Familiar Franchises & New Hardware Lift U.S. Games Industry to a Record January

It’s the first U.S. monthly sales report of the new year, featuring formidable familiar faces topping the charts on the way to a record January for domestic games industry spending.

Call of Duty, Assassin’s Creed and Marvel’s Spider-Man among others drove a solid double-digit increase in content and software sales, while Nintendo Switch alongside PlayStation 5 combined to push hardware results to more than double the amount of this time last year. Even accessories increased over 70% year-on-year in January, bolstered by Sony’s most recent innovative controller.

It’s clear even with vaccine distribution thankfully happening around the globe, the video games industry is a primary beneficiary of continued shelter in place and quarantine orders. Even devoid of flagship releases charting on the software side, inventory constraints on the hardware front and following a major holiday season, January achieved a record.

This proves the strategy of many publishers in the current era providing ongoing content, seasonal events and cosmetic drops to engage an audience that wants to stick around longer than in prior generations. People love a reason to play the games they own, whether solo or with others, and this modern model certainly fulfills that.

Before I dig into the numbers and document my reactions, I want to again eternally thank the front-line, healthcare and retail workers for all the effort during an impossibly difficult time. I hope you are able to find some downtime and enjoy these games as a much-needed distraction.

United States Games Industry Sales (January 3rd, 2021 – January 30th, 2021):

Straight from NPD Group itself, plain and simple: January 2021 was a record January across its tracking history.

Consumer spend in the U.S. during the month reached over $4.71 billion, an increase of 42% since January 2019. Every single category of Content, Hardware and Accessories saw at least double-digit growth year-on-year.

Starting with the biggest contributor, Video Game Content sales exceeded $4.17 billion, comprising nearly 89% of monthly spend. This figure is up 36% when compared to early last year. Big results from Call of Duty: Black Ops Cold War, the resilience of Assassin’s Creed Valhalla plus a plethora of strong catalog titles from Nintendo highlight this category’s continued momentum.

As anticipated, Video Game Hardware saw the strongest movement: a staggering 144% gain over the same month in 2019, to upwards of $319 million. This time last year marked the last hurrah of the prior console generation, so naturally 2021 will bring about sizeable increases. I argue it’s slightly more impressive considering the public supply constraint issues admitted by both Sony and Microsoft.

As a knock-on effect of console launches plus Sony’s popular DualSense controller revision, Video Game Accessories bumped up 73% year-over-year to a spending amount of $222 million. A rising tide lifts all boats in this case, as displayed by all sub-categories here reaching all-time January highs last month.

Software is the leading category, which means it’s up first.

Call of Duty: Black Ops Cold War once again led the charge on the overall rankings, a spot its held each month since launching in November. It’s also the best-selling title over the past year. Not only that, the military shooter from Activision broke into the Top 20 best-selling games *of all time* in January, right at that #20 spot.

NPD Analyst Mat Piscatella called it “incredible” and said this particular statistic “made his jaw drop.”

2019’s Call of Duty: Modern Warfare is even in the Top 10. Activision Blizzard shared recently that both sales and engagement increased in the quarter ending December, namely how net bookings from the Call of Duty franchise rose over 50% in the quarter. Black Ops Cold War itself drove monthly active franchise users to increase around 70%. Lifetime spending across series history reached $27 billion in 2020, plus it entered this year with its largest user base to date.

In a similar success, Assassin’s Creed Valhalla ranked #2 on January 2021’s chart. It’s now the second fastest-selling game in the open world franchise from Ubisoft Entertainment, as measured by first three months U.S. dollar sales, behind only 2012’s Assassin’s Creed III.

As part of a quarterly report this week from Ubisoft where the company achieved record net bookings of over €1 billion ($1.21 billion), the French publisher noted how Valhalla generated record revenue within the long-running series.

Rounding out the Top 3 was PlayStation exclusive Marvel’s Spider-Man: Miles Morales. It’s also the 10th best-selling title of the last 12 months. Insomniac Games’ super hero action game achieved global unit shipments of 4.1 million since launch in November alongside the PlayStation 5, no doubt accelerated by Sony’s willingness to put out games simultaneously across both console generations. Smartly capitalizing on the 115 million PlayStation 4 consoles in the wild.

Another observation when perusing the list is again the sheer number of games from Nintendo even without digital sales reported, snagging 4 of the Top 9 spots. Animal Crossing: New Horizons returned to the Top 5 for the first time since July 2020, after surpassing the 30 million copies sold worldwide milestone. And Ring Fit Adventure among them at 7th overall, a further example of a clever bet from the Japanese company within the fitness sub-genre. Ubisoft’s Immortals Fenyx Rising, a late year gem, maintained a Top 15 finish after its Top 10 showing last month.

You might be wondering about the precipitous drop for CD Projekt’s Cyberpunk 2077 from second to 18th, barely making the Top 20. Or perhaps the notable absence of Hitman 3 after excellent reviews from IO Interactive’s latest? Well, it’s the same reason why Grand Theft Auto V and Red Dead Redemption 2 are no longer staples of the charts: No digital sales. While NPD Group has expanded its coverage of publishers sharing downloaded data, there are still a number that opt out.

Top-Selling Games of January 2021, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Assassin’s Creed Valhalla
  3. Marvel’s Spider-Man: Miles Morales
  4. Madden NFL 21
  5. Animal Crossing: New Horizons*
  6. Mario Kart 8: Deluxe*
  7. Ring Fit Adventure
  8. Call of Duty: Modern Warfare
  9. Super Smash Bros. Ultimate*
  10. NBA 2K21*
  11. Super Mario 3D All-Stars*
  12. FIFA 21
  13. Immortals Fenyx Rising
  14. Mortal Kombat 11
  15. Just Dance 2021
  16. The Legend of Zelda: Breath of the Wild*
  17. Minecraft: PlayStation 4 Edition
  18. Cyberpunk 2077*
  19. Super Mario Party*
  20. UFC 4

Top-Selling Games, 12 Months Ending January 2021, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Call of Duty: Modern Warfare
  3. Animal Crossing: New Horizons*
  4. Madden NFL 21
  5. Assassin’s Creed Valhalla
  6. The Last of Us Part II
  7. Ghost of Tsushima
  8. Mario Kart 8 Deluxe*
  9. Super Mario 3D All-Stars*
  10. Marvel’s Spider-Man: Miles Morales

Flipping over to Hardware, both Nintendo Switch and PlayStation 5 lifted category sales to well more than double the amount recorded this time last year.

Switch was the leading platform in terms of unit sales during January. This marks the 26th consecutive month atop the rankings by this measure, a record in the history of tracking dating back to the 90s. Switch unit sales reached the best result for a January month since 2010, back when even grandparents purchased the Nintendo Wii at the height of its popularity.

Last week, Nintendo updated its financials and it’s staggering stuff. Switch is approaching 80 million units on market, 79.87 million to be exact, exceeding the almost 76 million of Nintendo 3DS as of December. This means Nintendo exceeded its initial full year target for Switch shipments with a quarter to spare. Shoot, the Switch Lite model alone is approaching the lifetime sales of its predecessor the Wii U, at 13.53 million compared to 13.56 million respectively.

In terms of dollar sales domestically during January 2021, PlayStation 5 once again led hardware. Same as it did last month, when I wrote about how it achieved the best result for PlayStation consoles thru each platform’s first December. Sony said last week that PlayStation 5 shipped 4.5 million units in its first quarter on sale, a number that’s a bit higher now taking into account January sales.

There’s not much in the report about Microsoft’s Xbox Series X|S, so it’s hard to know where it lies in relation to its competitors. On a global scale, friend of the site and Niko Partners Analyst Daniel Ahmad estimated the family at around 3.3 to 3.5 million globally to date. Just hard to know how it did in January here in the States.

Lastly, here’s even more records when moving onto the final segment of Accessories. Not only did the category itself jump over 70% to achieve a January historical high on dollar sales, each of its sub-segments did as well. Game pads, headsets and headphones plus steering wheels. January month records for all!

Among the products themselves, Sony’s PlayStation 5 DualSense Wireless Controller (seen above) topped everything to be the best-selling accessory of the month. Another one of Sony’s offerings, the Pulse 3D Wireless Headset, topped headset/headphones.

Taken as a whole, January echoed the ongoing story of games industry sales, reaching a record January month on the back of catalog titles plus new hardware shipments. Individual software franchises from Activision Blizzard and Ubisoft plus both hardware and accessories from Sony were the winners, though many more boasted great results to start 2021.

Highly recommend checking out Twitter accounts for NPD Group and Piscatella for even more general commentary and data within platform rankings. Definitely worth it if you’ve made it this far!

Thanks to all for reading. Let’s regroup in February for more sales talk. Be safe.

*Digital Sales Not Included

Sources: Activision Blizzard, Nintendo, NPD Group, Ubisoft.

-Dom

Call of Duty & Nintendo Top a Record Year for U.S. Game Sales in 2020

Alright, I might have lied. Can’t get rid of 2020 just yet.

That’s because industry tracking firm The NPD Group released its final batch of statistics for the U.S. market last year, and it’s a monumental one. Between the continued dominance of Nintendo, steadfastness of Activision’s multi-tiered Call of Duty franchise and the start of a new console generation, it turned out to be a record one for the domestic video games industry.

This past week’s release covered the highly-coveted holiday month of December, plus a report on full year figures. We’ll start with December then move into the broader 2020 as a whole, pulling back for context on a mostly forgettable year except for when it comes to gaming. I’ll add commentary and context in various spots.

A couple things to note. All of these statistics are solely for the U.S. market, and include those publishers that participate in NPD’s tracking. In particular, certain publishers exclude digital sales when it comes to software charts (Why? Well, that’s for another day.) There are three sub-categories, each of which has its own reporting: Content (Software, Add-On etc), Hardware and Accessories. We’ll go through them all, with links and sources at the end.

Bring on the numbers.

United States Games Industry Sales (November 29th, 2020 to January 2nd, 2021):

Overall, industry spending in December within the States reached a record high for a December month. Upwards of $7.7 billion, which is an increase of 25% since this time last year.

Driven by Nintendo Switch demand plus the first full month on market for PlayStation 5 and Xbox Series X|S, spending on Hardware rose 38% to $1.35 billion. This is the best December for the sub-category since 2013, the start of the PlayStation 4 and Xbox One generation, which totaled $1.37 billion.

This slight decline in early generation hardware contribution stems from supply constraints rather than lack of demand, naturally. When talking about Xbox Series X|S in particular, though I imagine it also applies to PlayStation 5, NPD Analyst Mat Piscatella said they “quickly sold every unit made. Just not enough stock to keep up with demand.”

Switch was the top-seller as measured by both units and dollars. This marks the 25th consecutive month where it’s led on unit sales, a staggering record for Nintendo. As I’ll write in a bit, this holiday push led its annual sales to a near record level. The manufacturer hasn’t shared anything publicly on specifics, I’d love to know unit sales to gauge how it compares historically.

