Madden Wins & Nintendo Sets a Record in August Games Industry Sales Report

The push toward the goal line of 2020 is now officially underway, as signaled by the annual release of a new Madden game.

And this year’s proves to be another big seller, pushing games industry growth up double-digits here in the States.

During August 2020, Electronic Arts’ Madden NFL 21 and Nintendo’s Switch console attracted the most dollar sales in their respective categories domestically, with the former increasing the franchise streak of commercial success and the latter setting a new August month record. This is all according to the latest monthly report from tracking firm The NPD Group.

Overall, stay-at-home restrictions and everyone trying to get the most out of the relaxing days before school starts drove consumer spending across the games industry in August to $3.3 billion. That’s up 37% since this same time period last year. (Get used to that number.)

“Digital content on console, mobile and subscription were among largest growth segments,” said my friend and NPD Analyst Mat Piscatella.

Expanding to year-to-date spend, this is up 23% across 2020 so far to a total sum of $29.4 billion. Every category jumped more than 20% in August. The three main ones now being Video Game Hardware, Video Game Content and Video Game Accessories as I detailed last month.

As I’ll describe shortly, 2020 continues to be a remarkable year when it comes to gaming sales across multiple segments even amidst the ongoing difficulties of coronavirus. It’s one of the main viable forms of experiencing new entertainment at home, especially as film studios continue to push major motion pictures to theaters. Gaming is excellent at bringing people together remotely, and almost all companies involved are benefactors whether it’s those producing free-to-play releases like Fall Guys and Among Us or the traditional full-price model as we’ll see here.

On to the numbers.

United States Games Industry Sales (August 2nd to August 29th):

As displayed in the above chart compiled by The NPD Group, Video Game Content i.e. software and in-game purchases sales rose 37% (there it is again) in August 2020, reaching $2.9 billion. For the year as a whole thru last month, content category spend hit $25.9 billion which is up 22%.

The major highlight during August was Madden NFL 21, the best-selling title last month. This marked the 21st straight year that a game in the Electronic Arts-published football franchise has led the overall chart during its first month. It’s a streak that provides context for just how consistent the annualized series is commercially.

Launch month sales doubled when compared to Madden NFL 20, making it instantly the sixth best-selling game of 2020 to date. Surpassing games with months of sales like Dragon Ball Z: Kakarot and MLB: The Show 20. The continued early success here reiterates the Madden NFL brand as the top-selling sports franchise in the multiple decade history of tracking.

Another Electronic Arts game reached second place on the August list, that being UFC 4. The mixed martial arts simulator set a launch sales record for UFC games produced by EA, dating back to 2014. The game ranked within the Top 3 of the individual charts for both Xbox One and PlayStation 4 platform results.

The other ongoing stories were Call of Duty: Modern Warfare rounding out the Top 3 while games published by Nintendo occupied six spots within the Top 11. Animal Crossing: New Horizons showed steady momentum, landing it at #5 while fitness game Ring Fit Adventure finished right behind it.

The Legend of Zelda: Breath of the Wild reached an impressive milestone in August, as it’s now the 10th best-selling game on a Nintendo platform of all time domestically. It was a launch title for Nintendo Switch back in March 2017, since which time it’s been in the Top 7 on that platform’s list of software sellers every single month.

Another note in perusing the lists is the notable scarcity of games from publisher Take-Two Interactive, owner of Rockstar Games and 2K Games. Its golf game PGA Tour 2K21 landed at #14 on the main chart, a respectable yet pedestrian result, and its sports titles randomly made the single platform lists. Though staples like Grand Theft Auto V and Red Dead Redemption 2 are nowhere to be found. My understanding is this stems from a change in how the company is reporting its downloadable portion, as its games are now flagged similar to Nintendo’s without digital sales.

I expect its flagship basketball title NBA 2K21, released back on September 4th, to perform very well during September’s report. However I can’t shake the odd feeling of not seeing Rockstar on any of the lists, when I know its games are still attracting players and dollars.

Anyways, full charts for August and year-to-date below.

Top-Selling Games of August 2020, U.S. (Physical & Digital Dollar Sales):

  1. Madden NFL 21
  2. UFC 4
  3. Call of Duty: Modern Warfare
  4. Ghost of Tsushima
  5. Animal Crossing: New Horizons*
  6. Ring Fit Adventure
  7. Mario Kart 8 Deluxe*
  8. Super Smash Bros. Ultimate*
  9. Paper Mario: The Origami King*
  10. Mortal Kombat 11
  11. The Legend of Zelda: Breath of the Wild*
  12. The Last of Us: Part 2
  13. Minecraft: PS4 Edition
  14. PGA Tour 2K21*
  15. New Super Mario Bros. Deluxe*
  16. Super Mario Party*
  17. Tom Clancy’s Rainbow Six Siege
  18. Super Mario Odyssey*
  19. Final Fantasy 7: Remake
  20. Luigi’s Mansion 3*

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. The Last of Us: Part 2
  4. Final Fantasy 7: Remake
  5. Ghost of Tsushima
  6. Madden NFL 21
  7. Dragon Ball Z: Kakarot
  8. MLB: The Show 20
  9. Mario Kart 8 Deluxe*
  10. Mortal Kombat 11

Within the Video Game Hardware category, consumer spending totaled $229 million last month which was growth of 37% (a ha! we meet again) when compared to August 2019. For year-to-date figures, spending on consoles was up 23% to $2 billion flat.

While Nintendo Switch continued its dominance as the best-selling hardware, a spot it’s held each monthly report since late 2018, August proved an especially exceptional result. The hybrid platform set a new August month record for dollar sales, outpacing that of the Nintendo Wii back in August 2008. Also, unit sales doubled since this time last year. Considering its recent momentum and ongoing demand, this shows what can happen when the supply side and inventories catch up to consumer interest.

Going back three years ago, right before Switch hit the market, I was on record as one of the most bullish on its prospects. I loved the hardware design and thought that a combination of that ingenuity and Nintendo’s software prowess, Switch would be one of the firm’s most successful consoles ever. But I stopped short of predicting it would beat the Wii, a global phenomenon in the years after its 2006 launch.

These days, I’m reconsidering that. Especially with word that the company is further ramping up production into the back half of this fiscal year and the speculation of another model next year, I’m now betting that Switch lifetime sales meet or exceed that of Wii globally.

Want another prediction that we’ll know sooner than that? Looking domestically according to these reports, I’m planting my flag that Nintendo will win the holiday months even with the start of next generation, mainly due to supply opening up for Nintendo’s box and limits on inventory for its competitors in the Xbox Series X|S and PlayStation 5.

Whew. Back to the report itself, Video Game Accessories also set an August record last month by jumping 42% to $166 million in dollar sales. Expanding to full year, sales within this category reached an all-time high through an August month at $1.4 billion, exhibiting growth of 26% year-over-year.

Sub-categories sales here for Gamepad, Headsets/Headphones and even Steering Wheels boasted August and year-to-date records too, though no growth or cash totals were provided. PlayStation 4 DualShock 4 wireless black model was top-selling accessory in August. Xbox’s Elite Series 2 game pad maintains its spot as the year’s top seller so far.

Moving into the back part of Q3 then holiday season is when these reports really ramp up, this year more than ever with Tony Hawk Pro Skater 1 + 2 releasing in early September. (Get it?)

Though really, the combination of coronavirus restrictions, Nintendo’s slate now being clear with Mario’s 35th anniversary games including Super Mario 3D All-Stars then Pikmin 3 plus of course new generation consoles starting in November as I write about before with Microsoft’s Xbox Series X|S announcements, this is the starting whistle of the more newsworthy months in industry tracking.

Highly recommend NPD Group’s post and NPD Analyst Mat Piscatella’s thread for a great summary and further details on the results and individual platform rankings.

Stay safe everyone. Thanks for hanging out!

*Digital Sales Not Included

Sources: Bloomberg, Electronic Arts, NPD Group.

-Dom

Ghost of Tsushima & Nintendo Power July 2020 U.S. Games Industry Sales

The results are in for another month, proving most of the games industry is still powering up and seemingly staying at home during what continues to be the most difficult of times. COVID-19 restrictions and major new releases from multiple publishers drove growth, which counteracted a slight dip in console sales during July.

U.S. video game sales tracking firm The NPD Group released its July 2020 domestic report this morning,. Overall movement is impressive from both a dollar sales and individual title standpoint, especially for new games from Sony and Nintendo plus catalog titles from 3rd party teams.

Let’s take a look at the trends and get some commentary going on monthly performance.

Note: NPD Group has adjusted its software tracking metrics, which means its three main categories are now as follows:

Video Game Hardware: Console and hardware sales.

Video Game Content: Previously dubbed Video Game Software. This now includes “total market Physical and Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile, Portable, PC and VR platforms.”

Video Game Accessories: Self-explanatory, includes controllers, game pads, headphones and comparable gaming accoutrements.

United States Games Industry Sales (July 5th to August 1st):

Overall industry consumer spending jumped an impressive 32% in July compared to the same month last year, totaling $3.6 billion. When expanding to 2020 as a whole, total spend domestically is up 21% to $26 billion right now.

NPD Group Analyst, and online friend of mine, Mat Piscatella said this about overall performance in July: “Double-digit percentage spending gains in accessories, subscription, mobile and both digital full game as well as post launch spending on console and PC offset a slight decline in hardware.”

The largest contributor to last month’s results by far is Video Game Content, at $3.3 billion in dollar sales. This is an increase of 34% over July 2019. In particular the Digital segment within Content is expanding rapidly, showing growth of 41% year-on-year although no dollar amount or split was shared. I’d imagine physical is also showing resilience as we’ve seen with multiple earnings reports from big publishers around the world, though digital is certainly benefiting most from current conditions due to ease of access and retail closures.

As for individual software releases, PlayStation 4 exclusive Ghost of Tsushima solidified the number one spot on the overall chart. The latest action game from internal Sony studio Sucker Punch Productions, which I reviewed recently, is the developer’s fastest-selling to date, outpacing 2014’s inFAMOUS Second Son. Early momentum resulted in Ghost of Tsushima achieving the 4th best Sony-published launch in tracking history, immediately entering the 2020 to date chart as the 5th best-selling title. Sony shared that global unit sales hit 2.4 million within 3 days of release, consistent with my upbeat call on its commercial upside based on where the PS4 install base is at this point in the generation.

