New U.S. Video Game Sales Last Month Were Slowest May in Over Two Decades

Back again with the sales talk! I’ll do my best to make this piece as riveting as possible, though as expected May was a bit of a snoozer when it comes to the market here in the States. It’s a mid-year month in the year before a new console generation. So it’s more like game stales, amirite.

Okay. Moving on.

The NPD Group produced its latest monthly report this past Tuesday, with the standout statistic being that sales of new video game releases were at their lowest level for a May month since 1998. Mainly because there just weren’t a lot of notable major software releases. Which checks out, because it’s probably the quietest month we’ll see all year. What I’m really saying is, not a lot of publishers abide by the “It’s gonna be May” mantra.

In terms of the overall industry, total consumer spending declined 11% to $641 million as sales across all three of its tracked meta segments either declined or remained flat.

Beginning with hardware, the category saw a dip of 20% to $149 million. Nintendo Switch was the main bright spot, as the only console to show year-over-year growth when compared to May 2018. For this year to date, total hardware sales eclipsed $1.1 billion which is 17% lower than this same period last year.

As alluded to above, Nintendo continues its streak of wins. May was the 6th consecutive month in which the Switch hybrid led hardware sales. As measured by both units sold and dollar sales. Switch also remained the highest selling console of the year to date. Reminder that Nintendo announced during its last earnings report that Switch lifetime sales hit 34.74 million globally. Essentially, the company that people counted out during its flubbed Wii U era is now propping up the industry while competitors Microsoft and Sony see their hardware grow long-in-the-tooth.

Talk about the perfect segue.. Switching briefly to peripherals, at least multiplayer games like Fortnite and now Dauntless entice people to keep buying those headsets and controllers. Accessory sales stayed consistent around $230 million, with Sony’s black DualShock 4 controller as the top-selling within this category for May and 2019 so far. Consumer spend on accessories for year to date is now at $1.4 billion, up approximately 3%.

In terms of games, software sales across console, portable and PC platforms dropped 13% in May to $262 million. When talking overall software sales, it’s the lowest May monthly result since 2013. I mentioned the dearth of new game sales already. This is sluggish for even the usual summer drought.

While total software purchasing was soft, I believe there are individual games worth noting before we get to the full charts.

Mortal Kombat 11 is having a.. killer launch season. NetherRealm Studio’s latest fighting game achieved the number one spot on the overall software chart for a second straight month since its launch in late April. It led the monthly Xbox One and PlayStation 4 individual rankings, too.

Not only that, and most importantly, it moved past Kingdom Hearts 3 to become the best-selling game of the year so far. To put MK11’s fantastic momentum in perspective, its 2nd month sales result is almost twice the amount of any other installment in the classic franchise. Part of the reason is how NetherRealm is adapting the series for modern tastes, offering unlockables in the base game then pushing post-launch content. The game’s latest character addition Shang Tsung released mere days ago. I’m anticipating good momentum even as other big releases hit, due to the appeal of new content over time plus establishing itself as a leading platform in the genre.

I’d also like to highlight results for three other titles: Total War: Three Kingdoms, Rage 2 and.. Minecraft. Yup. Mojang’s creation game that released a decade ago, having since attained cultural phenomenon status and sold more units than anything except Tetris, is back in the monthly top ten list. The 9th best-selling overall, to be exact, plus the 7th best-selling game on Xbox One. Honestly, how are there so many people that don’t already own Minecraft?

Sega’s Total War: Three Kingdoms and Bethesda’s Rage 2 were the only new releases achieving top ten status last month, slotting at #3 and #4 respectively. Both of these are impressive accomplishments, considering the past few Total War games didn’t even chart and Rage 2 sales don’t include digital. (Bethesda doesn’t share that portion for its games). In an interesting but ultimately useless tidbit, the original Rage was also the 4th best-selling title in its release month of October 2011. The more you know, ya know.

(Shameless plug: I reviewed Rage 2 here and had a good time with it.)

