Madden NFL 20 Remains Victorious as U.S. Video Game Sales Slow in August

Football season has finally kicked off here in the States, and Madden NFL 20 scores yet another victory on the domestic monthly video games sales charts. An impressive streak for the perennial best seller, even if overall software sales hit a slump in August.

This year’s installment in the Madden franchise was the top-selling game last month between August 4th and August 31st, according to industry research firm The NPD Group. Based on this solid momentum, Madden NFL 20 has moved up the standings to become the 3rd best-selling title of 2019 to date.

It’s a recurring theme. This is the seventh year in a row that an Madden game has led August. In fact, the annualized series itself is the number one selling sports franchise of all time in the country. It’s the most consistent in this segment for good reason, reiterating that football is the most popular sport in America.

Publisher Electronic Arts recently shared that this year’s title welcomed the most players ever for a National Football League (NFL) opening weekend. While the figures are definitely padded by a free trial effort, combining this with its two consecutive months atop the monthly sales chart and vaulting to #3 on the year-to-date shows not only how much of a sales giant it is but also how it’s still part of both sports and casual gaming culture.

The best part is Madden serves as the metaphorical first whistle signalling the start of the Fall sales season, which really picks up next month then culminates during the holidays. Speaking of sales, let’s get into the numbers.

In terms of overall spending on the games industry last month, consumers racked up $666 million across hardware, software and accessories/game cards. A figure which is down 18% compared to this time last year. For 2019 to date, industry spend is $7 billion in total. Six percent lower than the comparable period leading up to August 2018.

Each of the three main segments saw declines, though the eye-catching statistic resides within software. Consumer spend on games totaled $257 million, a decline of 22% year-on-year. This is the lowest figure for an August month in 20 years when spend on software totaled $234 million back in 1998. The summer is a notoriously slower time for games, even more pronounced this year due to where we are in the general console cycle.

Here’s the thing. The data is clear, August was way slow. However, when broadening the scope to look at the full year, software spending in the U.S. is actually up since last year. Overall software sales rose slightly to $3.1 billion, boosting up 1% compared to the same time frame during 2018.

Strength in Nintendo Switch output is obviously fueling this growth amidst long-in-the-tooth competitors, though I’d argue legacy multi-platform games like Minecraft and Grand Theft Auto V still appeal to folks capitalizing on console discounts and buying the half-step PlayStation 4 Pro and Xbox One X hardware iterations.

There you have it, I’ve found the silver lining in a somewhat dreary report. Context is important. It’s not just about each month, it’s about how that month impacts the aggregate.

Moving over to hardware, this segment dipped 22% to $167 million. Switch was the only console to see growth since last August. For the year so far, hardware is sitting at $1.6 billion which is a decline of 21%.

In case the trend isn’t obvious, Nintendo Switch yet again earned the top hardware spot as measured by dollar sales and units sold. The same as it’s done since the holiday season in 2018. Because of this, it retains its position as the best-selling console of 2019. I wouldn’t be surprised if this holds through November and beyond. Can discounts on PlayStation 4 and Xbox One can do anything to stymie Switch’s run?

Accessories and game pads round out the three main segments, generating $242 million in August and totaling $2.3 billion for 2019 to date. These figures are down 6% and 2%, respectfully.

Here’s the thing. The data is clear, August was way slow. However, when broadening the scope to look at the full year, software spending in the U.S. is actually up since last year. Overall software sales rose slightly to $3.1 billion, boosting up 1% compared to the same time frame during 2018.

On to the rankings!

Let’s see the software list then delve into it. First we’ve got the August monthly game chart, then the year-to-date best sellers. This is based on dollar sales when combining physical and digital for those companies that participate in The NPD Group’s data gathering effort.

