May 2022 U.S. Games Industry Spend Falls to Lowest Monthly Total in Over Two Years Based on Latest NPD Group Report

Even if seasonal gaming announcements are heating up lately with Summer Game Fest and the Xbox & Bethesda showcase, consumer spending here in the States is cooling off. Considerably.

That’s according to the latest monthly U.S. video game sales report from tracking firm The NPD Group. While this made sense based on where we are in post-lockdown times, supply challenges on the hardware side plus a low number of new software titles, the impact on May’s result was greater-than-expected.

Total spending declined almost 20% last month to $3.68 billion. That’s the lowest monthly amount since the early parts of the pandemic back in February 2020. All major categories of Video Game Content, Hardware and Accessories experienced drops, the first two by double-digits.

This marks seven consecutive months of sales declines.

Now almost at the halfway mark, 2022 is proving to be an off year for big budget spending on games. I predicted more game delays due to the knock-on effect of making them in a pandemic, and that’s having a significant impact on spending even when publishers have more ongoing or evergreen titles than ever.

There’s the reversion towards normalized spending down from quarantine highs, weakness in mobile, lacking inventories for consoles and a dearth of AAA games. Plus, I believe rampant domestic inflation is clearly impacting discretionary spending. When a gallon of gas here jumps above 5 bucks and the Consumer Price Index rises at its fastest pace in four decades, people tend to spend less on entertainment.

The largest segment of Content dipped 19% in May, weighed down by a lower mobile contribution and no blockbuster releases. Evil Dead: The Game was the only debut among the Top *50* best-selling titles, starting at an impressive fourth place on the overall chart. Compare this to even as recently as March when five of the Top 10 were new to market.

Within Hardware, a category that declined 11% in May, Nintendo Switch continued its consistency this time as the top-selling box by both dollars spent and units purchased. Nintendo’s hybrid console is 2022’s best-seller by units, though Xbox Series X|S is still in pole position when measured by revenue. Notably bolstered by its premium price and occasionally better availability as of late.

“We have a very light new release slate, we have a return to experiential spending, and we have higher pricing in everyday spending categories like fuel, groceries, and dining,” NPD Group’s Mat Piscatella said to GameDaily. “Each of these factors may be playing a role in the declines we’re seeing right now.”

Even on an off month, we dig into the numbers. Because it’s fun! Read on for more.

United States Games Industry Sales (May 1st, 2022 – May 28th, 2022)

Across the full domestic market of games, consumers spent that $3.68 billion in May overall or 19% lower than a year prior. This leads to a year-to-date figure of almost $22 billion, which is down 10% from the $24.4 billion during the first five months of 2021.

It’s important to keep in mind the annual chart above showing movement in recent years, displaying the trajectory compared to pandemic months. During early months, 2022 was trending above those except for last year’s historic highs. Now, it’s reverting back towards where it was in mid-2019. It’s proving to be a challenging second quarter, no doubt exacerbated by software delays out of this period and publishers still feeling the effect of remote working.

The largest category of Content covers mobile, software and various additional add-on purchases. It experienced the same 19% dip in May, falling to $3.33 billion from over $4.13 billion due to downward mobile pressure and softness in premium. It made up 91% of the total during both time frames.

Expanding to the current annual figure, Content has generated $19.3 billion in sales through May which is down 10% year-on-year from $21.45 billion.

Focusing on mobile first as the segment’s primary indicator, this is at least the third straight month of declines. Google Play revenue in particular is having a rough go, dipping 23% in May, while Apple’s App Store lowered less than 3%. At least the Top 10 sellers rose in contribution, adding 1% to the total. So there’s some silver lining in the current cloud of dreariness.

Elden Ring regained the top spot on the premium best-sellers list for May, boosted by topping Xbox and Steam platform charts, flipping spots with Lego Star Wars: The Skywalker Saga which moved to second place. This means FromSoftware’s Elden Ring has led each month since its launch except one. It’s still the best-selling title during both 2022 and the latest trailing 12-month period.

As I alluded to before, Evil Dead: The Game was the sole new title to chart, ranking fourth overall. It snatched up third place on both PlayStation and Xbox individual lists. Publisher Saber Interactive’s parent company Embracer Group said recently the title accumulated over 500K units sold during its first five days on market, echoing its early success here.

Otherwise, it’s admittedly somewhat of a snooze-fest amidst this pre-summer lull. Even without digital, Nintendo Switch Sports and Kirby and the Forgotten Land both moved up a couple spots to #3 and #6, respectively. There’s now three Call of Duty titles in the Top 20 as publisher Activision Blizzard tried to pump up interest by revealing trailers for second Modern Warfare 2. Keep in mind this is the publisher that Microsoft is acquiring and has a management team, led by a CEO in Bobby Kotick who still hasn’t lost his job, that fostered sexual harassment and mistreatment of marginalized groups for years.

Then there’s the games that just don’t quit. People are, somehow, still buying enough copies of Minecraft every month to keep it around the Top 10, this time holding ground at #11. And I assume in light of hype around Bethesda’s upcoming space odyssey Starfield maybe combined with discounting, folks are picking up The Elder Scrolls V: Skyrim enough to land it back in the Top 20 for the first time in almost five years.