In terms of the new generation, NPD didn’t share much in the way of specifics on December numbers alone. Rather, I’ll comment on annual hardware results a bit later, which really covers both November and December in aggregate.

Industry sales of software and add-ons within the Content segment reached $5.8 billion, up from $4.7 billion in December 2019. This impressive growth was driven by top-selling franchises likes Call of Duty, Animal Crossing, Madden and Assassin’s Creed plus a plethora of Nintendo-published titles, which accounted for half of the Top 20 list!

Call of Duty: Black Ops Cold War continued the lead from its debut month of November, driving another year of commercial success as well. In an incredible run, Activision’s first-person military shooter has led every single December during the past decade except for one: Super Smash Bros. Ultimate in 2018.

Even during a shaky launch, Cyberpunk 2077 sold well as pent-up anticipation drove significant demand. The futuristic, open world RPG landed at #2 on the overall chart. And CD Projekt Red doesn’t even provide the digital share. I’m not sure digital would cause it to overtake the staggering levels of Call of Duty, though I’d surely love to know.

Ubisoft produced two games in the overall Top 10 during December. At third place is the consistent Assassin’s Creed Valhalla, which the publisher previously said was the best launch ever in the franchise. Then, open world action-adventure game Immortals Fenyx Rising kicked off at #9. As a debut for new IP during the busiest of months, this is a notable start (for a game I really enjoyed).

Lastly on the software side, just look at how many Nintendo Switch games are on the Top 20. Beyond Animal Crossing, like darn every Mario game on the platform is there plus Smash Bros., Hyrule Warriors: Age of Calamity and even Ring Fit Adventure sneaking in at #19. And that’s without even considering digital sales for any of them, a significant portion of the market by now. Clearly reveals just how high Nintendo’s attach rate is when people snag a new device. Which they didn’t plenty of this holiday season.

Before moving to the software chart itself, it’s briefly worth noting the final category of Accessories. This segment rose 15% year-on-year in December to $546 million. Driven by Gamepad spending, as Sony’s brand new DualSense Wireless Controller topped the monthly list.

Top-Selling Games of December 2020, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Cyberpunk 2077*
  3. Assassin’s Creed Valhalla
  4. Marvel’s Spider-Man: Miles Morales
  5. Madden NFL 21
  6. Animal Crossing: New Horizons*
  7. Mario Kart 8: Deluxe*
  8. NBA 2K21*
  9. Immortals Fenyx Rising
  10. Super Mario 3D All-Stars*
  11. Super Smash Bros. Ultimate*
  12. Just Dance 2021
  13. Hyrule Warriors: Age of Calamity*
  14. FIFA 21
  15. New Super Mario Bros. U Deluxe*
  16. Super Mario Odyssey*
  17. The Legend of Zelda: Breath of the Wild*
  18. Super Mario Party*
  19. Ring Fit Adventure
  20. Mortal Kombat 11

United States Games Industry Sales (2020):

Shifting into annual figures for the U.S., market, we’ll see similar trends within all three sales sub-categories especially at the top-end. Consumer spending across the games industry eclipsed a new yearly high during 2020, rising 27% to a whopping $56.9 billion. Driven mostly by the Content category, which accounted for 86% of the total.

Hardware achieved its best result since 2011, back when it was $5.6 billion. During 2020, this category jumped 35% year-over-year to $5.3 billion. Major contributors being Switch and transitioning generations, of course. Even if production limits cause the new boxes to under-perform a bit.

Nintendo Switch topped each monthly chart during 2020, and thus it was the best-selling piece of hardware on the year. Not only that, the hybrid console’s annual dollar result was the second best ever behind only Wii in 2008.

Flipping over to the fancy new generation, PlayStation 5 came in second during 2020 on dollar sales. Sony’s latest big (hah, literally) platform even achieved a dollar amount record for PlayStation hardware through each console’s first December. Separately, PlayStation 4 led the year on units sold. PlayStation 5’s dollar lead is attributed to a higher average selling price while its predecessor relied on discounts and higher inventory to clear boxes from retailers.

Call of Duty once again dominated the Software category, marking the 12th year in a row that a game in the franchise led the annual overall rankings. And not only that, the series occupied the top two spots! This year’s Call of Duty: Black Ops at numero uno then last year’s stellar Call of Duty: Modern Warfare at #2.

I’d have to look back over the entirety of tracked history since the start of Activision’s best-selling series in 2003. But I believe this is the first time since then that two titles in the same franchise led the combined chart. It’s a testament to the quality of Modern Warfare, its Warzone battle royale mode, continued free content updates and efforts toward cross-platform/cross-progression functionality that all keep players attracted to the ecosystem.

In a year full of notable milestones, Animal Crossing: New Horizons recorded yet another. It ranked #3 on the overall list. Its retail dollar sales, sans digital, were the highest for any game published by Nintendo since Wii Fit Plus in 2010. And we all remember how everyone and their grandmother bought the fitness board back then. (Likely even still collecting dust at a relative’s place, like ours.) I can’t wait to hear from Nintendo early next month on its global unit sales through year-end.

On a related note, the sheer number of exclusives on the 2020 sales list is wild. Both Nintendo and PlayStation platforms each boasted three games in the Top 10. Sony’s The Last of Us Part II ended at #6. Within Sony-published titles, it’s now behind only Marvel’s Spider-Man and God of War from 2018 measured by lifetime dollar sales. Ghost of Tsushima and Final Fantasy 7: Remake also landed in the Top 10. All of these prove the continued relevance of console exclusives, enticing players to spend on that platform.

There’s also certain titles noticeably missing to keen observers. No more Grand Theft Auto V. Farewell Red Dead Redemption 2. As I’ve discussed before, this is less a byproduct of slowing sales and more the way that publisher Take-Two now participates in NPD’s data gathering. “Take-Two remains a data sharing member of the Digital Leader Panel,” said Piscatella in a tweet reply. “However its digital sales are excluded from the published best-selling title charts.”

While not as major a contributor to overall results, Accessories generated $2.6 billion in spending during 2020. This is up 21% since 2019. On the year, Gamepad spend achieved a new spend record. Similar to December, the DualSense Wireless Controller for PlayStation 5 was the best-selling piece on units and dollar amount. Headset/Headphone actually surpassed its all-time spending high in 2020, with Turtle Beach’s Ear Force Recon 70 leading the charge. I hear ya!

Top-Selling Games of 2020, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Call of Duty: Modern Warfare
  3. Animal Crossing: New Horizons*
  4. Madden NFL 21
  5. Assassin’s Creed Valhalla
  6. The Last of Us: Part II
  7. Ghost of Tsushima
  8. Mario Kart 8: Deluxe*
  9. Super Mario 3D All-Stars*
  10. Final Fantasy 7: Remake
  11. Marvel’s Avengers
  12. Marvel’s Spider-Man: Miles Morales
  13. NBA 2K21*
  14. Super Smash Bros. Ultimate*
  15. FIFA 21
  16. Mortal Kombat 11
  17. Dragon Ball Z: Kakarot
  18. MLB: The Show 20
  19. Cyberpunk 2077*
  20. Tony Hawk’s Pro Skater 1+2

Whew. That’s a whole lot to digest. Typical 2020, am I right.

It’s an easy conclusion to draw, yet I’ll do it anyway: It was an incredible year for gaming, with broad critical success echoed by commercial performance.

Switch is starting to trend like no one could have predicted, both in terms of hardware sales and the ridiculous number of software products charting month-in, month-out. Call of Duty is going nowhere, the hard work of the development teams behind the annual series rewarded for their consistent output. Animal Crossing became the year’s biggest surprise, launching in March during a time of much-needed distraction. Sony exclusives proved that quality results in mass adoption. Microsoft sold out of stock during the holiday months, even if supply can’t possibly keep up with demand.

I’ll have a piece soon on my 2021 predictions, yet I find it hard to determine right now if it will be a repeat. Depends on a lot of factors, some unknown. But what I do know is that 2020 set a high standard, despite the most tragic of scenarios.

Hat tip to NPD Games and Piscatella for the various stats plus the chart visual. Totally worth giving both a follow to read more there on individual platform details and other tidbits.

Thanks for checking out the last NPD thread for 2020. Be safe!

*Digital Sales Not Included

Sources: Nintendo, NPD Group, Ubisoft.

-Dom

Marvel’s Avengers & Nintendo Assemble at the Top of September’s U.S. Game Sales Charts

It’s officially sales season in gaming, and is proving to be busy one at that.

September ushered a great start domestically for a polarizing game from Square Enix, while overall consumer spend achieved yet another double-digit increase even as the console cycle comes to a close. Plus, there were tons of debuts and new-ish games to discuss on the software side while Nintendo secured another dominant win within the hardware category.

Industry tracking firm The NPD Group has, hm.. assembled its latest monthly sales statistics for the U.S. games market. Stand-outs during September included Marvel’s Avenger’s achieving the top spot on the software chart, sports games occupying 3 of the Top 5 spots including a record performance from a familiar franchise, Crusader Kings III debuting within the Top 7 and Nintendo Switch besting hardware as it’s done every month since December 2018.

Total spending across the categories of Video Game Content, Video Game Hardware and Video Game Accessories reached a whopping $4.3 billion in the domestic market during September 2020. An increase of 10% since this time last year. While it’s not as robust as the growth seen in the spring and summer months, it’s still yet another double-digit rate which has been the case each month since March. Of course coinciding with the tragic rise of the pandemic, which has forced people to remain home for months.

“Mobile, hardware and accessories were among the largest growth segments,” said NPD Group Analyst Mat Piscatella. In terms of hardware, “growth in sales of Nintendo Switch offset declines on other console platforms.”

Expanding to the year-to-date figures, broad consumer spend in the games industry reached $33.7 billion through September. This is up 21% since last year. Continued stay-at-home guidelines and quarantine mandates combined with a variety of brand new titles from major publishers, namely licensed releases and sports titles, contributed to impressive growth this late in the console generation.

Let’s get more into the numbers and commentary.

United States Games Industry Sales (August 30th to October 3rd):

As mentioned before, September brought healthy gains overall and across all three major categories in the U.S. tracked by The NPD Group. The above chart shows monthly and year-to-date metrics.

The largest category of Content (i.e. game sales and in-game purchases) reached $3.84 billion in September and $29.8 billion for the year as a whole, increases of 8% and 21% respectively. Mainly driven by titles from some of the most popular companies in the business: Square Enix, Nintendo, Activision Blizzard and Electronic Arts.

Diving into the data, Marvel’s Avengers fought its way to the top spot on the total software chart which I’ll list out shortly.

The hero brawler slash live service game made by Crystal Dynamics received mixed critical reception at release in early September, yet brand power goes a long way when it comes to licensed titles. Not only was Square Enix’s latest the top-selling game overall last month, it held the top spot on both PlayStation 4 and Xbox One individual charts plus immediately became the 7th best-selling title of the year so far.

