Nintendo’s Annual Results Decline Slightly Amidst Hardware Shortages During The Company’s Best Year Ever for First Party Software Sales

Everyone that’s seen my latest earnings calendar knows the deal!

Nintendo is up next for this usual series of earnings recap and reaction articles for major gaming companies, this time focused on its annual results for the fiscal period ending March 2022.

While Switch hardware momentum slowed a bit, software is as strong as ever. In fact, stronger than ever.

As part of its report Tuesday, the Kyoto-based video game developer and publisher shared a variety of statistics around its yearly results. Software shipments from a units standpoint rose 2% last year. The firm even reported its highest level of first party software sell-through to consumers for a single platform.

And it’s had a lot of platforms since it entered the games business way back in the 1980s!

Its most recent in the Switch has been a commercial darling since launching in March 2022, spurring growth after the dark days of its failed Wii U console. While it didn’t see as much hardware success as fiscal 2021, it still achieved management’s latest shipment estimate plus had the second highest annual sell-through since it hit market outside of that first year.

Nintendo’s results, which saw dollar sales slow in the single digits and operating profit remain virtually the same, fits the industry theme of reverting to more normalized spending habits. Even if down from highs of last year, this was still its second best annual financial performance in more than a decade.

“Regarding Nintendo Switch, we will continue to convey the appeal of all three hardware models to maintain a high level of sales momentum and expand the install base,” the company wrote in its report. “Other software publishers also plan to release a wide variety of titles, and we will work to strengthen sales through the combination of existing popular titles and a continuous stream of new titles.”

Before moving into the full report, I want to highlight a recent article on Nintendo from friend of the site Kat Bailey at IGN. Entitled “Inside the Growing Discontent Behind Nintendo’s Fun Facade,” this investigative piece digs into the company’s culture and workplace conditions, notably its treatment of contract workers. It’s a rare peek behind the curtain, as relevant as ever considering how well the company is doing. Once you get done here, I highly recommend reading Kat’s fantastic coverage.

It’s time to dig into the nitty gritty.

On the financial side, Nintendo shared that net sales declined 3% to $15 billion. Operating profit lowered ever-so-slightly to almost $5.3 billion. Both of these were the second best amount respectively since fiscal 2010, came in above forecast and fit with the general theme of mean reversion.

These two metrics are displayed over time in the charts above, showing a slight contraction for both from highs a year back.

Splitting out by region, Americas was the leading contributor at 43%. That’s down slightly from 42% last year. Europe’s allocation remained consistent at 25% while Japan moved down from 23% to 21%. The remainder of countries outside these regions made up 10% of 2022’s total.

Nintendo shared insights into product category mix as well. Software sales contributed 52% of dedicated video game platform sales, while hardware made up the remaining 48%. That’s flip-flopped versus last year, when software was 47% and hardware comprised 53%. This shows the balance of Nintendo’s business exposure, plus a lean towards games in a time where console shipments lagged on the supply side.

Similar to my article on Microsoft’s latest financial report, here’s a rundown of how Nintendo stacks up to industry peers when it comes to the latest annual results. Tencent reports later this month, though most recently had an industry best $27 billion from gaming. Microsoft’s Xbox division posted $16.5 billion. Factoring the pending Activision Blizzard deal, it could be upwards of $23 billion to $24 billion depending on cost savings, etc. Unfortunately, both of these companies don’t break out profit from games. On the other hand, Sony also reported results today featuring $24.4 billion in revenue then $3 billion in operating profit. Thus, while Nintendo’s overall sales aren’t as much as these others, it’s currently more profitable than the PlayStation brand.

Digging into the aforementioned softening hardware sales, the Switch sold 4.11 million units during January to March which amounted to an annual total of 23.06 million. While that’s down 20% from the 28.83 million of fiscal 2021, it’s still the second best 12 months on record and exactly in-line with the company’s most recent guidance of 23 million. It’s worth noting this was revised downward twice from an original call of 25.5 million, signaling extended supply challenges.

Lifetime Switch console sales now stand at 107.65 million. An annual dip was expected given both the life cycle timing and global semiconductor shortage, it was just a question of how much. Tending to lean conservative, Nintendo’s initial guidance for the year ending March 2023 is an even lower amount of 21 million. That’s effectively returning to the amount of fiscal 2020, its third full year on sale.

Now that there’s three Switch models, Nintendo shares performance for all of them individually. The standard model is still the most popular of course, contributing 13.56 million to the year’s total. That’s down 33%, mainly due to the introduction of the OLED version which shipped 5.8 million boxes since hitting retail in October 2021. Finally, Switch Lite declined 57% to 3.7 million units in fiscal 2022.

Shifting into the Switch software category, Nintendo sold 235 million Switch games in the year ending March 2022. This is 2% higher than the almost 231 million of a year ago. First party games made up almost 80% of the platform’s annual software sales. Which essentially means 4 out of every 5 titles sold on Switch is published by Nintendo.

This sort of increased performance, happening as hardware sales slip, mainly proves how new and existing console owners keep buying games at a higher rate than even last year’s peaks. Which makes sense for a company known for its quality of output.

This annual growth led to lifetime software sales on the platform hitting 822.18 million. It was at 587.12 million back in March 2021.

Nintendo Switch ended fiscal 2022 with 39 “million-selling” titles during the fiscal year alone. This was at just 29 last quarter! For the year, 26 were published by Nintendo while 13 came from third-parties. Last year, Switch experienced 36 million-sellers: 22 from Nintendo, then 14 from external partners. A clear sign of catalog strength and what I call the “Switch Effect” on new titles in franchises normally considered as niche.

A couple headline releases during the latest quarter helped drive this consistency on the exclusive software side.

January’s Pokémon: Legends Arceus was the highest profile of the bunch, moving 12.64 million copies so far. That’s the third best start for a Pokémon game on Switch behind only 2019’s Pokémon Sword & Shield at 16 million and the nearly 14 million of Pokémon Brilliant Diamond & Shining Pearl last November. Truly an excellent beginning for Legends Arceus, which sold-through 11.4 million of those shipments, considering it’s a single release in a franchise that historically puts out two titles at a time.

Kirby and the Forgotten Land released towards the end of this period, rounding out the company’s first party slate for the fiscal year ending in March. It hit 2.65 million units shipped in those handful of days alone. Not only that, the cute 3D platformer sold-through over 2.1 million copies to buyers. This is undoubtedly the fastest-selling mainline Kirby in history; it will almost certainly pass the franchise’s best-seller of 1992’s Kirby’s Dream Land at 5.13 million last count.

Expanding to earlier catalog launches, Mario Kart 8 Deluxe naturally maintains the top spot on the all-time Switch best-sellers list. Bolstered by new downloadable content, the game originally out in 2013 shipped nearly 2 million in January to March alone! That pushes it above 45 million copies lifetime, 45.33 million to be exact, as one of only a few games ever to hit this milestone.

Animal Crossing: New Horizons moved an additional million copies in the quarter, no biggie, to continue as the second best-selling Switch title with 38.64 million to date. Super Smash Bros. Ultimate stays in third, selling 770K units to fight past 28.17 million in aggregate.

Since launching at that nearly 14 million copies mark in November 2021, Pokémon Brilliant Diamond & Shining Pearl extended to 14.65 million as of March. That makes it the 8th best-selling Switch game and 2nd best-selling Pokémon title on the hybrid platform. Exercise experience Ring Fit Adventure raced past the 14 million milestone to date, legging out an additional half million units and rounding out the Top 10 Switch best-sellers.

Speaking of milestones, Metroid Dread is already the top-selling Metroid game of all time. While it only shipped 160K units during January to March, combining that with the massive start last October puts it at 2.9 million copies or just above the 2.84 million of 2002’s Metroid Prime. Talk about having a ball!

Elsewhere, Mario Party Superstars shipped 1.45 million in the quarter, ending it at 6.88 million. The Legend of Zelda: Skyward Sword HD pushed another milly, now at 4.22 million lifetime. Both of these contributed to that ever-expanding million-seller list for this past fiscal period.

Wrapping up various miscellaneous indicators and tidbits of information, Nintendo indicated digital dollar sales rose 4.5% to $320 million. Downloads accounted for 43% of software sales for the year, same as during 2021. Its digital contribution is lagging the wider industry standard, which has been around 50% or more depending on the publisher or manufacturer, however that’s always been the case for Nintendo. It’s much more reliant on traditional retail sales than others.

In a bit of bad news for analysts, Nintendo still doesn’t report many player engagement statistics. The company has made up this statistics dubbed “Annual Playing Users” which really just means the number of accounts that logged into a Switch during a given year. Last year, this figure reached 87 million. It recently achieved management’s goal of passing 100 million by March 2022, ending at 102 million.

You’ll notice this isn’t the most descriptive of metrics. It’s very much a parallel to the number of Switch hardware units out there. It doesn’t reveal too much. I’d much prefer to know more about monthly active users or revenue per user. Wishful thinking in this context.

Another area with a distinct lack of information was Nintendo Switch Online, the company’s somewhat rudimentary online offering. There’s no update on subscribers, a figure that hit 32 million back in September 2021. All management said was sales of add-on content for Animal Crossing: New Horizon and Mario Kart 8 Deluxe “grew” this past year.

With Nintendo, I’ll take what I can get.

As Nintendo closes the books on another year, it’s clear there’s currently limited downside on financial performance because it keeps fans purchasing software even when hardware is taking a hit from international semiconductor shortages, limited part availability and higher cost to produce consumer technology. This is the sixth fiscal year for Switch after all, as it will end the 2023 period just after celebrating its 7th birthday.

Looking ahead, the company’s forecast is conservative. I think rightfully so, even with a slate of anticipated titles in successful franchises.

In fact, the forward looking guidance is quite familiar. It’s literally the same exact numbers as last year. Nintendo expects revenue to decline 6% to $14.2 billion, while operating profit should dip 16% to $4.45 billion. As displayed by my earlier charts, these will still be healthy numbers in the perspective of the last decade or more.

“If COVID-19 interferes with production or transportation in the future, this might impact the supply of products. Other unpredictable risks to the development and marketing of products and services also continue to exist,” the company’s press release read. “In addition, the production of products might be affected by obstacles to the procurement of parts, such as the increase in global demand for semiconductor components. The consolidated earnings forecast is based on the premise that we will be able to secure the parts needed for the manufacture of products in line with our sales plans.”

Starting with that hardware guidance for the 12 months ending March 2023 of 21 million, I believe it’s a reasonable expectation. It would be down 2 million from the 23 million achieved this year. Right now, based on chipmaker leaders globally and experts saying shortages may last until even 2024, I’m targeting 20 million to 21 million Switch shipments in my models.

The elephant in the room is: What about new hardware? Will there be an update? Could the company produce yet another revision?

Well, Nintendo’s upper management has made a slight yet important tonal shift on that topic. As recently as last quarter, President Shuntaro Furukawa hinted how there’s no successor in sight because the current Switch is mid-way in its life cycle. Today, during a question and answer session after the earnings press release, he declined to even comment on Nintendo’s next hardware.

Personally, as has been the case for a while, I’m not a believer in a Switch Pro or even any upgrade until the successor which I expect to be a “Switch Part 2” with the same fundamental features and various improvements. I believe Nintendo’s strategy will lean on new releases, catalog software and online packs for at least the next two years. Supply conditions alone mean console generations will be longer than ever, so my current forecast is January to March 2024 for the company’s next hardware.

I’m much more upbeat on the software slate and monetary contribution from this business segment going forward, as Switch owners keep proving they want to buy games. Especially given Nintendo’s track record of mostly quality titles, then partnering with others to enhance its platform especially via independent games. From a unit standpoint during the year ending March 2023, it expects software sales to decline 11% to 210 million. I believe it will be higher.

So, what are the flagship upcoming games that will drive this resilience?

First, those with dates. Nintendo Switch Sports kicked off a couple weeks back. Mario Strikers Battle League and Fire Emblem Warriors Three Hopes are scheduled for June, while Xenoblade Chronicles 3 moved up to July. Splatoon 3 is the latest with an actual date attached, launching in September. These all seem locked in, I’d be surprised if they shift.

Pokémon Scarlet & Violet don’t have a date, but rather “Late 2022” as the window. I’ll assume November, and GameFreak will certainly hit that given the franchise’s usual cadence. Bayonetta 3 is much more in flux with a nebulous 2022 window. I’d be surprised if that doesn’t slip to calendar 2023.

In what’s currently the biggest pending Switch game, and the most annoying to write, The Sequel to The Legend of Zelda: Breath of the Wild was recently delayed to Spring 2023. Could that make this fiscal year? I’m betting March 2023.

Then there’s the curious case of Advanced Wars 1+2: Re-Boot Camp, which was supposed to be out by now yet pushed back in light of the ongoing Russian invasion of Ukraine. That and Metroid Prime 4 are listed as “TBA” in Nintendo’s reporting. I expect the former might launch sooner than latter, while the latter won’t be for a while more and thus won’t contribute to the upcoming fiscal period.

There’s also how Shigeru Miyamoto told everyone on Twitter how the Mario movie was also delayed out of holiday season. Was the plan to have a counterpart mainline Mario release to coincide with the film’s marketing? If so, will that also be moved?

I’m wagering there’s definitely a surprise or two that no one knows about, except those working on them. I am betting on that new Mario title, likely 2D, plus a rejuvenated franchise that no one is expecting.

Well, that’s the rundown on Nintendo’s most recent fiscal year. It’s a lot to cover during an eventful time for the company. What stood out the most? Were you surprised by the results or any of its forecasts? What might management be hiding from us as part of its fiscal 2023 lineup? Is this the year it reveals the Switch’s successor?

I’m always available here and social media for discussion. Be well, and stay safe all!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥112.34.

Sources: Company Investor Relations Websites, IGN, The NPD Group, Nikkei Asia (Image Credit).

-Dom

Elden Ring’s Huge February 2022 Debut Isn’t Enough to Offset Fourth Straight Month of Declines for U.S. Game Sales

Everyone truly is playing Elden Ring, it seems. At least that’s what the data says!

Still, despite FromSoftware’s latest masterpiece plus a variety of major releases, consumer spending on the U.S. games market declined during February 2022 according to the latest report from The NPD Group. That’s the fourth straight month of lower sales, attributed to supply pressure on the hardware front and slowing mobile momentum in the content segment.

Total consumer spending dipped 6% to $4.4 billion during February. Which checks out and really isn’t as bad as it sounds, considering this same period last year achieved a record result for a February month. A single-digit decline from all-time highs is quite a solid showing in the current environment of uncertainty.

The Video Game Content segment fell 4% since last year. This includes lower mobile spending, the first time mobile device spend has declined in a February since the pandemic started in 2020. There were a slew of newer premium titles charting like the aforementioned Elden Ring alongside Horizon Forbidden West, Dying Light 2 Stay Human and Total War: Warhammer III which all shared the Top 5 with January’s major launch in Pokémon Legends Arceus.