Checking out the 2022 to date chart, it’s virtually the same as April. Elden Ring, Call of Duty: Vanguard plus Madden NFL 22 make up the Top 3. Lego Star Wars: The Skywalker Saga edges up into the Top 3, and of course Mario Kart 8 re-enters the Top 10.

Here’s a full look at the May and 2022 premium software lists.

Top-Selling Games of May 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Lego Star Wars: The Skywalker Saga
  3. Nintendo Switch Sports*
  4. Evil Dead: The Game
  5. MLB: The Show 22^
  6. Kirby and the Forgotten Land*
  7. Call of Duty: Vanguard
  8. Mario Kart 8*
  9. Gran Turismo 7
  10. Pokémon Legends: Arceus*
  11. Minecraft
  12. Horizon Forbidden West
  13. Animal Crossing: New Horizons*
  14. Super Smash Bros. Ultimate*
  15. Call of Duty: Black Ops Cold War
  16. FIFA 22
  17. Mario Party Superstars*
  18. Pokémon Brilliant Diamond & Shining Pearl*
  19. Call of Duty: Modern Warfare 2019
  20. The Elder Scrolls V: Skyrim

Top-Selling Games of 2022 So Far, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Lego Star Wars: The Skywalker Saga
  3. Pokémon Legends: Arceus*
  4. Horizon Forbidden West
  5. MLB The Show 22^
  6. Call of Duty: Vanguard
  7. Gran Turismo 7
  8. Kirby and the Forgotten Land*
  9. Mario Kart 8*
  10. Madden NFL 22
  11. FIFA 22
  12. Minecraft
  13. Nintendo Switch Sports*
  14. Marvel’s Spider-Man Miles Morales
  15. Monster Hunter Rise
  16. Dying Light 2: Stay Human*
  17. Animal Crossing: New Horizons*
  18. Mario Party Superstars*
  19. Super Smash Bros. Ultimate
  20. Call of Duty: Black Ops Cold War

Sales of Hardware moved in a similar direction as Content, though its drop wasn’t quite as severe. This category moved down 11% in May to $216 million. Which means annual sales to date are 9% lower than the same period last year, or $1.76 billion.

The story remains market inventory with current generation boxes, as manufacturers and their suppliers wrestle with higher costs and limited part availability. At this point in the cycle, even with a good comparable last year, spending should be stronger.

That said, Nintendo was able to maintain enough stock to lead May hardware results by both dollars and units. By my count, that’s three straight months now where it’s led by unit sales after April’s milestone of passing PlayStation 4 on the all-time best-sellers list in the States.

When taking the first five months of 2022 together, Nintendo Switch has the best result so far by units sold driven by a lower cost to buy on average. Xbox Series X|S is best by revenue, followed by Sony’s PlayStation 5. Which is an intriguing stat. The volume of Switch sales on the year hasn’t been enough to earn more than its peers. To me, that signals the Xbox and PlayStation families aren’t far behind on units. (We don’t know for sure as NPD Group doesn’t share more detailed figures publicly.)

In addition to the struggles of supply that have plagued the industry since at least late 2020, I’m curious if a lack of so-called “system-seller” titles is also contributing to hardware performance. This is traditionally a major reason for folks to upgrade to a new console like PlayStation 5 or Xbox Series X|S, when they can find them, so it certainly doesn’t help in a slower part of the cycle.

“The industry needs more new games!” said Piscatella. “And the pressures that we’re seeing from other areas of the market, such as higher prices on everyday spending categories, and having more entertainment options available for folks, sure seem likely to be having an impact.”

While it’s the smallest segment by dollars, Accessories didn’t drop as much as its counterparts did last month. Sales here totaled $131 million, down 7%. However, a weak early portion of the year means it’s still experiencing the worst performance of 2022 as spending is off 15% through May to $743 million.

Intriguingly, last generation’s PlayStation DualShock 4 Wireless Controller Black again leads the monthly Accessories group, same as April. If people can’t find a PlayStation 5, they are playing its predecessor which benefits sales of corresponding game pads.

Even so, Microsoft’s Xbox Elite Series 2 Wireless Controller retains its position as the top seller of 2022 right now. That premium price is paying off.

I wrote last month that I expected a quiet one in May. That it was, and then some, with the lowest output in quite a long time.

Taking its report as a whole, it was an off month at the big budget level for sure. This tends to happen when there’s limited retail inventory, mobile drag, minimal major game releases and significant inflationary pressure impacting buying power.

“The market had been trending under pandemic highs,” said Piscatella. “But May 2022 brought a bigger dip, at least partially driven by the very light new release slate in the month.”

There’s also something I’ve been saying for a while that I think is overlooked: there’s a longer tail from the impact of shifting to hybrid and remote working. And it will continue in the near term, for years to come. I don’t think anyone should be surprised by delays, dry spells and lower spending on games this year.