Its launch month dollar sales were quite impressive, reaching the second best in history for a super hero game behind only the record-setting 2018 title Marvel’s Spider-Man. While early success doesn’t guarantee momentum over time, which is key for an ongoing game like Marvel’s Avengers with regular characters and content updates, a solid start establishes a baseline audience that may come back during those intervals. We also haven’t heard yet from Square Enix on global sales, which I predicted would be strong in its launch window. Essentially, only the first chapter of its story has been told.

It wouldn’t be a software chart without a major Nintendo launch, and September was no exception. Super Mario 3D All-Stars, the collection of three classic games in the beloved series, jumped to the 2nd spot overall. Spanning 2020 as a whole, it enters the year-to-date chart at the 10th spot.

For context, Super Mario 3D All-Stars is also the 2nd best retail launch for any game in the U.S. during 2020 that isn’t called Animal Crossing: New Horizons, which is more an anomaly at this point with its incredible sales. Widening the time frame, it’s the 6th best start for any game published by Nintendo in tracking history, as measured by retail dollar sales. (Note that Nintendo doesn’t share digital in this context, so this particular statistic only encompasses physical sales.)

Madden NFL 21 rounds out the Top 3, scoring a second consecutive month of solid momentum after leading the chart in August. Publisher Electronic Arts hasn’t shared specifics in terms of units or engagement for the football game, though did say in a press release that this year’s Madden recorded 20% higher unit sell-thru to customers than its predecessor during launch week.

“After the most successful year in franchise history, fans are now playing more Madden than ever before,” said Executive Producer Seann Graddy. Personally, I’d prefer to hear exactly how many people are playing, unfortunately that’s wishful thinking for a major sports title these days other than maybe Take-Two and its 2K franchises.

Speaking of, September welcomed the resurgence of Tony Hawk with the release of Tony Hawk’s Pro Skater 1+2, a rebuilding of the first two games in Activision’s long-running skateboarding series. The remake carved its way to the 4th spot overall in the most impressive of ways: it set a series record for launch month dollar sales, outpacing the prior leader in 2004’s Tony Hawk’s Underground 2. Talk about grinding out the win.

Quickly reporting on the remainder of notable new games, Take-Two’s annual basketball release NBA 2K21 scored the 5th spot. This is noticeably lower than last year’s title, which led September 2019’s rankings. I’d say that’s mainly due to the publisher no longer sharing digital share for any of its products, which is even more obvious with how both Grand Theft Auto V and Red Dead Redemption 2 are no longer mainstays each month.

Since NPD Group doesn’t publicly state units or dollars, it’s difficult to determine an early performance comparison across NBA 2K history. Take-Two Interactive reports second quarter results on November 5th, and executives should share global unit sales at that time.

In what’s likely the surprise of the monthly chart, Crusader Kings III landed at #7. The strategy game from Paradox Interactive achieved the best launch month start in series history from both a ranking and dollar sales standpoint. Two October games that technically released right before the cut-off landed on the chart: Star Wars: Squadrons at #9 then Crash Bandicoot 4: It’s About Time at #11. More to come next month on these when they have more days on market.

Lastly, Call of Duty: Modern Warfare maintains its position as the year’s top-seller as it enters into its sixth and likely final season of content before Call of Duty: Black Ops Cold War hits stores on November 13th. I expect the latter of these to lead holiday charts. Yes, even with all the major games around the new console launches especially the hotly-anticipated Cyberpunk 2077 from CD Projekt Red, which will serve as stiff competition.

Check out the software charts below for September 2020 and the year so far, then I’ll switch over to hardware and accessories.

Top-Selling Games of September 2020, U.S. (Physical & Digital Dollar Sales):

  1. Marvel’s Avengers
  2. Super Mario 3D All-Stars*
  3. Madden NFL 21
  4. Tony Hawk’s Pro Skater 1+2
  5. NBA 2K21*
  6. Call of Duty: Modern Warfare
  7. Crusader Kings III
  8. Animal Crossing: New Horizons*
  9. Star Wars: Squadrons
  10. Mario Kart 8 Deluxe*
  11. Crash Bandicoot 4: It’s About Time
  12. Ghost of Tsushima
  13. Ring Fit Adventure
  14. Super Smash Bros. Ultimate*
  15. UFC 4
  16. New Super Mario Bros. U Deluxe*
  17. The Legend of Zelda: Breath of the Wild*
  18. Super Mario Odyssey*
  19. Mortal Kombat 11
  20. Super Mario Party*

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. The Last of Us: Part 2
  4. Madden NFL 21
  5. Ghost of Tsushima
  6. Final Fantasy 7: Remake
  7. Marvel’s Avengers
  8. Dragon Ball Z: Kakarot
  9. MLB: The Show 20
  10. Super Mario 3D All-Stars*

Moving to the Video Game Hardware category, spending in September amounted to $277 million which is up 15% year-on-year. Nintendo Switch was the only console experiencing gains. Over 2020 so far, hardware spend rose 22% to $2.3 billion in total. In the least surprising stat this past month, Switch was again the best-selling console by both number sold and dollars generated. It nearly broke a September record as per comments from Piscatella, and retains its position atop the hardware list for the year as well.

This is a spot Nintendo’s hybrid has held since holiday season nearly two years ago. And I’m on record saying that even with the release of both Xbox Series X|S and PlayStation 5 upcoming in November, Nintendo will once again attain the top spot for each month during the 4th quarter. Animal Crossing: New Horizons is still the game to get, plus upcoming releases like Pikmin 3 Deluxe (October 30th) and Hyrule Warriors: Age of Calamity (November 20th) mean there’s still room for growth in the domestic market for Switch if you can believe it. Guaranteed to be a staple of holiday product lists.

The final category of Video Accessories is actually among the most significant of results last month. Accessory spend reached a record September amount, hitting $191 million or a 30% gain since this time last year. Over 2020 to date, this category has accumulated an all-time high result of $1.6 billion, an increase of 26% year-over-year. Within, Gamepad and Headset/Headphones sub-categories also hit historical highs for both a September monthly result and year-to-date through this same month driven by the Xbox Elite Series 2 Wireless Controller.

And that’s all for September’s numbers and positions. The late summer to early fall here in the States sees continued lock-downs in many areas as coronavirus tragically isn’t going away any time soon. The games industry continues to be a benefactor of people abiding by the rules, making the most of home entertainment and spending time interacting via online games as opposed to in-person gatherings.

For way more detail on The NPD Group release itself, head over to their Twitter page or the in-depth thread from Piscatella as well.

Until next time, stay safe and thanks for stopping by!

*Digital Sales Not Included

Sources: Electronic Arts, Nintendo, NPD Group, Square Enix, Take-Two Interactive.

-Dom

Madden Wins & Nintendo Sets a Record in August Games Industry Sales Report

The push toward the goal line of 2020 is now officially underway, as signaled by the annual release of a new Madden game.

And this year’s proves to be another big seller, pushing games industry growth up double-digits here in the States.

During August 2020, Electronic Arts’ Madden NFL 21 and Nintendo’s Switch console attracted the most dollar sales in their respective categories domestically, with the former increasing the franchise streak of commercial success and the latter setting a new August month record. This is all according to the latest monthly report from tracking firm The NPD Group.

Overall, stay-at-home restrictions and everyone trying to get the most out of the relaxing days before school starts drove consumer spending across the games industry in August to $3.3 billion. That’s up 37% since this same time period last year. (Get used to that number.)

“Digital content on console, mobile and subscription were among largest growth segments,” said my friend and NPD Analyst Mat Piscatella.

Expanding to year-to-date spend, this is up 23% across 2020 so far to a total sum of $29.4 billion. Every category jumped more than 20% in August. The three main ones now being Video Game Hardware, Video Game Content and Video Game Accessories as I detailed last month.

As I’ll describe shortly, 2020 continues to be a remarkable year when it comes to gaming sales across multiple segments even amidst the ongoing difficulties of coronavirus. It’s one of the main viable forms of experiencing new entertainment at home, especially as film studios continue to push major motion pictures to theaters. Gaming is excellent at bringing people together remotely, and almost all companies involved are benefactors whether it’s those producing free-to-play releases like Fall Guys and Among Us or the traditional full-price model as we’ll see here.

On to the numbers.

United States Games Industry Sales (August 2nd to August 29th):

As displayed in the above chart compiled by The NPD Group, Video Game Content i.e. software and in-game purchases sales rose 37% (there it is again) in August 2020, reaching $2.9 billion. For the year as a whole thru last month, content category spend hit $25.9 billion which is up 22%.

The major highlight during August was Madden NFL 21, the best-selling title last month. This marked the 21st straight year that a game in the Electronic Arts-published football franchise has led the overall chart during its first month. It’s a streak that provides context for just how consistent the annualized series is commercially.

Launch month sales doubled when compared to Madden NFL 20, making it instantly the sixth best-selling game of 2020 to date. Surpassing games with months of sales like Dragon Ball Z: Kakarot and MLB: The Show 20. The continued early success here reiterates the Madden NFL brand as the top-selling sports franchise in the multiple decade history of tracking.

Another Electronic Arts game reached second place on the August list, that being UFC 4. The mixed martial arts simulator set a launch sales record for UFC games produced by EA, dating back to 2014. The game ranked within the Top 3 of the individual charts for both Xbox One and PlayStation 4 platform results.

The other ongoing stories were Call of Duty: Modern Warfare rounding out the Top 3 while games published by Nintendo occupied six spots within the Top 11. Animal Crossing: New Horizons showed steady momentum, landing it at #5 while fitness game Ring Fit Adventure finished right behind it.

The Legend of Zelda: Breath of the Wild reached an impressive milestone in August, as it’s now the 10th best-selling game on a Nintendo platform of all time domestically. It was a launch title for Nintendo Switch back in March 2017, since which time it’s been in the Top 7 on that platform’s list of software sellers every single month.

Another note in perusing the lists is the notable scarcity of games from publisher Take-Two Interactive, owner of Rockstar Games and 2K Games. Its golf game PGA Tour 2K21 landed at #14 on the main chart, a respectable yet pedestrian result, and its sports titles randomly made the single platform lists. Though staples like Grand Theft Auto V and Red Dead Redemption 2 are nowhere to be found. My understanding is this stems from a change in how the company is reporting its downloadable portion, as its games are now flagged similar to Nintendo’s without digital sales.

I expect its flagship basketball title NBA 2K21, released back on September 4th, to perform very well during September’s report. However I can’t shake the odd feeling of not seeing Rockstar on any of the lists, when I know its games are still attracting players and dollars.

Anyways, full charts for August and year-to-date below.