The other notable new release is Paper Mario: The Origami King, debuting at #3 on the combined chart plus numero uno on the Switch rankings. It set a new launch high for Nintendo’s Paper Mario franchise, beating the prior record-holder Super Paper Mario in 2007. Additionally, retail launch sales were more than double that of 2004’s Paper Mario: The Thousand Year Door. Its one of five Nintendo titles within the Top 10 in July, the next highest being the commercial breakout hit Animal Crossing: New Horizons which this quarter became the second top seller ever on Nintendo Switch at an absurd 22.4 million global unit sales as reported earlier this month.

Additional contributors to software growth include another PS4 hit The Last of Us: Part 2, which ranked #4 and has now achieved the 3rd highest lifetime sales ever for a game published by Sony behind Marvel’s Spider-Man and God of War both from 2018. Ring Fit Adventure, Nintendo’s fitness entry, continues to have legs due to high consumer demand and increased stock as it climbed to the 7th spot. Rounding out the Top 10 was a surprising one to me, Sword Art Online: Alicization Lycoris from Bandai Namco. It’s the best ever placement for a game in the series to date, since Sword Art Online: Fatal Bullet hit #14 in 2018. The game also achieved the 3rd spot on the Xbox One’s individual chart, behind only heavy hitters Call of Duty: Modern Warfare and Mortal Kombat 11.

Software and additional content really are carrying the industry with lockdowns still in place around the country, proving a smart way to pass the seemingly endless time. Below are the general charts.

Top-Selling Games of July 2020, U.S. (Physical & Digital Dollar Sales):

  1. Ghost of Tsushima
  2. Call of Duty: Modern Warfare
  3. Paper Mario: The Origami King*
  4. The Last of Us: Part 2
  5. Animal Crossing: New Horizons*
  6. Ring Fit Adventure
  7. Mortal Kombat 11
  8. Mario Kart 8 Deluxe*
  9. Super Smash Bros. Ultimate*
  10. Sword Art Online: Alicization Lycoris
  11. Minecraft: PS4 Edition
  12. The Legend of Zelda: Breath of the Wild*
  13. Tom Clancy’s Rainbow Six: Siege
  14. New Super Mario Bros. U Deluxe*
  15. MLB: The Show 20
  16. Star Wars Jedi: Fallen Order
  17. Need for Speed: Heat
  18. Marvel’s Spider-Man
  19. Assassin’s Creed: Odyssey
  20. Call of Duty: Black Ops 3

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. The Last of Us: Part 2
  4. Final Fantasy 7 Remake
  5. Ghost of Tsushima [New]
  6. Dragon Ball Z: Kakarot
  7. MLB: The Show 20
  8. Resident Evil 3 Remake
  9. Mario Kart 8 Deluxe
  10. Mortal Kombat 11

In really the only lackluster category result of July, Video Game Hardware saw consumer spend decline 2% to $166 million. This is showing that most people have already purchased the current generation systems, are waiting for more news on discounts going into next generation or even holding off until Xbox Series X and PlayStation 5 before making a move. The upside is for 2020 as a whole, spending hit $1.8 billion which is an increase of 22% versus this same time frame last year. Mainly driven by strength in Switch, especially during the height of Animal Crossing: New Horizons buying.

Speaking of, Nintendo Switch was yet again the top-selling piece of hardware during July 2020. Nintendo’s hybrid offering has topped the list every month since November 2018. Which means it remains the best-selling console for 2020 as well, naturally.

Finally, Video Game Accessories accounted for the remaining $170 million in monthly sales which is actually a July month record. This figure is 34% higher than July 2019. Gamepad and headsets in particular set July records, although no specific number was attached. Reminiscent of when Fortnite was at its height of popularity, though not the same type of sizeable dollar amounts.

Stepping back to view July domestic sales overall, it’s not another ridiculous month like we saw during say March or the April. It’s still an exciting result for total industry spend, growing double-digits again for the the fifth consecutive month, plus featuring titles like Ghost of Tsushima and Paper Mario: The Origami King with steady demand to set select, more focused records.

Gaming is the type of entertainment that continues to be a great option for people that perhaps thought the country would be more open than it is due to lingering effects of COVID-19. I’ll take this time again to thank those people working hard to keep the States going, whether in medical, retail or other essential fields, and hope that games are able to lift the burden and provide a brief respite when not on the grind.

Hit up NPD Group’s lists and Mat Piscatella’s thread on Twitter for additional deets on July’s report. Stay safe, all. Thanks for stopping by.

*Digital Sales Not Included

Sources: Nintendo, The NPD Group, PlayStation Twitter.

-Dom

Let’s Count Just How Many Records Video Game Sales Set in April 2020

April 2020 will go down forever as a tragic, horrifying month globally for many people enduring the coronavirus outbreak. My condolences to all those impacted, I wish you all the best during these trying times.

One silver lining at least is that video games are able to provide at least some relief from the monotony of social distancing and lock-down orders. And if sales are any indication, tons of people are most certainly getting their money’s worth.

Last month was a monumental one for video game industry sales, both domestically in the States and globally across digital marketplaces. It literally might have a record-breaking amount of records broken.

Just today both U.S. industry tracking firm The NPD Group and global digital data provider SuperData reported their respective figures for April, in what’s one of the single most newsworthy days in the history of gaming sales nerdom.

Rather than a more comprehensive deep dive into the myriad of stats, we’re going to do a rapid-fire recap of all the ridiculous statistics revealed today alongside lists of top-selling games both in the U.S. and globally by digital revenue. Then, I’ll get through a brief bit of commentary before we say goodbye.

Ready? Time to hit record.

Last month was a monumental one for video game industry sales, both domestically in the States and globally across digital marketplaces. It literally might have a record-breaking amount of records broken.

United States Games Industry Sales (April 5th to May 2nd):

Overall games industry spending increased a crazy 73% since this time last year, generating $1.5 billion. This is a record high for an April month, eclipsing that of April 2008’s $1.2 billion.

Monthly game software sales jumped 55% since April 2019, reaching the highest level ever for an April at $662 million. This beats out the previous record-holder again from April 2008, which totaled $642 million.

Within software, the most notable record is for Final Fantasy 7 Remake which led the monthly rankings chart and set a new franchise high for launch month dollar and unit sales, eclipsing that of Final Fantasy XV from 2016. Square Enix’s latest JRPG re-imagining is immediately the 3rd top seller of 2020 so far plus the best-selling PlayStation 4 title on the year.

It wouldn’t feel right if we didn’t mention Nintendo’s flagship hit Animal Crossing: New Horizons, even if the only record it set is short-term. The cute simulation and lifestyle game was ranked #2 on both the April and 2020 to date software charts. Its mini-accomplishment is that it’s the top-seller on Nintendo Switch as a platform over the past 12 months.

In terms of commercial successes we talk about every month, Call of Duty: Modern Warfare was the 2nd top-seller of April and is still the highest ranked game of both the last 12 months and 2020 itself. During its 7th month run since release, it’s the 4th fastest-selling game ever tracked by NPD Group. That fits my description of an “almost” record, so I’ll allow it.

Moving like Jagger to a game that’s the opposite of talked about each month, Just Dance 2020 is the quickest selling game in Ubisoft’s long-running franchise since Just Dance 2014. It improved its ranking on the monthly software chart, now at #11 in April after boogying to the 17th spot in March.

Quickly flipping to the hardware category, overall dollar spend is so close to being a record that it gets like half a point. Console sales reached $420 million during April 2020, up a whopping 163% versus this time last year. April 2008 refused to be dethroned this time, as it maintains the best April month ever when it generated $427 million.

Within the Hardware segment, Nintendo Switch held the #1 spot for the 17th straight month. Here comes the real doozy: During 2020 so far, its sales are the highest of any single platform in the history of domestic tracking for the first 4 months of a year outpacing even the Wii over a decade ago in April 2009. Incredible, especially in a time with supply concerns.

Not only that! Dollar sales of the “Big 3” consoles in the Nintendo Switch, PlayStation 4 and Xbox One all increased more than 160% year-on-year with Xbox One generating the best growth although NPD Group did not reveal an exact figure. From a unit sales standpoint, each of these hit record April amounts according to Wedbush Securities analyst Michael Pachter:

Switch: 808,000

PlayStation 4: 411,000

Xbox One: 329,000

Last category here is accessories and game pads, which generated $384 million in monthly sales for an increase of 49% since April 2019. Record alert! Consumer spend on game pads reached a high for an April month, clearing almost twice as much as last year’s amount. PlayStation 4’s Dual Shock 4 black controller topped April’s list, while Nintendo’s Switch Pro Controller is still the best for 2020.

Want another record? I’ve.. heard we got one for ya. Spending on headsets and headphones achieved the best April month in history, beating out that of April 2018. Last month also boasted record results for Steering Wheels and Game Cards. Note that we didn’t hear exact figures for any of these sub-categories, only that they had their best April months of all time.

I feel like we all need a breather after so many records. Let’s look at the full domestic software charts for both last month and year-to-date before going global.

Top-Selling Games of April 2020, U.S. (Physical & Digital Dollar Sales):

  1. Final Fantasy 7 Remake
  2. Call of Duty: Modern Warfare
  3. Animal Crossing: New Horizons*
  4. NBA 2K20
  5. Grand Theft Auto V
  6. Resident Evil 3 Remake
  7. Call of Duty: Modern Warfare 2 Remastered
  8. MLB: The Show 20
  9. Madden NFL 20
  10. Red Dead Redemption 2
  11. Just Dance 2020
  12. FIFA 20
  13. Mortal Kombat 11
  14. Borderlands 3
  15. Predator: Hunting Grounds
  16. Mario Kart 8 Deluxe*
  17. Star Wars Jedi: Fallen Order
  18. Persona 5: Royal
  19. Need for Speed: Heat
  20. Dragon Ball Z: Kakarot

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. Final Fantasy 7 Remake
  4. NBA 2K20
  5. Dragon Ball Z: Kakarot
  6. MLB: The Show 20
  7. Grand Theft Auto V
  8. Resident Evil 3 Remake
  9. Madden NFL 20
  10. Mario Kart 8 Deluxe*

Gaming allows individuals to escape into new, exciting worlds where they don’t have to worry about a pandemic. Or they can at least virtually fight back against one.