On this subject briefly, there are also development studios in and around Russia suffering from the country’s invasion of Ukraine. In an especially heartfelt video this week, STALKER 2 developer GSC Game World shared a harrowing diary on how its team was transplanted. There are even employees fighting on the war’s front lines or supporting relief efforts. It’s a difficult yet important reminder of how the geopolitical landscape affects our beloved industry.

Going forward towards June, the good news for Content is there’s a couple notable titles. Nintendo’s Mario Strikers Battle League and Fire Emblem Warriors: Three Hopes will both benefit from the Switch effect. Take-Two Interactive published The Quarry, a campy horror title that may be a cult favorite. There’s even something like Fall Guys hitting new platforms and Diablo Immortal on the mobile side, albeit with pretty rough users reviews with its questionable monetization model. Not to mention downloadable content for Cuphead, Monster Hunter Rise and Outriders among others.

The bad news is sales during June the past couple years has been abnormally high, so I still expect a retraction overall.

What about the winners for Content and Hardware? Well, Elden Ring has a legitimate chance of winning again because of its ridiculous legs. I’ll take a chance and say it’s the new entry from Mario Strikers.

Subsequently, betting on Nintendo Switch in hardware is probably the safest for June. If I can even describe it as “safe.” I’ll wager Xbox Series X|S continues as top dog by dollars for 2022.

Until then, I recommend reading Piscatella’s thread here for further details. Thanks for stopping by. Have a safe rest of the month!

*Digital Sales Not Included, ^Xbox & Nintendo Switch Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: GameDaily.Biz, The NPD Group, Embracer Group.

-Dom

Lego Star Wars: The Skywalker Saga Leads U.S. Game Sales & Nintendo Switch Reaches New Milestone in April 2022 NPD Group Report

It feels like I just posted my March recap, and here’s April! Time flies when you’re having fun, or getting old.

Existential dread aside, this morning The NPD Group was back with its latest monthly games sales report documenting consumer trends in the United States. While folks are spending less on the games industry compared to last year, there’s still plenty of successes to highlight.

Total sales across Video Game Content, Hardware and Accessories categories dipped 8% during April, which means spending has lowered year-on-year for six consecutive months. This is also the second straight April month with lower sales after last year’s 2% decline. Hardware was the only category exhibiting growth, while Content and Accessories both experienced double-digit dips.

Within the largest category of Content, mobile saw worse-than-expected negative momentum mainly due to softness in Google Play activity. On the premium side, Lego Star Wars: The Skywalker Saga led the aggregate chart. It’s the first game to dethrone Elden Ring since February, which remained at the second spot just ahead of MLB The Show 22. As opposed to last month’s bevy of new games hitting the charts, April’s overall software list only featured two new entries.

Performance within the Hardware segment was split depending on the metric being used. Nintendo Switch topped April’s console sales when using units, a metric by which it’s also the year’s best-seller so far. Just like back in March. As a result of this consistency, Switch passed PlayStation 4 on the all-time best-selling home console list. It’s now in fourth place behind only PlayStation 2, Xbox 360 and Nintendo’s own Wii.

However when using dollar sales as the measure, PlayStation 5 took home the win in April. Sony was finally able to secure enough inventory to move up the ranks, though Xbox Series X|S is still 2022’s top-selling hardware by dollars right now.

“Despite a nice hardware bump, the market couldn’t get back to growth as content and accessories lagged,” said The NPD Group’s Mat Piscatella. “Perhaps we’ll see some benefit from that hardware lift next month. In any case, [the] market remains well above pre-pandemic baseline.”

Long-time readers know I like to maintain perspective when writing about monthly or even quarterly sales. Seeing a decline since prior year isn’t necessarily substantial news or a sky-is-falling scenario. The consecutive months on this negative trajectory are representative of a few things, then of course there’s those pockets of positivity for individual games and consoles.

First, quarantining bolstered sales substantially the past couple years. Easing restrictions and some semblance of normalcy means a certain level of reversion is expected. Then there’s retail supply, still hampered by a semiconductor shortage and manufacturing woes. Finally there’s the distressing and growing impact from inflation, which is painful for most folks and can hamstring discretionary purchasing decisions.

Keeping this context in mind, I’ll move into my complete analysis and a detailed rundown of April’s results.

United States Games Industry Sales (April 3rd, 2022 – April 30th, 2022)

As displayed in the above gallery, total consumer spending during April fell 8% to $4.34 billion. That means annual spend to date is also down 8%, to $18.26 billion.

I think the most telling graphic here is the line chart showing spending over time for each of the past four years. It gives clear context on pandemic impact and how the current level compares to earlier periods. For instance, until last month, each month of 2022 was trending above the corresponding one during these years except 2021. This past April’s spending is the lowest April has been in three years, but not by much.

The largest category of Content includes software, add-on, mobile and subscriptions. Spending here lowered 10% to $3.84 billion. That means it comprised more than 88% of April’s total.

The key driver within this part is mobile, which has been in a downward trajectory for months. Normally the report says when it exceeds $2 billion, and it didn’t this time. So I assume it’s below that threshold. Even so, select titles are showing strength which implies people are still playing, albeit spending at a lower clip. Candy Crush Saga, Roblox, Coin Master, Evony: The King’s Return and Royal Match were the top earners.

