up that Watch Dogs sold 4 million copies in its first week, but no dollar amount was ever publicized. First I’ll try to put some perspective around this situation and then I’ll make my best estimate (which, full disclaimer, is completely a personal guess).

As for day-one sales, below are closest estimates in dollars of notable launches based on publisher announcements and industry data.

 

Video Game Day-One Sales Chart

 

Couple important items to note: Call of Duty: Ghosts (2013) sold $1 billion to retailers (sold-in) as opposed to consumers (sold-through). Also, Call of Duty: Black Ops III (2015) figures are for the first 72-hour period. Like everything in life, there’s caveats and exceptions and it’s difficult to get a perfect comparison. Ultimately I’ve charted these both for illustration purposes rather than trying to prove that Call of Duty: Ghosts was the best-selling game ever upon launch.

In addition to the titles above, I mentioned Watch Dogs before. If we try to wrap a dollar amount on its first-week sales, let’s take its 4 million worldwide copies multiplied by the standard $60 price tag which would come to $240 million. Note that this is across the span of a full week, so assuming it was front-loaded on launch day, around $150 million or 2.5 million copies that one day. Again, for comparison purposes.

 

Watch Dogs Art

 

So if The Division has sold more than Watch Dogs on launch day, how much did it actually sell? I don’t think that it has eclipsed any of the other names on the chart above, otherwise UBI would have come out and projected that accordingly. Which means to me, it falls somewhere between $150 million and $310 million of both Call of Duty: Modern Warfare 2 (2009) and Grand Theft Auto IV (2008). I’ll bet it ends up being somewhere near the lower band of that range, so my estimate is that The Division may have sold $210 million upon its launch implying around 3.5 million copies, give or take.

Am I overestimating the success of this new franchise? Are my assumptions above completely crazy or perfectly genius? Do you think that The Division sold more than some of the titles in the chart above? Feel free to let me know either way, but until we hear concrete figures from UBI itself, we get to have fun and make bold predictions on our own!

Sources: Ubisoft Entertainment SA, Activision Blizzard, Inc., Take-Two Interactive Software, Inc., Bethesda Softworks, NPD

-Dom