Worldwide Digital Games Industry Sales (April 2020)

Expanding to the global games market, let’s check out digital sales estimates from SuperData via its usual monthly report. In general, this only includes digital downloads and additional revenue through in-game transactions thus excludes physical copies sold.

And again to confirm, these are internal estimates as opposed to say publisher data.

Spending on digital games around the globe surpassed a monumental $10.5 billion during April 2020 which is the highest month ever and growth of 17% since last year. Ding ding. Another record!

Driving this figure was a jump in console sales of 42%, mobile growth of 14% then PC sales moving 12% higher. Of course this is temporarily bolstered by lock-down orders, as gaming has become a popular way to defeat the inevitable boredom that sets in from staying home. The question becomes how long can it last?

Diving into more individual game results, usual suspect Animal Crossing: New Horizons sold 3.6 million digital copies in April which is down slightly from the record 5 million in its launch month of March. Still, it was the top-selling console game on the worldwide chart. Here’s this month’s record: After only two months on market, it’s already the top-selling Nintendo Switch title as measured by both digital unit sales estimates and dollar revenue from downloads.

The aforementioned Final Fantasy 7 Remake, which was the best-seller in the States during April, achieved the 2nd spot on the global digital rankings. Since we’re certainly counting, its total of 2.2 million digital downloads set multiple records for a launch month. This is the best digital result within the franchise ever, plus it’s the fastest-selling PlayStation exclusive to date beating out Marvel’s Spider-Man in 2018 by a slim margin. A win is a win!

While not a record, Resident Evil 3 Remake achieved another notable result during April 2020. Capcom’s latest remake in the long-running horror franchise eclipsed 1.3 million digital units sold during this its launch month, slightly below the 1.4 million of its predecessor in 2019’s Resident Evil 2 Remake.

Back to the records. Last month, League of Legends hit its best player count of all time and spending in Grand Theft Auto V on in-game content reached its highest level ever. Ongoing games continue in their appeal, as people gather virtually to either compete or work together collaboratively.

This leads into the full charts from SuperData estimates for global digital sales. Take it away, fancy image.

Top-Grossing Console Games of April 2020, Worldwide, Digital Sales:

  1. Animal Crossing: New Horizons
  2. Final Fantasy 7 Remake
  3. FIFA 20
  4. Grand Theft Auto V
  5. NBA 2K20
  6. DOOM Eternal
  7. Fortnite
  8. Call of Duty: Modern Warfare 2 Remastered
  9. Call of Duty: Modern Warfare
  10. Resident Evil 3 Remake

Alright. I believe I’m fully on record proving how April was a record-breaking month. Counting them up, there are more than a dozen here which is likely some sort all-time high.

My reactions? No one could have predicted this, not even as recently as a couple months ago. This is absolutely unprecedented, even if for the wrong reasons during a tragic time for our world history.

Gaming as much as any other medium is benefiting because of the feeling of connection caused by sharing on social media or gearing up with others online. There’s local play, which helps pass the time with the very few loved ones with which we can spend time. Gaming allows individuals to escape into new, exciting worlds where they don’t have to worry about a pandemic. Or they can at least virtually fight back against one.

It’s not much in the way of analysis to say that April was one of if not the most noteworthy sales months this generation. What’s difficult to say is how long it will last with all the uncertainty surrounding the scary longevity of coronavirus and the potential for a vaccine. I’m thankful that people have games to entertain, especially those on the front lines working hard for our safety, and that for now many have enough disposable income to spend.

As the summer starts here and new PlayStation 4 games like The Last of Us Part 2 and Ghost of Tsushima release then Nintendo launches Paper Mario: The Origami King, where will the broader economy be, what level of unemployment will we see and how will sales look going into the marketing cycle for next generation consoles?

Let’s celebrate April for what it was, while acknowledging we have a long way to go outside of games.

As always, please check out NPD Group Analyst Mat Piscatella’s thread for many more details plus friend of the site Jeff Grubb’s recap on Venture Beat on the domestic report, then SuperData’s site for the global update. Thanks for reading, be healthy!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Media Play News, NPD Group, Square Enix, SuperData Estimates, Venture Beat.

-Dom

Animal Crossing: New Horizons Rings in a Rallying of March U.S. Sales Results

In the pantheon of Nintendo’s most popular games, people normally think of franchises like Mario, The Legend of Zelda and Smash Bros.

In 2020, it’s time to officially add Animal Crossing to the list.

The latest entry in the long-running, family-friendly simulation series entitled Animal Crossing: New Horizons is a massive commercial seller since its release last month. It’s the main driver behind a stellar March sales result domestically, undoubtedly boosting both software and hardware gains.

Attribute performance to pent up demand resulting from the last mainline entry being way back in 2012, the transition from its handheld hardware to the big screen on Nintendo Switch plus the tragically convenient timing of launching alongside enormous appetite for design, creation and social collaboration during a global lock down.

These myriad of factors caused New Horizons to achieve the top spot on the March 2020 software rankings in the United States, according to a new report from NPD Group. Easily the best launch ever for the series. It’s immediately the second best-selling game of 2020, leap-frogging everything except Call of Duty: Modern Warfare as Activision’s premier military shooter moves up to number one.

In what’s a staggering statistic, New Horizons generated the 3rd highest launch month sales of any game ever published by Nintendo in the history of domestic tracking behind only Super Smash Bros. Ultimate in late 2018 and 2008’s Super Smash Bros. Brawl. That means it’s above any Mario or Zelda, as storied as they might be.

Keeping with the theme of ridiculous numbers, launch month unit and dollar sales have already exceeded the individual *lifetime* sales of every other entry in the internally-developed Nintendo Animal Crossing franchise. Yes. It took less than a month on market to beat the overall results of those games.

What’s most impressive is NPD Group tracking doesn’t even include digital downloads for Nintendo games. This is strictly based on physical, boxed sales. Considering the stay at home orders across the world, I wouldn’t be surprised if digital contributed upwards of 40% or more overall. (Purely speculation. No quotes.)

A rising tide does lift all boats in this case. And that boat is more than likely used to get to one’s island in Animal Crossing, if sales are any indication.

Changing it up (heh) to another major software release of March, PlayStation 4 exclusive baseball series MLB The Show continues its quiet consistency on the charts. This year’s entry MLB The Show 20 hit third on the March software rankings, sliding in just below Call of Duty: Modern Warfare (which keeps on with its momentum, achieving an all-time high for a March month, might I add).

The Sony Interactive Entertainment San Diego studio creation is the top seller on the PlayStation 4 individual platform chart for March, plus already a Top 5 performer for the year to date overall software list. This year’s game yet again set another launch month franchise record, same as last year’s MLB The Show 19. It’s the definition of consistency, hitting the charts strong every single time.

(Who caught all the puns?)

Plenty of other new games dotted the March overall software chart. Capcom’s zombie remake Resident Evil 3 achieved the fourth spot and reached #7 on the list of 2020 best-sellers to date. DOOM Eternal from Bethesda Softworks went on a tear to #6. Worth noting that Bethesda is another publisher that doesn’t include digital sales, thus performance for DOOM Eternal accounting for downloads could be even better.

Two recent Japanese games charted in the States during March: Persona 5: Royal from Atlus/Sega lands an impressive start at #7 while Koei Tecmo’s Nioh 2 barely misses the top 10, debuting at the 11th spot.

Finally, Nintendo’s Pokémon Mystery Dungeon: Rescue Team DX achieved a Top 15 start while Activision Blizzard’s Call of Duty: Modern Warfare 2 Remastered rounds out the Top 20 even with a surprise, timed limited release solely on PlayStation 4.

Following the above highlights, here are the full overall software rankings for March 2020 then the year to date.

Top-Selling Games of March 2020 (Physical & Digital Dollar Sales):

  1. Animal Crossing: New Horizons*
  2. Call of Duty: Modern Warfare
  3. MLB: The Show 2020
  4. Resident Evil 3 Remake
  5. NBA 2K20
  6. DOOM Eternal*
  7. Persona 5: Royal
  8. Grand Theft Auto V
  9. Borderlands 3
  10. Mario Kart 8: Deluxe*
  11. Nioh 2
  12. Red Dead Redemption 2
  13. FIFA 20
  14. Super Smash Bros. Ultimate*
  15. Pokémon Mystery Dungeon: Rescue Team DX*
  16. Madden NFL 20
  17. Just Dance 2020
  18. Star Wars Jedi: Fallen Order
  19. Mortal Kombat 11
  20. Call of Duty: Modern Warfare 2 Remastered

Top-Selling Games of 2020 So Far (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. Dragon Ball Z: Kakarot
  4. NBA 2K20
  5. MLB: The Show 20
  6. Grand Theft Auto V
  7. Resident Evil 3 Remake
  8. Madden NFL 20
  9. Mario Kart 8: Deluxe*
  10. Star Wars Jedi: Fallen Order

Last month’s whopping result for Switch came in above this figure, likely upwards of a million or even more units. For a single month in one territory, this is incredible. It reveals how important quality software is to drive hardware sales years after initial launch, something Nintendo has perfected by now.

Let’s put these software starts in context and take a broader look at industry spending in March.

In a busy month, overall domestic consumer spending reached $1.6 billion which is an increase of 35% since this time last year. In fact, it’s the highest result in more than a decade for this particular time frame. The last time a March month generated higher sales was way back in 2008, at $1.8 billion.

Last month, dollar spending on software alone jumped 34% to $739 million in what was the best March month since 2011’s $787 million. Out of the top ten overall titles listed above, all but one of them generated higher sales than those at the same ranks last year.

Hardware spending increased a massive 63% since March 2019. Nintendo Switch was the best performer of course, more than doubling its sales year-over-year. Still, even its major competitors in PlayStation 4 and Xbox One both saw monthly increases above 25% using the same time frame comparison. This shows that it wasn’t just Nintendo’s release slate that provided a bump.

Expanding on Switch console sales, it was the single best month in the history of Nintendo’s hybrid console on the strength of the aforementioned Animal Crossing: New Horizons. That’s right. Last month was better than even its launch three years ago, the prior record holder. And that’s with supply constraints this year!

Let’s quickly review for context. Unit sales for Switch back during its launch month in March 2017 reached approximately 906K. Which means last month’s whopping result for Switch came in above this figure, likely upwards of a million or even more units. For a single month in one territory, this is incredible. It reveals how important quality software is to drive hardware sales years after initial launch, something Nintendo has perfected by now. Just when you think it can’t top itself, it does.