Moving into premium titles, the aforementioned Lego Star Wars: The Skywalker Saga led the rankings overall and every single individual platform chart as well. Including Nintendo Switch, as it was the first third-party title to top that chart since Monster Hunter Rise in March of last year. This performance across platforms led to the adventure title from Warner Bros. achieving the single best launch month dollar sales for any Lego game in tracked history. It’s immediately the second best-selling title of 2022 at present, behind only Elden Ring.

Speaking of Elden Ring, it was number two on the overall chart in April. Into its third month on market and it’s already achieved an astonishing accomplishment: The open-world soulslike has now outsold November 2021’s Call of Duty: Vanguard in the U.S., making Elden Ring the top-selling premium game of the last 12 months. This is virtually unheard of in the States, where Activision Blizzard’s military shooter perennially dominates sales charts. It’s a combination of relative weakness in Call of Duty lately and the stunning quality of FromSoftware’s latest masterpiece, which reached 13.4 million units globally in March according to publisher Bandai Namco. It’s even more by now, the true definition of a sales giant.

After an early access period led MLB The Show 22 to #4 in March, it advanced up to the third spot in April and moved up to 5th on the year’s best-sellers list after debuting outside the Top 10. While this performance isn’t as high as last year’s entry, which led its initial month, it’s still a quality showing. Intriguingly, it didn’t appear in the Top 10 on Xbox yet from an engagement standpoint, Xbox is its leading platform by player count. It’s a clear display of the Xbox Game Pass effect, as this year’s title was again available on the service at launch. It’s also worth noting this report doesn’t include digital sales from Xbox for this particular title, which of course impacts platform ranks.

The last new release on the overall chart was Nintendo Switch Sports, which really had only two days on sale during this time period. It still scored an impressive fifth place on the overall chart. Within the Nintendo list individually, it ranked third behind Lego Star Wars: The Skywalker Saga and Kirby and the Forgotten Land. It’s another title, like all of those published by Nintendo, that doesn’t account for digital downloads. May’s result will give a better indication, as I expect it to be quite successful.

That covers the new releases, and most other movement on the charts featured familiar names from the prior month. Kirby and the Forgotten Land is holding strong, as is Horizon Forbidden West. Then there’s Mario Kart 8 which will never, ever stop selling. Most of the year’s Top 10 is the same save for the entry of Lego Star Wars: The Skywalker Saga. Check below for a full look at April’s ranks plus 2022 so far.

Top-Selling Games of April 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Lego Star Wars: The Skywalker Saga
  2. Elden Ring
  3. MLB The Show 22^
  4. Kirby and the Forgotten Land*
  5. Nintendo Switch Sports*
  6. Call of Duty: Vanguard
  7. Horizon Forbidden West
  8. Mario Kart 8*
  9. Gran Turismo 7
  10. Pokémon Legends: Arceus
  11. Minecraft
  12. FIFA 22
  13. Call of Duty: Black Ops Cold War
  14. Super Smash Bros. Ultimate*
  15. Marvel’s Spider-Man: Miles Morales
  16. Animal Crossing: New Horizons*
  17. WWE 2K22*
  18. Mario Party Superstars*
  19. Madden NFL 22
  20. Tiny Tina’s Wonderlands*

Top-Selling Games of 2022 So Far, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Lego Star Wars: The Skywalker Saga
  3. Pokémon Legends: Arceus
  4. Horizon Forbidden West
  5. MLB The Show 22^
  6. Gran Turismo 7
  7. Call of Duty: Vanguard*
  8. Kirby and the Forgotten Land
  9. Madden NFL 22
  10. Mario Kart 8*
  11. FIFA 22
  12. Marvel’s Spider-Man: Miles Morales
  13. Minecraft
  14. Dying Light 2: Stay Human*
  15. Monster Hunter Rise
  16. Mario Party Superstars*
  17. Animal Crossing: New Horizons*
  18. Super Smash Bros. Ultimate*
  19. WWE 2K22*
  20. Call of Duty: Black Ops Cold War

Hardware was the main bright spot of April from a growth standpoint, boosting up 16% since last year to $343 million. Even so, it’s still down for the first four months of the year in aggregate. Sales of consoles year-to-date reached $1.54 billion, or 9% lower than the same period in 2021.

This April figure is somewhat reassuring, considering spending on this segment declined 30% this time last year. It indicates better availability, at least for certain platforms as The NPD Group called out PlayStation and Xbox increasing supply. This year has been a wild one for hardware; a different console has led each of the first three months. Demand is thriving, so consumers are buying whenever inventories pop up. Something like the Xbox Series S in particular is proving attractive because of its price point.

Still, it was actually the PlayStation 5 that showed up in April. Sony’s massive new console led last month on dollars generated as more stock hit shelves, a similar story as other regions including Europe based on data from local providers. Other than January, which was the last time PlayStation 5 topped the list, it’s been a somewhat dry year for Sony and its supply chain. As I wrote just this week, the company announced the platform passed 19.3 million units shipped globally and is now lagging its predecessor considerably.