Nintendo Switch returned to its place as top earner within Video Game Hardware, the category with the most pronounced decline in February of nearly 30% year-on-year. Clearly semiconductor shortages and elevated input costs were a factor, which they will be this year and likely even further in to the future.

Content often goes as mobile and premium titles do, so seeing a dip means spending on recent launches couldn’t outpace mobile’s contribution. When it comes to hardware, and to an extent Video Game Accessories as the third major segment, inventory and availability is dictating results and who leads from report to report.

Not only were monthly sales lower than last February, the number for year-to-date is presently trending downward after January followed a similar decline. For the first couple months of the year, consumer spend reached $9.1 billion or 4% lower than the same time frame in 2021.

“Definitely seeing signs of a move away from the pandemic-fueled gaming surge that had been a part of the market since April 2020,” wrote The NPD Group’s Mat Piscatella on Twitter. “[The] question is where things settle in, and how many of the players added over the past 2 years stick around, and how engagement hours/spend change.”

Before I dive deep into the numbers, I want to say I stand with the people of Ukraine in their fight against Russia’s attempted takeover of their country and freedom. Everyone who has been displaced is in my thoughts. If you are interested in donating to relief efforts, here is a pretty robust list of charities.

Also, I hope everyone is safe and well as you start to return to workplaces, conferences and more in-person events. Even if it’s a small semblance of normalcy, it’s a welcome change. You’ll always have these recaps to keep you occupied whether at home or out and about!

It’s time to talk shop. Bring on the charts and figures.

United States Games Industry Sales (January 30th, 2022 – February 26th, 2022)

As I alluded earlier, The NPD Group reported February gaming sales in the States totaled $4.384 billion which is down 6% since last year’s (record) $4.671 billion. This was dragged down the most by hardware, though the other categories also saw notable declines.

Expanding to 2022 so far, total spending reached nearly $9.1 billion. That’s 4% lower than the first two months of last year. It’s a situation many of us expected, given the surge of domestic spending on games we’ve seen over recent history.

Video Game Content contributed 89% of all games industry spending in February, or $3.9 billion in dollar value which represents a 4% decline. Looking at this same category over the year to date, it’s at $8 billion and that’s also 4% off its 2021 highs. Leading all mobile titles by revenue were Candy Crush Saga, Roblox, Coin Master, Genshin Impact and Pokémon GO.

I mentioned briefly how mobile momentum is slowing. This sub-segment dipped almost 3% during February, the first February decline in a couple years. I’d say this is natural given where we are with things slowly opening back up, though I expect it to continue leading the Content category as people have access to mobile devices wherever they go.

When it comes to premium titles, Elden Ring earned the crown for both February and 2022 to date. Bandai Namco and FromSoftware’s latest open world action role-playing game is having the biggest launch in the developer’s storied history. For this domestic report, it had the best start of any game in the past year besides the behemoth that was Call of Duty: Vanguard. It’s already the 5th best-selling title of the last 12 months. And with just two days on sale during this period! Incredible.

Expanding globally, the companies announced just last night how the soulslike sold a staggering 12 million units worldwide since late February. I was way bullish on Elden Ring as one of the most anticipated titles ever across the industry. But I don’t know if anyone expected this, as it’s officially turned into much more of a mainstream success. And has done anything but Tarnish the developer’s rep. (Those playing will know!)

Second place in the month went to another open world title in Horizon Forbidden West, the sequel to 2017’s robo-dinosaur hunt Horizon Zero Dawn. The PlayStation 5 version of this exclusive made by Guerilla Games set a brand new first month record for titles on PlayStation 5 when measured by dollar sales, I believe outpacing Marvel’s Spider-Man: Miles Morales. It’s also the 3rd best-seller of 2022 right now. The original game hit upwards of 20 million copies lifetime, and I’m way optimistic on the prospects here over time. Even if it continues the trend of launching around an all-time great: Elden Ring now and The Legend of Zelda: Breath of the Wild previously.

January’s best-selling game Pokémon Legends Arceus captured the third spot in February, now with a number of weeks on market. Those there pocket monsters selling well, what else is new? Then, Techland’s Dying Light 2 Stay Human fought to #4, which is down compared to the original game that led the January 2015 monthly ranks. Still, it was enough for the zombie parkour experience to reach 6th for year-to-date. It’s worth noting both Pokémon and Dying Light 2 Stay Human do not include digital downloads. I don’t expect that would have made a difference for the latter. Maybe for the former.

Finishing up the Top 5 is Total War: Warhammer III mainly due to its strong PC push and Xbox Game Pass word-of-mouth boost. The strategy tactics game is also currently #8 on 2022’s list. I couldn’t find its predecessor anywhere on the chart during its September 2017 start, though I’m not sure if this is a record for the sub-franchise within the broader Total War saga.

All other games within February’s Top 20 were releases from prior months or even years. One that stood out to me was Grand Theft Auto: The Trilogy – The Definitive Edition, taking the 16th spot overall. That’s up from 57th in January. The now infamous remastered version of three Grand Theft Auto games seemed to have a boost in February at retail, since Take-Two Interactive is another publisher that excludes digital.

See below for premium software rankings for both February 2022 and the year so far.

Top-Selling Games of February 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Horizon Forbidden West
  3. Pokémon Legends Arceus*
  4. Dying Light 2: Stay Human*
  5. Total War: Warhammer III
  6. Call of Duty: Vanguard
  7. Madden NFL 22
  8. Mario Kart 8*
  9. FIFA 22
  10. Minecraft
  11. Marvel’s Spider-Man: Miles Morales
  12. Mario Party Superstars*
  13. Animal Crossing: New Horizons*
  14. Super Smash Bros. Ultimate*
  15. Call of Duty: Black Ops Cold War
  16. Grand Theft Auto: The Trilogy – The Definitive Edition*
  17. NBA 2K22*
  18. Pokémon Brilliant Diamond & Shining Pearl*
  19. Far Cry 6
  20. The Legend of Zelda: Breath of the Wild

Top-Selling Games of 2022 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Pokémon Legends Arceus*
  3. Horizon Forbidden West
  4. Call of Duty: Vanguard
  5. Madden NFL 22
  6. Dying Light 2: Stay Human*
  7. Monster Hunter Rise
  8. Total War: Warhammer III
  9. God of War (2018)
  10. Marvel’s Spider-Man: Miles Morales
  11. Mario Kart 8*
  12. FIFA 22
  13. Minecraft
  14. Mario Party Superstars*
  15. Animal Crossing: New Horizons*
  16. Pokémon Brilliant Diamond & Shining Pearl*
  17. Far Cry 6
  18. NBA 2K22*
  19. Super Smash Bros. Ultimate*
  20. Battlefield 2042

Last month, Video Game Hardware saw the most precipitous dip of the three primary categories as it declined 27% to $295 million. For perspective, console spend was above $400 million back in February 2021. The decline for 2022 so far is less severe, down 5% in the first two months to $685 million in aggregate. It certainly reiterates how difficult it is to find hardware, especially the top-end PlayStation 5 and Xbox Series X.

After PlayStation 5 took home January, Nintendo Switch was back as the leading platform by both dollars and units during February 2022. Microsoft’s Xbox Series X|S family of consoles secured the second spot, benefiting from the dual SKU approach since the entry level Xbox Series S is easier to find lately.

This flip-flopping of monthly winners on the console side is going to continue, because it’s all about who can come up with the most stock for a given time frame. Nintendo had a blow out holiday and inventories for Switch seem to be bouncing back after a slow January. Xbox Series S could push Microsoft to a win here and there. I’m still mostly impressed with Nintendo Switch entering its sixth year and still consistently putting up the best stats.

When taking the first two months of 2022 into account, it’s PlayStation 5 that leads all hardware by revenue however Nintendo Switch tops on unit sales. PlayStation 5’s strong post-holiday month was enough to hold off its competitors for the time being on dollar sales, benefiting from that premium price tag.

Really it’s just a matter of how long the supply situation lasts, and which company can secure its pipeline enough to keep consistent product on shelves. Nintendo held that title for February in a down month for domestic hardware spend overall, signaling we still have a long way to go in the everlasting semiconductor shortage.

Similar to its counterparts, the final segment of Video Game Accessories cooled during the month of February. Spending here was 7% lower than February 2021, reaching $180 million. It’s also the only category with a double-digit decline for 2022 to date, off 11% to $365 million.

This again isn’t as bad as it sounds because of where it was last year. At that time, various sub-categories within accessories saw their best February on record. That included Game Pads, Headset/Headphone and Steering Wheels. It’s tough to keep up to the best ever, especially when console sales aren’t picking up.

Out of all accessories sold, Microsoft’s Xbox Elite Series 2 controller topped the month. It’s also the best-selling accessory of 2022 at present.

One thing to keep an eye on here is the pace at which accessory spend is declining is currently worse than hardware. Another bystander of supply, and that’s even more pronounced when people aren’t purchasing many new consoles.

In certain recent reports, The NPD Group has shared some insights into virtual reality which is included in the accessories portion. I didn’t see any this time, likely because that’s more of a story during the holiday season or major product launches.

After a slower than usual start to the year, February welcomed a number of new premium games to market. It was a busy time for gamers looking to spend wisely because of just how many hit within weeks of one another. The biggest of those in Elden Ring is having a historic start, while others are certainly doing well in their own rights especially the Horizon and Total War series.

The unfortunate part is many of those same people also want to buy a fancy new console, yet probably can’t at legitimate retail. Nintendo was able to restock well in February, plus Microsoft’s Xbox Series S is propping up that particular family even if it doesn’t generate as many dollars because of its more affordable pricing. There’s certainly demand that’s going unfulfilled.

Even so, seeing single-digit declines from a record high February 2021 isn’t that concerning. In the context of recent years and even going back further, spending on the games industry is healthy.

“The last two years of significant growth have introduced gaming to new and returning audiences, have expanded the ways people engage with gaming, and have solidified gaming as a social gathering place for family & friends,” Piscatella said.

Shifting focus towards March, the last month of first quarter, and we see an equally busy calendar though I would argue less upside on the triple-A segment and spending as a whole. Square Enix boasts a number of titles: Babylon’s Fall, Triangle Strategy and Stranger of Paradise Final Fantasy Origin and I’m hesitant on all of them.

PlayStation’s flagship racing sim Gran Turismo 7 launched a couple weeks back, and has a legitimate chance at a Top 3 finish. Take-Two Interactive sports a heavy load: WWE 2K22, Tiny Tina’s Wonderlands plus yet another version of Grand Theft Auto V, this time for the current console generation.

Nintendo’s big game of the mouth, I mean month, is Kirby and the Forgotten Land. Plus the publisher has downloadable content for Mario Kart 8 Deluxe, both of which will perform well. I expect Kirby in particular to set records within the franchise, benefiting greatly from that Switch Effect.

For my quick set of predictions, I’m actually leaning towards Elden Ring repeating in March based on the number of weeks on sale plus its momentum isn’t going anywhere. I’m thinking Kirby secures Top 4 position, while Mario Kart 8 should move back into the Top 5 somewhere.

What console will lead March? Your guess is as good as mine. I like Nintendo Switch always, so I’ll say it wins March by both dollar and unit metrics. I’ve learned to not bet against Nintendo, even when I’m wholly unsure.

Did anything else stand out to you with February’s report? What do you foresee in March? Do you have any questions or comments? Feel free to reach out on social media. I also highly recommend checking out Piscatella’s thread on Twitter. Be safe and take care!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: Bandai Namco, The NPD Group, Xbox Twitter (Image Credit).

-Dom

Nintendo Switch Ships Over 100 Million Lifetime Units, Passing Wii & PlayStation During Nintendo’s Best Holiday Quarter Since 2009

While it didn’t announce any blockbuster deals or major investments like certain industry peers, Nintendo did just have a heck of a holiday.

That’s based on its fiscal third quarter announcement shared today out of Japan, where it passed a major milestone for its Switch hybrid console plus achieved its best Q3 results in over a decade.

A couple quick reminders. Nintendo’s filing is for the nine months between April and December 2021. Though I’ll dig into quarterly and trailing annual figures later in this piece. Then there’s the difference between sell-in versus sell-thru metrics. The former is shipment to retailers, while the latter is how many consumers ended up buying. Most of the talk here is shipments, unless specifically noted.

With those ground rules established, the big headline is how Nintendo Switch has officially passed 100 million units sold-in lifetime, now totaling 103.54 million. Fewer than five years after launch, this figure already exceeds the lifetime sales of both Nintendo Wii at 101.63 million and the 102.49 million of the original Sony PlayStation. Which is above all but the most bullish of analyst predictions, including mine. As upbeat as I was on Switch in 2017, I didn’t think it could attain Wii status.

Well, it has. Which means Switch is now Nintendo’s best-selling home console of all time. (Even if it’s also a handheld. Is that cheating?)

Considering this environment, moving 10.67 million Switch in the holiday quarter is an accomplishment and reflects demand for the latest OLED iteration. Still, Nintendo did revise its annual hardware forecast downward a bit. The company now expects 23 million in the year ending March 2022, off from 24 million last quarter which was already lower than original guidance of 25.5 million. Certainly reflects where production is at from an input availability and pricing angle. This guidance implies just over 4 million will ship in this current quarter.

On the first party software side, Nintendo had three major software releases with early success especially in a historical context.

Starting in early October, Metroid Dread has.. rocketed to 2.74 million units in just under three months. This is an incredible mark within the franchise, traditionally more a critical darling than commercial mover. For context, that’s almost equivalent to lifetime sales of the best-selling Metroid game in 2002’s Metroid Prime, at last count hit 2.84 million. It’s already above the original, which debuted on Nintendo Entertainment System in 1986 and accumulated 2.73 million lifetime.

Infamous party game and relationship killer Mario Party Superstars released in late October, reaching 5.34 million copies in its debut quarter. That’s slightly above Super Mario Party, which started at 5.3 million back in 2018. Prior to that, 2012’s mainline Mario Party 9 on Nintendo Wii hit 2.24 million in a couple quarters.

The biggest seller of Nintendo’s holiday period was, predictably, Pokémon Brilliant Diamond & Shining Pearl. The latest remake in the popular monster catching series amassed shipments of 13.97 million since November, immediately becoming the 9th best-selling title on Switch to date. Its launch quarter fell between two other Pokémon titles on Switch: Sword & Shield at 16.06 million in 2019 and the 10 million of 2018’s Let’s Go Pikachu & Eevee.

For a quick financial overview, Nintendo reported single-digit sales and operating income declines since the highs of last year’s same nine-month time frame. Net sales in the last three quarters dipped 6% to $11.89 billion, while operating profit lowered 9% to $4.26 billion. For perspective, that first number is actually the third best Q3 reported in company history from a sales standpoint.