Top-Selling Games of August 2019 (Physical & Digital Dollar Sales):

  1. Madden NFL 20^
  2. Minecraft#
  3. Grand Theft Auto V
  4. Fire Emblem: Three Houses*
  5. Super Smash Bros. Ultimate*
  6. Super Mario Maker 2*
  7. Mario Kart 8*
  8. Mortal Kombat 11
  9. Tom Clancy’s Rainbow Six: Siege
  10. Astral Chain*
  11. Marvel’s Spider-Man
  12. The Legend of Zelda: Breath of the Wild*
  13. Red Dead Redemption 2
  14. Call of Duty: Black Ops 4^
  15. Age of Wonders: Planetfall
  16. Super Mario Party*
  17. Marvel Ultimate Alliance 3: The Black Order*
  18. New Super Mario Bros. U Deluxe*
  19. The Dark Pictures: Man of Medan
  20. Assassin’s Creed: Odyssey

Top-Selling Games of 2019 (Year to Date):

  1. Mortal Kombat 11
  2. Kingdom Hearts 3
  3. Madden NFL 20^
  4. Tom Clancy’s The Division 2^
  5. Anthem^
  6. Super Smash Bros. Ultimate*
  7. Resident Evil 2 Remake
  8. Grand Theft Auto V
  9. Red Dead Redemption 2
  10. Days Gone

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Beyond Madden in the lead, Minecraft and Grand Theft Auto V round up the top two spots. Nope, this isn’t 2014. Your eyes aren’t deceiving you. Both are still selling, especially during a slower month for new releases other than a major sports franchise. My ongoing theory is every new console buy means a copy of at least one of these games, if not both. Especially Grand Theft Auto V. Following these mainstay legacy titles were Fire Emblem: Three Houses at the 4th spot then Super Smash Bros. Ultimate fighting to #5.

In fact, the list is a whole bunch of Nintendo. Half of the top ten is comprised of games published by the Japanese gaming giant exclusively for Switch. This includes the only brand new release squeezing into the Top 10: Astral Chain. The third-person action game developed by PlatinumGames debuted at #10 during August. Considering Nintendo doesn’t share the digital portion of software sales, this is an even more impressive start. Especially knowing the game isn’t part of an established franchise, albeit made by a popular developer.

Quick note on Fire Emblem: Three Houses, this is its second month within the Top 5 overall list as last month it occupied the #2 spot. Its second month sales were the best ever for a game within the Fire Emblem series, and it’s approaching lifetime sales of the franchise top-seller 2012’s Fire Emblem: Awakening. A testament to both Nintendo’s software direction plus the global appeal of the brand now.

Another new title which is much deserving of a shout out is Age of Wonders: Planetfall from developer Triumph Studios and publisher Paradox Interactive. This fifth iteration within the Age of Wonders strategy series released early in the month and landed at #15. Most impressively, it generated the best initial month ever for an Age of Wonders game in dollar sales terms. For a release within a more niche genre usually targeting the PC crowd, grabbing a Top 15 spot is excellent.

On the other hand, a couple other major August releases didn’t fare as well. The Dark Pictures: Man of Medan, the first installment in a new horror franchise from Supermassive Games, cracked the Top 20 with its start at #19. Considering the multi-platform title’s late August release window plus its lower price point, this actually isn’t too bad of a result.

Remedy Entertainment’s Control on the other hand didn’t make it into the Top 20. While critically acclaimed, including in a review from your boy, the combination of releasing within days of the month end plus no digital sales here means it’s not part of the top-sellers. That caveat of publisher 505 Games not contributing digital sales is important, so really this ranking isn’t telling the entire story. A full story which, unfortunately, we likely won’t hear without the publisher sharing anything official.

That about wraps it up for this monthly report. Regular visitors will already know, but in case it’s your first time: friend of the site Mat Piscatella is an essential follow on Twitter as an analyst representing the NPD Group. Check out his video for further details on last month’s data, including individual platform rankings and all that fun stuff.

Till next time. Stay safe.

Source: The NPD Group, Electronic Arts, Nintendo, Paradox Entertainment, Warner Bros. Interactive Entertainment.

-Dom

New U.S. Video Game Sales Last Month Were Slowest May in Over Two Decades

Back again with the sales talk! I’ll do my best to make this piece as riveting as possible, though as expected May was a bit of a snoozer when it comes to the market here in the States. It’s a mid-year month in the year before a new console generation. So it’s more like game stales, amirite.