Not to be overlooked, Nintendo Switch was April’s best seller by units. It’s the same for 2022 to date as Nintendo’s hybrid console continues to attract interest going into its sixth year on sale. In the States, lifetime Switch sales have now outpaced PlayStation 4 to become the fourth best-selling home console of all time. PlayStation 2, Xbox 360 and Nintendo Wii, in that order, are the only home platforms with more units sold domestically.

Xbox Series X|S rounds out this category as it secured second place during April by both dollar and unit sales. Similar to March, Microsoft’s family of devices is currently the year’s best seller by dollar sales. Microsoft has been most consistent on the production side, plus of course benefits from higher average revenue per unit for the premium Xbox Series X model.

I know that’s a lot to digest for hardware, since the report includes multiple metrics. Suffice to say there are at least minor indications of greater supply popping up, however it’s not yet a trend until it keeps happening. We still need to closely monitor the semiconductor shortage and input costs to see if it becomes an upward trend in overall supply movement, rather than one-off monthly spikes.

The third and final category of Accessories unfortunately didn’t track alongside hardware in April, instead showing some weakness compared to a year back. Monthly spending here fell 10% to $151 million. It’s currently the only segment in a double-digit decline for the year as a whole, moving down 15% to $743 million.

In a shocking upset, the PlayStation 4 DualShock 4 Wireless controller in black was April’s best-selling accessory. You read that correctly. That’s last generation’s PlayStation game pad leading a month in the second year of this current console cycle. Perhaps there were discounts leading to this upside? Though this report is mostly based on dollar sales, so there has to be some sort of advantageous average selling price for Sony in order for it to win.

I can’t remember the last time a PlayStation 4 game pad led the category.

Expanding a bit, the Xbox Elite Series 2 wireless controller, which has led all months except this past one, is still the best-selling accessory for the year right now. As it has all year, bolstered by its extravagant price tag.

Lately, it’s proving difficult for spending on games to keep pace with the highs of recent years. Especially early last year, which saw months of historic highs. Six months of monthly declines and we’re seeing this movement away from the ballooning amounts of spending during the pandemic due to restrictions of going out plus stimulus money at the time.

Softening is expected right now, even if it’s challenging to report on a downward trend. It’s just a matter of magnitude as spending normalizes, plus buyers face inflation pressure for essential goods which limits additional cash flow. There’s also the allure of spending on different types of entertainment as more people get out of the house in which they’ve been cooped for a while.

“We’ve also seen an extended run of months showing year-on-year declines,” Piscatella wrote. “[The] video game market is facing a return to experiential spending as well as higher prices in other areas of consumer spend. Tough combo. Will require the bigger games to really pull the market.”

On those AAA projects, the latest news cycle revealed how 2022 is shaping up to be another year of delays. Starfield. Redfall. Suicide Squad: Kill the Justice League. The next The Legend of Zelda mainline entry. Stalker 2: Heart of Chernobyl is on hold due to Russia’s invasion of Ukraine. And I’m not sold on God of War: Ragnarok hitting this calendar year, as I’ve said many a time on social media.

Focusing strictly on the potential for May’s monthly report, it’s a very light month for new software that isn’t a remake, re-release or indie launch. I’m expecting another month of spending declines, except perhaps for consoles. Evil Dead: The Game and Sniper Elite 5 are probably the highest profile releases on the calendar. I’m not sure the Top 10 will have any new entries, let alone the Top 5.

Which means it’s a major opportunity for carryover titles to promote new content or have events that keep players buying. This ties in with the subscription play, a staple in Microsoft’s suite of course and Sony’s strategy with its PlayStation Plus reworking starting in June. Games like MLB The Show 22 and Nintendo Switch Sports will have a lot more days on sale than last month. Lego Star Wars: The Skywalker Saga has a good chance at leading again, as does Elden Ring. I’m not the most upbeat on Call of Duty: Vanguard right now, but it will certainly secure a solid position.

My best guess is Elden Ring returns to number one. With the caveat that if Nintendo included digital, I’d probably bet on Nintendo Switch Sports.

As for Hardware, throw a dart at the wall and take a guess. Xbox Series X|S on dollars. Nintendo Switch again on units. Those are my dartboard guesses, at least.

Now that I’ve come to the end of this month’s coverage, I highly recommend perusing Piscatella’s Twitter thread for more details on platform rankings and additional commentary.

It’s been a supremely busy week for the games industry and business nerds. I’m both exhilarated and exhausted. I hope you enjoyed the articles, I plan to have more in the coming weeks. Thanks for reading. Until next time, be well!

*Digital Sales Not Included, ^Xbox Digital Sales Note Included

Comparisons are year-over-year unless otherwise noted.

Sources: Bandai Namco, The NPD Group, Warner Bros Interactive.

-Dom

Nintendo’s Annual Results Decline Slightly Amidst Hardware Shortages During The Company’s Best Year Ever for First Party Software Sales

Everyone that’s seen my latest earnings calendar knows the deal!

Nintendo is up next for this usual series of earnings recap and reaction articles for major gaming companies, this time focused on its annual results for the fiscal period ending March 2022.