Alongside this, the company upped annual net sales guidance 3% and operating profit by almost 8% for the year ending March 2022. That positivity reflects this stellar holiday quarter plus a more optimistic software forecast, both of which I’ll recap soon.

“Switch is just in the middle of its lifecycle and the momentum going into this year is good,” said Nintendo President Shuntaro Furukawa on the firm’s conference call. “The Switch is ready to break a pattern of our past consoles that saw momentum weakening in their sixth year on the market and grow further.”

I’ve got a lot to cover. Get cozy and read on!

Based on Nintendo’s reporting of the year so far, we can back into quarterly figures. During the three months ending December 2021, revenue reached $6.27 billion or 10% higher than prior year. Quarterly operating profit grew 10% as well, to $2.27 billion. One of the charts above shows these tracked over time. This was the best quarterly sales since $6.3 billion in 2009. Operating profit hasn’t been this high since the $2.66 billion back in 2008. We’re talking exceptional figures during the holiday period, all the more impressive given input scarcity on the hardware side.

The other two charts above show trailing 12-months i.e. the year ending in December going back in time. As of this latest update, Nintendo’s annual revenue closed in on $15.1 billion. That’s down less than a percent. Taking expenses into account, operating profit for the last year declined 3% to $5.33 billion. This is really more indicative of strength earlier during 2020 when Animal Crossing: New Horizons was everywhere rather than recent weakness.

In terms of regional split, Nintendo’s figures showed 43% from The Americas which was up from 41%. Europe accounted for almost 27% and Japan contributed 21%, versus last year when these were 26% and 22% respectively.

On the product category front, Hardware contributed more than half of sales at 53% of the total. Retail software was up next at 29%, while digital software comprised 9% of the pie. Subscriptions and Add-on Content then Mobile and IP Licensing filled in the remainder, at 7% and 2% respectively. Really this shows the continued importance of retail, both hardware and software, for Nintendo in particular as digital remains a much lower portion of its business than certain peers.

Speaking of, now that all of the “big three” have reported this season, it’s time for a final comparison. This time around, we’re also throwing in Tencent in recognition of its massive significance as the world’s largest gaming firm by revenue. As a reminder, Nintendo’s latest annual sales totaled $15 billion. This is very close to Microsoft at $16.28 billion, which was a record for Xbox. (Note this increases drastically when accounting for a $8.8 billion contribution from the pending Activision Blizzard acquisition.) Sony’s PlayStation division generated $26.66 billion and Tencent’s latest number, albeit back from September, was the highest at $27.3 billion. And it will be higher soon. Essentially, Nintendo’s annual sales are still the lowest of these however it’s actually much more profitable than PlayStation at least. Unfortunately, Microsoft doesn’t disclose profit from gaming.

Focusing on Nintendo’s major hardware segment, shipments were down 21% in the nine months ending December to 18.95 million. Within that, 11.79 million were base Switch while 3.17 million were Switch Lite. The new Switch OLED Model racked up 3.99 million sales in its debut quarter. Compare that to base model in 2017 of 2.74 million and Switch Lite’s 2 million in 2019. Technically both the original and Lite launched later in the quarter, so it’s not a perfect alignment. What this does indicate is the impact of newer iterations on ongoing sales, and buyers doubling up with multiple Switches per household.

As shown in one of the gallery slides above, Nintendo also shared statistics around sell-thru to consumers with Nintendo Switch moving past 100 million to date. Which means most of its shipments are going to buyers. This fiscal year is shaping up to be its second best ever, down only from the highs of last year during more restrictive quarantines.

“The outlook for semiconductors and other components has remained uncertain since the start of this fiscal year and distribution delays remain unresolved, so production and logistics continue to be impacted.” said Furukawa. “But even though product shortages in North America have continued, particularly since Black Friday, total global sell-through for April through December reached its second-highest level ever.”

This consistency of hardware purchasing is reflected in Nintendo Switch being the best-selling console of 2021 in the United States, United Kingdom and Japan according to local industry tracking firms. That’s during a battle with the initial year of a new console lineup for its competitors in Xbox and PlayStation, which are certainly feeling the sting of supply plus have higher price points on average.

Flipping over to Switch software, which made up that 38% of Nintendo’s dollar sales, the company said units shipped in the nine months ending December grew 2% since last year to 179.29 million. 85.41 million of that happened in the holiday quarter alone. Lifetime, software for Switch is at 766.41 million. Comments from the earnings call imply around half of software sales right now are catalog titles from prior periods.

From a shipment standpoint, there’s currently 29 “million-selling” software titles on Switch during this current fiscal year. That’s the number of titles shipping more than a million copies in this time frame. 22 of those are Nintendo first party, while 7 are from third party publishers. This time last year had the same number overall at 29, with 20 of them from Nintendo and the rest by external teams.

At the top end, Mario Kart 8 Deluxe is still the best-selling Switch title ever by a wide margin and driving those catalog stats. It actually just had its best holiday, shipping 4.61 million units towards a staggering lifetime figure of 43.35 million. This is a game that originally launched on Wii U almost eight years ago! With this sort of momentum, and still being bundled with Switch, unfortunately I don’t see a new Mario Kart until the next full-blown Nintendo console.

Animal Crossing: New Horizons maintains second place for Switch best-sellers at 37.62 million. That’s literally more than every prior Animal Crossing game has done combined. Nintendo said this includes 10 million units in Japan alone, beating out the 6.81 million units of the classic Super Mario Bros. to take the crown as the country’s top-selling video game to date.

Rounding out the Top 3 is The Legend of Zelda: Breath of the Wild selling 4.37 million this past holiday to pass 28.5 million. Another mover and shaker included Ring Fit Adventure stepping firmly into the Top 10 on Switch at 13.53 million units, flexing its muscle by shipping 1.32 million in the quarter.

Luigi’s Mansion 3 has now surpassed the 11 million threshold, settling at 11.04 million. Both September’s WarioWare: Get it Together! and Big Brain Academy: Brain vs Brain, a remake released in December, passed the million mark at 1.24 million and 1.28 million respectively. Finally, June’s Game Builder Garage snuck onto the million sellers list at 1.01 million to date.

As for copies getting to consumers, Nintendo said October to December 2021 was the single best quarter for first party global sell-thru since 2017’s Switch launch. Putting it plainly, both new titles like Pokémon and evergreen experiences like Mario Kart and Animal Crossing tag-teamed Switch’s best software holiday in its five years on market. Sounds like a happy holiday for the publisher and its employees, indeed.

Before I go, I’ll clean up some additional flavor text and chat about the near-term future in the context of Nintendo’s latest filing.

Within software, Nintendo said digital sales were effectively flat year-over-year at roughly $230 million during the first nine months of this fiscal year. Digital accounted for just over 40% of software sales for its dedicated platforms. For the holiday quarter, digital actually rose 31% to $100 million. This was attributed to an increase in downloadable versions of its titles, naturally!

One area Nintendo doesn’t share a lot is engagement statistics, skewing more towards the traditional unit sales metric. That said, it’s intriguing to see the figure of 98 million “annual playing users” for Switch in the calendar year 2021. That’s up from 80 million in 2020. Executives said the goal is to expand past 100 million users in the upcoming fiscal year.

This represents the number of users who play Switch software at least once during the calendar year, using data from Nintendo accounts. It’s certainly trending alongside the hardware trajectory, though it does show that the people buying them are at least turning them on. I’d like to know how many hours they are playing, and even further what the average revenue is per user. (Wishful thinking.)

There was minimal mention of its Nintendo Switch Online service, which at last count had 32 million paying subscribers. While it didn’t reveal a new user base figure, executives did say the following alluding to some sort of digital record:

“Sales grew steadily for Nintendo Switch Online, which launched a new paid membership service last October, add-on content like Animal Crossing: New Horizons Happy Home Paradise and download-only titles, with digital sales for the same period reaching a record quarterly high.”

Peeking ahead into this January to March 2022 quarter, the final period of Nintendo’s fiscal year, the company is upbeat on its dollar sales, profitability and software momentum as it increased guidance for all of these.

The most aggressive forecast raise was a 10% upward revision for Switch software unit sales. In stark contrast to its lower hardware forecast, Nintendo thinks Switch unit sales will end at 220 million for the year, up from 200 million.

Part of that is Pokémon Legends Arceus, which launched in late January to solid critical acclaim. And, even more importantly for the bottom line, early commercial success. Even if that’s based on somewhat vague language from executives on the conference call. I mean, it’s a brand new Pokémon game with a fresh take on the formula. It’s going to do extremely well. The only wildcard is how it’s a single title as opposed to the dual release model used often by the franchise.

Rounding out the fiscal year for first party will be Kirby and the Forgotten Land in late March. While it won’t be the commercial juggernaut of Nintendo’s more popular brands, I could see it following Animal Crossing: New Horizons as a breakout seller in its respective series. Just not nearly to the magnitude of New Horizons, of course.

Nintendo’s only area of bearish guidance was Switch hardware, down that 4% to 23 million units. My prior estimate was 25 million, which I’m formally reducing to 23.5 million after monitoring the impact of both part availability and input cost. I really do see the firm beating on all counts here, especially operating profit above $5 billion which I believe would be its second best annual figure outside of last year’s high.

When asked about industry consolidation and potential acquisitions, Nintendo gave the answer one would expect given that it’s not nearly as aggressive as competitors. “Our brand was built upon products crafted with dedication by our employees,” said Furukawa. “And having a large number of people who don’t possess Nintendo DNA in our group would not be a plus.”

Intriguingly, management’s reply to a query around the Metaverse left open the possibility for Nintendo to be more forward-thinking than usual. According to a report collated by VGC, executives have interest and see potential however wonder what kind of “joy” Nintendo can provide.

Well, I’d say Nintendo’s solid holiday quarter results are indicative of where it’s at within the broader industry in how there’s uncertainty around hardware that’s being offset by growth in software and legacy titles. Generating its best fiscal Q3 in a number of years while facing headwinds from supply proves the resilience of its formula combining memorable experiences and high-quality IP.

What Nintendo lacks in online capability and ongoing service it makes up for with games that never go out of style and appeal to a huge audience of all ages. Throw in content here and there for Animal Crossing. Toss Mario Kart in every bundle. Launch collections of Mario Party and WarioWare mini-games. Remix the same Pokémon that people have always loved. Sprinkle in the fastest-selling Metroid of all time.

This, along with innovative hardware that supports multiple ways to play especially on the go and prompts people to purchase more than one version, is a recipe for Nintendo’s incredible success during the Switch generation. Which, apparently, is far from over.

What stood out for you in Nintendo’s latest report? Anything I might have missed? Any questions on the numbers? Give me a shout here or social media.

Until next time, thanks very much for reading and be safe all!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥111.06.

Sources: Company Investor Relations Website, Famitsu, GSD, The NPD Group, Video Game Chronicle.

-Dom

U.S. Game Sales Decline Double-Digits in November in Difficult Hardware Supply Environment

The super important November month and Black Friday shopping seasons have come to a close, and United States sales numbers are in from The NPD Group for the video game industry!

And it was a mixed one, for a variety of reasons. That can happen when the prior year was a record, I suppose.

Last month had consumer spending down double-digits overall with declines experienced across all three major categories of Content, Hardware and Accessories. Which is understandable, considering how last year was a best-ever November and the global semiconductor shortage continues to dampen all sectors of consumer technology.

Hardware took the biggest hit with gaming console sales down nearly 40% to the lowest November level since this time in 2016. Nintendo Switch is still the standout, with the company sharing how its hybrid system sold over a million console units in the month alone. That combines all devices in the family, including the latest OLED iteration. Which, fitting with the month’s general trend, is still lower than the 1.35 million achieved in November 2020.

There’s just limited inventories across the board within Hardware, especially for new generation Microsoft Xbox Series X premium model plus Sony’s PlayStation 5 family. One bright spot is the aggressively-priced Xbox Series S version has been available at various retailers, resulting in Xbox Series X|S reaching second place in the Hardware ranks for the first time in a while.

Speaking of software, services and subscription sales as part of the bigger Content category, spending focused on mobile, military first-person shooters, Pokémon remakes and the latest Forza car game from Xbox Game Studios.

Brand new titles occupied four of the top five spots on the general software ranking: Call of Duty: Vanguard led, Battlefield 2042 up next, Pokémon Brilliant Diamond & Shining Pearl snatched up #3 then Forza Horizon 5 finished in fourth. The first three of these entered the year’s best-sellers list with just the single month on record.

Mobile, consistent as ever, generated over $2 billion in spending for the ninth consecutive month. There’s only two months in 2021 where this particular source hasn’t reached that threshold.

The last broad category of Accessories saw similar declines in November dollar sales, about 20% lower than a year ago. Steering Wheels at least showed great upside, their popularity driven mainly by a Forza release. Read on for more puns later in the piece!

“It is much harder to find a console to buy this holiday,” said The NPD Group’s Mat Piscatella. “Hardware sales [are] limited by supply, and the console with the most units in market is going to lead in sales, perhaps for a while.”

I hope those here in the States that celebrated had a safe, happy Thanksgiving. Then, everyone both domestically and overseas had a good month despite confronting the challenges of COVID-19’s Omicron variant and likely still having to attend those Zoom meetings from home while juggling that precious work-life balance. For those that can, take advantage of vaccinations for teens and kids plus booster shots for adults! It’s for the benefit of all.

Read on below for a look at spending data plus software charts, then see who can spot the worst “jokes” of all.

United States Games Industry Sales (October 31st, 2021 – November 27th, 2021):

Within The NPD Group’s monthly report, the firm said spending across the U.S. games industry last month reached just under $6.3 billion or a decline of 10% since the record high of almost $7 billion in November 2020.

While Content sales are mostly showing resilience, hardware was mainly behind the dip as this time last year both Microsoft and PlayStation launched their latest consoles. Positive areas like subscription and mobile spending weren’t enough to offset lower results in console hardware and accessories, the former certainly restricted by input part scarcity. Plainly, the biggest manufacturers weren’t able to make enough consoles to satiate buyer demand.

Good news is 2021 taken as a whole is still ahead of last year. Year-to-date approached $53 billion in November, which is 9% growth against the $48.5 billion of the same 11-month period in 2020. Basically, despite a more supply-constrained and softer software holiday quarter so far, the year is in high single-digit growth territory and moving towards another potential record result.

The Content category, software and the like, accounted for $5.14 billion in consumer spending. That’s 82% of November’s total, and a slight decline of 1% versus a year back. When expanding to 2021 so far, Content sales have risen 8% to breach past the $46 billion threshold. Which is 87% of the year’s overall spend.

A main contributor here continues to be mobile, which grew 11% in November and accounted for that “at least $2 billion” figure I referenced earlier. Smartphone titles Candy Crush Saga, Coin Master and Roblox among others propelled revenue. Though The NPD Group, in collaboration with Sensor Tower, doesn’t publish full mobile charts.