Top-Selling Games of August 2020, U.S. (Physical & Digital Dollar Sales):

  1. Madden NFL 21
  2. UFC 4
  3. Call of Duty: Modern Warfare
  4. Ghost of Tsushima
  5. Animal Crossing: New Horizons*
  6. Ring Fit Adventure
  7. Mario Kart 8 Deluxe*
  8. Super Smash Bros. Ultimate*
  9. Paper Mario: The Origami King*
  10. Mortal Kombat 11
  11. The Legend of Zelda: Breath of the Wild*
  12. The Last of Us: Part 2
  13. Minecraft: PS4 Edition
  14. PGA Tour 2K21*
  15. New Super Mario Bros. Deluxe*
  16. Super Mario Party*
  17. Tom Clancy’s Rainbow Six Siege
  18. Super Mario Odyssey*
  19. Final Fantasy 7: Remake
  20. Luigi’s Mansion 3*

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. The Last of Us: Part 2
  4. Final Fantasy 7: Remake
  5. Ghost of Tsushima
  6. Madden NFL 21
  7. Dragon Ball Z: Kakarot
  8. MLB: The Show 20
  9. Mario Kart 8 Deluxe*
  10. Mortal Kombat 11

Within the Video Game Hardware category, consumer spending totaled $229 million last month which was growth of 37% (a ha! we meet again) when compared to August 2019. For year-to-date figures, spending on consoles was up 23% to $2 billion flat.

While Nintendo Switch continued its dominance as the best-selling hardware, a spot it’s held each monthly report since late 2018, August proved an especially exceptional result. The hybrid platform set a new August month record for dollar sales, outpacing that of the Nintendo Wii back in August 2008. Also, unit sales doubled since this time last year. Considering its recent momentum and ongoing demand, this shows what can happen when the supply side and inventories catch up to consumer interest.

Going back three years ago, right before Switch hit the market, I was on record as one of the most bullish on its prospects. I loved the hardware design and thought that a combination of that ingenuity and Nintendo’s software prowess, Switch would be one of the firm’s most successful consoles ever. But I stopped short of predicting it would beat the Wii, a global phenomenon in the years after its 2006 launch.

These days, I’m reconsidering that. Especially with word that the company is further ramping up production into the back half of this fiscal year and the speculation of another model next year, I’m now betting that Switch lifetime sales meet or exceed that of Wii globally.

Want another prediction that we’ll know sooner than that? Looking domestically according to these reports, I’m planting my flag that Nintendo will win the holiday months even with the start of next generation, mainly due to supply opening up for Nintendo’s box and limits on inventory for its competitors in the Xbox Series X|S and PlayStation 5.

Whew. Back to the report itself, Video Game Accessories also set an August record last month by jumping 42% to $166 million in dollar sales. Expanding to full year, sales within this category reached an all-time high through an August month at $1.4 billion, exhibiting growth of 26% year-over-year.

Sub-categories sales here for Gamepad, Headsets/Headphones and even Steering Wheels boasted August and year-to-date records too, though no growth or cash totals were provided. PlayStation 4 DualShock 4 wireless black model was top-selling accessory in August. Xbox’s Elite Series 2 game pad maintains its spot as the year’s top seller so far.

Moving into the back part of Q3 then holiday season is when these reports really ramp up, this year more than ever with Tony Hawk Pro Skater 1 + 2 releasing in early September. (Get it?)

Though really, the combination of coronavirus restrictions, Nintendo’s slate now being clear with Mario’s 35th anniversary games including Super Mario 3D All-Stars then Pikmin 3 plus of course new generation consoles starting in November as I write about before with Microsoft’s Xbox Series X|S announcements, this is the starting whistle of the more newsworthy months in industry tracking.

Highly recommend NPD Group’s post and NPD Analyst Mat Piscatella’s thread for a great summary and further details on the results and individual platform rankings.

Stay safe everyone. Thanks for hanging out!

*Digital Sales Not Included

Sources: Bloomberg, Electronic Arts, NPD Group.

-Dom

Ghost of Tsushima & Nintendo Power July 2020 U.S. Games Industry Sales

The results are in for another month, proving most of the games industry is still powering up and seemingly staying at home during what continues to be the most difficult of times. COVID-19 restrictions and major new releases from multiple publishers drove growth, which counteracted a slight dip in console sales during July.

U.S. video game sales tracking firm The NPD Group released its July 2020 domestic report this morning,. Overall movement is impressive from both a dollar sales and individual title standpoint, especially for new games from Sony and Nintendo plus catalog titles from 3rd party teams.

Let’s take a look at the trends and get some commentary going on monthly performance.

Note: NPD Group has adjusted its software tracking metrics, which means its three main categories are now as follows:

Video Game Hardware: Console and hardware sales.

Video Game Content: Previously dubbed Video Game Software. This now includes “total market Physical and Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile, Portable, PC and VR platforms.”

Video Game Accessories: Self-explanatory, includes controllers, game pads, headphones and comparable gaming accoutrements.

United States Games Industry Sales (July 5th to August 1st):

Overall industry consumer spending jumped an impressive 32% in July compared to the same month last year, totaling $3.6 billion. When expanding to 2020 as a whole, total spend domestically is up 21% to $26 billion right now.

NPD Group Analyst, and online friend of mine, Mat Piscatella said this about overall performance in July: “Double-digit percentage spending gains in accessories, subscription, mobile and both digital full game as well as post launch spending on console and PC offset a slight decline in hardware.”

The largest contributor to last month’s results by far is Video Game Content, at $3.3 billion in dollar sales. This is an increase of 34% over July 2019. In particular the Digital segment within Content is expanding rapidly, showing growth of 41% year-on-year although no dollar amount or split was shared. I’d imagine physical is also showing resilience as we’ve seen with multiple earnings reports from big publishers around the world, though digital is certainly benefiting most from current conditions due to ease of access and retail closures.

As for individual software releases, PlayStation 4 exclusive Ghost of Tsushima solidified the number one spot on the overall chart. The latest action game from internal Sony studio Sucker Punch Productions, which I reviewed recently, is the developer’s fastest-selling to date, outpacing 2014’s inFAMOUS Second Son. Early momentum resulted in Ghost of Tsushima achieving the 4th best Sony-published launch in tracking history, immediately entering the 2020 to date chart as the 5th best-selling title. Sony shared that global unit sales hit 2.4 million within 3 days of release, consistent with my upbeat call on its commercial upside based on where the PS4 install base is at this point in the generation.

The other notable new release is Paper Mario: The Origami King, debuting at #3 on the combined chart plus numero uno on the Switch rankings. It set a new launch high for Nintendo’s Paper Mario franchise, beating the prior record-holder Super Paper Mario in 2007. Additionally, retail launch sales were more than double that of 2004’s Paper Mario: The Thousand Year Door. Its one of five Nintendo titles within the Top 10 in July, the next highest being the commercial breakout hit Animal Crossing: New Horizons which this quarter became the second top seller ever on Nintendo Switch at an absurd 22.4 million global unit sales as reported earlier this month.

Additional contributors to software growth include another PS4 hit The Last of Us: Part 2, which ranked #4 and has now achieved the 3rd highest lifetime sales ever for a game published by Sony behind Marvel’s Spider-Man and God of War both from 2018. Ring Fit Adventure, Nintendo’s fitness entry, continues to have legs due to high consumer demand and increased stock as it climbed to the 7th spot. Rounding out the Top 10 was a surprising one to me, Sword Art Online: Alicization Lycoris from Bandai Namco. It’s the best ever placement for a game in the series to date, since Sword Art Online: Fatal Bullet hit #14 in 2018. The game also achieved the 3rd spot on the Xbox One’s individual chart, behind only heavy hitters Call of Duty: Modern Warfare and Mortal Kombat 11.

Software and additional content really are carrying the industry with lockdowns still in place around the country, proving a smart way to pass the seemingly endless time. Below are the general charts.

Top-Selling Games of July 2020, U.S. (Physical & Digital Dollar Sales):

  1. Ghost of Tsushima
  2. Call of Duty: Modern Warfare
  3. Paper Mario: The Origami King*
  4. The Last of Us: Part 2
  5. Animal Crossing: New Horizons*
  6. Ring Fit Adventure
  7. Mortal Kombat 11
  8. Mario Kart 8 Deluxe*
  9. Super Smash Bros. Ultimate*
  10. Sword Art Online: Alicization Lycoris
  11. Minecraft: PS4 Edition
  12. The Legend of Zelda: Breath of the Wild*
  13. Tom Clancy’s Rainbow Six: Siege
  14. New Super Mario Bros. U Deluxe*
  15. MLB: The Show 20
  16. Star Wars Jedi: Fallen Order
  17. Need for Speed: Heat
  18. Marvel’s Spider-Man
  19. Assassin’s Creed: Odyssey
  20. Call of Duty: Black Ops 3

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. The Last of Us: Part 2
  4. Final Fantasy 7 Remake
  5. Ghost of Tsushima [New]
  6. Dragon Ball Z: Kakarot
  7. MLB: The Show 20
  8. Resident Evil 3 Remake
  9. Mario Kart 8 Deluxe
  10. Mortal Kombat 11

In really the only lackluster category result of July, Video Game Hardware saw consumer spend decline 2% to $166 million. This is showing that most people have already purchased the current generation systems, are waiting for more news on discounts going into next generation or even holding off until Xbox Series X and PlayStation 5 before making a move. The upside is for 2020 as a whole, spending hit $1.8 billion which is an increase of 22% versus this same time frame last year. Mainly driven by strength in Switch, especially during the height of Animal Crossing: New Horizons buying.

Speaking of, Nintendo Switch was yet again the top-selling piece of hardware during July 2020. Nintendo’s hybrid offering has topped the list every month since November 2018. Which means it remains the best-selling console for 2020 as well, naturally.

Finally, Video Game Accessories accounted for the remaining $170 million in monthly sales which is actually a July month record. This figure is 34% higher than July 2019. Gamepad and headsets in particular set July records, although no specific number was attached. Reminiscent of when Fortnite was at its height of popularity, though not the same type of sizeable dollar amounts.

Stepping back to view July domestic sales overall, it’s not another ridiculous month like we saw during say March or the April. It’s still an exciting result for total industry spend, growing double-digits again for the the fifth consecutive month, plus featuring titles like Ghost of Tsushima and Paper Mario: The Origami King with steady demand to set select, more focused records.

Gaming is the type of entertainment that continues to be a great option for people that perhaps thought the country would be more open than it is due to lingering effects of COVID-19. I’ll take this time again to thank those people working hard to keep the States going, whether in medical, retail or other essential fields, and hope that games are able to lift the burden and provide a brief respite when not on the grind.

Hit up NPD Group’s lists and Mat Piscatella’s thread on Twitter for additional deets on July’s report. Stay safe, all. Thanks for stopping by.

*Digital Sales Not Included

Sources: Nintendo, The NPD Group, PlayStation Twitter.

-Dom

Let’s Count Just How Many Records Video Game Sales Set in April 2020

April 2020 will go down forever as a tragic, horrifying month globally for many people enduring the coronavirus outbreak. My condolences to all those impacted, I wish you all the best during these trying times.

One silver lining at least is that video games are able to provide at least some relief from the monotony of social distancing and lock-down orders. And if sales are any indication, tons of people are most certainly getting their money’s worth.