While Switch hardware momentum slowed a bit, software is as strong as ever. In fact, stronger than ever.

As part of its report Tuesday, the Kyoto-based video game developer and publisher shared a variety of statistics around its yearly results. Software shipments from a units standpoint rose 2% last year. The firm even reported its highest level of first party software sell-through to consumers for a single platform.

And it’s had a lot of platforms since it entered the games business way back in the 1980s!

Its most recent in the Switch has been a commercial darling since launching in March 2022, spurring growth after the dark days of its failed Wii U console. While it didn’t see as much hardware success as fiscal 2021, it still achieved management’s latest shipment estimate plus had the second highest annual sell-through since it hit market outside of that first year.

Nintendo’s results, which saw dollar sales slow in the single digits and operating profit remain virtually the same, fits the industry theme of reverting to more normalized spending habits. Even if down from highs of last year, this was still its second best annual financial performance in more than a decade.

“Regarding Nintendo Switch, we will continue to convey the appeal of all three hardware models to maintain a high level of sales momentum and expand the install base,” the company wrote in its report. “Other software publishers also plan to release a wide variety of titles, and we will work to strengthen sales through the combination of existing popular titles and a continuous stream of new titles.”

Before moving into the full report, I want to highlight a recent article on Nintendo from friend of the site Kat Bailey at IGN. Entitled “Inside the Growing Discontent Behind Nintendo’s Fun Facade,” this investigative piece digs into the company’s culture and workplace conditions, notably its treatment of contract workers. It’s a rare peek behind the curtain, as relevant as ever considering how well the company is doing. Once you get done here, I highly recommend reading Kat’s fantastic coverage.

It’s time to dig into the nitty gritty.

On the financial side, Nintendo shared that net sales declined 3% to $15 billion. Operating profit lowered ever-so-slightly to almost $5.3 billion. Both of these were the second best amount respectively since fiscal 2010, came in above forecast and fit with the general theme of mean reversion.

These two metrics are displayed over time in the charts above, showing a slight contraction for both from highs a year back.

Splitting out by region, Americas was the leading contributor at 43%. That’s down slightly from 42% last year. Europe’s allocation remained consistent at 25% while Japan moved down from 23% to 21%. The remainder of countries outside these regions made up 10% of 2022’s total.

Nintendo shared insights into product category mix as well. Software sales contributed 52% of dedicated video game platform sales, while hardware made up the remaining 48%. That’s flip-flopped versus last year, when software was 47% and hardware comprised 53%. This shows the balance of Nintendo’s business exposure, plus a lean towards games in a time where console shipments lagged on the supply side.

Similar to my article on Microsoft’s latest financial report, here’s a rundown of how Nintendo stacks up to industry peers when it comes to the latest annual results. Tencent reports later this month, though most recently had an industry best $27 billion from gaming. Microsoft’s Xbox division posted $16.5 billion. Factoring the pending Activision Blizzard deal, it could be upwards of $23 billion to $24 billion depending on cost savings, etc. Unfortunately, both of these companies don’t break out profit from games. On the other hand, Sony also reported results today featuring $24.4 billion in revenue then $3 billion in operating profit. Thus, while Nintendo’s overall sales aren’t as much as these others, it’s currently more profitable than the PlayStation brand.

Digging into the aforementioned softening hardware sales, the Switch sold 4.11 million units during January to March which amounted to an annual total of 23.06 million. While that’s down 20% from the 28.83 million of fiscal 2021, it’s still the second best 12 months on record and exactly in-line with the company’s most recent guidance of 23 million. It’s worth noting this was revised downward twice from an original call of 25.5 million, signaling extended supply challenges.

Lifetime Switch console sales now stand at 107.65 million. An annual dip was expected given both the life cycle timing and global semiconductor shortage, it was just a question of how much. Tending to lean conservative, Nintendo’s initial guidance for the year ending March 2023 is an even lower amount of 21 million. That’s effectively returning to the amount of fiscal 2020, its third full year on sale.

Now that there’s three Switch models, Nintendo shares performance for all of them individually. The standard model is still the most popular of course, contributing 13.56 million to the year’s total. That’s down 33%, mainly due to the introduction of the OLED version which shipped 5.8 million boxes since hitting retail in October 2021. Finally, Switch Lite declined 57% to 3.7 million units in fiscal 2022.

Shifting into the Switch software category, Nintendo sold 235 million Switch games in the year ending March 2022. This is 2% higher than the almost 231 million of a year ago. First party games made up almost 80% of the platform’s annual software sales. Which essentially means 4 out of every 5 titles sold on Switch is published by Nintendo.

This sort of increased performance, happening as hardware sales slip, mainly proves how new and existing console owners keep buying games at a higher rate than even last year’s peaks. Which makes sense for a company known for its quality of output.

This annual growth led to lifetime software sales on the platform hitting 822.18 million. It was at 587.12 million back in March 2021.

Nintendo Switch ended fiscal 2022 with 39 “million-selling” titles during the fiscal year alone. This was at just 29 last quarter! For the year, 26 were published by Nintendo while 13 came from third-parties. Last year, Switch experienced 36 million-sellers: 22 from Nintendo, then 14 from external partners. A clear sign of catalog strength and what I call the “Switch Effect” on new titles in franchises normally considered as niche.