For console and PC gaming, some of the biggest blockbusters of the year launched last month and occupied the highest spots on the overall software chart.

Unsurprisingly, Call of Duty: Vanguard tops the list. As a game within the Activision Blizzard-published military shooter series has done during its launch month for a whopping 14 years straight since Call of Duty 4: Modern Warfare started the trend in November 2007.

Even considering the single month on market, Vanguard is already the year’s second best-selling game on the combined chart. Behind only last year’s Call of Duty: Black Ops Cold War. It’s unclear how Vanguard compares to prior titles on dollar sales. I have a question out to The NPD Group for context, I imagine they may not be able to answer publicly.

Oh. More importantly, Activision Blizzard management fostered and even participated in workplace toxicity plus various forms of harassment, employs a torture apologist on its board of directors and is now trying to stifle employees from collective action. CEO Bobby Kotick, among others, should be ashamed. And fired.

Back to the rankings, Battlefield 2042 landed at the second spot during its initial month on market, That’s one above where Battlefield V began in November 2018, and one below where October 2016’s Battlefield 1 launched at the top position. (No, there weren’t three other games in the war epic shooter between those. It’s just Electronic Arts with its confusing naming convention.) The title developed by DICE secured the second spot on both Xbox and PlayStation respectively and is already the sixth best-seller for 2021 as a whole. Again, no comparison details to prior titles available that I could find.

Switch exclusive Pokémon Brilliant Diamond & Shining Pearl secured third place, and that’s excluding digital sales since Nintendo doesn’t participate in that portion of reporting. The Generation IV remakes in the long-running brand immediately became the 8th best-seller on 2021’s list, and of course led Switch platform ranks.

One of the biggest success stories remains Forza Horizon 5, ranking fourth on the total software chart and third on Xbox behind only Call of Duty and Battlefield. Importantly, this didn’t include Xbox Game Pass subscriptions. Which supports the notion that services can enhance sales rather than cannibalize them. The excellent open world driving title from Playground Games zoomed off the starting line, attracting 10 million players during its first week alone in the largest first-party launch for Xbox in its 20-year history.

Familiar titles like Madden NFL 22, Mario Party Superstars and Marvel’s Guardians of the Galaxy helped round out the Top 10. Ubisoft’s Just Dance 2022 was the next new release at #11, while Japanese role-playing game Shin Megami Tensei V from Atlus debuted at #16. Note that the latter does not include downloads, which means its upside was even greater.

With just one month left in 2021, Call of Duty: Black Ops Cold War is currently in pole position with Call of Duty: Vanguard on its heels and Madden NFL 22 in third place. Will Vanguard shoot past its predecessor? Well it certainly should, taking into account holiday sales, however it’s far from guaranteed. Which would be an anomaly in recent memory, telling a clear narrative of diminishing full game sales for the series this year.

For now, here’s November’s full results.

Top-Selling Games of November 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Vanguard
  2. Battlefield 2042
  3. Pokémon Brilliant Diamond & Shining Pearl*
  4. Forza Horizon 5
  5. Madden NFL 22
  6. Mario Party Superstars*
  7. Marvel’s Guardians of the Galaxy
  8. FIFA 22
  9. Far Cry 6
  10. NBA 2K22*
  11. Just Dance 22
  12. Mario Kart 8*
  13. Marvel’s Spider-Man Miles Morales
  14. Animal Crossing: New Horizons*
  15. Back 4 Blood
  16. Shin Megami Tensei V*
  17. Minecraft
  18. The Legend of Zelda: Breath of the Wild*
  19. Super Smash Bros. Ultimate*
  20. Ghost of Tsushima

Top-Selling Games, 2021 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Call of Duty: Vanguard
  3. Madden NFL 22
  4. MLB: The Show 21^
  5. Resident Evil: Village
  6. Battlefield 2042
  7. Super Mario 3D World + Bowser’s Fury*
  8. Pokémon Brilliant Diamond & Shining Pearl*
  9. Marvel’s Spider-Man Miles Morales
  10. Far Cry 6

The most newsworthy of categories lately is Hardware, and November’s numbers showed a heightened impact from tough supply situation.

“It’s all about stock. The console with the most units in market will lead the charts,” Piscatella said. “[This] will likely be the case for a long while.”

In what was the most pronounced monthly decline of the three segments, Hardware sales declined 38% to $883 million. That’s the lightest November outcome since 2016’s $759 million. Last year’s figure was over $1.4 billion in the corresponding month, an all-time high established as both PlayStation 5 and Xbox Series X|S began their life cycles plus Nintendo Switch carried major software momentum into the holiday quarter.

Speaking of Switch, it was the top-selling gaming console in November as measured by both unit sales and dollars earned. (Basically, my prediction last month was half correct. Or half wrong, depending on one’s outlook. I’ll try to stay positive!)

Nintendo announced Switch sold 1.13 million units in November, 550K of which happened during Black Friday week. Note that last year’s November monthly unit sales figure was 1.35 million, which implies a decline of 16%. Still, Switch has now led on unit sales during 35 of the last 36 months, losing only September 2021 to a push from Sony’s PlayStation 5.

“As we head into 2022 and the sixth year of Nintendo Switch, the system continues to see strong demand,” said Nintendo of America President Doug Bowser in the company’s press release.

Now that there’s a full year of data on the new consoles, it’s clear that supply is dictating performance more than ever. Essentially, whichever console manufacturer produces more boxes is winning right now as Piscatella alluded. Nintendo’s November win was no doubt driven by OLED model production as its premier product, its first full month on market since launching in October. This phasing of the original model is enticing owners to upgrade or purchase an additional system.

Another noteworthy topic from last month’s report is how Microsoft’s Xbox Series X|S platform landed in second place within hardware by units and dollars. Recently it’s been lower than competitors, and I am pretty sure the last time it actually led was June 2021 when it set a record for the brand. This time, it’s a combination of higher Xbox Series S availability and the attraction of Forza Horizon 5.

Now the details are fuzzy, from I gather it’s a substantial away from Switch mainly based on comments from Niko Partners analyst Daniel Ahmad. His claim is combining Xbox Series X|S and PlayStation 5 sales for November are barely equivalent to what Switch generated alone. Which is a bit surprising to me, given how all are based on similar components and existing within a consumer tech space that’s reliant on part sourcing.

Even further, Ahmad points out a quite intriguing historical statistic in how PlayStation 4, Xbox One and Nintendo Wii U sold more in November 2014 than the current three corresponding consoles did last month. I think that drives home the limited stock right now better than any quote or commentary.

So, in a rare occurrence, PlayStation 5 brings up the rear during one of the calendar’s most intense months of commercial competition. Hardware overall was down against a record high in November 2020, still it’s lower than it probably should be a year into a brand new console generation. Bad news is the chip environment isn’t expected to change any time soon, so we should brace for further distribution limitations.

Last category to cover for November is Accessories, which also dipped almost in lockstep with its Hardware counterpart. It’s still approaching record territory for 2021 as a whole, plus one sub-segment in particular saw a substantial improvement.

Consumer spending on Accessories contracted 20% to $258 million, down from $324 million last year. It’s the lowest November month figure since back in November 2017, when segment spend was $243 million.

On the bright side, revenue for the first 11 months of the year is certainly more positive and actually currently at a record $2.18 billion. Which is an upward trend of 4% compared to this time in 2020, the prior record holder.

Clearly November was, hm.. fueled by the start of Forza Horizon 5. Steering Wheels in particular drove a substantial boost. Consumer purchasing on this sub-category more than doubled, with the Logitech G920 Driving Force Racing Wheel for PC and Xbox platforms leading the pack.

Could I possibly squeeze any more racing terms into a single section? Perhaps. I clearly peeled out and road the momentum this far!

Alright. Enough of that.

All in all, November is always an eventful time for the commercial side of gaming, the biggest publishers and data nerds covering the industry. This year paints a slightly different story than most monthly reports this year, which have been overwhelmingly positive. It’s a comparison against a massive, record-breaking month in November 2020 amidst a most challenging hardware situation, which explains the difference.

This hardware availability impacts everything from new software buyers, spenders on ongoing games over time plus especially the purchasing upside of accessories. When someone scoops up a fancy new generation console, they often buy a headset or additional controller at the same time. Without a box to find, there’s less incentive to spend on the latest peripherals.

That said, I’m very much looking forward to the finale of 2021 in December’s data. The biggest exclusive title is Xbox’s Halo Infinite, as both Sony and Nintendo aren’t pushing any massive budget first-party projects other than those that are already on sale.

I’m wildly bullish on Halo Infinite’s engagement prospects, sharing on social media how I expect at least 15 million players around launch which should drive the science-fiction shooter to one of the top spots on December’s combined software list behind the likes of at least Call of Duty: Vanguard and a sports game or two that find popularity during the holidays.

On the multi-platform side, Take-Two Interactive has the physical release of Grand Theft Auto: The Trilogy – The Definitive Edition (yes, that’s a real title and way too long to type more than once) since it was only out in digital form during November. Otherwise, it’s a relatively light end-of-year calendar for triple-A studios.

December’s report will have 2021’s annual data, which is trending towards a year of growth, especially for hardware’s performance before the supply constraints worsened. During 2020, consumers spent a record $57 billion across the games industry. 2021 is already at $53 billion, growing almost 10% as of November like I mentioned earlier in the piece. Last year’s December was $7.7 billion, which means next month only needs $4 billion to set a new record. I’m saying the potential for over $59 billion in annual spend is in sight!

So, this is the final NPD wrap up I’ll write in 2021, since December’s release is currently scheduled for January 14th, 2022. I absolutely loved covering them, and I hope you enjoy reading the recaps as well.

There’s a lot ahead at the site before the New Year as my annual Year in Review pieces will go around the last week of December. Hope everyone remains safe and well, Happy Hanukkah, Merry Christmas and a very wonderful December to all.

Thanks for the time and interest!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: New York Times (Image Credit), The NPD Group.

-Dom

Nintendo Reduces Annual Switch Target in Mixed Yet Still Impressive Financial Report

As the latest console manufacturer and software maker to feel the impact of component supply shortages in consumer technology, Nintendo shared a mixed earnings report for the six months between April and September.

The good news is that, in the context of the last decade including five years of Switch sales, this second fiscal period was still a historically good quarter considering the environment. Plus the Japanese gaming company actually signaled optimism in certain areas by raising guidance for profit and software performance.

Lifetime Nintendo Switch hardware sales reached 92.87 million to date after moving 3.83 million more units in the three months ending September. It’s the seventh gaming console or device of all time to pass the 90 million threshold.

That brings the most recent six month total to 8.28 million Switch shipments, down 34% compared to the highs of last year.

Originally Nintendo was targeting 25.5 million for the full year. That’s been revised to 24 million, consistent with a recent report out of Nikkei claiming production would be exactly this amount for the fiscal year ending March. Which means the company has to ship 15.72 million in the back half. Unfortunately, this figure could even be higher if the part shortages and supply chain circumstances were better.

“We can’t produce enough to meet the demand we are expecting during the upcoming holiday season,” President Shuntaro Furukawa commented during a briefing after the release. “Currently there is no sign of improvement and the situation continues to be severe, so I can’t say how long it will continue.”

As I wrote a few months back, the lifetime figure for Switch hardware sell-thru to consumers was 85 million back in June. Now it’s upwards of 90 million which implies an even higher percentage of shipments hitting households. A clear indicator of end-user demand as Switch continues to sell at retail.

While Nintendo’s slate of new exclusive software releases has been quiet the last few months, it provided updates on them and evergreen titles. The Legend of Zelda: Skyward Sword HD has shipped 3.6 million units since launch in July. Going back historically, it’s selling at a faster rate than the original Wii version which sold-in 3.52 million between November 2011 and March 2012.

In its second quarter on sale, Mario Golf: Super Rush sold 600K units to reach 1.94 million. Signs point to it now being the best-selling game in the series, above the 1.47 million of Mario Golf on Nintendo 64. And the most curious result to me was New Pokémon Snap, which hit 2.19 million lifetime after.. 2.07 million in the quarter ending June? Granted these are only for outside of Japan since The Pokémon Company publishes it locally. Without knowing the full picture, it’s hard to compare it to the top-selling original at 3.63 million lifetime. All we know is that it lacks any sort of momentum outside of its home market.

On the financial side, Nintendo’s first half revenue reached $5.69 billion or a reduction of 19%. This implies July to September quarter revenue of $2.75 billion, representing a decline of 27%.

On the profit side, operating income dipped 25% to just over $2 billion during the six months ending September. The second quarter alone saw this metric reach $913 million, when it was $1.34 billion in the prior period.

Again when calculating the latest annual period, operating profit reached $5.18 billion. That’s actually above the $5.01 billion aggregated last year.

All of these results reveal a similar trend for Nintendo’s forecast going forward. The company reiterated its annual revenue guidance of $14.58 billion, which would be a decline from the record $16 billion or so. It then upped operating income target by 4% to $4.74 billion. While that’s still down from the all-time high of $5.8 billion in 2021, the upward move combined with an increased dividend payout as well shows more confidence in its expected profitability.

Time to recap the full report and make some predictions of my own.

Boiling this gallery down into a quick summary, Nintendo’s business is reverting towards the mean after historic highs due to supply constraints, a more sparse lineup plus a comparison to the commercial phenomenon that was Animal Crossing: New Horizons. It’s still doing very well.

Now I’ll move into the fun part.

Quick reminder that revenue during Q2 hit $2.75 billion. As displayed on the quarterly graph above, this is the second highest result for a second quarter since 2009 behind only the record-breaking sales around this time in fiscal 2021. For context, I’ve included an annualized chart as well. Expanding this sales metric to a trailing 12-month figure shows $14.7 billion in total. Compare that to $14.89 billion a year back and the trend is clearly normalizing. It’s still among the best in a decade, notably when looking at pre-pandemic times.

Accounting for expenses, operating profit hit that $913 million figure down from $1.34 billion in 2021 Q2. Similar to revenue, it’s the runner-up result when looking back more than a decade. Annualized operating income right now is $5.18 billion, even better than last year which shows strength in margins and a shift towards evergreen titles retaining players that want to continue spending.

Both of these are still highly positive, especially in comparison to the difficult years surrounding Wii U’s flop after its launch in 2012. Last year was more of an outlier, an extraordinary time with Animal Crossing: New Horizons release right before most of us began staying home.

Regional split exhibits a similar movement as last quarter, with The Americas making up 44% now versus 41% last year. Europe is up next at 24%, up from 25%. Japan was at 23% last year, it’s now slightly below at 22%. This means 78% of Nintendo’s sales right now are outside of its home market.

Digging into product categories is a bit more interesting. 43% of Nintendo’s business is from Switch hardware which is down from almost half at 49%. Retail software is 30%, compared to 25% previously. Digital software is actually down to 11% from 14%, while subscriptions and add-ons hit 12% this quarter while generating 8% in 2021 Q2. The small remainder is from mobile and IP licensing business. This reflects lower production of Switch and improved split for retail intriguingly enough. Existing owners are buying games, and non-owners are waiting on inventory.