The final category measuring spending is accessories and game pads, up 12% since last year to $397 in March. This is a record high for a March month for both accessories, previously achieved back in 2008, and game pads as well. The top-selling game pad was the Nintendo Switch Pro Controller last month, while PlayStation 4 hit its best ever combined game pad spending during a March month.

A rising tide does lift all boats in this case. And that boat is more than likely used to get to one’s island in Animal Crossing, if sales are any indication.

Before we wrap, it’s not all great news unfortunately.

Broadening the scope tells somewhat of a different story for the first quarter overall. Year-to-date spending as a whole is down 4% since this same time last year, hitting around $3 billion. This covers the same categories of hardware, software and accessories and game pads.

Two of these categories are lower compared to 2019: software and accessories and game pads. Consumer spend on software titles during 2020 so far dipped 8% to $1.4 billion, while accessories and game pads weakened to $905 million, 3% off year-on-year. Which means that even with the new release boost last month, the earlier months in 2020 are dragging.

Even so, Switch and hardware buck the trend for the quarter. Hardware sales rose nearly 10% to $773 million during 2020 so far. Here’s the main factor: When talking unit sales, Nintendo Switch saw the best quarter for *any* platform, regardless of manufacturer, since a decade ago in 2010 when it was achieved by the Nintendo DS. A major Q1 hit will certainly do that.

To summarize, March ends up being an exciting month for video game sales and the industry for those teams releasing new games especially. Partially a byproduct of those major software launches, somewhat due to the coronavirus impacting buying and playing habits. It’s a sad, tragic situation for the world right now. One of the few bright spots is being able to enjoy video games, which means some staggering statistics for a March month here in the States.

I highly recommend sifting through NPD Analyst Mat Piscatella’s thread on Twitter where he provides even more detail, notably on individual platforms. He also posted a follow-up piece at the NPD Blog to give more insight into Animal Crossing in particular.

Another month and quarter in the books. And it was a wild one. How did your predictions go? What’s the biggest surprise? Are you somehow one of the few people like me that isn’t playing New Horizons? Swing by in the comments or Twitter to chat.

Lastly, I hope you and your families, friends and loved ones are safe during this difficult time. Shout out to everyone working at essential jobs and healthcare. You are heroes. Thanks for reading!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Go Nintendo, Nintendo of America, NPD Group, Sony Corp.

-Dom

Dragon Ball Z: Kakarot Highlights Quiet January U.S. Games Sales Report

Here we have the first domestic sales report of the new decade from video game industry tracking firm NPD Group, hot off the presses this morning.

As anticipated based on where we are in the console cycle, January saw consumer spending down in the double-digits both overall and within each major category of hardware, software and accessories. Even recent bellwether Nintendo Switch couldn’t escape declines. Still, I’ll shout out a handful of bright spots in terms of individual software results plus the latest figures for a top-end controller from Xbox.

Let’s talk specifics.

January is traditionally a type of recovery month after the holiday sales rush, however in recent years we’ve seen companies like Capcom capitalize with flagship games early in the year. This time the slate was even quieter than usual. Which means that Bandai Namco capitalized fully with its latest project Dragon Ball Z: Kakarot, the best-selling game of January in the States based on dollar sales.

This is actually the first time in tracking history that a game in the long-running Dragon Ball Z franchise has topped the monthly rankings. Dragon Ball Z: Kakarot also experienced the 3rd best launch month in series history. The only two games ahead of it are Dragon Ball FighterZ, during its debut at #2 in the January 2018 chart, and Dragon Ball Z: Budokai around 18 years back.

Publisher Bandai Namco recently shared during a conference call that Dragon Ball Z: Kakarot shipped 1.5 million units globally within a week of its January 16 release date. This is slightly below the record-breaking 2 million copies for Dragon Ball FighterZ a couple years back, yet still obviously impressive. Early in the year continues to be an advantageous time to hit market. And this latest report from NPD proves that is domestic share here in the U.S. is quite healthy.

Broadening the scope to overall spending as mapped in the above chart, January’s total dollar sales across the industry hit $678 million. Off 26% compared to the same time frame in 2019. This is partially due to the aforementioned sparse release schedule, compounded by last year boasting the likes of Capcom’s Resident Evil 2 Remake and Kingdom Hearts 3 from Square Enix during this early window. Then of course both PlayStation 4 and Xbox One getting increasingly long-in-the-tooth.

I’d also posit that the major success of Super Smash Bros. Ultimate in late 2018 to early 2019 impacted Nintendo Switch’s year-over-year performance comparison, thus contributing to the wider weakening.

Consumer spending on software reached $311 million last month, a figure that’s 31% lower than January 2019. In what was the most pronounced decline of the three individual categories, hardware spend dropped 35% to $129 million. The notable part here is that even Nintendo Switch experiencing a decline in customer spending, when it’s been growing most months amidst its competitors doing the opposite.

Rounding out the segments, accessories and game pads generated $238 million in sales. 11% lower than the same month 2019. It’s the best result in terms of comparisons, albeit still in that double-digit decline territory.

This is actually the first time in tracking history that a game in the long-running Dragon Ball Z franchise has topped the monthly rankings. Dragon Ball Z: Kakarot also experienced the 3rd best launch month in series history.

Delving into software, we’ve already touched on the success of Dragon Ball Z: Kakarot. As a result of this, Call of Duty: Modern Warfare drops to the second spot on the monthly chart. Of course it retains its standing as the best-seller of the last 12 month period due to its immense success and continued momentum during the holiday months.

The next notable in the month ending January is Star Wars Jedi: Fallen Order from Electronic Arts, which stays within the Top 5 this time at #4. The sixth best seller of last year has maintained a consistent position domestically since mid-November, and this enthusiasm has translated globally as well. Its publisher said during its latest earnings conference call that the game from Respawn Entertainment hit the upper range of its original guidance. Implying 8 million units shipped. The company even said it now expects 10 million copies by March. Sounds like single-player games aren’t dead just yet.

Familiar titles from Rockstar Games moved up the chart in January too, as 2013’s Grand Theft Auto V returned to a Top 5 ranking and Red Dead Redemption 2 rode to the Top 10. Publisher Take-Two Interactive released updated global unit sales figures for these behemoths last week during its financial report, sharing that Grand Theft Auto V reached 120 million and Red Dead Redemption 2 eclipsed 29 million. The online modes in particular for these traditionally narrative-driven series are bolstering momentum, plus Grand Theft Auto is the type of series that new console buyers purchase out of the gate.

Final item in the software rankings that caught my eye is Ring Fit Adventure. Nintendo’s latest foray into motion-controlled exercise software. The game launched in mid-October, landing at #10 during that monthly report. Ring Fit Adventure has returned to the Top 10, climbing to #9 in its best result since launch. Global unit sales hit 2.17 million in December, which is well above my personal expectations for one of Nintendo’s signature experimental type of titles. The legs on this exercise-meets-role playing game are as impressive as those one could tone up while using it.

Check below for the full rankings during last month and last 12 months.

Top-Selling Games of January 2020 (Physical & Digital Dollar Sales):

  1. Dragon Ball Z: Kakarot
  2. Call of Duty: Modern Warfare
  3. Madden NFL 20
  4. Star Wars Jedi: Fallen Order
  5. Grand Theft Auto V
  6. NBA 2K20
  7. Super Smash Bros. Ultimate*
  8. Mario Kart 8*
  9. Ring Fit Adventure
  10. Red Dead Redemption 2
  11. Minecraft#
  12. Pokémon Sword*
  13. Luigi’s Mansion 3*
  14. Star Wars: Battlefront 2
  15. The Legend of Zelda: Breath of the Wild*
  16. Need for Speed: Heat
  17. FIFA 20
  18. Just Dance 2020
  19. Mortal Kombat 11
  20. Pokémon Shield*

Top-Selling Games of the Last 12 Months (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Star Wars Jedi: Fallen Order
  7. Tom Clancy’s The Division 2
  8. Super Smash Bros. Ultimate*
  9. Grand Theft Auto V
  10. Mario Kart 8*

Ring Fit Adventure has returned to the Top 10, climbing to #9 in its best result since launch..

The legs on this exercise-meets-role playing game are as impressive as those one could tone up while using it.

Flipping over to hardware numbers during January, Nintendo Switch was yet again the top selling gaming console. It’s held the top spot each month since November 2018, yet this time is especially noteworthy. Not because of its success but the fact it experienced a decline compared to the first month of 2019. The residual sales of Super Smash Bros. Ultimate must have had more of an impact of those from Pokémon Sword and Pokémon Shield this year. Which makes sense. Super Smash Bros. Ultimate is the best-selling fighting game of all time in the States, after all.

As we’ve seen recently and will continue to see until late this year, hardware is somewhat lackluster right now. Still, I’ll keep an eye on where Switch goes with Animal Crossing: New Horizons launching in March with a bundle that’s on sale for pre-orders now. A major caveat here is how much the ongoing coronavirus will impact Nintendo’s hardware pipeline, as the company noted production delays locally in Japan due to the outbreak. Will this hit the U.S. and other territories to impact supply in the short term?

In terms of the other platform holders in Sony and Microsoft, both have upcoming launches this year so it’s natural to see slowing sales at this stage. Still, NPD Analyst Mat Piscatella helped put overall sales to date in perspective for the PlayStation 4 and Xbox One with the following quote:

“After 75 months in market, the combined installed base of PS4 and Xbox One in the US market is 6% higher than that of the PS3 and Xbox 360 and 16% above PS2 and Xbox. Premium console gaming remains strong.”

Which means we must always keep everything in context, think broader rather than focusing on independent data points, despite how temporarily gloomy these numbers feel at a surface level.

The last of the three broader categories is accessories and game pads, which saw less pronounced declines than its software and hardware counterparts. The story here is the Xbox Elite Series 2 controller as it’s held the top spot every month since it hit market in early November 2019. Even more newsworthy is it’s now the fifth fastest-selling accessory within this segment in the history of tracking, as measured by the first three months on sale. The high-end game pad option is proving to be popular despite its lofty price tag.

For those wondering, the two fastest-selling accessories ever within their first three months are Kinect bundles for Xbox 360, the third on this list is the standard DualShock 4 black model for Sony’s PlayStation 4 then the fourth quickest is the Wii Remote bundle. (Who am I kidding? I know you were all wondering!)