A couple headline releases during the latest quarter helped drive this consistency on the exclusive software side.

January’s Pokémon: Legends Arceus was the highest profile of the bunch, moving 12.64 million copies so far. That’s the third best start for a Pokémon game on Switch behind only 2019’s Pokémon Sword & Shield at 16 million and the nearly 14 million of Pokémon Brilliant Diamond & Shining Pearl last November. Truly an excellent beginning for Legends Arceus, which sold-through 11.4 million of those shipments, considering it’s a single release in a franchise that historically puts out two titles at a time.

Kirby and the Forgotten Land released towards the end of this period, rounding out the company’s first party slate for the fiscal year ending in March. It hit 2.65 million units shipped in those handful of days alone. Not only that, the cute 3D platformer sold-through over 2.1 million copies to buyers. This is undoubtedly the fastest-selling mainline Kirby in history; it will almost certainly pass the franchise’s best-seller of 1992’s Kirby’s Dream Land at 5.13 million last count.

Expanding to earlier catalog launches, Mario Kart 8 Deluxe naturally maintains the top spot on the all-time Switch best-sellers list. Bolstered by new downloadable content, the game originally out in 2013 shipped nearly 2 million in January to March alone! That pushes it above 45 million copies lifetime, 45.33 million to be exact, as one of only a few games ever to hit this milestone.

Animal Crossing: New Horizons moved an additional million copies in the quarter, no biggie, to continue as the second best-selling Switch title with 38.64 million to date. Super Smash Bros. Ultimate stays in third, selling 770K units to fight past 28.17 million in aggregate.

Since launching at that nearly 14 million copies mark in November 2021, Pokémon Brilliant Diamond & Shining Pearl extended to 14.65 million as of March. That makes it the 8th best-selling Switch game and 2nd best-selling Pokémon title on the hybrid platform. Exercise experience Ring Fit Adventure raced past the 14 million milestone to date, legging out an additional half million units and rounding out the Top 10 Switch best-sellers.

Speaking of milestones, Metroid Dread is already the top-selling Metroid game of all time. While it only shipped 160K units during January to March, combining that with the massive start last October puts it at 2.9 million copies or just above the 2.84 million of 2002’s Metroid Prime. Talk about having a ball!

Elsewhere, Mario Party Superstars shipped 1.45 million in the quarter, ending it at 6.88 million. The Legend of Zelda: Skyward Sword HD pushed another milly, now at 4.22 million lifetime. Both of these contributed to that ever-expanding million-seller list for this past fiscal period.

Wrapping up various miscellaneous indicators and tidbits of information, Nintendo indicated digital dollar sales rose 4.5% to $320 million. Downloads accounted for 43% of software sales for the year, same as during 2021. Its digital contribution is lagging the wider industry standard, which has been around 50% or more depending on the publisher or manufacturer, however that’s always been the case for Nintendo. It’s much more reliant on traditional retail sales than others.

In a bit of bad news for analysts, Nintendo still doesn’t report many player engagement statistics. The company has made up this statistics dubbed “Annual Playing Users” which really just means the number of accounts that logged into a Switch during a given year. Last year, this figure reached 87 million. It recently achieved management’s goal of passing 100 million by March 2022, ending at 102 million.

You’ll notice this isn’t the most descriptive of metrics. It’s very much a parallel to the number of Switch hardware units out there. It doesn’t reveal too much. I’d much prefer to know more about monthly active users or revenue per user. Wishful thinking in this context.

Another area with a distinct lack of information was Nintendo Switch Online, the company’s somewhat rudimentary online offering. There’s no update on subscribers, a figure that hit 32 million back in September 2021. All management said was sales of add-on content for Animal Crossing: New Horizon and Mario Kart 8 Deluxe “grew” this past year.

With Nintendo, I’ll take what I can get.

As Nintendo closes the books on another year, it’s clear there’s currently limited downside on financial performance because it keeps fans purchasing software even when hardware is taking a hit from international semiconductor shortages, limited part availability and higher cost to produce consumer technology. This is the sixth fiscal year for Switch after all, as it will end the 2023 period just after celebrating its 7th birthday.

Looking ahead, the company’s forecast is conservative. I think rightfully so, even with a slate of anticipated titles in successful franchises.

In fact, the forward looking guidance is quite familiar. It’s literally the same exact numbers as last year. Nintendo expects revenue to decline 6% to $14.2 billion, while operating profit should dip 16% to $4.45 billion. As displayed by my earlier charts, these will still be healthy numbers in the perspective of the last decade or more.

“If COVID-19 interferes with production or transportation in the future, this might impact the supply of products. Other unpredictable risks to the development and marketing of products and services also continue to exist,” the company’s press release read. “In addition, the production of products might be affected by obstacles to the procurement of parts, such as the increase in global demand for semiconductor components. The consolidated earnings forecast is based on the premise that we will be able to secure the parts needed for the manufacture of products in line with our sales plans.”