Last month was a monumental one for video game industry sales, both domestically in the States and globally across digital marketplaces. It literally might have a record-breaking amount of records broken.

Just today both U.S. industry tracking firm The NPD Group and global digital data provider SuperData reported their respective figures for April, in what’s one of the single most newsworthy days in the history of gaming sales nerdom.

Rather than a more comprehensive deep dive into the myriad of stats, we’re going to do a rapid-fire recap of all the ridiculous statistics revealed today alongside lists of top-selling games both in the U.S. and globally by digital revenue. Then, I’ll get through a brief bit of commentary before we say goodbye.

Ready? Time to hit record.

Last month was a monumental one for video game industry sales, both domestically in the States and globally across digital marketplaces. It literally might have a record-breaking amount of records broken.

United States Games Industry Sales (April 5th to May 2nd):

Overall games industry spending increased a crazy 73% since this time last year, generating $1.5 billion. This is a record high for an April month, eclipsing that of April 2008’s $1.2 billion.

Monthly game software sales jumped 55% since April 2019, reaching the highest level ever for an April at $662 million. This beats out the previous record-holder again from April 2008, which totaled $642 million.

Within software, the most notable record is for Final Fantasy 7 Remake which led the monthly rankings chart and set a new franchise high for launch month dollar and unit sales, eclipsing that of Final Fantasy XV from 2016. Square Enix’s latest JRPG re-imagining is immediately the 3rd top seller of 2020 so far plus the best-selling PlayStation 4 title on the year.

It wouldn’t feel right if we didn’t mention Nintendo’s flagship hit Animal Crossing: New Horizons, even if the only record it set is short-term. The cute simulation and lifestyle game was ranked #2 on both the April and 2020 to date software charts. Its mini-accomplishment is that it’s the top-seller on Nintendo Switch as a platform over the past 12 months.

In terms of commercial successes we talk about every month, Call of Duty: Modern Warfare was the 2nd top-seller of April and is still the highest ranked game of both the last 12 months and 2020 itself. During its 7th month run since release, it’s the 4th fastest-selling game ever tracked by NPD Group. That fits my description of an “almost” record, so I’ll allow it.

Moving like Jagger to a game that’s the opposite of talked about each month, Just Dance 2020 is the quickest selling game in Ubisoft’s long-running franchise since Just Dance 2014. It improved its ranking on the monthly software chart, now at #11 in April after boogying to the 17th spot in March.

Quickly flipping to the hardware category, overall dollar spend is so close to being a record that it gets like half a point. Console sales reached $420 million during April 2020, up a whopping 163% versus this time last year. April 2008 refused to be dethroned this time, as it maintains the best April month ever when it generated $427 million.

Within the Hardware segment, Nintendo Switch held the #1 spot for the 17th straight month. Here comes the real doozy: During 2020 so far, its sales are the highest of any single platform in the history of domestic tracking for the first 4 months of a year outpacing even the Wii over a decade ago in April 2009. Incredible, especially in a time with supply concerns.

Not only that! Dollar sales of the “Big 3” consoles in the Nintendo Switch, PlayStation 4 and Xbox One all increased more than 160% year-on-year with Xbox One generating the best growth although NPD Group did not reveal an exact figure. From a unit sales standpoint, each of these hit record April amounts according to Wedbush Securities analyst Michael Pachter:

Switch: 808,000

PlayStation 4: 411,000

Xbox One: 329,000

Last category here is accessories and game pads, which generated $384 million in monthly sales for an increase of 49% since April 2019. Record alert! Consumer spend on game pads reached a high for an April month, clearing almost twice as much as last year’s amount. PlayStation 4’s Dual Shock 4 black controller topped April’s list, while Nintendo’s Switch Pro Controller is still the best for 2020.

Want another record? I’ve.. heard we got one for ya. Spending on headsets and headphones achieved the best April month in history, beating out that of April 2018. Last month also boasted record results for Steering Wheels and Game Cards. Note that we didn’t hear exact figures for any of these sub-categories, only that they had their best April months of all time.

I feel like we all need a breather after so many records. Let’s look at the full domestic software charts for both last month and year-to-date before going global.

Top-Selling Games of April 2020, U.S. (Physical & Digital Dollar Sales):

  1. Final Fantasy 7 Remake
  2. Call of Duty: Modern Warfare
  3. Animal Crossing: New Horizons*
  4. NBA 2K20
  5. Grand Theft Auto V
  6. Resident Evil 3 Remake
  7. Call of Duty: Modern Warfare 2 Remastered
  8. MLB: The Show 20
  9. Madden NFL 20
  10. Red Dead Redemption 2
  11. Just Dance 2020
  12. FIFA 20
  13. Mortal Kombat 11
  14. Borderlands 3
  15. Predator: Hunting Grounds
  16. Mario Kart 8 Deluxe*
  17. Star Wars Jedi: Fallen Order
  18. Persona 5: Royal
  19. Need for Speed: Heat
  20. Dragon Ball Z: Kakarot

Top-Selling Games of 2020 So Far, U.S. (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. Final Fantasy 7 Remake
  4. NBA 2K20
  5. Dragon Ball Z: Kakarot
  6. MLB: The Show 20
  7. Grand Theft Auto V
  8. Resident Evil 3 Remake
  9. Madden NFL 20
  10. Mario Kart 8 Deluxe*

Gaming allows individuals to escape into new, exciting worlds where they don’t have to worry about a pandemic. Or they can at least virtually fight back against one.

Worldwide Digital Games Industry Sales (April 2020)

Expanding to the global games market, let’s check out digital sales estimates from SuperData via its usual monthly report. In general, this only includes digital downloads and additional revenue through in-game transactions thus excludes physical copies sold.

And again to confirm, these are internal estimates as opposed to say publisher data.

Spending on digital games around the globe surpassed a monumental $10.5 billion during April 2020 which is the highest month ever and growth of 17% since last year. Ding ding. Another record!

Driving this figure was a jump in console sales of 42%, mobile growth of 14% then PC sales moving 12% higher. Of course this is temporarily bolstered by lock-down orders, as gaming has become a popular way to defeat the inevitable boredom that sets in from staying home. The question becomes how long can it last?

Diving into more individual game results, usual suspect Animal Crossing: New Horizons sold 3.6 million digital copies in April which is down slightly from the record 5 million in its launch month of March. Still, it was the top-selling console game on the worldwide chart. Here’s this month’s record: After only two months on market, it’s already the top-selling Nintendo Switch title as measured by both digital unit sales estimates and dollar revenue from downloads.

The aforementioned Final Fantasy 7 Remake, which was the best-seller in the States during April, achieved the 2nd spot on the global digital rankings. Since we’re certainly counting, its total of 2.2 million digital downloads set multiple records for a launch month. This is the best digital result within the franchise ever, plus it’s the fastest-selling PlayStation exclusive to date beating out Marvel’s Spider-Man in 2018 by a slim margin. A win is a win!

While not a record, Resident Evil 3 Remake achieved another notable result during April 2020. Capcom’s latest remake in the long-running horror franchise eclipsed 1.3 million digital units sold during this its launch month, slightly below the 1.4 million of its predecessor in 2019’s Resident Evil 2 Remake.

Back to the records. Last month, League of Legends hit its best player count of all time and spending in Grand Theft Auto V on in-game content reached its highest level ever. Ongoing games continue in their appeal, as people gather virtually to either compete or work together collaboratively.

This leads into the full charts from SuperData estimates for global digital sales. Take it away, fancy image.

Top-Grossing Console Games of April 2020, Worldwide, Digital Sales:

  1. Animal Crossing: New Horizons
  2. Final Fantasy 7 Remake
  3. FIFA 20
  4. Grand Theft Auto V
  5. NBA 2K20
  6. DOOM Eternal
  7. Fortnite
  8. Call of Duty: Modern Warfare 2 Remastered
  9. Call of Duty: Modern Warfare
  10. Resident Evil 3 Remake

Alright. I believe I’m fully on record proving how April was a record-breaking month. Counting them up, there are more than a dozen here which is likely some sort all-time high.

My reactions? No one could have predicted this, not even as recently as a couple months ago. This is absolutely unprecedented, even if for the wrong reasons during a tragic time for our world history.

Gaming as much as any other medium is benefiting because of the feeling of connection caused by sharing on social media or gearing up with others online. There’s local play, which helps pass the time with the very few loved ones with which we can spend time. Gaming allows individuals to escape into new, exciting worlds where they don’t have to worry about a pandemic. Or they can at least virtually fight back against one.

It’s not much in the way of analysis to say that April was one of if not the most noteworthy sales months this generation. What’s difficult to say is how long it will last with all the uncertainty surrounding the scary longevity of coronavirus and the potential for a vaccine. I’m thankful that people have games to entertain, especially those on the front lines working hard for our safety, and that for now many have enough disposable income to spend.

As the summer starts here and new PlayStation 4 games like The Last of Us Part 2 and Ghost of Tsushima release then Nintendo launches Paper Mario: The Origami King, where will the broader economy be, what level of unemployment will we see and how will sales look going into the marketing cycle for next generation consoles?

Let’s celebrate April for what it was, while acknowledging we have a long way to go outside of games.

As always, please check out NPD Group Analyst Mat Piscatella’s thread for many more details plus friend of the site Jeff Grubb’s recap on Venture Beat on the domestic report, then SuperData’s site for the global update. Thanks for reading, be healthy!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Media Play News, NPD Group, Square Enix, SuperData Estimates, Venture Beat.

-Dom

Animal Crossing: New Horizons Rings in a Rallying of March U.S. Sales Results

In the pantheon of Nintendo’s most popular games, people normally think of franchises like Mario, The Legend of Zelda and Smash Bros.

In 2020, it’s time to officially add Animal Crossing to the list.

The latest entry in the long-running, family-friendly simulation series entitled Animal Crossing: New Horizons is a massive commercial seller since its release last month. It’s the main driver behind a stellar March sales result domestically, undoubtedly boosting both software and hardware gains.

Attribute performance to pent up demand resulting from the last mainline entry being way back in 2012, the transition from its handheld hardware to the big screen on Nintendo Switch plus the tragically convenient timing of launching alongside enormous appetite for design, creation and social collaboration during a global lock down.

These myriad of factors caused New Horizons to achieve the top spot on the March 2020 software rankings in the United States, according to a new report from NPD Group. Easily the best launch ever for the series. It’s immediately the second best-selling game of 2020, leap-frogging everything except Call of Duty: Modern Warfare as Activision’s premier military shooter moves up to number one.

In what’s a staggering statistic, New Horizons generated the 3rd highest launch month sales of any game ever published by Nintendo in the history of domestic tracking behind only Super Smash Bros. Ultimate in late 2018 and 2008’s Super Smash Bros. Brawl. That means it’s above any Mario or Zelda, as storied as they might be.

Keeping with the theme of ridiculous numbers, launch month unit and dollar sales have already exceeded the individual *lifetime* sales of every other entry in the internally-developed Nintendo Animal Crossing franchise. Yes. It took less than a month on market to beat the overall results of those games.