This brings us to the end of the latest U.S. monthly report, a somewhat pedestrian one at that. Though not unexpected. I was pleasantly surprised by Dragon Ball Z: Kakarot and continue to respect the over-performance of Star Wars Jedi: Fallen Order, Ring Fit Adventure and the Xbox Elite Series 2 controller in particular. Nintendo Switch saw a tough comparison to last year, which warrants monitoring especially given its full software pipeline for the first half of 2020 is still unclear.

We’ll regroup again next time. Definitely check out the thread from friend of the site Mat for additional details right from the source. Thanks for reading!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Bandai Namco, CNBC, Electronic Arts, Nintendo, NPD Group, Take-Two Interactive.

-Dom

New U.S. Video Game Sales Report Reveals the Best Sellers of 2019 & the Decade

It’s the last sales report of the decade!

Last night, industry tracking firm NPD Group shared a number of figures on the U.S. games market for December, 2019 as a whole plus the entire decade beginning way back in 2010. Get ready for lots of juicy stats!

Not wasting anytime, let’s start with December and expand to broader time frames after that.

During a period that includes the usual holiday push, domestic consumer spending in December totaled $3 billion which is down around 15% since last year’s figure. Softness occurred in all major categories, as gains for Nintendo Switch couldn’t offset other declines.

Software spending in December landed at $1.1 billion, 13% lower than last year’s corresponding month. Call of Duty: Modern Warfare was again the month’s top selling title. Separately, the Hardware segment dipped 17% to $973 million as Nintendo Switch continues its streak as the month’s best-selling platform. The final category of Accessories & Game Cards saw consumers spend $869 million during the month, which is down 14% year-over-year. The Xbox Elite Wireless Controller Series 2 marked its second straight month leading this category.

We can attribute continued weakness here to tough comparables in late 2018 which featured the popularity of games like Red Dead Redemption 2 and Marvel’s Spider-Man, plus the sustained strength of Fortnite which really bolstered accessory sales last year in particular. We know this later console cycle decline is expected, though December 2019 is more pronounced than it would be due to record-setting software releases last year.

The chart below courtesy of NPD Group shows monthly comparisons within each segment during Decembers of the past five years.

Here’s the list of the top selling games for the month of December.

Top-Selling Games of December 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Star Wars Jedi: Fallen Order
  3. Madden NFL 20
  4. NBA 2K20
  5. Luigi’s Mansion 3*
  6. Pokémon Sword*
  7. Mario Kart 8*
  8. Super Smash Bros. Ultimate*
  9. Pokémon Shield*
  10. Minecraft#
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. FIFA 20
  14. Just Dance 2020
  15. Need for Speed: Heat
  16. The Legend of Zelda: Breath of the Wild*
  17. The Legend of Zelda: Link’s Awakening*
  18. New Super Mario Bros. U Deluxe*
  19. Super Mario Party*
  20. Ring Fit Adventure

Before moving into 2019, I’d like to shout out a couple individual team accomplishments.

Star Wars Jedi: Fallen Order was released in November and held the second spot in the chart for a second month in a row during December, plus jumped up the annual ranks to 6th overall as we’ll see in a bit. With only a couple months of tracking, the third-person action game is now officially the best-selling of all time from developer Respawn Entertainment, known mostly for creating the Titanfall series. The team had a heck of a year between this and free-to-play hit Apex Legends.

Switching to sports, PlayStation 4 exclusive MLB The Show 19 is now the top-selling baseball game ever in the States since tracking began in the mid-90s. Based on dollar sales since its release in March 2019, it passed up MVP Baseball 2004 to take the top spot within this specific segment. Considering all the titles released over the years plus it being a platform exclusive really shows how much of a home run Sony’s San Diego Studio scored in 2019.

Speaking of 2019, let’s expand our discussion to chat on full year figures. Graphic above maps out the last few years as a reference.

Overall games industry spending in 2019 reached $14.6 billion, which is off 13% compared to 2018. Within this total, annual spending on Software declined 9% to $6.6 billion. Nintendo Switch console games experienced growth, the only platform to do so. Hardware sales in 2019 dropped 22% to $3.9 billion, while Accessories & Game Cards category dipped 7% to $4.1 billion. On the year, the Nintendo Switch Pro Controller led all accessory sales.

Switch itself was of course the major story of the year on the console side, as it led each monthly chart during the year and was the top-selling platform of 2019. Its new Lite model bolstered demand after its release in September such that the family as a whole saw annual gains compared to 2018. At last count, Nintendo announced Switch sales in the Americas passed 15 million units, which is just over a third of the latest global figure. Titles like mainline Pokémon and the surprising Luigi’s Mansion 3 plus ongoing support for Super Smash Bros. Ultimate contribute to its continued popularity as Nintendo takes advantage of a brief lull in the life cycle of other platform manufacturers.

In terms of individual software, it’s no surprise that Call of Duty: Modern Warfare was the year’s leading seller after dominating the monthly chart since its release back in October when it shot to the top of the year-to-date list. This marks the 11th straight year that a game in the franchise has led the annual chart, as seen below by the full rankings.

Top-Selling Games of 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Star Wars Jedi: Fallen Order
  7. Super Smash Bros. Ultimate*
  8. Kingdom Hearts 3
  9. Tom Clancy’s The Division 2
  10. Mario Kart 8*
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. Minecraft#
  14. FIFA 20
  15. Anthem
  16. Pokémon Sword*
  17. Resident Evil 2 Remake
  18. Luigi’s Mansion 3*
  19. Days Gone
  20. New Super Mario Bros. U Deluxe*

Finally, we’re going even bigger. Despite what naysayers would have you believe, 2019 is in fact the end of the decade that began back in 2010. Which means it’s time to recap industry sales and the games with the broadest success.

Adding together each year in aggregate, total consumer spending on the games industry in the U.S. for the decade ending 2019 totaled over $150 billion.

Sony’s PlayStation 4 ended as the top-selling gaming console of the decade domestically, one in which it saw competition from its own PlayStation 3 platform, Microsoft’s Xbox 360 and Xbox One launches plus Nintendo’s Wii U and Switch. While we don’t have exact unit sales figures locally, its milestone of 106 million sales worldwide cements it as the second best selling home console ever.

Flipping to the software side, Take-Two Interactive’s Grand Theft Auto V ended as the single best selling game of the decade in the States. The latest in the crime drama franchise from Rockstar Games released in 2013 on the Xbox 360 and PlayStation 3, topping the annual chart during its release year.

After its Xbox One and PlayStation 4 release in 2014, the open world game went on to Top 3 results the next two years and Top 11 finishes in every single year since. Boosted now by its ongoing online mode, it’s truly the biggest console game of the generation. It became one of only a handful of titles to pass 100 million unit sales globally back in 2018 as shared on an earnings call. As it stands currently, Grand Theft Auto V boasts an impressive 115 million copies shipped and I wouldn’t be surprised if that figure increases by millions when we hear another update from Take-Two early next month.

Unsurprisingly, Call of Duty earned the top spot as the best-selling gaming franchise of last decade. Like, to the point where there’s just as many games within the series on the full decade list as those outside of the series as we’ll see in a moment. The appetite of the American casual audience for multiplayer, competitive shooters is persisting. There’s no.. fatigue with military shooters just yet.

Below are the full rankings for the span from 2010 to present day along with each game’s release year for reference. Fair warning that it might be a bit redundant.

Top-Selling Games of the Decade, 2010 – 2019 (Physical & Digital Dollar Sales):

  1. Grand Theft Auto V (2013)
  2. Call of Duty: Black Ops (2010)
  3. Call of Duty: Black Ops 2 (2012)
  4. Call of Duty: Modern Warfare 3 (2011)
  5. Call of Duty: Black Ops 3 (2015)
  6. Call of Duty: Ghosts (2013)
  7. Red Dead Redemption 2 (2018)
  8. Call of Duty: World War 2 (2017)
  9. Call of Duty: Black Ops 4 (2018)
  10. Minecraft (2011)
  11. Call of Duty: Advanced Warfare (2014)
  12. Call of Duty: Modern Warfare (2019)
  13. The Elder Scrolls V: Skyrim (2011)
  14. Mario Kart 8 (2014)
  15. Call of Duty: Infinite Warfare (2016)
  16. Battlefield 1 (2016)
  17. Battlefield 4 (2013)
  18. Destiny (2014)
  19. The Legend of Zelda: Breath of the Wild (2017)
  20. Star Wars Battlefront (2015)

Whew. Enough stats for ya?

2019 wasn’t necessarily a banner year for blockbuster game releases or massive sales overall, though it had plenty of quality releases that won’t ever top the charts. Expanding to the decade, it’s somewhat repetitive and predictable to see so many military shooters and almost disheartening to see a lack of new properties other than the likes of Minecraft and Destiny.

Moving into 2020 and beyond, my hope is that we see more diversity at the upper end when we regroup in ten years (whoa!) though I’m not overly confident this will be the case as publishers move towards the model of even more sequels, ongoing games and projects within established brands.

Only time will tell!

For now, check out my buddy Mat Piscatella’s post on Twitter which has deets on individual platform results and more. Or the NPD Games page for additional insights. Next month will bring the first rankings of the new decade, and while it will be quiet on the new release front, we should still have a lot of fun! Thanks for visiting.

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Nintendo, NPD Group, Sony Corp, Take-Two Interactive.

-Dom

Star Wars & Pokémon Shine in the States During November Pre-Holiday Sales Rush

Here we are, almost at the end of 2019!

November is a gloriously busy season for new game releases, which naturally means heightened competition on the monthly sales charts. While the top spot is again the latest Call of Duty title, two new releases in Star Wars Jedi: Fallen Order and Pokémon Sword & Shield form two of the major storylines ahead of the holiday sales rush. The latter of which even set a new franchise record for launch month performance. Time to catch you up on the stats.

Industry tracking firm The NPD Group shared its November monthly sales report last night, revealing an obvious winner in Call of Duty: Modern Warfare yet again topping the software list for a second month in a row. The first-person military shooter from publisher Activision Blizzard is a perennial performer, here maintaining its status as the top-selling video game of 2019 to date. It’s also now the best performing game in the trailing 12 month period, measured by dollar sales as a whole through last November.