Now that Nintendo and its peers Microsoft and Sony have all reported their respective quarters ending in September, we can look at how they stack up against one another. Because it’s always a competition, right? No, because all of them are doing very well overall and selling as many pieces of hardware their suppliers can muster. It’s still fun to run the numbers, at least for me.

Remember that Nintendo generated $2.75 billion. From my articles on Microsoft and Sony, quarterly revenue from gaming was $3.6 billion and $5.86 billion respectively. These were both all-time highs for that particular quarter, while Nintendo was in the business of breaking top-line records around a year ago. Microsoft doesn’t report operating profit unfortunately, so all we have to compare is Nintendo’s $913 million to Sony’s $750 million.

This tells the story of companies at different stages in their console life cycle, naturally. Nintendo’s hardware margins are better right now because Switch is five years old, while Xbox Series X|S and PlayStation 5 launched in November 2020. These higher priced boxes are generating substantial revenue though also cost more to manufacture. There’s also the subscription impact for Xbox Game Pass and PlayStation Plus, whereas Nintendo’s online is lower cost. (Well, before the recent Expansion Pass.)

Moving back to Nintendo itself, out of the 8.28 million Switch units shipped in the six months ending September, 6.45 million were Standard edition while 1.82 million were Switch Lite. Basically last year the standard model alone, shipping 8.36 million, outsold the combined total in Nintendo’s latest half year report. Switch Lite has taken the biggest hit lately, off 56%. I’ll note the Switch OLED launched right after this fiscal period, so it will be curious to see how Nintendo displays splits next quarter. The assumption is OLED will slowly replace the Standard option.

I’ll reiterate what we all are witnessing, these hardware trends show slowing momentum amidst part supply challenges and an abnormally high comparable last year. Even a decline of 34% for hardware units overall in the first half was still well above fiscal 2020 two years back when it was 6.93 million.

Software is faring better on a comparative basis, declining only 6% during the six months ending September to 93.89 million units. It was slightly above 100 million before. This brings Switch lifetime software to 681 million, up from 632.4 million a quarter ago. I don’t have much analysis on that other than to say that’s a lotta games!

Over this same time frame, Nintendo shared how there are 18 titles, 14 self-published then four by 3rd parties, that amassed at least a million copies sold in this time alone. This is down slightly from the 20 million-sellers last year, reflecting a bit lighter lineup this time around.

I mentioned sales for newer releases like The Legend of Zelda Skyward Sword HD and others earlier. Nintendo also provided updates on its more evergreen titles from past periods, so I’ll share the current list of top-sellers on Switch as of September. Mario Kart 8 Deluxe reached 38.74 million to become the biggest commercial success in the franchise passing Mario Kart Wii at 37.38 million. It jumped another 1.66 million somehow in the quarter and continued to show why sadly there won’t be another Mario Kart until next generation. Next up is Animal Crossing: New Horizons rising almost a million units to 34.85 million. Third is Super Smash Bros. Ultimate crossing the 25 million mark, landing at 25.71 million to be exact.

Elsewhere, stand-outs lower down the software list include Super Mario Party up 760K to almost 16.5 million, New Super Mario Bros. U Deluxe shipping 1.04 million to lifetime 11.48 million then Super Mario 3D World + Bowser’s Fury from earlier this year gaining 770K in the last three months to its 7.45 million total. Momentum here is one of the reasons why its software split is widening, in addition to hardware constraints of course. I expect the upcoming holiday season to be similar.

I’ll note Nintendo didn’t share news on WarioWare: Get it Together!, which debuted in September. Which points to a sub 1 million seller. Then Metroid Dread launched in early October, so we’ll hear about that next time around. I’m anticipating a major success within the mainline Metroid franchise.

On a related topic, digital sales for Nintendo declined 16% in the last 6-months to $1.3 billion. So it made up around 23% of its overall revenue. From a software standpoint, digital units made up 45% of total dedicated platform game sales during this time frame. That’s down slightly from 47%. This trend parallels the decline in overall software sales, though looks to be more pronounced as brick-and-mortar makes a return.

Alongside these earnings results Nintendo provided a more broad corporate briefing update which covered a range of topics. I’ll focus on the more tangible numbers and comments from executives on Switch’s life cycle since 2017 and potential future of its various businesses.

Nintendo actually posted certain engagement statistics, the first called “annual playing users” which represents someone playing a Switch at least once in the past year. That’s at 79 million currently, down from 87 million which was of course the highest it’s been since launch, driven by the enormous growth last year. Nintendo Switch Online however is growing, with 32 million subscribers compared to the 26 million in September 2020.

Going forward, management is seeking another year of growth for Switch with its recent start of OLED model production. It hopes this will maintain engagement and contribute to ongoing software success.

“Nintendo Switch is shifting to a new stage where the foundation of software business growth is being strengthened in addition to the further expansion of the hardware business,” Furukawa said. “With the Nintendo Switch lineup and its new addition, Nintendo Switch OLED Model, we will aim for a sixth year of growth, something never before experienced with our dedicated video game platform business.”

This sentiment is reflected in its financial forecast and software guidance, even if hardware is expected to soften.

Nintendo opted to reiterate its dollar sales target for the full year ending in March, which it thinks will be roughly $14.58 billion. Other than last year, that would be the highest in a decade. Executives revised operating income forecast upwards 4% to $4.74 billion. While down from the record-breaking $5.84 billion of fiscal 2021, it’s still above every year than 2010. Not too shabby when putting it in context over time.

Alongside the reduction in annual hardware unit sales forecast from 25.5 million to 24 million, Nintendo actually raised its software unit guidance to 200 million. That’s 5% higher than it was before.

“Our [Switch] shipment forecast for the second half was reduced because of the change in our production plan due to the effects of the global semiconductor shortage,” said the team. “On the other hand, we revised the Nintendo Switch software forecast up by 10 million units to 200 million units based on the sales performance of the first half.”

My estimate for Switch hardware in the year ending March 2022 is now revised to 25 million from an upbeat 28 million. Supply conditions are not improving. There’s too much uncertainty. Upside for Nintendo is the OLED version comes in at a higher price, generating more revenue per unit sold. The company claimed this model is just as profitable as others, meaning the net result is bottom line growth potential.

And I can see the rationale for Nintendo bumping up its software target. I think Metroid Dread is going to be an overwhelming success. The type of break-out that Animal Crossing had last year, even if not nearly as much unit upside. There’s also two Pokémon launches in the next three months with Pokémon Brilliant Diamond/Shining Pearl in a couple weeks plus Pokémon Legends: Arceus scheduled for January. Pokémon is one of the most dependable brands in all of gaming. Lastly, this optimism could signal a potential January to March release that isn’t on the calendar just yet so I’d watch out for that. (I don’t know anything. Just reading into the numbers is all.)

The last tidbit of information came from a question and answer discussion after its briefing and is referenced in the above slide. Nintendo’s next gaming system is planned for this decade, of course. Furukawa indicated that internal research and technology building is ongoing for this next console. Or an “experience” as he describes it.

So, not even Nintendo itself knows what the successor to Switch will be or when it’s targeted to begin production. I’d bet it’s not too far off from the winning formula of the current hybrid device.

That wraps up the numbers and analysis for Nintendo’s second fiscal quarter report, an impressive one in context even if it can’t reach the high bar set 12 months ago. Switch boosting past 100 million unit sales is a foregone conclusion at this point, even as the company provides mixed forecasts for the year ending in March. Like all consumer technology manufacturers at this stage, it’s at the mercy of part availability and supply logistics which are challenging during a world that’s still undergoing a deadly pandemic. Luckily its software prowess and quality lineup are offsetting hardware limitations, as Nintendo is best-in-class at making compelling games.

For those interested, there’s a lot more from its corporate briefing including IP decisions, expansion into other media like movies, theme park strategy and other initiatives. I didn’t have the space to cover here because I focused on the financial results, and these are more nebulous topics. Certainly still worth a look!

Hope everyone is safe this busy earnings season. Check back later for more commentary and thanks for reading!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥ 109.78.

Sources: Getty (Photo Credit), Nikkei, Nintendo, Video Games Chronicle.

-Dom

PlayStation 5 Breaks Nintendo Switch Streak in Record September for U.S. Games Sales

Although it feels like no one can find one these days, PlayStation 5 is most certainly selling. And, like many years past, sports video games are as popular as ever here in America.

That’s according to the latest monthly report from U.S. games industry tracker The NPD Group, which released its September 2021 consumer spending figures earlier today.

Within, the firm revealed last month hit a September best across the entirety of tracked history. Total spending reached nearly $4.4 billion, an increase of 3% and the single best September month on record.

This impressive result was primary driven by continued moment of hardware growth, mobile spending and ongoing subscription sales on services like Xbox Game Pass. These sub-categories were able to balance out declines elsewhere, including within accessories.

Biggest story told by the numbers is within Video Game Hardware: how PlayStation 5 halted a competitor’s historic streak. Sony’s latest generation box was the best-selling console in the U.S. by both dollar sales AND units sold. The latter is the important point. This ends Nintendo Switch’s consecutive streak of leading by unit sales at a whopping 33 months. The last time a console other than Switch was atop the hardware chart by this metric was PlayStation 4’s win back in November 2018!

Which to me is more indicative of supply conditions as Sony continues to output as many PlayStation 5’s as possible. Nintendo has swapped over to its Switch OLED Model production, which launched after this month’s sales report on October 8th. The tricky part going forward is inventories aren’t expected to increase much anytime soon. In recent weeks, semiconductor sector leaders from AMD and Marvell commented that the chip shortage likely won’t ease until back half of 2022 if not later. As a primary component of gaming consoles, this is concerning for those of us that track industry sales.

Back to the report within Video Game Content i.e. the software, mobile and subscription category. While it was flat on the spending side, sports games dominated to take home the top three spots on the overall chart. Entries in Madden NFL, FIFA and NBA 2K scored top marks. This happened alongside record franchise launches for Tales and Life is Strange, all of which contributed to consistent content trends.

Mobile continues to be a major factor of course, contributing over $2 billion in monthly spending yet again. This has happened in eight of the past nine months this year. That’s roughly 45% of overall spending for the entire month of September. Names like Candy Crush Saga and Genshin Impact were among the best performers.

The NPD Group’s Mat Piscatella said the story overall is “unchanged” lately, namely how hardware is performing as well as supply allows it plus mobile and subscriptions are keeping their pace.

Before moving into the actual charts and underlying trends, I want to say I hope everyone is safe and healthy leading into a busy season, namely the colder months here in the Northern hemisphere. Grab a cup of something warm and read on for the hottest details of today’s report.

United States Games Industry Sales (August 29th, 2021 – October 2nd, 2021):

As mentioned before and displayed in the above gallery, it was a record-breaking September for the domestic games industry. Total consumer spend grew 3% to $4.4 billion, the best September month of all time.

This led to the first 9 months of 2021 reaching $42.28 billion, or growth of 12%. Two of the three main meta categories experienced double-digit gains, and the last just a tad below that.

Monthly Content spending was essentially flat in September, stacking up $3.78 billion or around 87% of total spending. Aggregating the year so far, Content is up 10% to $37.11 billion for the first three quarters.

This Content segment result was driven by mobile, hardware and myriad new releases on the software side. Within mobile in particular, average monthly spending in the first 9 months was 28% higher than last year. Genshin Impact in particular celebrated its one year anniversary recently and was the second highest grossing mobile title in September, up a massive 120% compared to August.

There’s a whole lot to cover on the traditional console and PC market side, mainly due to just how many best sellers launched. I’ll try to go rapid fire.

Madden NFL 22 repeats at the top spot on the overall chart, the same as during its release month of August. Electronic Arts’ annual football entry is now the second best-selling game of 2021 to date, up from fourth in August. It was the top earner on PlayStation and Xbox platform lists alike.

Electronic Arts also published the second-ranked game in FIFA 22, which hit that same spot on PlayStation and Xbox ranks. That’s with only 2 days of sales in this period. This was just below last year’s debut when it nabbed the top spot in October 2020 because of more days included and a bigger gap between its release and Madden at the time.

NBA 2K22 was the sports title rounding out the top three. Take-Two Interactive might have jumped even higher with its annual basketball series if the publisher shared digital sales, so this start is that much more notable because it’s retail alone. This was higher than NBA 2K21’s relative start, where it was #5 in September 2020.

Next up was new launch Tales of Arise at #4. It had the single biggest launch month of any game in the Bandai Namco-produced Tales Japanese RPG series, measured by dollar sales. And it’s yet another example of Eastern games gaining in popularity during simultaneous global releases.

Activision Blizzard, a company still under lawsuits for reported workplace toxicity that its executives fostered thus making a difficult time for women and marginalized employees, saw its Diablo II: Resurrected earn the fifth spot last month. Deathloop, the atypical PlayStation 5 exclusive published by Xbox Game Studios post Microsoft’s ZeniMax deal, came in sixth place. I call that successful for a single platform game (for now) just on PlayStation 5, achieving fourth on PlayStation platforms in September behind only the major third-party sports titles. Then Square Enix’s Life is Strange: True Colors sneaked into the Top 10, yet another commercial success that generated record first month dollar sales within its respective franchise.

Further down the list were new releases Sonic Colors: Ultimate at #13 then Nintendo’s WarioWare: Get it Together! at #15. One major observation is there were no Nintendo-published game within the Top 10, the highest ranked was Mario Kart 8 at eleventh. Definitely impacted by Nintendo only reporting physical sales plus the dearth of new multi-platform titles available across competitors.

It’s time for all them rankings.

Top-Selling Games of September 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Madden NFL 2022
  2. FIFA 22
  3. NBA 2K22*
  4. Tales of Arise
  5. Diablo II: Resurrected
  6. Deathloop
  7. Call of Duty: Black Ops Cold War
  8. Ghost of Tsushima
  9. Marvel’s Spider-Man Miles Morales
  10. Life is Strange: True Colors
  11. Mario Kart 8*
  12. Diablo Prime Evil Collection
  13. Sonic Colors: Ultimate
  14. Minecraft
  15. WarioWare: Get it Together!*
  16. Assassin’s Creed Valhalla
  17. Super Smash Bros. Ultimate*
  18. Animal Crossing: New Horizons*
  19. Call of Duty: Modern Warfare
  20. Mortal Kombat 11

Top-Selling Games, 2021 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Madden NFL 22
  3. MLB The Show 21^
  4. Resident Evil Village
  5. Super Mario 3D World*
  6. Marvel’s Spider-Man Miles Morales
  7. Mario Kart 8*
  8. Minecraft
  9. Monster Hunter Rise
  10. Assassin’s Creed Valhalla

Diving into Hardware numbers for the month, this segment experienced a 49% increase in consumer spending to $412 million. It’s the most significant growth story across the full report, which makes sense this early in the cycle. And I believe it could be even more if the inventory situation was less constrained, as I’m confident there’s ample demand.