Finally, PlayStation 4 exclusives like Days Gone and MLB The Show 19 are showing solid legs considering availability on solely one platform. Both games maintain spots in the top ten, plus move up in the year-to-date chart. And the beleaguered multi-platform title Anthem from BioWare is still hanging onto the fourth spot in the 2019 rankings. Both of these are happening in the doldrums of late Spring of course, so keeping an eye over time will tell the full story.

It’s now time to check out the main software rankings for May, which focus on strictly the U.S. market. For individual platform charts and way more information, read this extensive thread from NPD Analyst and, more importantly of course, my buddy Mat Piscatella.

Top-Selling Games of May 2019 (Physical & Digital Sales):

  1. Mortal Kombat 11
  2. Days Gone
  3. Total War: Three Kingdoms
  4. Rage 2*
  5. Grand Theft Auto V
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. MLB The Show 19
  9. Minecraft#
  10. NBA 2K19
  11. Mario Kart 8*
  12. Tom Clancy’s The Division 2^
  13. Call of Duty: Black Ops 4^
  14. New Super Mario Bros. U Deluxe*
  15. Marvel’s Spider-Man
  16. The Legend of Zelda: Breath of the Wild*
  17. Tom Clancy’s Rainbow 6: Siege
  18. Assassin’s Creed: Odyssey
  19. Team Sonic Racing
  20. Yoshi’s Crafted World*

Top-Selling Games of 2019 (Year to Date):

  1. Mortal Kombat 11
  2. Kingdom Hearts 3
  3. Tom Clancy’s The Division 2^
  4. Anthem^
  5. Resident Evil 2 Remake
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. Days Gone
  9. MLB The Show 19
  10. Sekiro: Shadows Die Twice

^Digital PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on Consoles Included

I think I did pretty well squeezing as much as I could out of a mostly uneventful time frame. How did your predictions hold up? Surprises? Leave a note here or shoot me a message on Twitter. Hope to see you again next month!

Sources: The NPD Group, Bethesda Softworks, Microsoft, Sega, GamesPress.

-Dom

Mortal Kombat 11 & Nintendo Switch Kombine to Top April’s U.S. Video Game Sales Report

Lots of fighting game fans exclaimed “Get Over Here!” to NetherRealm Studio’s latest installment in the storied franchise, Mortal Kombat 11. The brutal beat-em-down title, published by Warner Bros Interactive and released on April 23rd, was the best-selling game of last month in the States according to The NPD Group’s latest report.

Mortal Kombat is one of the most well-known gaming series ever, partly due to its controversial graphic violence and propensity to upset pearl-clutching government officials. This most recent game’s predecessor Mortal Kombat X (2015) went on to be the biggest commercial success in franchise history, eclipsing more than 11 million units sold per famed co-creator Ed Boon.

While we don’t know global unit sales for Mortal Kombat 11 just yet, we now know that this latest entry is selling well domestically. It not only topped the April monthly chart, it also instantly entered the year-to-date list as the 2nd best-selling of 2019, second to only Square Enix’s Disney mash-up Kingdom Hearts 3.

Interestingly, it was tops on all four of its platforms: Xbox One, PlayStation 4, PC and even the Nintendo Switch. An impressive result all around, and I expect it will continue to chart at least during a slower summer release calendar.

Second place for April went to open world zombie game Days Gone from Sony Bend Studio, a PlayStation 4 exclusive title. I wrote recently that, despite thinking the title itself was mostly mediocre, I prognosticated that it would have broad market appeal and sell quite well. I even thought it might top the list of best-sellers last month.

While I was too bold in my prediction, arriving at #2 is a very good result. Namely since it’s limited to just the one platform. Days Gone also had the 7th best launch month for a Sony-published game in NPD’s tracking history, plus became Bend’s top-selling game ever after being on sale less than a full month.

A quiet success story unfolding as we approach mid-year is the solid momentum of another title only available on PlayStation 4, that being MLB The Show 19 from Sony San Diego. The baseball sim has achieved the #3 spot during the past two months of charts since its release on March 26th. It’s also moved up into the Top 10 of the year so far, hitting exactly #10.

MLB The Show 19 is currently the best-selling sports title of the year to date, and it’s still the fastest launch for a game in the franchise when lining up all the relevant launches. I bet the development team is.. having a ball!