The real stories begin when looking further down the software chart.

Star Wars Jedi: Fallen Order accomplished the second spot on the monthly chart after its release in mid-November. The latest from publisher Electronic Arts is quite notable for a number of reasons. First, it’s the second best launch ever for a Star Wars game as measured by dollar sales behind only Star Wars Battlefront in 2015. It enters the 2019 year-to-date rankings immediately, at the #9 spot.

It’s also the best debut ever for development studio Respawn Entertainment, which industry veterans Vince Zampella and Jason West started as an independent studio in 2010. EA purchased the team most known for the Titanfall franchise of mech action shooters outright in 2017. As an in-house studio, Respawn has now produced two of 2019’s best titles: Battle royale game Apex Legends and the aforementioned Star Wars iteration. Which is a fantastic third person action game where the player controls a Jedi. Congratulations to the entire team now on the commercial success.

Moving to Nintendo, you’ll notice later a little franchise called Pokémon dominates the chart in last month’s rankings as it holds the remaining three spots within the Top 5. Pokémon Sword and Pokémon Shield are Nintendo’s flagship 2019 titles, and their performance in November backs this up. If aggregated with the Double Pack version, these Pokémon games would actually eclipse Star Wars Jedi: Fallen Order to be the second best seller of the month.

When considered all together, Sword and Shield represent the best launch month ever in the franchise. Beating out the original record holders in handheld games Pokémon Sun and Pokémon Moon back in 2016. Knowing how successful the franchise has been over the years really puts this in perspective. Recently, the Pokémon brand was named the highest-grossing entertainment property ever with nearly $95 billion in revenue since inception in 1996. To say Sword and Shield saw the best start ever domestically is a serious statistic.

The final new release within the Top 10 is PlayStation 4 timed exclusive Death Stranding. The divisive game from Hideo Kojima’s new Kojima Productions studio.. hm, delivered a good enough start to reach #7 in November. Mat Piscatella of The NPD Group provided additional context, noting that the game “did well in November” and falls within the ten best launches in history for a Sony-published title. I thought the high production value third-person action game had more potential on the upside based on Kojima’s pedigree alone. Its competition provided too much for it to reach a Top 5 rank.

In terms of older games last month, Nintendo’s character fighter Super Smash Bros. Ultimate hit a major milestone. It’s now the very best seller of all time domestically within the fighting game genre, surpassing one of its predecessors in Super Smash Bros. Brawl (2008) on Wii. That’s right. The latest Smash Bros. iteration became the best-selling fighting game here across tracking history within a year on market. A truly staggering result, plus a testament to the director Masahiro Sakurai and team’s unending work ethic to support it with exciting updates.

Now that we’ve covered some impressive numbers for individual games, let’s look at the full list of best sellers of November and 2019 so far.

Top-Selling Games of November 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Star Wars Jedi: Fallen Order^
  3. Pokémon Sword*
  4. Pokémon Sword & Shield Double Pack*
  5. Pokémon Shield*
  6. Madden NFL 20
  7. Death Stranding
  8. NBA 2K20
  9. Need for Speed: Heat
  10. Luigi’s Mansion 3*
  11. FIFA 20
  12. Borderlands 3
  13. The Outer Worlds
  14. Just Dance 2020
  15. Mario Kart 8*
  16. The Legend of Zelda: Breath of the Wild*
  17. Super Smash Bros. Ultimate*
  18. Tom Clancy’s Ghost Recon: Breakpoint
  19. Grand Theft Auto V
  20. Mortal Kombat 11

Top-Selling Games of 2019 (Year to Date):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Kingdom Hearts 3
  7. Tom Clancy’s The Division 2
  8. Super Smash Bros. Ultimate*
  9. Star Wars Jedi: Fallen Order^
  10. Anthem

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

That’s right. The latest Smash Bros. iteration became the best-selling fighting game here across tracking history within a year on market. A truly staggering result, plus a testament to the director Masahiro Sakurai and team’s unending work ethic to support it with exciting updates.

Strong software launches for major titles is certainly the highlight of an otherwise mixed month when talking overall industry sales, namely driven by hardware softening for everything but Nintendo Switch.

As displayed in the above chart, total consumer spending in November hit $2.3 billion. This figure is down 19% compared to this same month last year. Driven mostly by lackluster hardware results, as we’ll see in a bit. When taking the year in aggregate, total industry spend across all major categories is $11.6 billion. 12% lower than where it was in November 2018.

Monthly software dollar sales dipped 14% in November, down to $926 million. Game sales for 2019 as a whole are 8% lower than this time in 2018, coming in at $5.4 billion. Nintendo Switch software is really the only segment here that showed growth, while game sales on competing consoles slowed. I’d imagine partially due to volume plus discounted pricing.

Flipping to hardware, this is where the declines accelerate. Spending on consoles fell 26% in November to $891 million, while year-to-date it’s down 24% to $2.9 billion. For the latter figure, Nintendo Switch is the only platform that’s up since the same time frame in 2018.

Speaking of, let’s.. Switch to some more positive news. Nintendo’s latest console was again the top-selling hardware of the month in November, which means it’s now officially won every single month since the holiday season last year. Obviously it retains its spot as the best-selling hardware platform of 2019.

Last week, Nintendo issued a press release detailing its late November performance in the Americas. Its Switch hybrid console achieved the best week ever in the U.S. since release in March 2017, moving 830K units the week of Thanksgiving (November 24th to 30th). Its Cyber Monday was also “record-breaking,” however the team didn’t provide any more details there. I’ll note there’s one caveat of course, this now includes sales of its more compact Switch Lite variant.

Within the Americas, Nintendo Switch console sales now total 17.5 million units. Nearly 42% of its overall global sales. The aforementioned Pokémon Sword and Pokémon Shield surpassed 3 million copies sold in the region, while other notable hits passed their own significant unit sales milestones there: Mario Kart 8 Deluxe (8.5 million), Super Smash Bros. Ultimate (8 million), Super Mario Odyssey (6.5 million) plus New Super Mario Bros. U Deluxe (1.5 million).

Going back to The NPD Group’s report, the final category of accessories and game cards is now also experiencing slowing momentum. Sales here equaled $433 million in November, 14% lower than last year. $3.2 billion of accessories sold in 2019 to date, a 5% decline compared to the same months in 2018. The Xbox Elite Wireless Controller 2, which launched in early November, achieved the highest result in its launch month of any other accessory though the standard PlayStation DualShock 4 in black is still the top seller this year.

We’ve come to the end of another month, marking the beginning of the highly-coveted holiday sales season and the penultimate of the year (and decade!). On the upside, select software titles are seeing record or near record results. Nintendo is taking full advantage of a lull in competition. Still, it’s clear that we’re in for a slower holiday season on the whole when compared to recent ones. That doesn’t mean it won’t be fun!

As always, check out The NPD Group’s Mat Piscatella’s detailed thread on Twitter for more insights on this tracking period and check back here for the final monthly report of 2019 next month! Thanks for hanging out.

Sources: NPD Group, Electronic Arts, Nintendo.

-Dom

Call of Duty Leads October U.S. Video Game Sales Chart to a Near Record Month

Call of Duty: Modern Warfare is the latest commercial juggernaut in the long-gunning franchise, as it fought to the top of the domestic software chart last month in what was the second best October this decade on overall consumer spending across the U.S. games industry.

This year’s installment in Activision Blizzard’s first-person shooter series became the 12th consecutive title in the series to achieve top-seller status during its launch month, according to a recent report from industry tracking firm The NPD Group. The last time a Call of Duty game didn’t lead at launch was October 2007, when another Activision property rocked the industry to the top of the chart: Guitar Hero III: Legends of Rock.

As a result of its domination in October, Modern Warfare is immediately the best-selling game of the entire year. Even with only a single month of tracking. This feat displays how truly massive it is, especially this year after generally positive critical reception plus the always present casual audience it attracts.

Activision’s internal development team Infinity Ward returned to its Modern Warfare sub-series for the first time since last generation’s Modern Warfare 3 back in 2011. This year’s title is essentially a re-imagining of its classic formula, this time on a rebuilt game engine with a more gritty campaign alongside its traditional multi-player offerings.

It’s paid off. Quite literally. Call of Duty retained its distinction as the highest selling series of all time across the history of tracking, which dates back to 1995.

The success of Modern Warfare, among other strong software debuts I’ll mention in a bit, drove overall games industry spending to $1.034 billion in October. This the second best October month this decade, trailing only last year when both Call of Duty: Black Ops 4 and Red Dead Redemption 2 released. Which means the 34% decline since last year is up against a most impossible comparable.

When looking at 2019 to date, total consumer spending on all segments is at $9.3 billion. 10% lower than the same time frame in 2018.

I’ll point this out right away. This October’s growth figures appear to be much worse than they are. In fact, they are really freaking good for where we are in the console cycle. Namely considering this time last year we saw the best October of the entire decade, when total spending reached upwards of a whopping $1.57 billion. That was a monumental month, and an outlier.

On the software spend side, this figure dipped 37% in October to $620 million as displayed in the earlier chart. “Despite this decline, October 2019 tracked software sales represent the third highest total ever achieved for an October month, trailing only October 2008 and October 2018,” said NPD Group Analyst Mat Piscatella on Twitter, proving additional historical context on why last month is still a standout.

Year-to-date software sales hit $4.5 billion, a decline of 7% since prior year. Nintendo Switch game sales are in fact growing, though competitors are not. Hence the notable dip on the aggregate.

Call of Duty: Modern Warfare is the latest commercial juggernaut in the long-gunning franchise, as it fought to the top of the domestic software chart last month in what was the second best October this decade..”

Let’s now drill down into individual title performance, starting with the full rankings for both October 2019 and the year through last month.