Hardware was also up the same 49% during the first three quarters of the year through September, moving almost $3.41 billion in spend.

And well, it happened again. One of my predictions from last month’s piece was wrong. As I mentioned during the intro, PlayStation 5 topped September by both dollar revenue and monthly unit sales. I previously guessed that Nintendo Switch could outpace competitors until the crucial November and December time frames, when anything can happen. Sony was successfully able to produce enough PlayStation 5 boxes to outpace Nintendo, which had an incredible run over the past almost three years. The best predictors are able to admit when they miss, and it won’t be the last time.

While The NPD Group didn’t formally report second place on the console side, I assume it was Nintendo Switch based on current momentum and consistency of output. There’s also no word on Microsoft’s Xbox performance. I know anecdotally it’s extremely difficult to find Xbox Series X, so those higher priced units are selling. I’m unsure on Xbox Series S because I’ve seen more inventories pop up on online retailers in particular, not going out of stock as quickly as other new consoles. I’d love to see the numbers behind it.

Which leads me to a similar story for dedicated readers and social media friends: Supply, market forces and shortages! Until there’s more, it just depends on which manufacturer has more in the market. September was Sony’s time to shine. Let’s see where it goes in the coveted fourth quarter.

Final category to cover is Video Game Accessories, really the only blemish on an otherwise solid report. Spending here declined 12% last month to $171 million. It was $193 million back in September 2020.

Accessories is still growing over the first nine months of 2021, reaching $1.76 billion over that time which is 9% higher than the same period in 2020. Its pace is still positive, even if slowing.

Microsoft again boasted the top accessory with its Xbox Elite Series 2 controller generating the highest dollar sales. Sony’s PlayStation 5 Wireless Controller white iteration maintained its position as the year’s best seller so far.

Not much else to say for this segment other than it’s relatively quiet right now. Upside is there are gains for the year in total.

When taking September’s U.S. games industry report from The NPD Group as a whole, there’s a lot of bright spots within both content and hardware results. PlayStation 5 pushes through the chip shortage to steal Nintendo’s spotlight, even if I believe that will be temporary.

Not only do I expect Nintendo Switch to regain its leading hardware position during October on units, I believe it can win on dollar sales too due to the higher-priced OLED offering.

We’re currently in the midst a busy season of releases, especially for AAA sports franchises, and I expect those to continue on the charts for foreseeable future. FIFA 22 will now have a full month of sales then Madden and NBA 2K will continue momentum during their respective league seasons.

In terms of other recent or upcoming titles, Ubisoft will have a favorable month as Far Cry 6 will chart well then Riders Republic is a wildcard. Nintendo publishes two games in Metroid Dread and Mario Party Superstars. I firmly believe the former will undoubtedly set a series launch record. Just unsure where it will rank within the broader market against multi-platforms, I’d say Top 6 or 7 is realistic.

Back 4 Blood is a question mark. I expect Xbox Game Pass, pent up demand for a Left 4 Dead-like and word-of-mouth can drive a solid start for the title published by Warner Bros Games. Electronic Arts had NHL 2022 launch a few days ago, a sports title more niche than its counterparts. Guardians of the Galaxy from Square Enix will be a curious debut in late October, where I expect brand recognition alone to can land a Top 7 rank even with three days on market.

All in all, it’s a fun time to be following the industry and checking which records will be made or broken each time.

Thanks all for reading. I should have at least an article or two between now and October’s report. Earnings season is starting up after all, so stay tuned for my world famous calendar! I hope you and yours are doing well until next time around.

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: CNBC, Electronic Arts, Microsoft, The NPD Group, Sony.

-Dom

Madden & Mobile Score Big in Record August Report for U.S. Games Industry Sales

Yes, it’s football season again in America which means autumn is on the way. And a new Madden NFL game is atop the charts.

The world is returning to its natural order.

Jokes aside, I first want to say I hope everyone is well in this challenging portion of the pandemic. Which is still going on, despite what some might have you believe. I wish you and your families all the best during this still difficult time. Hang in there.

Hopefully for a quick distraction, industry tracking firm NPD Group reported its monthly U.S. games spending report for August 2021. It’s a huge one. As in almost $4.4 billion in spending, which marks an August record for overall sales across the industry’s history.

Within the Video Game Content category, which saw monthly sales growth of 5%, the aforementioned Madden NFL 2022 led the total software chart. This is a feat the Electronic Arts-published franchise has accomplished now for a staggering 22 straight years during its launch month! The last time a Madden NFL title wasn’t the best-seller in its first month was August 1999 when wrestling game WWF Attitude outpaced the start of Madden NFL 2000. Granted, this was a time when the latter of which had a limited amount of days during that measured period.

Mobile continues its climb notably as more people open up their commutes and traveling, accounting for over $2 billion or roughly 45% of the domestic spending total. Led by Candy Crush Saga, Garena Free Fire and Roblox among others, this segment is a driving force behind the record August performance.

Swapping to the console side, Nintendo Switch, Sony’s PlayStation 5 and even Xbox Series X|S continue solid trends leading Video Game Hardware category spending to a 45% increase and an August dollar total that hadn’t been reached since 2008. Nintendo Switch was the best-selling in August by unit sales, thus retaining its spot as the top-seller for 2021 so far. This unit sales lead is the 33rd consecutive month for the hybrid console, which I expect to continue thru next month and beyond with the launch of its new OLED model.

PlayStation 5’s first year momentum marches on despite widespread supply shortages. It was August’s highest-selling platform by dollar sales, a metric by which it also leads for the year to date.

The literally massive PlayStation 5 has been on sale for 10 months now. During that time, it’s the fastest-selling PlayStation brand platform in tracked history. As I noted last month in July, NPD Group reported it was the fastest-selling hardware ever thru nine months at the time. Now that its comparison has reached the Nintendo Switch’s holiday season, the PlayStation 5 no longer holds the top spot. Still an impressive run given constraints on the inventory side. It could even return to being the quickest seller, depending where production goes.

Now that I’ve hit the highlights, it’s time to move into the full August figures.

United States Games Industry Sales (August 1st, 2021 – August 28th, 2021):

As detailed in the above gallery, overall consumer spending rose 7% to $4.37 billion during August 2021. Spurred mainly by Madden, mobile, subscriptions plus both older and newer hardware growth despite semi-conductor concerns, this is an August month record across NPD Group’s tracking history. Full-on proof the games industry keeps on moving as the most popular entertainment vertical.

Expanding to annual figures, total consumer spend on gaming year-to-date hit nearly $38 billion. This is 13% higher than the first eight months of 2020. All of the three major categories saw double-digit growth during this time, showcasing the stickiness of demand, general fan retention and even audience expansion.

Video Game Content i.e. everything from software, mobile and related sales made up the bulk of these monthly totals, reaching $3.88 billion in August. Or around 89% of overall spend. Which is 5% better than the same time last year. Underlying this is the sixth month in a row where mobile alone generated $2 billion, something that only happened three times all of last year.

As NPD Group reports have shown recently, the strength of 2021 to date sales continues with Content alone moving up 11% to $33.33 billion in aggregate during this time-frame.

Digging into individual title performance during August, I mentioned before how Madden NFL 2022 led the chart during its first month on sale and maintained an historic streak going back more than two decades. As a result of.. kicking off this initial performance, the game is immediately the fourth best-selling title of 2021 so far.

Football wasn’t the only big story of the software list. Open world samurai slasher Ghost of Tsushima, which came out on PlayStation 4 back in July 2020, saw a resurgence in August due to the start of its Director’s Cut version including an upgrade path to PlayStation 5 alongside a new expansion. Sony’s PlayStation exclusive was ranked 110th in July. Talk about making moves!

Rounding out the Top 3 was, of course, Call of Duty: Black Ops Cold War as it entered its latest Season 5 of ongoing content. The military shooter is published by Activision Blizzard, a company that’s still under a lawsuit due to reported workplace toxicity and a culture of abuse towards women and marginalized people. I’m behind the employees fighting back against executives.

Right after this was the 4th best-selling title of the month in turn-based strategy game Humankind. Published by Sega and made by Amplitude Studios, it was the top-selling PC game during August. It’s already 5th on the 2021 to date chart for PC as a platform. An exceptional start, especially for a game without a console release just yet. (I guess it did launch on Google Stadia.. hah.)

Otherwise, the top monthly rankings were about as expected. Business as usual for a couple Nintendo games among the ten best-sellers: the ever-present Mario Kart 8 then The Legend of Zelda: Skyward Sword HD moving to 7th from its top spot in July. The publisher has a number more in the Top 20, as always.

Minecraft in there like usual. Assassin’s Creed Valhalla did show a nice move back into the Top 10 from #20 in July, likely due to ongoing support via Ubisoft’s downloadable content. In terms of new releases, No More Heroes 3 from Grasshopper Manufacture started at #42. Tough to contend in August as a Switch exclusive and with only a few days in the tracking period.

Below are the software ranks across all measured platforms for August plus year-to-date.

Top-Selling Games of August 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Madden NFL 2022
  2. Ghost of Tsushima
  3. Call of Duty: Black Ops Cold War
  4. Humankind
  5. Marvel’s Spider-Man: Miles Morales
  6. Mario Kart 8*
  7. The Legend of Zelda: Skyward Sword HD*
  8. Minecraft
  9. Assassin’s Creed Valhalla
  10. MLB The Show 21^
  11. Super Smash Bros. Ultimate*
  12. Call of Duty: Modern Warfare 2019
  13. Ratchet & Clank: Rift Apart
  14. Animal Crossing: New Horizons*
  15. Pokémon Sword & Shield*
  16. Mortal Kombat 11
  17. Super Mario 3D World + Bowser’s Fury*
  18. The Legend of Zelda: Breath of the Wild*
  19. Mario: Golf: Super Rush*
  20. Super Mario Party*

Top-Selling Games, 2021 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. MLB The Show 21^
  3. Resident Evil: Village
  4. Madden NFL 22
  5. Super Mario 3D World + Bowser’s Fury*
  6. Marvel’s Spider-Man: Miles Morales
  7. Mario Kart 8*
  8. Monster Hunter Rise
  9. Minecraft
  10. Assassin’s Creed: Valhalla

Video Game Hardware remained the biggest monthly grower shared by NPD Group, jumping 45% to $329 million in total spend last month. This is the single best August result for the category since $395 million back in August 2008.

“Were enough units available to actually satiate consumer demand this year, I have little doubt this record would have been absolutely smashed,” said NPD Group’s Mat Piscatella after sharing the report.

And I concur. We’ll never know the ceiling for hardware sales during these recent months with a dire chip situation for everything from automobiles to consumer tech to appliances and beyond. The unfortunate part is how this is expected to continue in the near-term, so this category’s true potential during this latest generation of platforms won’t be revealed until years to come.

Within these constraints, I mentioned before how Nintendo Switch retained the top spot in August and 2021 by unit sales thus increasing its incredible streak of monthly wins. Since November 2018! This begs the question of how long can it go? Based on a potential pricing move for the base model and demand from enthusiasts for Nintendo Switch OLED, launching worldwide October 8th, my guess is unit sales thru the holiday season will be led by Nintendo’s hybrid console.

Dollar sales leader for both August and year-to-date PlayStation 5 is faring well, even if no longer the fastest-selling platform in history. Both Game Boy Advance and Nintendo Switch are now ahead of PlayStation 5 during each platform’s respective first 10 months on market. Within Sony’s storied gaming history, it’s still top dog. Between that and leading recent months by revenue, partially bolstered by a higher price point than Switch, the PlayStation brand is as ubiquitous as ever.

Similar to recent months, there wasn’t much in the way of details on Microsoft’s Xbox platform sales. NPD Group did reiterate how Microsoft is selling-thru to buyers as many Xbox Series X|S boxes as it can produce in the States. It’s just seemingly not as many as its competitors. I’m curious about these production dynamics, in particular the gap between platform performance. I didn’t see a comparison or any granularity past these general comments.

We’ll have to live for now knowing that all three major manufacturers are performing consistently in the domestic market, just a matter of how well!

Last category on the docket before closing up shop is Video Game Accessories. It’s the only one of the three that didn’t experience growth during August, coming in exactly flat at $164 million in contribution.

This was Microsoft’s category to shine last month. The team’s Xbox Elite Series 2 Wireless Controller achieved best-selling status out of all accessories, implying that even though many people can’t buy consoles, the high-end game pad is attractive. Mainly because of its compatibility with various generations and devices, including Bluetooth capability for use with cloud gaming.

When looking at the year as a whole, the result for Accessories stays much more positive. Its annual figure to date is up 12% compared to last year, reaching nearly $1.59 billion. Sony’s PlayStation 5 DualSense Controller white variant kept its position as the year’s highest-selling accessory. No doubt mapping in parallel to its underlying console trajectory, as folks opt to purchase additional game pads for co-op or multiplayer use.

Another month in the books. While it wasn’t the most eventful, there’s still plenty of news, indicators and trends to follow.

Yet another record for overall spending, this time an August month, and hardware growth leading to the best category result in 13 years. A set of impressive streaks for Nintendo and Electronic Arts, while Sony’s latest platform trajectory remaining the best it’s ever been.

Companies selling out of console stock, trying desperately to make enough to keep up with intense demand. Big movers and shakers on the software side, plus mobile’s steady presence for content spending alongside subscription services increasing in popularity.

Top-end game pads propping up an accessories segment that often moves as hardware does early in a cycle.

September marks the last month of the third quarter already! It’s a busy one, even in a year with noticeably less output at the triple-A level. Perennial seller NBA 2K from Take-Two Interactive has a new annual entry. Nintendo’s silly party game WarioWare: Get It Together is out. Then there’s Deathloop, the unusual Xbox Game Studios title exclusive to PlayStation 5 that I predict will outperform. Life is Strange: True Colors, Lost Judgment, Diablo II: Resurrected and I imagine a surprise or two will be featured in stories upcoming.

Not to mention the biggest topic in hardware next month as Switch’s OLED model hit shelves. How will it fare given the environment, and will PlayStation 5 keep pace? Can Microsoft boost Xbox output to compete in the rankings?

We’ll know more then. Thanks everyone for stopping by this month and hope to see you again soon!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: Electronic Arts, Neil Gardose (Photo Credit), The NPD Group, Sensor Tower.

-Dom

Hardware & Zelda Propel U.S. Games Industry Spending to Record High July

The domestic games industry is rolling with the excessive wave of warm weather hitting the States lately in that it’s heating up during these Summer months, as consumer spending in July 2021 reaching a record high for any July in history.