What’s most impressive is NPD Group tracking doesn’t even include digital downloads for Nintendo games. This is strictly based on physical, boxed sales. Considering the stay at home orders across the world, I wouldn’t be surprised if digital contributed upwards of 40% or more overall. (Purely speculation. No quotes.)

A rising tide does lift all boats in this case. And that boat is more than likely used to get to one’s island in Animal Crossing, if sales are any indication.

Changing it up (heh) to another major software release of March, PlayStation 4 exclusive baseball series MLB The Show continues its quiet consistency on the charts. This year’s entry MLB The Show 20 hit third on the March software rankings, sliding in just below Call of Duty: Modern Warfare (which keeps on with its momentum, achieving an all-time high for a March month, might I add).

The Sony Interactive Entertainment San Diego studio creation is the top seller on the PlayStation 4 individual platform chart for March, plus already a Top 5 performer for the year to date overall software list. This year’s game yet again set another launch month franchise record, same as last year’s MLB The Show 19. It’s the definition of consistency, hitting the charts strong every single time.

(Who caught all the puns?)

Plenty of other new games dotted the March overall software chart. Capcom’s zombie remake Resident Evil 3 achieved the fourth spot and reached #7 on the list of 2020 best-sellers to date. DOOM Eternal from Bethesda Softworks went on a tear to #6. Worth noting that Bethesda is another publisher that doesn’t include digital sales, thus performance for DOOM Eternal accounting for downloads could be even better.

Two recent Japanese games charted in the States during March: Persona 5: Royal from Atlus/Sega lands an impressive start at #7 while Koei Tecmo’s Nioh 2 barely misses the top 10, debuting at the 11th spot.

Finally, Nintendo’s Pokémon Mystery Dungeon: Rescue Team DX achieved a Top 15 start while Activision Blizzard’s Call of Duty: Modern Warfare 2 Remastered rounds out the Top 20 even with a surprise, timed limited release solely on PlayStation 4.

Following the above highlights, here are the full overall software rankings for March 2020 then the year to date.

Top-Selling Games of March 2020 (Physical & Digital Dollar Sales):

  1. Animal Crossing: New Horizons*
  2. Call of Duty: Modern Warfare
  3. MLB: The Show 2020
  4. Resident Evil 3 Remake
  5. NBA 2K20
  6. DOOM Eternal*
  7. Persona 5: Royal
  8. Grand Theft Auto V
  9. Borderlands 3
  10. Mario Kart 8: Deluxe*
  11. Nioh 2
  12. Red Dead Redemption 2
  13. FIFA 20
  14. Super Smash Bros. Ultimate*
  15. Pokémon Mystery Dungeon: Rescue Team DX*
  16. Madden NFL 20
  17. Just Dance 2020
  18. Star Wars Jedi: Fallen Order
  19. Mortal Kombat 11
  20. Call of Duty: Modern Warfare 2 Remastered

Top-Selling Games of 2020 So Far (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons*
  3. Dragon Ball Z: Kakarot
  4. NBA 2K20
  5. MLB: The Show 20
  6. Grand Theft Auto V
  7. Resident Evil 3 Remake
  8. Madden NFL 20
  9. Mario Kart 8: Deluxe*
  10. Star Wars Jedi: Fallen Order

Last month’s whopping result for Switch came in above this figure, likely upwards of a million or even more units. For a single month in one territory, this is incredible. It reveals how important quality software is to drive hardware sales years after initial launch, something Nintendo has perfected by now.

Let’s put these software starts in context and take a broader look at industry spending in March.

In a busy month, overall domestic consumer spending reached $1.6 billion which is an increase of 35% since this time last year. In fact, it’s the highest result in more than a decade for this particular time frame. The last time a March month generated higher sales was way back in 2008, at $1.8 billion.

Last month, dollar spending on software alone jumped 34% to $739 million in what was the best March month since 2011’s $787 million. Out of the top ten overall titles listed above, all but one of them generated higher sales than those at the same ranks last year.

Hardware spending increased a massive 63% since March 2019. Nintendo Switch was the best performer of course, more than doubling its sales year-over-year. Still, even its major competitors in PlayStation 4 and Xbox One both saw monthly increases above 25% using the same time frame comparison. This shows that it wasn’t just Nintendo’s release slate that provided a bump.

Expanding on Switch console sales, it was the single best month in the history of Nintendo’s hybrid console on the strength of the aforementioned Animal Crossing: New Horizons. That’s right. Last month was better than even its launch three years ago, the prior record holder. And that’s with supply constraints this year!

Let’s quickly review for context. Unit sales for Switch back during its launch month in March 2017 reached approximately 906K. Which means last month’s whopping result for Switch came in above this figure, likely upwards of a million or even more units. For a single month in one territory, this is incredible. It reveals how important quality software is to drive hardware sales years after initial launch, something Nintendo has perfected by now. Just when you think it can’t top itself, it does.

The final category measuring spending is accessories and game pads, up 12% since last year to $397 in March. This is a record high for a March month for both accessories, previously achieved back in 2008, and game pads as well. The top-selling game pad was the Nintendo Switch Pro Controller last month, while PlayStation 4 hit its best ever combined game pad spending during a March month.

A rising tide does lift all boats in this case. And that boat is more than likely used to get to one’s island in Animal Crossing, if sales are any indication.

Before we wrap, it’s not all great news unfortunately.

Broadening the scope tells somewhat of a different story for the first quarter overall. Year-to-date spending as a whole is down 4% since this same time last year, hitting around $3 billion. This covers the same categories of hardware, software and accessories and game pads.

Two of these categories are lower compared to 2019: software and accessories and game pads. Consumer spend on software titles during 2020 so far dipped 8% to $1.4 billion, while accessories and game pads weakened to $905 million, 3% off year-on-year. Which means that even with the new release boost last month, the earlier months in 2020 are dragging.

Even so, Switch and hardware buck the trend for the quarter. Hardware sales rose nearly 10% to $773 million during 2020 so far. Here’s the main factor: When talking unit sales, Nintendo Switch saw the best quarter for *any* platform, regardless of manufacturer, since a decade ago in 2010 when it was achieved by the Nintendo DS. A major Q1 hit will certainly do that.

To summarize, March ends up being an exciting month for video game sales and the industry for those teams releasing new games especially. Partially a byproduct of those major software launches, somewhat due to the coronavirus impacting buying and playing habits. It’s a sad, tragic situation for the world right now. One of the few bright spots is being able to enjoy video games, which means some staggering statistics for a March month here in the States.

I highly recommend sifting through NPD Analyst Mat Piscatella’s thread on Twitter where he provides even more detail, notably on individual platforms. He also posted a follow-up piece at the NPD Blog to give more insight into Animal Crossing in particular.

Another month and quarter in the books. And it was a wild one. How did your predictions go? What’s the biggest surprise? Are you somehow one of the few people like me that isn’t playing New Horizons? Swing by in the comments or Twitter to chat.

Lastly, I hope you and your families, friends and loved ones are safe during this difficult time. Shout out to everyone working at essential jobs and healthcare. You are heroes. Thanks for reading!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Go Nintendo, Nintendo of America, NPD Group, Sony Corp.

-Dom

Dragon Ball Z: Kakarot Highlights Quiet January U.S. Games Sales Report

Here we have the first domestic sales report of the new decade from video game industry tracking firm NPD Group, hot off the presses this morning.

As anticipated based on where we are in the console cycle, January saw consumer spending down in the double-digits both overall and within each major category of hardware, software and accessories. Even recent bellwether Nintendo Switch couldn’t escape declines. Still, I’ll shout out a handful of bright spots in terms of individual software results plus the latest figures for a top-end controller from Xbox.

Let’s talk specifics.

January is traditionally a type of recovery month after the holiday sales rush, however in recent years we’ve seen companies like Capcom capitalize with flagship games early in the year. This time the slate was even quieter than usual. Which means that Bandai Namco capitalized fully with its latest project Dragon Ball Z: Kakarot, the best-selling game of January in the States based on dollar sales.

This is actually the first time in tracking history that a game in the long-running Dragon Ball Z franchise has topped the monthly rankings. Dragon Ball Z: Kakarot also experienced the 3rd best launch month in series history. The only two games ahead of it are Dragon Ball FighterZ, during its debut at #2 in the January 2018 chart, and Dragon Ball Z: Budokai around 18 years back.

Publisher Bandai Namco recently shared during a conference call that Dragon Ball Z: Kakarot shipped 1.5 million units globally within a week of its January 16 release date. This is slightly below the record-breaking 2 million copies for Dragon Ball FighterZ a couple years back, yet still obviously impressive. Early in the year continues to be an advantageous time to hit market. And this latest report from NPD proves that is domestic share here in the U.S. is quite healthy.

Broadening the scope to overall spending as mapped in the above chart, January’s total dollar sales across the industry hit $678 million. Off 26% compared to the same time frame in 2019. This is partially due to the aforementioned sparse release schedule, compounded by last year boasting the likes of Capcom’s Resident Evil 2 Remake and Kingdom Hearts 3 from Square Enix during this early window. Then of course both PlayStation 4 and Xbox One getting increasingly long-in-the-tooth.

I’d also posit that the major success of Super Smash Bros. Ultimate in late 2018 to early 2019 impacted Nintendo Switch’s year-over-year performance comparison, thus contributing to the wider weakening.

Consumer spending on software reached $311 million last month, a figure that’s 31% lower than January 2019. In what was the most pronounced decline of the three individual categories, hardware spend dropped 35% to $129 million. The notable part here is that even Nintendo Switch experiencing a decline in customer spending, when it’s been growing most months amidst its competitors doing the opposite.

Rounding out the segments, accessories and game pads generated $238 million in sales. 11% lower than the same month 2019. It’s the best result in terms of comparisons, albeit still in that double-digit decline territory.

This is actually the first time in tracking history that a game in the long-running Dragon Ball Z franchise has topped the monthly rankings. Dragon Ball Z: Kakarot also experienced the 3rd best launch month in series history.

Delving into software, we’ve already touched on the success of Dragon Ball Z: Kakarot. As a result of this, Call of Duty: Modern Warfare drops to the second spot on the monthly chart. Of course it retains its standing as the best-seller of the last 12 month period due to its immense success and continued momentum during the holiday months.

The next notable in the month ending January is Star Wars Jedi: Fallen Order from Electronic Arts, which stays within the Top 5 this time at #4. The sixth best seller of last year has maintained a consistent position domestically since mid-November, and this enthusiasm has translated globally as well. Its publisher said during its latest earnings conference call that the game from Respawn Entertainment hit the upper range of its original guidance. Implying 8 million units shipped. The company even said it now expects 10 million copies by March. Sounds like single-player games aren’t dead just yet.