Top-Selling Games of October 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. The Outer Worlds
  3. Luigi’s Mansion 3*
  4. Madden NFL 20
  5. NBA 2K20
  6. Tom Clancy’s Ghost Recon: Breakpoint
  7. WWE 2K20
  8. FIFA 20
  9. Borderlands 3
  10. Ring Fit Adventure
  11. The Legend of Zelda: Link’s Awakening*
  12. Mario Kart 8*
  13. Minecraft#
  14. Grand Theft Auto V
  15. Mortal Kombat 11
  16. Overwatch
  17. Super Smash Bros. Ultimate*
  18. Code Vein
  19. Red Dead Redemption 2
  20. The Legend of Zelda: Breath of the Wild*

Top-Selling Games of 2019 (Year to Date):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Kingdom Hearts 3
  7. Tom Clancy’s The Division 2
  8. Anthem
  9. Super Smash Bros. Ultimate*
  10. Grand Theft Auto V

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

In the most surprising result of the month, Take-Two’s Private Division label and Obsidian Entertainment’s space role-playing game The Outer Worlds lands at the second spot on the overall software chart. It starts at number two on PlayStation 4, and number five on Xbox One. Keep in mind that this is even more impressive considering the game is also available as part of Microsoft’s monthly subscription service Xbox Game Pass, which isn’t factored into these metrics.

This is one of the best five launch month debuts for a game made by Obsidian Entertainment, a studio now owned by Microsoft which has titles under its belt such as Star Wars Knights of the Old Republic II: The Sith Lords and Fallout: New Vegas. As a comparison, Fallout: New Vegas also hit number two during its launch in October 2010. One caveat being that back then, the ranks were based on copies as opposed to dollar sales.

It’s a.. stellar commercial result for a game that’s also receiving widespread critical praise.

Rounding out the Top 3 in a busy month is, ironically, Luigi’s Mansion 3 from Nintendo. The company’s latest major Switch exclusive is the third installment in the spooky, 2D ghost-catching saga featuring Mario’s taller and more timid brother. The month’s best-selling Switch title also sets a new series record for the series, previously held by 2001’s original Luigi’s Mansion on GameCube.

It was finally time for Luigi to get some shine. Good for him!

A couple chart regulars in Madden NFL 20 and NBA 2K20 secured spots in the Top 5, as they often do. Ubisoft’s under-performing Tom Clancy’s Ghost Recon: Breakpoint retains the sixth spot in October, the same as the prior month during which it launched. While not an overall poor performance, it’s certainly not living up to its potential within the Tom Clancy brand.

Quick notable move is NBA 2K20 charting below Madden NFL 20 last month, while still occupying a higher position on the year-to-date list. Which implies that NBA 2K’s launch month was better, and is carrying it to more success when taken as a whole. I’d imagine the gap in dollar sales during October between the two sports games was small, even if we won’t ever know for sure publicly.

I must say that Nintendo’s experimental Ring Fit Adventure squeezing into the Top 10 is an impressive feat for the exercise game, and reveals a couple things. First, Nintendo Switch software is doing well by virtue of its hardware popularity. Then, the casual market often responds positively to its innovative projects (see: Wii Sports, Pokémon Go). While not every single experimental Nintendo product does well in the market, I always love and appreciate when its teams get creative like they did with Ring Fit Adventure. Especially a health-conscious product.

Final observation on software, when looking at a longer time frame for 2019 overall, the only Switch title on the best-sellers list is Super Smash Bros. Ultimate which released nearly a year ago. It’s natural for multi-platform games to outsell exclusives. However given Switch’s hardware success this year, it really doesn’t have that blockbuster software seller. Yet. I’d wager a major sum that this will change in November after today’s release of Pokémon Sword and Pokémon Shield, which appeal to a massive audience of children leading into the holidays.

While not every single experimental Nintendo product does well in the market, I always love and appreciate when its teams get creative like they did with Ring Fit Adventure.

Hm, Switching to the hardware side, unfortunately it’s not nearly as interesting as software. Spending on consoles in the U.S. was down 41% compared to last year, to only $182 million. This contributes to the current year-to-date figure of $2.1 billion on hardware, which is off 23% compared to the months leading up to October 2018.

Unsurprisingly, Nintendo Switch was top-selling for the month, it’s the top-selling for the year and the only platform showing growth at this stage due to its competitors treading water ahead of next year’s announcements. A similar theme as I’ve discussed in the recent past, not much to see here.

To talk about a positive for something other than Nintendo, I’ll point out a great observation from NPD Group in the following quote from Piscatella: “With six years in the market, the PlayStation 4 ranks as the third fastest unit-selling home console in history, trailing only the six-year sales totals of the Wii and the PlayStation 2.” Just last month, I wrote about how Sony’s PlayStation 4 became the second best-selling console of all time as measured by global units shipped.

Final set of data is on accessories and game pads. This segment totaled $231 million last month, which is down 16% compared to October 2018. For the year as a whole through last month, accessories and game pad spending is $2.7 billion. 3% lower than this same time last year.

That (finally) wraps up an eventful month on the software side, given that the year’s biggest launch hit plus we saw a handful of noteworthy surprises. November will be a good one too, with the release of two major brands with Star Wars Jedi: Fallen Order and the aforementioned Pokémon games, all of which are out today.

Note that The NPD Group ranks software based on dollar sales. For an even more complete data rundown, including individual platform charts and commentary on the fighting game genre in particular, go check out Piscatella’s informative thread.

It’s been real fun. Thanks for stopping by. November will also be a spicy one. Until then!

Sources: The NPD Group, Activision Blizzard, Nintendo, Take-Two Interactive, Venture Beat.

-Dom

NBA 2K20 & Borderlands 3 Heat Up the U.S. Video Game Charts in September

Shoot. It’s October already!

Which can mean only one thing. Obviously.

No, not that Halloween is around the corner. It’s that sports and shooters once again score big in the commercial video game landscape here in the States, as proven by the stellar sales performance of new titles in the NBA 2K and Borderlands franchises last month!

This is all according to a recent report from The NPD Group, the main tracking firm for U.S. game market sales. (September’s tracking period ran from September 1st to October 5th, which means it included five weeks.)

NBA 2K20 released back on September 6th, and since then it’s been an unprecedented success. Similar to recent entries in the long-running franchise, which is on a real hot streak. This time though it’s at its most impressive.

2K Games’ latest basketball entry scored the number one spot during September’s monthly tracking period. Not only that, it’s instantly the top-selling game of the entire year so far, already outpacing the prior leader Mortal Kombat 11 which held the spot since back in May.

Going further, NBA 2K20 achieved the highest launch month dollar sales of any sports game. Ever. Like, as in the history of NPD tracking the U.S. market. The series overall, published by Take-Two Interactive, moves past RedOctane & Activision’s Guitar Hero to become the 6th best-selling franchise of all time domestically as measured by dollar sales.

Essentially, it’s another a slam dunk for Take-Two.

Speaking of Take-Two, not only did the company have the top seller of September, it also produced the 2nd best-selling title in Borderlands 3.

Gearbox Software’s first-person shlooter (yes that’s a shooter and a looter combined into one word because it’s easier to write, however now that I’ve explained it, I’ve taken up way more of your time than writing it out) shot up the chart to land in the same #2 spot as its predecessor did back in September 2012.

This time, Borderlands 3 set a launch month record for its series. Plus it’s already the 3rd best-seller of the full year, which means it’s collected more dollar sales than any 2019 release except for the aforementioned NBA 2K20 and Mortal Kombat 11.

Congratulations to the studio, though I admittedly say this with one slight caveat. Borderlands 2 had less time in its respective September month than did this year’s installment, so it’s natural Borderlands 3 should overtake it. It doesn’t diminish the accomplishment at all. The game sold 5 million units in less than a week’s time. It’s just the type of thing we have to acknowledge when talking records and the like.

NBA 2K20 achieved the highest launch month dollar sales of any sports game. Ever. Like, as in the history of NPD tracking the U.S. market.

Rounding out the Top 5 best sellers last month are two new releases then one August title: The September releases being Electronic Arts’ FIFA 20 at #3 and The Legend of Zelda: Link’s Awakening from Nintendo at #4. Then Madden NFL 20 at the #5 spot, another Electronic Arts joint that was August’s leading game.

I’d argue the remainder of the Top 10 is just as intriguing as everything prior, even with all the record-setting happening. As you’ll see above, Tom Clancy’s Ghost Recon: Breakpoint quietly achieved the sixth spot with only two days of tracking. I remain bullish on Ubisoft’s latest Tom Clancy project even if on brand alone, and can see it becoming a mainstay of the chart for the next couple months despite major competition. These games have a knack for being persistent, especially as Ubisoft’s focus on ongoing support.

Then there’s Gears 5 from Xbox Game Studios. The only flagship Xbox One console exclusive of 2019, and the first truly major game that hit both traditional retail and Microsoft’s Xbox Game Pass subscription service simultaneously (I know Forza Horizon 4 was similar, though it’s part of the more niche racing genre).

It’s difficult to make a true comparison without underlying sales vs subscription figures, though Gears 5 debuts a few spots lower than the 3rd place launch of Gears of War 4 back in October 2016. However when talking overall engagement, Microsoft said Gears 5 was the biggest launch this generation for Xbox Game Studios attracting 3 million players during its opening weekend. Which is twice the amount of the prior installment.

To me, this indicates that players are getting into Gears 5 using Xbox Game Pass just as much as they are purchasing at stores or digitally, plus competition this September was more challenging than the same month in 2016. Which means that the 7th spot isn’t a poor result for Gears. It’s more indicative that Microsoft is enticing consumers with a subscription rather than relying on traditional sales avenues.

Now that we’ve talked on a select group of individual titles, here’s the full list of September sellers and 2019 year-to-date rankings.

Top-Selling Games of September 2019 (Physical & Digital Dollar Sales):

  1. NBA 2K20
  2. Borderlands 3
  3. FIFA 20
  4. The Legend of Zelda: Link’s Awakening*
  5. Madden NFL 20
  6. Tom Clancy’s Ghost Recon: Breakpoint
  7. Gears 5^
  8. Code Vein
  9. NHL 20
  10. Mario Kart 8*
  11. Minecraft#
  12. Grand Theft Auto V
  13. Super Smash Bros. Ultimate*
  14. Spyro Reignited Trilogy
  15. Red Dead Redemption 2
  16. Tom Clancy’s Rainbow Six: Siege
  17. Plants vs Zombies: Battle for Neighborville
  18. Marvel’s Spider-Man
  19. Catherine
  20. The Legend of Zelda: Breath of the Wild*

Top-Selling Games of 2019 (Year to Date):

  1. NBA 2K20
  2. Mortal Kombat 11
  3. Borderlands 3
  4. Madden NFL 20
  5. Kingdom Hearts 3
  6. Tom Clancy’s The Division 2
  7. Anthem
  8. Super Smash Bros. Ultimate
  9. Resident Evil 2 Remake
  10. Grand Theft Auto V

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

I remain bullish on Ubisoft’s latest Tom Clancy project even if on brand alone, and can see it becoming a mainstay of the chart for the next couple months despite major competition. These games have a knack for being persistent, especially as Ubisoft’s focus on ongoing support.