Industry tracking firm The NPD Group shared its latest U.S. monthly sales report this morning. In which, all signs point to continued momentum especially within hardware, even considering tight supply conditions limiting inventories in the market for next generation consoles from Sony and Microsoft. This and content spending increases notably for mobile, subscriptions and post-launch are likely bolstered by returning mandates hitting the country as variants of coronavirus spread.

Despite what a bad opinion piece from a major media outlet that I won’t link here might say, people are most certainly still enjoying games. And buying new devices on which to play them, for longer than ever.

Overall consumer spending across Content, Hardware and Accessories totaled nearly $4.6 billion in July. That’s a solid increase of 10% since this same time last year and a record amount for a July month across tracked history, dethroning last year’s $4.2 billion.

In terms of dollar sales, Content continues as the largest contributor though it was the only category of the three not to experience double-digit growth. Hardware gains proved resilient, nearly doubling year-on-year spend driven by another unit sales lead for Nintendo and PlayStation 5 continuing its historically quick start. Accessories wouldn’t be left out of the party as it actually set a July sales record of its own, influenced by a new product offering from Nintendo.

Software charts boasted two new games in the Top 3, both from storied franchises created by Japanese publishers Nintendo and Capcom. Activision Blizzard’s Call of Duty franchise had another month where two of its games ended up in the general Top 10. The real story there is how the American publisher should be called out for reports of its toxic workplace every time its games are mentioned now.

It’s time for the numbers behind an exceptional July for broad U.S. games industry spending.

United States Games Industry Sales (July 4th, 2021 – July 31st, 2021):

As I mentioned above, it was a record July month for overall monthly domestic spending on games at $4.6 billion. When expanding to 2021 as a whole, total video game sales rose 14% to $33.5 billion across the first seven months. Gaming is still the preeminent entertainment experience, especially as platform holders delve more into the subscription side appealing to folks with both traditional and on-the-go devices.

Within the largest sub-category of Content i.e. software etc, it was mobile, subscription and post-launch spending boosting sales during July to just under $4.1 billion. That’s a moderate 6% increase. Year-to-date Content currently totals $29.4 billion, moving up 12%.

The Switch Effect remains in full effect here on the overall monthly software chart. Nintendo’s hybrid platform claimed four of the Top 6 spots as console or outright exclusives, three of which are published by Nintendo and don’t even count the digital portion of their sales!

The Legend of Zelda: Skyward Sword HD took home top honors in July. I didn’t see much in the way of context here within the report, and I’d love to know how this remaster compares to the original game launching on Wii back in November 2011. All I can say is the first game debuted at #9, so I assume there’s a sizeable difference here. Will update if I hear anything.

Next at #2 is chart mainstay Call of Duty: Black Ops Cold War from Activision Blizzard, the American publisher that’s under a lawsuit because it reportedly doesn’t treat its employees well at all and fosters a “frat boy” workplace culture. The game’s latest season launched today, and I give props to every single employee working hard to keep up with its ongoing content roadmap amidst this difficult environment. Worth noting that 2019’s Call of Duty: Modern Warfare is back in the Top 10 this past month, at the ninth spot.

Capcom’s Monster Hunter Stories 2: Wings of Ruin landed third on the total rankings. The Switch title that’s also available on PC already generated triple the *lifetime* sales of the original Monster Hunter Stories 2017 release on Nintendo 3DS. Wow. NPD Group Analyst Mat Piscatella called this biggest surprise of the month, and can’t argue there. Monster Hunter as a whole gained a more global appeal since Monster Hunter: World in 2018, seemingly now to the point where even console exclusive spin-offs are gaining heavy traction.

Moving down the list, I have to point out Mario Kart 8 and MLB The Show 21. First off, who keeps buying Mario Kart? Well it’s probably anyone purchasing a Switch, right. Which is plenty of people right now. I’ve pushed back my expectations for a Mario Kart 9 every time I see it achieve a Top 5 month or reach a new milestone on global sales, which are now at over 37 million units.

Then there’s MLB The Show 21 at #7 in July, allowing it to set a new year-to-date sales record within the franchise. Not only that: Lifetime dollar sales of the game have already beat out last year’s entry to become the best ever for any MLB The Show game, a series which dates back to 2006. This is only its fourth month on sale! The multi-platform move and Xbox Game Pass decision by Major League Baseball made this game a mega hit.

The last of the new releases within the Top 20 was Neo: The World Ends With You debuting at #16. Launch month dollar sales of the Square Enix-published release started at more than double that of The World Ends With You for Nintendo DS in July 2007.

Finally, Capcom also launched The Great Ace Attorney Chronicles in July, a compilation of adventure games within the Ace Attorney series which started at the 22nd spot on the total chart.

Here’s a full look at two of the main software lists, first for the month then the year as a whole as of July.

Top-Selling Games of July 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. The Legend of Zelda: Skyward Sword HD*
  2. Call of Duty: Black Ops Cold War
  3. Monster Hunter Stories 2: Wings of Ruin
  4. Mario Kart 8*
  5. Minecraft
  6. Mario Golf: Super Rush*
  7. MLB The Show 21^
  8. Marvel’s Spider-Man: Miles Morales
  9. Call of Duty: Modern Warfare 2019
  10. Super Smash Bros. Ultimate*
  11. Ratchet & Clank: Rift Apart
  12. Animal Crossing: New Horizons*
  13. Tony Hawk’s Pro Skater 1+2
  14. Super Mario 3D World + Bowser’s Fury*
  15. Mortal Kombat 11
  16. Neo: The World Ends With You
  17. The Legend of Zelda: Breath of the Wild*
  18. Pokémon Sword & Shield*
  19. Resident Evil: Village
  20. Assassin’s Creed: Valhalla

Top-Selling Games, 2021 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. MLB The Show 21^
  3. Resident Evil: Village
  4. Super Mario 3D World + Bowser’s Fury*
  5. Marvel’s Spider-Man: Miles Morales
  6. Monster Hunter: Rise
  7. Mario Kart 8*
  8. Minecraft
  9. Assassin’s Creed: Valhalla
  10. Animal Crossing: New Horizons*

Now, talk about explosive growth.

Hardware experienced the biggest increase of the three segments during July 2021 as sales nearly doubled year-on-year to $323 million. Up 98%, to be exact. It’s the best individual July month since upwards of $447 million back in 2008. Sounds like all three major competitors in Nintendo Switch, PlayStation 5 and Xbox Series X|S experienced increases naturally, just depends on how many boxes they can ship honestly.

Switch maintained its staggering streak of now 32 consecutive months atop the console ranks in July as measured by units sold. It’s also the year’s top-seller, by both units and dollars. Those new software title launches plus evergreens like the aforementioned Mario Kart continue to attract, and I’m very curious to see demand impact for the OLED model that hits market in October.

However, PlayStation 5 led console spending by dollar sales in July implying a higher average selling price and consistent retail demand for its supply-constrained platform. Sony’s latest generation box is still the fastest-selling home console as measured by dollar sales during its first 9 months on market. For now. It’s worth noting that next month will be the 10th for PlayStation 5, which corresponds to Switch’s first December. Even with demand as strong as it is, I don’t know if Sony can keep this streak alive given this timing and external sources limiting output.

On the Xbox side, the report didn’t shed too much light. Piscatella noted that Xbox console sales are “significantly higher” than one year back, albeit that was very late in the Xbox One life cycle.

For 2021 in aggregate, spending on Hardware jumped 50% to $2.7 billion. That’s again the best growth in the tracked sub-categories of Content, Hardware and Accessories. As we’ve seen all year, Nintendo’s Switch console is 2021’s best-selling so far. This time measured by both units and dollars. While not a shocking result, it’s certainly noteworthy for a platform starting off its fourth year on sale versus others in their early stages.

It’s time to accessorize, as July 2021 proved to be a historic month for Accessories as well.

Not to be outdone by its counterparts, spending on Accessories just set a new July record. Last year, July 2020 dollar spend was around $170 million. This year, July sales reached its brand new all-time high of $189 million.

And yes, there’s a theme. The Legend of Zelda: Skyward Sword HD Edition Joy Con debuted as the month’s top-selling accessory, no surprise really. So Nintendo’s latest launch in the Zelda franchise, even as a remaster, was responsible for the month’s best-selling game plus top accessory.

The white version of PlayStation 5’s DualSense Wireless Controller still holds the crown for now as 2021’s best-seller, driving category spending over the year so far to $1.4 billion. That’s 13% higher than the same period in 2020, almost mirroring Content spending growth.

Viewing July’s trend-lines in terms of growth within domestic games spending shows that ever since declines in the months prior to April 2021, monthly spending is now back on the rise. A July record nearly solidifies it. Spending across the industry right now reveals a blend of new audience members plus ongoing spending from casual and core players.

New software releases are helping of course, as is supply for new generation platforms. There’s consistency in both mobile and ongoing spending on the content side, and companies are selling-thru to consumers as many pieces of hardware that suppliers can push out.

It’s also the accretive nature of those people trying gaming for the first time or returning that’s defining this time over a year into the pandemic. Combined with an enthusiast audience still gobbling up Nintendo games plus pumping demand for PlayStation and Xbox, I’m not surprised by ongoing growth.

August marks what I like to consider the first major commercial push of the back half, marked by the launch of perennial seller Madden NFL from Electronic Arts. This year’s Madden NFL 2022 football franchise release kicks off on August 20th. Fully expect it to be the best-seller. August also has a couple notable updates to existing titles in Marvel’s Avengers: War for Wakanda expansion on August 17th plus August 20th’s Ghost of Tsushima Directors Cut. Even with Nintendo bereft of a major first party title and chip shortages ongoing, I’m leaning bullish on the month.

Thanks for reading, be safe and see you next time!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: Alvaro Reyes (Photo Credit), Bloomberg, The NPD Group, Reuters (Photo Credit).

-Dom

Nintendo Reports Second Best First Quarter Results Since 2009

The last of the three major gaming console manufacturers to report this season is Nintendo, as it enters a new fiscal year starting this April to June.

And it was a very good one, as has been the trend for the company lately in this latest generation. Even if not quite as good as its ridiculously impressive highs during last year’s corresponding period.

The Japanese hardware designer and software developer reported first quarter net sales around $2.91 billion, 10% lower than last year’s Q1. Operating profit reached $1.08 billion, a decline of around 17% leading to a lower margin as well.

Sure, both of these are technically down. Expanding to a historical context shows it’s actually exceptional performance in the scheme of things. Other than the unprecedented time last year, it’s Nintendo’s best first financial quarter in just over a decade. Operating income in particular effectively matches the level of fiscal 2009 Q1. Nintendo is proving resilient, especially on the hardware side, as Switch sales are translating to software performance for both new and catalog titles.

When it comes to Switch hardware it remains, quite simply, on fire. The console sold-in 4.45 million Switch units in Q1, a dip of roughly 22% year-on-year though twice as much as the same period in fiscal 2020. Lifetime shipments of the hybrid console now total 89.04 million. This means it’s past yet another milestone in the industry, moving past the 87.4 million at last count for Sony’s PlayStation 3 since its launch back in 2006.

Lately Nintendo has also reported sell-through to consumers, which represents actual ownership in households. As of June, Switch family sell-thru hit 85 million consoles. This is up from 81 million in the quarter ending March 2021. That means upwards of 96% of all shipments have been purchased at retail to date.

The most attractive part of owning Nintendo’s hardware is, of course, to play games that aren’t available anywhere else. Nintendo reported both overall sales movement plus shipments for three main first party releases during the quarter. New Pokémon Snap, a spin-off in the series that’s all about photographing the famed pocket monsters, reached 2.07 million after launching in late April. (Note: This does not include sales from Japan, where it’s published by The Pokémon Company.) In comparison, its 1999 predecessor Pokémon Snap hit 1.5 million units by the end of its first year on sale and is estimated at 3.63 million lifetime.

Separately, the latest sports entry Mario Golf: Super Rush released on June 25th so it had less than a week on market by the end of this reporting period. Shipments over that time hit 1.34 million copies. Going way back, the original Mario Golf on Nintendo 64 is estimated at 1.47 million during its entire product life. Basically, Mario Golf: Super Rush is estimated to already be the second-best seller in franchise history. It’s a lower result for a mainline Mario game, though notably great within this particular spin-off series. That’s the power of the Switch right now, with the caveat that it’s difficult to track exact sales for older titles.

The last new launch of the first quarter was the role-playing game Miitopia on May 21st. The remastered version of the 2017 3DS game of the same name barely crossed the million mark, reaching 1.04 million. This is almost as much as the original scored during its first three years at 1.18 million, another rough estimate of course.

I’ll note that there was no word on June’s Game Builder Garage game creation software. Since it didn’t make the million seller list, have to assume it’s currently below that milestone.

Now, read on below for much more analysis behind the numbers plus forecasts going forward. It’s totally worth it. I wouldn’t lie to you. Plus, who doesn’t love charts!

Whew. I know it’s a lot of data. Let’s break it down.

First, broadening the time frame helps put the aforementioned $2.91 billion in net sales and $1.08 billion profit from operations during Q1 into perspective. Taking a peek at the quarterly revenue chart, this illustrates how it’s the second best 1st quarter since the $3.82 billion generated in April to June in 2008. Around the height of the Nintendo Wii’s popularity, a common trend we’ve seen before the darker days of the Wii U era starting in 2012.

Expanding the revenue chart using trailing 12-months smooths out performance and exhibits a familiar sort of trajectory. That’s $15.56 billion in aggregate sales during the last four quarters. This particular figure hasn’t been above $15 billion during a first quarter for Nintendo since fiscal 2010.

Flipping to profitability, it’s even more impressive how Nintendo is managing costs lately. Quarterly operating profit is nearly the best it’s been in a decade. Other than last year’s peak during the pandemic, the last time operating income reached $1 billion in a Q1 period was that Wii era of fiscal 2009. Trailing 12-month profit hit $5.56 billion or so during June, and this time that’s the best first quarter since the same time during 2009.

On regional splits, the Americas hit nearly 44% of overall dollars sales for Nintendo. Europe up next at 24%, then Japan around 22%. Which means the proportion of sales outside of Japan is upwards of 78%. This is a notable shift towards the Americas, which itself made up 38% last year.

For a quick quarterly comparison amongst its peers, Nintendo had the lowest revenue during Q1 under that $3 billion mark yet is more profitable than its Japanese counterpart in Sony. The PlayStation brand achieved $5.62 billion in revenue while Microsoft generated $3.74 billion. Still, Sony’s gaming profit of $760 million is notably lower than Nintendo’s. Which makes sense, since Sony is starting off a new console cycle with the PlayStation 5 while Switch is further along, has lower marketing spend and production costs.

Underlying this latest success is Switch hardware momentum, however what in particular is driving it? It’s actually the base model’s popularity.