Okay. Moving on.

The NPD Group produced its latest monthly report this past Tuesday, with the standout statistic being that sales of new video game releases were at their lowest level for a May month since 1998. Mainly because there just weren’t a lot of notable major software releases. Which checks out, because it’s probably the quietest month we’ll see all year. What I’m really saying is, not a lot of publishers abide by the “It’s gonna be May” mantra.

In terms of the overall industry, total consumer spending declined 11% to $641 million as sales across all three of its tracked meta segments either declined or remained flat.

Beginning with hardware, the category saw a dip of 20% to $149 million. Nintendo Switch was the main bright spot, as the only console to show year-over-year growth when compared to May 2018. For this year to date, total hardware sales eclipsed $1.1 billion which is 17% lower than this same period last year.

As alluded to above, Nintendo continues its streak of wins. May was the 6th consecutive month in which the Switch hybrid led hardware sales. As measured by both units sold and dollar sales. Switch also remained the highest selling console of the year to date. Reminder that Nintendo announced during its last earnings report that Switch lifetime sales hit 34.74 million globally. Essentially, the company that people counted out during its flubbed Wii U era is now propping up the industry while competitors Microsoft and Sony see their hardware grow long-in-the-tooth.

Talk about the perfect segue.. Switching briefly to peripherals, at least multiplayer games like Fortnite and now Dauntless entice people to keep buying those headsets and controllers. Accessory sales stayed consistent around $230 million, with Sony’s black DualShock 4 controller as the top-selling within this category for May and 2019 so far. Consumer spend on accessories for year to date is now at $1.4 billion, up approximately 3%.

In terms of games, software sales across console, portable and PC platforms dropped 13% in May to $262 million. When talking overall software sales, it’s the lowest May monthly result since 2013. I mentioned the dearth of new game sales already. This is sluggish for even the usual summer drought.

While total software purchasing was soft, I believe there are individual games worth noting before we get to the full charts.

Mortal Kombat 11 is having a.. killer launch season. NetherRealm Studio’s latest fighting game achieved the number one spot on the overall software chart for a second straight month since its launch in late April. It led the monthly Xbox One and PlayStation 4 individual rankings, too.

Not only that, and most importantly, it moved past Kingdom Hearts 3 to become the best-selling game of the year so far. To put MK11’s fantastic momentum in perspective, its 2nd month sales result is almost twice the amount of any other installment in the classic franchise. Part of the reason is how NetherRealm is adapting the series for modern tastes, offering unlockables in the base game then pushing post-launch content. The game’s latest character addition Shang Tsung released mere days ago. I’m anticipating good momentum even as other big releases hit, due to the appeal of new content over time plus establishing itself as a leading platform in the genre.

I’d also like to highlight results for three other titles: Total War: Three Kingdoms, Rage 2 and.. Minecraft. Yup. Mojang’s creation game that released a decade ago, having since attained cultural phenomenon status and sold more units than anything except Tetris, is back in the monthly top ten list. The 9th best-selling overall, to be exact, plus the 7th best-selling game on Xbox One. Honestly, how are there so many people that don’t already own Minecraft?

Sega’s Total War: Three Kingdoms and Bethesda’s Rage 2 were the only new releases achieving top ten status last month, slotting at #3 and #4 respectively. Both of these are impressive accomplishments, considering the past few Total War games didn’t even chart and Rage 2 sales don’t include digital. (Bethesda doesn’t share that portion for its games). In an interesting but ultimately useless tidbit, the original Rage was also the 4th best-selling title in its release month of October 2011. The more you know, ya know.

(Shameless plug: I reviewed Rage 2 here and had a good time with it.)

Finally, PlayStation 4 exclusives like Days Gone and MLB The Show 19 are showing solid legs considering availability on solely one platform. Both games maintain spots in the top ten, plus move up in the year-to-date chart. And the beleaguered multi-platform title Anthem from BioWare is still hanging onto the fourth spot in the 2019 rankings. Both of these are happening in the doldrums of late Spring of course, so keeping an eye over time will tell the full story.