Bouncing over to the industry at large, overall consumer spending hit $1.278 billion in September. Off 8% compared to the same month in 2018. All three major categories saw year-over-year dips, with hardware experiencing the most precipitous decline (22%) as the console cycle matures.

When taking the year as a whole, total spending is down 6% to $8.3 billion on lower console sales.

Nintendo Switch was again the best-selling piece of gaming hardware in the States, which it’s been each of the past 10 months, plus it’s still the top dog for 2019 as a whole. Which makes sense. It’s the only hardware showing momentum when it comes to the domestic market, as Nintendo of America revealed it’s sold 15 million Switch units in North America alone since launch in March 2017. Not only that, Switch sales year-to-date are up an impressive 20% compared to the same time frame last year.

Though even the launch of Switch Lite couldn’t offset declines in competitor consoles, as September hardware spend in the U.S. totaled $306 million compared to last year’s $328 million. This is more of a decline than I anticipated, with Lite providing less of a boost. Or perhaps its counterparts dipped more than I thought. Either way, these things combined to show that hardware needs more than a dedicated handheld Switch iteration to grow again.

For 2019 to date, hardware is off 21% to $1.9 billion. Expect this trend to continue and even worsen with next generation slated for holiday 2020.

On the software side, domestic spend was down 4% in September to $732 million. Driven by the launches of Gears 5 and The Legend of Zelda: Link’s Awakening respectively, Xbox One and Nintendo Switch software sales actually rose during September. Though not enough to counteract weakness in PlayStation 4 game purchasing.

A bit of a bright spot is that for the year so far, dollar spending on software is actually flat at $3.9 billion. Nintendo Switch is showing enough strength to completely offset declines elsewhere.

Finally, accessories and game pad dollar spend dipped 7% compared to this time in 2018, to $306 million. Spending in this last category for 2018 through September is $2.6 billion, which is down a slight 2%.

That said, it’s time for the buzzer. All the super intriguing monthly stats are courtesy of The NPD Group, namely friend of the site Mat Piscatella. Check out his detailed post on Twitter or EEDAR and be sure to give a like on his YouTube video, which has even more information.

Tomorrow we’ll be getting back into earnings season with my latest calendar post, so the fun never stops! Talk again then.

Sources: The NPD Group, Take-Two Interactive, Electronic Arts, Nintendo.

-Dom

Madden NFL 20 Remains Victorious as U.S. Video Game Sales Slow in August

Football season has finally kicked off here in the States, and Madden NFL 20 scores yet another victory on the domestic monthly video games sales charts. An impressive streak for the perennial best seller, even if overall software sales hit a slump in August.

This year’s installment in the Madden franchise was the top-selling game last month between August 4th and August 31st, according to industry research firm The NPD Group. Based on this solid momentum, Madden NFL 20 has moved up the standings to become the 3rd best-selling title of 2019 to date.

It’s a recurring theme. This is the seventh year in a row that an Madden game has led August. In fact, the annualized series itself is the number one selling sports franchise of all time in the country. It’s the most consistent in this segment for good reason, reiterating that football is the most popular sport in America.

Publisher Electronic Arts recently shared that this year’s title welcomed the most players ever for a National Football League (NFL) opening weekend. While the figures are definitely padded by a free trial effort, combining this with its two consecutive months atop the monthly sales chart and vaulting to #3 on the year-to-date shows not only how much of a sales giant it is but also how it’s still part of both sports and casual gaming culture.

The best part is Madden serves as the metaphorical first whistle signalling the start of the Fall sales season, which really picks up next month then culminates during the holidays. Speaking of sales, let’s get into the numbers.

In terms of overall spending on the games industry last month, consumers racked up $666 million across hardware, software and accessories/game cards. A figure which is down 18% compared to this time last year. For 2019 to date, industry spend is $7 billion in total. Six percent lower than the comparable period leading up to August 2018.

Each of the three main segments saw declines, though the eye-catching statistic resides within software. Consumer spend on games totaled $257 million, a decline of 22% year-on-year. This is the lowest figure for an August month in 20 years when spend on software totaled $234 million back in 1998. The summer is a notoriously slower time for games, even more pronounced this year due to where we are in the general console cycle.

Here’s the thing. The data is clear, August was way slow. However, when broadening the scope to look at the full year, software spending in the U.S. is actually up since last year. Overall software sales rose slightly to $3.1 billion, boosting up 1% compared to the same time frame during 2018.

Strength in Nintendo Switch output is obviously fueling this growth amidst long-in-the-tooth competitors, though I’d argue legacy multi-platform games like Minecraft and Grand Theft Auto V still appeal to folks capitalizing on console discounts and buying the half-step PlayStation 4 Pro and Xbox One X hardware iterations.

There you have it, I’ve found the silver lining in a somewhat dreary report. Context is important. It’s not just about each month, it’s about how that month impacts the aggregate.

Moving over to hardware, this segment dipped 22% to $167 million. Switch was the only console to see growth since last August. For the year so far, hardware is sitting at $1.6 billion which is a decline of 21%.

In case the trend isn’t obvious, Nintendo Switch yet again earned the top hardware spot as measured by dollar sales and units sold. The same as it’s done since the holiday season in 2018. Because of this, it retains its position as the best-selling console of 2019. I wouldn’t be surprised if this holds through November and beyond. Can discounts on PlayStation 4 and Xbox One can do anything to stymie Switch’s run?

Accessories and game pads round out the three main segments, generating $242 million in August and totaling $2.3 billion for 2019 to date. These figures are down 6% and 2%, respectfully.

Here’s the thing. The data is clear, August was way slow. However, when broadening the scope to look at the full year, software spending in the U.S. is actually up since last year. Overall software sales rose slightly to $3.1 billion, boosting up 1% compared to the same time frame during 2018.

On to the rankings!

Let’s see the software list then delve into it. First we’ve got the August monthly game chart, then the year-to-date best sellers. This is based on dollar sales when combining physical and digital for those companies that participate in The NPD Group’s data gathering effort.

Top-Selling Games of August 2019 (Physical & Digital Dollar Sales):

  1. Madden NFL 20^
  2. Minecraft#
  3. Grand Theft Auto V
  4. Fire Emblem: Three Houses*
  5. Super Smash Bros. Ultimate*
  6. Super Mario Maker 2*
  7. Mario Kart 8*
  8. Mortal Kombat 11
  9. Tom Clancy’s Rainbow Six: Siege
  10. Astral Chain*
  11. Marvel’s Spider-Man
  12. The Legend of Zelda: Breath of the Wild*
  13. Red Dead Redemption 2
  14. Call of Duty: Black Ops 4^
  15. Age of Wonders: Planetfall
  16. Super Mario Party*
  17. Marvel Ultimate Alliance 3: The Black Order*
  18. New Super Mario Bros. U Deluxe*
  19. The Dark Pictures: Man of Medan
  20. Assassin’s Creed: Odyssey

Top-Selling Games of 2019 (Year to Date):

  1. Mortal Kombat 11
  2. Kingdom Hearts 3
  3. Madden NFL 20^
  4. Tom Clancy’s The Division 2^
  5. Anthem^
  6. Super Smash Bros. Ultimate*
  7. Resident Evil 2 Remake
  8. Grand Theft Auto V
  9. Red Dead Redemption 2
  10. Days Gone

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Beyond Madden in the lead, Minecraft and Grand Theft Auto V round up the top two spots. Nope, this isn’t 2014. Your eyes aren’t deceiving you. Both are still selling, especially during a slower month for new releases other than a major sports franchise. My ongoing theory is every new console buy means a copy of at least one of these games, if not both. Especially Grand Theft Auto V. Following these mainstay legacy titles were Fire Emblem: Three Houses at the 4th spot then Super Smash Bros. Ultimate fighting to #5.

In fact, the list is a whole bunch of Nintendo. Half of the top ten is comprised of games published by the Japanese gaming giant exclusively for Switch. This includes the only brand new release squeezing into the Top 10: Astral Chain. The third-person action game developed by PlatinumGames debuted at #10 during August. Considering Nintendo doesn’t share the digital portion of software sales, this is an even more impressive start. Especially knowing the game isn’t part of an established franchise, albeit made by a popular developer.

Quick note on Fire Emblem: Three Houses, this is its second month within the Top 5 overall list as last month it occupied the #2 spot. Its second month sales were the best ever for a game within the Fire Emblem series, and it’s approaching lifetime sales of the franchise top-seller 2012’s Fire Emblem: Awakening. A testament to both Nintendo’s software direction plus the global appeal of the brand now.

Another new title which is much deserving of a shout out is Age of Wonders: Planetfall from developer Triumph Studios and publisher Paradox Interactive. This fifth iteration within the Age of Wonders strategy series released early in the month and landed at #15. Most impressively, it generated the best initial month ever for an Age of Wonders game in dollar sales terms. For a release within a more niche genre usually targeting the PC crowd, grabbing a Top 15 spot is excellent.

On the other hand, a couple other major August releases didn’t fare as well. The Dark Pictures: Man of Medan, the first installment in a new horror franchise from Supermassive Games, cracked the Top 20 with its start at #19. Considering the multi-platform title’s late August release window plus its lower price point, this actually isn’t too bad of a result.

Remedy Entertainment’s Control on the other hand didn’t make it into the Top 20. While critically acclaimed, including in a review from your boy, the combination of releasing within days of the month end plus no digital sales here means it’s not part of the top-sellers. That caveat of publisher 505 Games not contributing digital sales is important, so really this ranking isn’t telling the entire story. A full story which, unfortunately, we likely won’t hear without the publisher sharing anything official.

That about wraps it up for this monthly report. Regular visitors will already know, but in case it’s your first time: friend of the site Mat Piscatella is an essential follow on Twitter as an analyst representing the NPD Group. Check out his video for further details on last month’s data, including individual platform rankings and all that fun stuff.

Till next time. Stay safe.

Source: The NPD Group, Electronic Arts, Nintendo, Paradox Entertainment, Warner Bros. Interactive Entertainment.

-Dom