Familiar titles from Rockstar Games moved up the chart in January too, as 2013’s Grand Theft Auto V returned to a Top 5 ranking and Red Dead Redemption 2 rode to the Top 10. Publisher Take-Two Interactive released updated global unit sales figures for these behemoths last week during its financial report, sharing that Grand Theft Auto V reached 120 million and Red Dead Redemption 2 eclipsed 29 million. The online modes in particular for these traditionally narrative-driven series are bolstering momentum, plus Grand Theft Auto is the type of series that new console buyers purchase out of the gate.

Final item in the software rankings that caught my eye is Ring Fit Adventure. Nintendo’s latest foray into motion-controlled exercise software. The game launched in mid-October, landing at #10 during that monthly report. Ring Fit Adventure has returned to the Top 10, climbing to #9 in its best result since launch. Global unit sales hit 2.17 million in December, which is well above my personal expectations for one of Nintendo’s signature experimental type of titles. The legs on this exercise-meets-role playing game are as impressive as those one could tone up while using it.

Check below for the full rankings during last month and last 12 months.

Top-Selling Games of January 2020 (Physical & Digital Dollar Sales):

  1. Dragon Ball Z: Kakarot
  2. Call of Duty: Modern Warfare
  3. Madden NFL 20
  4. Star Wars Jedi: Fallen Order
  5. Grand Theft Auto V
  6. NBA 2K20
  7. Super Smash Bros. Ultimate*
  8. Mario Kart 8*
  9. Ring Fit Adventure
  10. Red Dead Redemption 2
  11. Minecraft#
  12. Pokémon Sword*
  13. Luigi’s Mansion 3*
  14. Star Wars: Battlefront 2
  15. The Legend of Zelda: Breath of the Wild*
  16. Need for Speed: Heat
  17. FIFA 20
  18. Just Dance 2020
  19. Mortal Kombat 11
  20. Pokémon Shield*

Top-Selling Games of the Last 12 Months (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Star Wars Jedi: Fallen Order
  7. Tom Clancy’s The Division 2
  8. Super Smash Bros. Ultimate*
  9. Grand Theft Auto V
  10. Mario Kart 8*

Ring Fit Adventure has returned to the Top 10, climbing to #9 in its best result since launch..

The legs on this exercise-meets-role playing game are as impressive as those one could tone up while using it.

Flipping over to hardware numbers during January, Nintendo Switch was yet again the top selling gaming console. It’s held the top spot each month since November 2018, yet this time is especially noteworthy. Not because of its success but the fact it experienced a decline compared to the first month of 2019. The residual sales of Super Smash Bros. Ultimate must have had more of an impact of those from Pokémon Sword and Pokémon Shield this year. Which makes sense. Super Smash Bros. Ultimate is the best-selling fighting game of all time in the States, after all.

As we’ve seen recently and will continue to see until late this year, hardware is somewhat lackluster right now. Still, I’ll keep an eye on where Switch goes with Animal Crossing: New Horizons launching in March with a bundle that’s on sale for pre-orders now. A major caveat here is how much the ongoing coronavirus will impact Nintendo’s hardware pipeline, as the company noted production delays locally in Japan due to the outbreak. Will this hit the U.S. and other territories to impact supply in the short term?

In terms of the other platform holders in Sony and Microsoft, both have upcoming launches this year so it’s natural to see slowing sales at this stage. Still, NPD Analyst Mat Piscatella helped put overall sales to date in perspective for the PlayStation 4 and Xbox One with the following quote:

“After 75 months in market, the combined installed base of PS4 and Xbox One in the US market is 6% higher than that of the PS3 and Xbox 360 and 16% above PS2 and Xbox. Premium console gaming remains strong.”

Which means we must always keep everything in context, think broader rather than focusing on independent data points, despite how temporarily gloomy these numbers feel at a surface level.

The last of the three broader categories is accessories and game pads, which saw less pronounced declines than its software and hardware counterparts. The story here is the Xbox Elite Series 2 controller as it’s held the top spot every month since it hit market in early November 2019. Even more newsworthy is it’s now the fifth fastest-selling accessory within this segment in the history of tracking, as measured by the first three months on sale. The high-end game pad option is proving to be popular despite its lofty price tag.

For those wondering, the two fastest-selling accessories ever within their first three months are Kinect bundles for Xbox 360, the third on this list is the standard DualShock 4 black model for Sony’s PlayStation 4 then the fourth quickest is the Wii Remote bundle. (Who am I kidding? I know you were all wondering!)

This brings us to the end of the latest U.S. monthly report, a somewhat pedestrian one at that. Though not unexpected. I was pleasantly surprised by Dragon Ball Z: Kakarot and continue to respect the over-performance of Star Wars Jedi: Fallen Order, Ring Fit Adventure and the Xbox Elite Series 2 controller in particular. Nintendo Switch saw a tough comparison to last year, which warrants monitoring especially given its full software pipeline for the first half of 2020 is still unclear.

We’ll regroup again next time. Definitely check out the thread from friend of the site Mat for additional details right from the source. Thanks for reading!

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Bandai Namco, CNBC, Electronic Arts, Nintendo, NPD Group, Take-Two Interactive.

-Dom

New U.S. Video Game Sales Report Reveals the Best Sellers of 2019 & the Decade

It’s the last sales report of the decade!

Last night, industry tracking firm NPD Group shared a number of figures on the U.S. games market for December, 2019 as a whole plus the entire decade beginning way back in 2010. Get ready for lots of juicy stats!

Not wasting anytime, let’s start with December and expand to broader time frames after that.

During a period that includes the usual holiday push, domestic consumer spending in December totaled $3 billion which is down around 15% since last year’s figure. Softness occurred in all major categories, as gains for Nintendo Switch couldn’t offset other declines.

Software spending in December landed at $1.1 billion, 13% lower than last year’s corresponding month. Call of Duty: Modern Warfare was again the month’s top selling title. Separately, the Hardware segment dipped 17% to $973 million as Nintendo Switch continues its streak as the month’s best-selling platform. The final category of Accessories & Game Cards saw consumers spend $869 million during the month, which is down 14% year-over-year. The Xbox Elite Wireless Controller Series 2 marked its second straight month leading this category.

We can attribute continued weakness here to tough comparables in late 2018 which featured the popularity of games like Red Dead Redemption 2 and Marvel’s Spider-Man, plus the sustained strength of Fortnite which really bolstered accessory sales last year in particular. We know this later console cycle decline is expected, though December 2019 is more pronounced than it would be due to record-setting software releases last year.

The chart below courtesy of NPD Group shows monthly comparisons within each segment during Decembers of the past five years.

Here’s the list of the top selling games for the month of December.

Top-Selling Games of December 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Star Wars Jedi: Fallen Order
  3. Madden NFL 20
  4. NBA 2K20
  5. Luigi’s Mansion 3*
  6. Pokémon Sword*
  7. Mario Kart 8*
  8. Super Smash Bros. Ultimate*
  9. Pokémon Shield*
  10. Minecraft#
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. FIFA 20
  14. Just Dance 2020
  15. Need for Speed: Heat
  16. The Legend of Zelda: Breath of the Wild*
  17. The Legend of Zelda: Link’s Awakening*
  18. New Super Mario Bros. U Deluxe*
  19. Super Mario Party*
  20. Ring Fit Adventure

Before moving into 2019, I’d like to shout out a couple individual team accomplishments.

Star Wars Jedi: Fallen Order was released in November and held the second spot in the chart for a second month in a row during December, plus jumped up the annual ranks to 6th overall as we’ll see in a bit. With only a couple months of tracking, the third-person action game is now officially the best-selling of all time from developer Respawn Entertainment, known mostly for creating the Titanfall series. The team had a heck of a year between this and free-to-play hit Apex Legends.

Switching to sports, PlayStation 4 exclusive MLB The Show 19 is now the top-selling baseball game ever in the States since tracking began in the mid-90s. Based on dollar sales since its release in March 2019, it passed up MVP Baseball 2004 to take the top spot within this specific segment. Considering all the titles released over the years plus it being a platform exclusive really shows how much of a home run Sony’s San Diego Studio scored in 2019.

Speaking of 2019, let’s expand our discussion to chat on full year figures. Graphic above maps out the last few years as a reference.

Overall games industry spending in 2019 reached $14.6 billion, which is off 13% compared to 2018. Within this total, annual spending on Software declined 9% to $6.6 billion. Nintendo Switch console games experienced growth, the only platform to do so. Hardware sales in 2019 dropped 22% to $3.9 billion, while Accessories & Game Cards category dipped 7% to $4.1 billion. On the year, the Nintendo Switch Pro Controller led all accessory sales.

Switch itself was of course the major story of the year on the console side, as it led each monthly chart during the year and was the top-selling platform of 2019. Its new Lite model bolstered demand after its release in September such that the family as a whole saw annual gains compared to 2018. At last count, Nintendo announced Switch sales in the Americas passed 15 million units, which is just over a third of the latest global figure. Titles like mainline Pokémon and the surprising Luigi’s Mansion 3 plus ongoing support for Super Smash Bros. Ultimate contribute to its continued popularity as Nintendo takes advantage of a brief lull in the life cycle of other platform manufacturers.

In terms of individual software, it’s no surprise that Call of Duty: Modern Warfare was the year’s leading seller after dominating the monthly chart since its release back in October when it shot to the top of the year-to-date list. This marks the 11th straight year that a game in the franchise has led the annual chart, as seen below by the full rankings.

Top-Selling Games of 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Star Wars Jedi: Fallen Order
  7. Super Smash Bros. Ultimate*
  8. Kingdom Hearts 3
  9. Tom Clancy’s The Division 2
  10. Mario Kart 8*
  11. Grand Theft Auto V
  12. Red Dead Redemption 2
  13. Minecraft#
  14. FIFA 20
  15. Anthem
  16. Pokémon Sword*
  17. Resident Evil 2 Remake
  18. Luigi’s Mansion 3*
  19. Days Gone
  20. New Super Mario Bros. U Deluxe*

Finally, we’re going even bigger. Despite what naysayers would have you believe, 2019 is in fact the end of the decade that began back in 2010. Which means it’s time to recap industry sales and the games with the broadest success.

Adding together each year in aggregate, total consumer spending on the games industry in the U.S. for the decade ending 2019 totaled over $150 billion.

Sony’s PlayStation 4 ended as the top-selling gaming console of the decade domestically, one in which it saw competition from its own PlayStation 3 platform, Microsoft’s Xbox 360 and Xbox One launches plus Nintendo’s Wii U and Switch. While we don’t have exact unit sales figures locally, its milestone of 106 million sales worldwide cements it as the second best selling home console ever.

Flipping to the software side, Take-Two Interactive’s Grand Theft Auto V ended as the single best selling game of the decade in the States. The latest in the crime drama franchise from Rockstar Games released in 2013 on the Xbox 360 and PlayStation 3, topping the annual chart during its release year.