Rounding out the Top 5 respectively are Ubisoft’s Tom Clancy’s The Division 2, the shared world military RPG that was last month’s best-seller, then Nintendo’s ever-present party fighter Super Smash Bros. Ultimate. The latter of which recently eclipsed a crazy 13.81 million units sold globally.

And of course, Rockstar Games continues to live up to its moniker by having not one but two of its works present on April’s list. Grand Theft Auto V being the leading one, coming in at #6 despite releasing all the way back in 2013. It’s a theme we’ve seen in most monthly charts, and I’ve continually stated it will be this way until its successor is out.

Below are April’s main software charts, which focus on strictly the U.S. market:

Top-Selling Games of April 2019 (Includes Physical & Digital Sales):

  1. Mortal Kombat 11
  2. Days Gone
  3. MLB The Show 19
  4. Tom Clancy’s The Division 2^
  5. Super Smash Bros. Ultimate*
  6. Grand Theft Auto V
  7. Sekiro: Shadows Die Twice^
  8. Call of Duty: Black Ops 4^
  9. NBA 2K19
  10. Yoshi’s Crafted World*
  11. Red Dead Redemption 2
  12. Mario Kart 8*
  13. Assassin’s Creed: Odyssey
  14. Minecraft#
  15. New Super Mario Bros. U Deluxe*
  16. Final Fantasy X/X-2 HD
  17. The Legend of Zelda: Breath of the Wild*
  18. Jump Force
  19. Battlefield V*
  20. Borderlands

Top-Selling Games of 2019 (Year to Date):

  1. Kingdom Hearts 3
  2. Mortal Kombat 11
  3. Tom Clancy’s The Division 2^
  4. Anthem^
  5. Resident Evil 2 Remake 2019
  6. Super Smash Bros. Ultimate*
  7. Red Dead Redemption 2
  8. Sekiro: Shadows Die Twice^
  9. Jump Force
  10. MLB The Show 19

^PC Sales Not Included, *Digital Sales Not Included, #Digital Sales on XB1 & PS4 Included

Flipping over to consoles, Nintendo Switch saw its 5th consecutive month atop the hardware chart as measured by both dollar sales and units. It’s still the best-selling console of the year, as well. The last time it was outpaced by Sony’s PlayStation 4 was during the pre-holiday rush of November. Even then, Switch generated more revenue. PS4 just happened to see higher unit sales because of heavy discounting.

Consumer spending on games in the States crept up 1% in April, to $842 million overall. This was driven by PC and console software, up 15% to $427 million, and the Accessories segment as it bumped 5% to $256 million on the strength of Amiibo and DualShock 4 sales. These two segments offset a 29% decline in hardware, which fell to $160 million.

For 2019 so far, consumer spending in the games market totals $4 billion. A figure that’s down 2% when compared to the same time period last year. Out of that, software has contributed almost half with roughly $1.9 billion in dollar sales.

My read overall on April is that the top three sellers in particular are impressive, even though I was wrong about which would be first. Especially Mortal Kombat 11.. fighting its way to the second spot on the year-to-date list. That indicates to me that early demand is strong. I’m not sure it can reach the lofty heights of its predecessor, though I’m confident it will carve up a good chunk of commercial success before we see what NetherRealm does next.

Another story that I think warrants more attention is BioWare’s Anthem, published by Electronic Arts, maintaining the 4th spot of 2019 so far. Granted, it’s way early. Then EA said during its Q4 earnings call recently that the game’s early sales came in below the company’s targets. It’s worth seeing if it maintains this position as the year progresses, with more major releases scheduled for the late part of the summer into the autumn rush.

Hardware sales are going to be uneventful until, honestly, holiday season at the earliest. If not next year, when I’ve been saying that the next generation of consoles will start during the second half.

Additional details on individual platform results can be found at the linked video above, from NPD Analyst and friend of the site, Mat Piscatella.

So. How did your predictions go? Any big surprises? Please share in the comments or let’s catch up on Twitter! Thanks for stopping by, as always.

Sources: The NPD Group, NetherRealm Studios, Sony Bend Studio, Sony San Diego, Nintendo, Electronic Arts, Wikipedia.

-Dom