It’s now time to check out the main software rankings for May, which focus on strictly the U.S. market. For individual platform charts and way more information, read this extensive thread from NPD Analyst and, more importantly of course, my buddy Mat Piscatella.

Top-Selling Games of May 2019 (Physical & Digital Sales):

  1. Mortal Kombat 11
  2. Days Gone
  3. Total War: Three Kingdoms
  4. Rage 2*
  5. Grand Theft Auto V
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. MLB The Show 19
  9. Minecraft#
  10. NBA 2K19
  11. Mario Kart 8*
  12. Tom Clancy’s The Division 2^
  13. Call of Duty: Black Ops 4^
  14. New Super Mario Bros. U Deluxe*
  15. Marvel’s Spider-Man
  16. The Legend of Zelda: Breath of the Wild*
  17. Tom Clancy’s Rainbow 6: Siege
  18. Assassin’s Creed: Odyssey
  19. Team Sonic Racing
  20. Yoshi’s Crafted World*

Top-Selling Games of 2019 (Year to Date):

  1. Mortal Kombat 11
  2. Kingdom Hearts 3
  3. Tom Clancy’s The Division 2^
  4. Anthem^
  5. Resident Evil 2 Remake
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. Days Gone
  9. MLB The Show 19
  10. Sekiro: Shadows Die Twice

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

I think I did pretty well squeezing as much as I could out of a mostly uneventful time frame. How did your predictions hold up? Surprises? Leave a note here or shoot me a message on Twitter. Hope to see you again next month!

Sources: The NPD Group, Bethesda Softworks, Microsoft, Sega, GamesPress.

-Dom

Mortal Kombat 11 & Nintendo Switch Kombine to Top April’s U.S. Video Game Sales Report

Lots of fighting game fans exclaimed “Get Over Here!” to NetherRealm Studio’s latest installment in the storied franchise, Mortal Kombat 11. The brutal beat-em-down title, published by Warner Bros Interactive and released on April 23rd, was the best-selling game of last month in the States according to The NPD Group’s latest report.

Mortal Kombat is one of the most well-known gaming series ever, partly due to its controversial graphic violence and propensity to upset pearl-clutching government officials. This most recent game’s predecessor Mortal Kombat X (2015) went on to be the biggest commercial success in franchise history, eclipsing more than 11 million units sold per famed co-creator Ed Boon.

While we don’t know global unit sales for Mortal Kombat 11 just yet, we now know that this latest entry is selling well domestically. It not only topped the April monthly chart, it also instantly entered the year-to-date list as the 2nd best-selling of 2019, second to only Square Enix’s Disney mash-up Kingdom Hearts 3.

Interestingly, it was tops on all four of its platforms: Xbox One, PlayStation 4, PC and even the Nintendo Switch. An impressive result all around, and I expect it will continue to chart at least during a slower summer release calendar.

Second place for April went to open world zombie game Days Gone from Sony Bend Studio, a PlayStation 4 exclusive title. I wrote recently that, despite thinking the title itself was mostly mediocre, I prognosticated that it would have broad market appeal and sell quite well. I even thought it might top the list of best-sellers last month.

While I was too bold in my prediction, arriving at #2 is a very good result. Namely since it’s limited to just the one platform. Days Gone also had the 7th best launch month for a Sony-published game in NPD’s tracking history, plus became Bend’s top-selling game ever after being on sale less than a full month.

A quiet success story unfolding as we approach mid-year is the solid momentum of another title only available on PlayStation 4, that being MLB The Show 19 from Sony San Diego. The baseball sim has achieved the #3 spot during the past two months of charts since its release on March 26th. It’s also moved up into the Top 10 of the year so far, hitting exactly #10.

MLB The Show 19 is currently the best-selling sports title of the year to date, and it’s still the fastest launch for a game in the franchise when lining up all the relevant launches. I bet the development team is.. having a ball!