After its Xbox One and PlayStation 4 release in 2014, the open world game went on to Top 3 results the next two years and Top 11 finishes in every single year since. Boosted now by its ongoing online mode, it’s truly the biggest console game of the generation. It became one of only a handful of titles to pass 100 million unit sales globally back in 2018 as shared on an earnings call. As it stands currently, Grand Theft Auto V boasts an impressive 115 million copies shipped and I wouldn’t be surprised if that figure increases by millions when we hear another update from Take-Two early next month.

Unsurprisingly, Call of Duty earned the top spot as the best-selling gaming franchise of last decade. Like, to the point where there’s just as many games within the series on the full decade list as those outside of the series as we’ll see in a moment. The appetite of the American casual audience for multiplayer, competitive shooters is persisting. There’s no.. fatigue with military shooters just yet.

Below are the full rankings for the span from 2010 to present day along with each game’s release year for reference. Fair warning that it might be a bit redundant.

Top-Selling Games of the Decade, 2010 – 2019 (Physical & Digital Dollar Sales):

  1. Grand Theft Auto V (2013)
  2. Call of Duty: Black Ops (2010)
  3. Call of Duty: Black Ops 2 (2012)
  4. Call of Duty: Modern Warfare 3 (2011)
  5. Call of Duty: Black Ops 3 (2015)
  6. Call of Duty: Ghosts (2013)
  7. Red Dead Redemption 2 (2018)
  8. Call of Duty: World War 2 (2017)
  9. Call of Duty: Black Ops 4 (2018)
  10. Minecraft (2011)
  11. Call of Duty: Advanced Warfare (2014)
  12. Call of Duty: Modern Warfare (2019)
  13. The Elder Scrolls V: Skyrim (2011)
  14. Mario Kart 8 (2014)
  15. Call of Duty: Infinite Warfare (2016)
  16. Battlefield 1 (2016)
  17. Battlefield 4 (2013)
  18. Destiny (2014)
  19. The Legend of Zelda: Breath of the Wild (2017)
  20. Star Wars Battlefront (2015)

Whew. Enough stats for ya?

2019 wasn’t necessarily a banner year for blockbuster game releases or massive sales overall, though it had plenty of quality releases that won’t ever top the charts. Expanding to the decade, it’s somewhat repetitive and predictable to see so many military shooters and almost disheartening to see a lack of new properties other than the likes of Minecraft and Destiny.

Moving into 2020 and beyond, my hope is that we see more diversity at the upper end when we regroup in ten years (whoa!) though I’m not overly confident this will be the case as publishers move towards the model of even more sequels, ongoing games and projects within established brands.

Only time will tell!

For now, check out my buddy Mat Piscatella’s post on Twitter which has deets on individual platform results and more. Or the NPD Games page for additional insights. Next month will bring the first rankings of the new decade, and while it will be quiet on the new release front, we should still have a lot of fun! Thanks for visiting.

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

Sources: Activision Blizzard, Nintendo, NPD Group, Sony Corp, Take-Two Interactive.

-Dom

Star Wars & Pokémon Shine in the States During November Pre-Holiday Sales Rush

Here we are, almost at the end of 2019!

November is a gloriously busy season for new game releases, which naturally means heightened competition on the monthly sales charts. While the top spot is again the latest Call of Duty title, two new releases in Star Wars Jedi: Fallen Order and Pokémon Sword & Shield form two of the major storylines ahead of the holiday sales rush. The latter of which even set a new franchise record for launch month performance. Time to catch you up on the stats.

Industry tracking firm The NPD Group shared its November monthly sales report last night, revealing an obvious winner in Call of Duty: Modern Warfare yet again topping the software list for a second month in a row. The first-person military shooter from publisher Activision Blizzard is a perennial performer, here maintaining its status as the top-selling video game of 2019 to date. It’s also now the best performing game in the trailing 12 month period, measured by dollar sales as a whole through last November.

The real stories begin when looking further down the software chart.

Star Wars Jedi: Fallen Order accomplished the second spot on the monthly chart after its release in mid-November. The latest from publisher Electronic Arts is quite notable for a number of reasons. First, it’s the second best launch ever for a Star Wars game as measured by dollar sales behind only Star Wars Battlefront in 2015. It enters the 2019 year-to-date rankings immediately, at the #9 spot.

It’s also the best debut ever for development studio Respawn Entertainment, which industry veterans Vince Zampella and Jason West started as an independent studio in 2010. EA purchased the team most known for the Titanfall franchise of mech action shooters outright in 2017. As an in-house studio, Respawn has now produced two of 2019’s best titles: Battle royale game Apex Legends and the aforementioned Star Wars iteration. Which is a fantastic third person action game where the player controls a Jedi. Congratulations to the entire team now on the commercial success.

Moving to Nintendo, you’ll notice later a little franchise called Pokémon dominates the chart in last month’s rankings as it holds the remaining three spots within the Top 5. Pokémon Sword and Pokémon Shield are Nintendo’s flagship 2019 titles, and their performance in November backs this up. If aggregated with the Double Pack version, these Pokémon games would actually eclipse Star Wars Jedi: Fallen Order to be the second best seller of the month.

When considered all together, Sword and Shield represent the best launch month ever in the franchise. Beating out the original record holders in handheld games Pokémon Sun and Pokémon Moon back in 2016. Knowing how successful the franchise has been over the years really puts this in perspective. Recently, the Pokémon brand was named the highest-grossing entertainment property ever with nearly $95 billion in revenue since inception in 1996. To say Sword and Shield saw the best start ever domestically is a serious statistic.

The final new release within the Top 10 is PlayStation 4 timed exclusive Death Stranding. The divisive game from Hideo Kojima’s new Kojima Productions studio.. hm, delivered a good enough start to reach #7 in November. Mat Piscatella of The NPD Group provided additional context, noting that the game “did well in November” and falls within the ten best launches in history for a Sony-published title. I thought the high production value third-person action game had more potential on the upside based on Kojima’s pedigree alone. Its competition provided too much for it to reach a Top 5 rank.

In terms of older games last month, Nintendo’s character fighter Super Smash Bros. Ultimate hit a major milestone. It’s now the very best seller of all time domestically within the fighting game genre, surpassing one of its predecessors in Super Smash Bros. Brawl (2008) on Wii. That’s right. The latest Smash Bros. iteration became the best-selling fighting game here across tracking history within a year on market. A truly staggering result, plus a testament to the director Masahiro Sakurai and team’s unending work ethic to support it with exciting updates.

Now that we’ve covered some impressive numbers for individual games, let’s look at the full list of best sellers of November and 2019 so far.

Top-Selling Games of November 2019 (Physical & Digital Dollar Sales):

  1. Call of Duty: Modern Warfare
  2. Star Wars Jedi: Fallen Order^
  3. Pokémon Sword*
  4. Pokémon Sword & Shield Double Pack*
  5. Pokémon Shield*
  6. Madden NFL 20
  7. Death Stranding
  8. NBA 2K20
  9. Need for Speed: Heat
  10. Luigi’s Mansion 3*
  11. FIFA 20
  12. Borderlands 3
  13. The Outer Worlds
  14. Just Dance 2020
  15. Mario Kart 8*
  16. The Legend of Zelda: Breath of the Wild*
  17. Super Smash Bros. Ultimate*
  18. Tom Clancy’s Ghost Recon: Breakpoint
  19. Grand Theft Auto V
  20. Mortal Kombat 11

Top-Selling Games of 2019 (Year to Date):

  1. Call of Duty: Modern Warfare
  2. NBA 2K20
  3. Madden NFL 20
  4. Borderlands 3
  5. Mortal Kombat 11
  6. Kingdom Hearts 3
  7. Tom Clancy’s The Division 2
  8. Super Smash Bros. Ultimate*
  9. Star Wars Jedi: Fallen Order^
  10. Anthem

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

That’s right. The latest Smash Bros. iteration became the best-selling fighting game here across tracking history within a year on market. A truly staggering result, plus a testament to the director Masahiro Sakurai and team’s unending work ethic to support it with exciting updates.

Strong software launches for major titles is certainly the highlight of an otherwise mixed month when talking overall industry sales, namely driven by hardware softening for everything but Nintendo Switch.

As displayed in the above chart, total consumer spending in November hit $2.3 billion. This figure is down 19% compared to this same month last year. Driven mostly by lackluster hardware results, as we’ll see in a bit. When taking the year in aggregate, total industry spend across all major categories is $11.6 billion. 12% lower than where it was in November 2018.

Monthly software dollar sales dipped 14% in November, down to $926 million. Game sales for 2019 as a whole are 8% lower than this time in 2018, coming in at $5.4 billion. Nintendo Switch software is really the only segment here that showed growth, while game sales on competing consoles slowed. I’d imagine partially due to volume plus discounted pricing.

Flipping to hardware, this is where the declines accelerate. Spending on consoles fell 26% in November to $891 million, while year-to-date it’s down 24% to $2.9 billion. For the latter figure, Nintendo Switch is the only platform that’s up since the same time frame in 2018.

Speaking of, let’s.. Switch to some more positive news. Nintendo’s latest console was again the top-selling hardware of the month in November, which means it’s now officially won every single month since the holiday season last year. Obviously it retains its spot as the best-selling hardware platform of 2019.

Last week, Nintendo issued a press release detailing its late November performance in the Americas. Its Switch hybrid console achieved the best week ever in the U.S. since release in March 2017, moving 830K units the week of Thanksgiving (November 24th to 30th). Its Cyber Monday was also “record-breaking,” however the team didn’t provide any more details there. I’ll note there’s one caveat of course, this now includes sales of its more compact Switch Lite variant.

Within the Americas, Nintendo Switch console sales now total 17.5 million units. Nearly 42% of its overall global sales. The aforementioned Pokémon Sword and Pokémon Shield surpassed 3 million copies sold in the region, while other notable hits passed their own significant unit sales milestones there: Mario Kart 8 Deluxe (8.5 million), Super Smash Bros. Ultimate (8 million), Super Mario Odyssey (6.5 million) plus New Super Mario Bros. U Deluxe (1.5 million).

Going back to The NPD Group’s report, the final category of accessories and game cards is now also experiencing slowing momentum. Sales here equaled $433 million in November, 14% lower than last year. $3.2 billion of accessories sold in 2019 to date, a 5% decline compared to the same months in 2018. The Xbox Elite Wireless Controller 2, which launched in early November, achieved the highest result in its launch month of any other accessory though the standard PlayStation DualShock 4 in black is still the top seller this year.

We’ve come to the end of another month, marking the beginning of the highly-coveted holiday sales season and the penultimate of the year (and decade!). On the upside, select software titles are seeing record or near record results. Nintendo is taking full advantage of a lull in competition. Still, it’s clear that we’re in for a slower holiday season on the whole when compared to recent ones. That doesn’t mean it won’t be fun!

As always, check out The NPD Group’s Mat Piscatella’s detailed thread on Twitter for more insights on this tracking period and check back here for the final monthly report of 2019 next month! Thanks for hanging out.

Sources: NPD Group, Electronic Arts, Nintendo.

-Dom