Out of the 4.45 million consoles shipped during Q1, a figure down 22% as I noted earlier, 3.31 million were that standard edition. This is notable because it’s actually above the high comparable period last year when this figure was 3.05 million. Worth mentioning this model was more supply-constrained back then, according to comments from executives. Switch Lite is behind the overall decline, dipping to 1.14 million from 2.62 million. That’s a serious 57% drop, no doubt impacted by many portable buyers last year attracted to Animal Crossing: New Horizons on the go.

Even more than four years after its launch, Switch hardware sales are still just as much dictated by supply because audience demand is consistent.

Oh. Here’s a pretty wild stat I thought would be fun. Nintendo is, of course, the top-selling hardware manufacturer ever globally. It passed an absolutely wild margin this past quarter: 800 million console units sold since debuting the Nintendo Entertainment System (NES) in 1983. This of course includes handhelds, otherwise Sony’s PlayStation brand would be outpacing when using home consoles only. It’s still a fun big fact after this latest success!

Diving into updated software sales, Nintendo said 45.29 million copies sold on Switch during Q1 as compared to 50.43 million last year. Around a 10% decline, primarily due to the overwhelming success of the new mainline Animal Crossing a year ago.

Nintendo shared that nine games sold a million or more copies on Switch during April to June alone, seven of them first party exclusives. That overall figure is the same number as this time last year.

Apparently everyone can’t stop buying Mario Kart 8 Deluxe as it remains the top-selling Switch game ever, moving up almost 1.7 million to 37.08 million units lifetime. It’s like Nintendo’s Grand Theft Auto, except without the theft part. Animal Crossing: New Horizons retained the second spot, reaching 33.89 million units after selling 1.26 million in the quarter. Rounding out the Top 3 is still Super Smash Bros. Ultimate at 24.77 million to date after moving just under a million in Q1.

One major mover on the legacy side has been Ring Fit Adventure, originally out in October 2019. Last quarter, it joined the 10 million sold club. It has since moved 1.15 million more, pushing up to the 10th spot on Nintendo’s Switch best-sellers list at 11.26 million units. People are certainly exercising their right to spend!

Nintendo doesn’t often share much on the third-party side. Management noted that “sales of titles from other software publishers continued to grow steadily” without much context. Based on anecdotes around the industry, there’s certainly a Switch effect especially for independent publishers.

What about digital contribution, an area where Nintendo has lagged the broader industry? Well, it’s down 25% to $685 million, equating to roughly 24% of total quarterly dollar sales. Nintendo’s proportion of digital sales on the software side was 47% in Q1, meaning just under half of total dedicated platform software units were downloaded. Compare this to 56% last year, a somewhat inflated figure by retail store closures, buy-at-home convenience plus Animal Crossing: New Horizons skewing results.

“Although sales declined for downloadable versions of packaged software on Nintendo Switch, sales remained steady for download-only software, including indie titles,” said the leadership team. “In addition, Nintendo Switch Online sales also increased.” Though the company didn’t share any more specifics on the Nintendo Switch Online service. The last paid subscriber count was 26 million around September 2020.

Taking a look ahead, Nintendo reiterated its forecast for the current year when it comes to financial performance, consoles sold and software units. As often happens during its first quarter, especially as this management team leans towards a conservative nature.

During fiscal 2022, net annual sales are still expected to be $14.4 billion while operating profit will be at $4.5 billion. These would be down 9% and 22% respectively, yet still a major result looking back many years. Switch hardware guidance is flat at 25.5 million for the year, implying that Nintendo needs to ship just over 21 million more during the next three quarters.

So where would that put Switch lifetime compared to other consoles? Well, Nintendo Wii is next up. There’s a notable gap right now, the Switch’s 89 million compared to nearly 102 million for Wii. If Nintendo hits this year’s forecast, it will clear that milestone easily by the holiday quarter. And I fully expect that to happen, boosted by easing supply considerations plus the Nintendo Switch OLED Model iteration. In fact, I believe Nintendo’s hardware guidance is conservative and expect executives to move it up next quarter. I’ll stick to my 28 to 29 million estimate for the year ending March 2022, which I established a few months back.

Nintendo currently expects to ship 190 million software units on Switch this year, down from 231 million in the year ending March 2021. Again, that will be beat. Software slate in the near-term is a bit light, driven by last month’s The Legend of Zelda: Skyward Sword HD then WarioWare: Get it Together! in September. Then fan favorite Metroid Dread and party game compilation Mario Party Superstars are scheduled to kick off the holiday quarter in October plus two Pokémon remakes in Brilliant Diamond and Shining Pearl will bolster the schedule in November.

The company lists Splatoon 3 and the sequel to The Legend of Zelda: Breath of the Wild for calendar 2022, one of which could be January to March. Well, probably not Zelda if I’m being honest.

Regardless, it’s going to be another quite incredible year for the company’s bottom line and console sales in particular, unless some sort of unforeseen disruption hits on the production side. Even without the existence of that “Switch Pro XL” model, a rumor that’s been going on for what feels like years now. Maybe the “insiders” will be right eventually. Me? Catch me here, looking at the numbers.

Thanks as always for reading and be safe everyone!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥ 110.74.

Sources: Aishah Mulkey (Photo Credit), Celene on ResetERA, Microsoft Corp, Nintendo Co Ltd, Sony Corp.

-Dom

Xbox & Ratchet & Clank Set Records in June 2021 U.S. Games Industry Sales Report

I know it feels like 2020 never ended. Yet somehow, the front half of 2021 is now in the books. It was another challenging one for a variety of reasons, yet one of the bright spots continues to be video game sales which I hope has provided some much-needed joy and respite for everyone.

And with that, we have.. numbers, of course!

Recently, industry tracking firm The NPD Group dropped both a monthly and second quarter 2021 report on the domestic games market. With it, sharing some notable records in the process and showing how spending on all categories this year is trending upwards.

In terms of growth, overall monthly consumer spending on games in the U.S. rose a steady 5% against a high comparable last year, set in the middle of stricter quarantine guidelines. Led by a Hardware category that more than doubled its level this same time in 2020. Within that, Microsoft’s Xbox Series X|S topped dollar sales. Even setting a new June record within the Xbox platform’s 20-year history. Separately, Nintendo Switch maintains a staggering streak when it comes to leading on unit sales, which it did again in June, as it has every month for 31 consecutive months! Both of these impressive feats occurred amidst a global chip shortage, signaling a boost in otherwise limited stock lately.

Content i.e. software, subscriptions and add-on sales moved up slightly, propped by usual suspects like Call of Duty and MLB The Show plus three new releases in the Top 5 on the general chart: Sony’s Ratchet & Clank: Rift Apart, Nintendo’s Mario Golf: Super Rush and Scarlet Nexus from Bandai Namco. Accessories was the only segment showing a decline in June 2021, though only 1% as PlayStation’s DualSense continues its consistency there.

Expanding to second quarter, total spend inched up 2% compared to the same three month period last year. However for the full first half of 2021, total sales climbed a solid 15% as all categories exhibited double-digit bumps. Spending on games isn’t slowing down compared to the height of the pandemic, proving new audience members are sticking around and core players are keeping up the hobby.

It’s time to delve deeper into each segment individually, including a close look at the software charts for both June and 2021 to date!

United States Games Industry Sales (May 30th, 2021 – July 3rd, 2021):

During June 2021, overall consumer spending in the domestic games market reached $4.93 billion, rising 5% compared to the same time last year. That’s now two consecutive months of year-on-year growth after a dip back in April.

While Content remained the leading segment by spending, it was Hardware making the biggest splash as production slowly yet surely ramps up. The last category of Accessories dipped slightly in June, cooling off a bit in the hot summer months domestically.

“Hardware was the obvious big story of June,” said The NPD Group’s Mat Piscatella. “Xbox Series was the star of the month, but all major platforms showed double or triple digit dollar sales growth vs year ago. Demand is nowhere near satiated, supply is still a massive challenge.”

Across the second quarter between April to June, total spend in the U.S. hit $14 billion. That’s up 2% since the same time in 2020. The NPD Group reported Q2 growth across a variety of sub-groups: personal computer (PC), cloud, non-console virtual reality, mobile, subscriptions plus, of course, gaming consoles.

“Consumer spending has not only maintained the elevated levels reached a year ago, but exceeded them in key areas such as hardware, mobile and subscription spending,” said Piscatella in the Q2 report at the firm’s website.

This trend is illustrated even more when looking at the entire first half of 2021. The total for consumer spend jumped 15% to $28.94 billion during the six month span ending June, driven by console growth in particular. Demand for new consoles still outstripped inventories, though manufacturers proved resilient with production even as it’s difficult to source certain parts in the supply chain.

When focusing on Content alone, sales in June reached $4.32 billion. Up a modest 1% year-on-year. Looking at second quarter, this major category saw $12.6 billion in sales, growing 2%. Notably driven by subscription spend, showing double-digit growth in Q2 (although the firm wasn’t specific in that figure). Across the time frame from January to June, Content bumped upwards of $25.36 billion, 13% higher than first half of 2020.

New releases wrote the narrative here for June. Sony published Ratchet & Clank: Rift Apart, the month’s top-selling software title. The latest mainline Ratchet & Clank action-adventure platformer achieved the best dollar sales ever in franchise history, a staple within the broad portfolio of developer Insomniac Games. The prior record holder for the series was April 2016’s Ratchet & Clank, a counterpart to a movie launched that same month.

Right behind chart mainstay Call of Duty: Black Ops Cold War, which ranked #2, was Nintendo’s latest sports offering in Mario Golf: Super Rush. Within the States, this title set a new Mario Golf record for first month dollar spend, outpacing that of GameCube’s Mario Golf: Toadstool Tour way back in 2003. Nintendo hasn’t yet shared global unit shipments for its latest Switch exclusive sports game, though I expect a similarly solid start when it does on August 5th.

June’s biggest surprise to me was Scarlet Nexus fighting to the five spot on the combined platform chart. An action Japanese Role-Playing Game (JRPG) from Bandai Namco is the latest in splendid starts for Japanese titles expanding overseas during simultaneous global launches, echoing examples like Square Enix’s NieR: Replicant at #5 in April 2021, Capcom’s Monster Hunter Rise in the second spot during March 2021 plus Dragon Ball Z: Kakarot also from Bandai Namco, the best-selling title in January 2020.

Through the first half of 2021, chart composition is familiar. Call of Duty: Black Ops Cold War was the best-seller with Resident Evil: Village and MLB The Show 21 right behind it at #2 and #3, respectively. One notable position is the 9th-ranked Outriders from Square Enix, a quietly consistent seller during the first half even if it lost some ground compared to May.

It’s time for the lists themselves, both monthly and first six months of the year.

Top-Selling Games of June 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Ratchet & Clank: Rift Apart
  2. Call of Duty: Black Ops Cold War
  3. Mario Golf: Super Rush*
  4. MLB The Show 21^
  5. Scarlet Nexus
  6. Resident Evil: Village
  7. Mario Kart 8*
  8. Minecraft
  9. Marvel’s Spider-Man Miles Morales
  10. Mortal Kombat 11
  11. Animal Crossing: New Horizons*
  12. Call of Duty: Modern Warfare 2019
  13. Super Smash Bros. Ultimate*
  14. Assassin’s Creed Valhalla
  15. Super Mario 3D World + Bowser’s Fury*
  16. Mass Effect: Legendary Edition
  17. Tony Hawk’s Pro Skater 1+2
  18. The Legend of Zelda: Breath of the Wild*
  19. Pokémon Sword & Shield*
  20. Sea of Thieves

Top-Selling Games, 1st Half 2021, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Call of Duty: Black Ops Cold War
  2. Resident Evil: Village
  3. MLB The Show 21^
  4. Super Mario 3D World + Bowser’s Fury*
  5. Marvel’s Spider-Man: Miles Morales
  6. Monster Hunter Rise
  7. Mario Kart 8*
  8. Assassin’s Creed Valhalla
  9. Outriders
  10. Minecraft

Moving onto gaming consoles during June 2021, the Hardware category saw gains across all three major platforms in PlayStation, Xbox and Nintendo, driving exceptional growth of 112% to $401 million. That’s the top June sales amount for Hardware since June 2009’s $617 million.

I mentioned before the great, record-breaking month for Xbox where Series X|S led by dollar sales. That’s the first time since its launch in November 2020. It recorded the best June month ever for an Xbox platform, beating out June 2011. No doubt driven by new content for console exclusive Sea of Thieves, continued pace from MLB The Show 21 plus the allure of Xbox Game Pass as the best value proposition in games.

Microsoft wasn’t the only manufacturer with an exciting month. Nintendo Switch led by unit sales in June 2021, as it has every month for years now during its wild run of success. PlayStation 5 continues its extremely quick start. Sony’s new generation (big ol’) box is still the fastest-selling home platform in tracked history, as measured by unit sales during the first 8 months on market. Note this statistic excludes handhelds, since Game Boy Advance is still the fastest-seller overall.

Stretching the time frame to second quarter, console spending moved up 12%. Then between January and June, this Hardware category earned $2.35 billion. That’s a fantastic 45% increase, even if compared to a time that was later in the console cycle last year.

It’s worth repeating that numbers during the early portion of a new platform generation are driven by supply rather than demand, more now than ever given the inventory environment. Essentially, Xbox produced enough Xbox Series X|S units to lead by dollar sales during June. Demand is for all platforms is stellar, even Nintendo Switch four years after its debut. This contrasts a chip shortage expected to block higher production output for a year or two, at least.

The only mildly disappointing category during both June and second quarter was Accessories, unable to keep pace with its counterparts. Understandable given the strength of spending this time last year. Although it did exhibit growth when looking at the aggregate during the first half of 2021, an encouraging sign.

Monthly spending on this category comprised of game pads, headsets etc declined 1% to $207 million in June and was 12% lower than last year when looking at the second quarter. Still, it saw 14% growth during the first six months of 2021, rising to $1.23 billion.

Sony is the consistent leader here. The PlayStation 5’s DualSense Controller Midnight Black edition topped this accessory group during June. Out of the four best sellers last month, three of those were DualSense game pads. Similarly, DualSense’s base White variant led the segment for the year so far.

It appears additional spending on these pieces of ancillary hardware is slowing in the early summer months, so will see where it goes leading into the back half.

The domestic games market saw many bright spots during June, especially for platform holders. Each of them had bragging rights in their own way, and all of them are doing well despite production challenges.

Individual software titles, subscriptions and mobile are keeping up consistency in spending, proving how the industry was not just able to grow its audience during the last year or so, but keep it around to maintain commercial momentum and interest in the medium.

Which makes sense to those tracking closely. Gaming is somehow both the most massive entertainment segment in the world and the quietest, a trend that last week’s reporting clearly shows especially when considering double-digit gains across each category since the year’s start.

I hope everyone stays well until next month when July marks the start of 2021’s second half, always an exciting time for those of us that love to follow. Feel free to drop a comment here or on social media. Be safe and thanks for reading!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Sources: Billy Freeman (Photo Credit), The NPD Group, PlayStation Press Center.

-Dom