Rounding out the Top 5 respectively are Ubisoft’s Tom Clancy’s The Division 2, the shared world military RPG that was last month’s best-seller, then Nintendo’s ever-present party fighter Super Smash Bros. Ultimate. The latter of which recently eclipsed a crazy 13.81 million units sold globally.

And of course, Rockstar Games continues to live up to its moniker by having not one but two of its works present on April’s list. Grand Theft Auto V being the leading one, coming in at #6 despite releasing all the way back in 2013. It’s a theme we’ve seen in most monthly charts, and I’ve continually stated it will be this way until its successor is out.

Below are April’s main software charts, which focus on strictly the U.S. market:

Top-Selling Games of April 2019 (Includes Physical & Digital Sales):

  1. Mortal Kombat 11
  2. Days Gone
  3. MLB The Show 19
  4. Tom Clancy’s The Division 2^
  5. Super Smash Bros. Ultimate*
  6. Grand Theft Auto V
  7. Sekiro: Shadows Die Twice^
  8. Call of Duty: Black Ops 4^
  9. NBA 2K19
  10. Yoshi’s Crafted World*
  11. Red Dead Redemption 2
  12. Mario Kart 8*
  13. Assassin’s Creed: Odyssey
  14. Minecraft#
  15. New Super Mario Bros. U Deluxe*
  16. Final Fantasy X/X-2 HD
  17. The Legend of Zelda: Breath of the Wild*
  18. Jump Force
  19. Battlefield V*
  20. Borderlands

Top-Selling Games of 2019 (Year to Date):

  1. Kingdom Hearts 3
  2. Mortal Kombat 11
  3. Tom Clancy’s The Division 2^
  4. Anthem^
  5. Resident Evil 2 Remake 2019
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. Sekiro: Shadows Die Twice^
  9. Jump Force
  10. MLB The Show 19

^PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on XB1 & PS4 Included

Flipping over to consoles, Nintendo Switch saw its 5th consecutive month atop the hardware chart as measured by both dollar sales and units. It’s still the best-selling console of the year, as well. The last time it was outpaced by Sony’s PlayStation 4 was during the pre-holiday rush of November. Even then, Switch generated more revenue. PS4 just happened to see higher unit sales because of heavy discounting.

Consumer spending on games in the States crept up 1% in April, to $842 million overall. This was driven by PC and console software, up 15% to $427 million, and the Accessories segment as it bumped 5% to $256 million on the strength of Amiibo and DualShock 4 sales. These two segments offset a 29% decline in hardware, which fell to $160 million.

For 2019 so far, consumer spending in the games market totals $4 billion. A figure that’s down 2% when compared to the same time period last year. Out of that, software has contributed almost half with roughly $1.9 billion in dollar sales.

My read overall on April is that the top three sellers in particular are impressive, even though I was wrong about which would be first. Especially Mortal Kombat 11.. fighting its way to the second spot on the year-to-date list. That indicates to me that early demand is strong. I’m not sure it can reach the lofty heights of its predecessor, though I’m confident it will carve up a good chunk of commercial success before we see what NetherRealm does next.

Another story that I think warrants more attention is BioWare’s Anthem, published by Electronic Arts, maintaining the 4th spot of 2019 so far. Granted, it’s way early. Then EA said during its Q4 earnings call recently that the game’s early sales came in below the company’s targets. It’s worth seeing if it maintains this position as the year progresses, with more major releases scheduled for the late part of the summer into the autumn rush.

Hardware sales are going to be uneventful until, honestly, holiday season at the earliest. If not next year, when I’ve been saying that the next generation of consoles will start during the second half.

Additional details on individual platform results can be found at the linked video above, from NPD Analyst and friend of the site, Mat Piscatella.

So. How did your predictions go? Any big surprises? Please share in the comments or let’s catch up on Twitter! Thanks for stopping by, as always.

Sources: The NPD Group, NetherRealm Studios, Sony Bend Studio, Sony San Diego, Nintendo, Electronic Arts, Wikipedia.

-Dom