Starting with that hardware guidance for the 12 months ending March 2023 of 21 million, I believe it’s a reasonable expectation. It would be down 2 million from the 23 million achieved this year. Right now, based on chipmaker leaders globally and experts saying shortages may last until even 2024, I’m targeting 20 million to 21 million Switch shipments in my models.

The elephant in the room is: What about new hardware? Will there be an update? Could the company produce yet another revision?

Well, Nintendo’s upper management has made a slight yet important tonal shift on that topic. As recently as last quarter, President Shuntaro Furukawa hinted how there’s no successor in sight because the current Switch is mid-way in its life cycle. Today, during a question and answer session after the earnings press release, he declined to even comment on Nintendo’s next hardware.

Personally, as has been the case for a while, I’m not a believer in a Switch Pro or even any upgrade until the successor which I expect to be a “Switch Part 2” with the same fundamental features and various improvements. I believe Nintendo’s strategy will lean on new releases, catalog software and online packs for at least the next two years. Supply conditions alone mean console generations will be longer than ever, so my current forecast is January to March 2024 for the company’s next hardware.

I’m much more upbeat on the software slate and monetary contribution from this business segment going forward, as Switch owners keep proving they want to buy games. Especially given Nintendo’s track record of mostly quality titles, then partnering with others to enhance its platform especially via independent games. From a unit standpoint during the year ending March 2023, it expects software sales to decline 11% to 210 million. I believe it will be higher.

So, what are the flagship upcoming games that will drive this resilience?

First, those with dates. Nintendo Switch Sports kicked off a couple weeks back. Mario Strikers Battle League and Fire Emblem Warriors Three Hopes are scheduled for June, while Xenoblade Chronicles 3 moved up to July. Splatoon 3 is the latest with an actual date attached, launching in September. These all seem locked in, I’d be surprised if they shift.

Pokémon Scarlet & Violet don’t have a date, but rather “Late 2022” as the window. I’ll assume November, and GameFreak will certainly hit that given the franchise’s usual cadence. Bayonetta 3 is much more in flux with a nebulous 2022 window. I’d be surprised if that doesn’t slip to calendar 2023.

In what’s currently the biggest pending Switch game, and the most annoying to write, The Sequel to The Legend of Zelda: Breath of the Wild was recently delayed to Spring 2023. Could that make this fiscal year? I’m betting March 2023.

Then there’s the curious case of Advanced Wars 1+2: Re-Boot Camp, which was supposed to be out by now yet pushed back in light of the ongoing Russian invasion of Ukraine. That and Metroid Prime 4 are listed as “TBA” in Nintendo’s reporting. I expect the former might launch sooner than latter, while the latter won’t be for a while more and thus won’t contribute to the upcoming fiscal period.

There’s also how Shigeru Miyamoto told everyone on Twitter how the Mario movie was also delayed out of holiday season. Was the plan to have a counterpart mainline Mario release to coincide with the film’s marketing? If so, will that also be moved?

I’m wagering there’s definitely a surprise or two that no one knows about, except those working on them. I am betting on that new Mario title, likely 2D, plus a rejuvenated franchise that no one is expecting.

Well, that’s the rundown on Nintendo’s most recent fiscal year. It’s a lot to cover during an eventful time for the company. What stood out the most? Were you surprised by the results or any of its forecasts? What might management be hiding from us as part of its fiscal 2023 lineup? Is this the year it reveals the Switch’s successor?

I’m always available here and social media for discussion. Be well, and stay safe all!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥112.34.

Sources: Company Investor Relations Websites, IGN, The NPD Group, Nikkei Asia (Image Credit).

-Dom

Xbox Hardware Market Share Gain Propels Microsoft Gaming Revenue to Best Non-Holiday Quarter in Company History

The ongoing Activision Blizzard deal isn’t the only thing making major headlines for Xbox lately.

Microsoft was the first of the “big three” console makers to report this earnings season, which I outline in my latest calendar post, this time sharing its fiscal year 2022 third quarter results covering the period between January and March.

During this time, gaming achieved its best non-holiday sales total ever. While certain parts of the industry cool off, Xbox is at least keeping the fire alive.

Driven by new generation hardware gaining market share plus growth in Xbox content and services, Microsoft generated $3.74 billion in quarterly revenue from gaming, up 6% since last year. That means Microsoft’s Xbox division secured its best revenue ever for a quarter that wasn’t October to December. The prior non-holiday record holder was $3.71 billion back in April to June 2021, a few months after the November 2020 launch of Xbox Series X|S.

This strength bolstered trailing annual sales to reach $16.5 billion for the first time since reporting began. That’s after a record holiday pushed it past $16 billion just last quarter as I wrote about then.

It’s even more impressive considering last year’s stricter pandemic restrictions leading to a strong comparable. According to its report, Xbox Content & Services moved up 4% while Xbox Hardware boosted 14%. Gaming as a whole rose due to growth in Xbox Game Pass subscriptions, first party software (like Halo Infinite and Forza Horizon 5) and Xbox console hardware revenue growth. Third party content was really the sole area of weakness, exhibiting declines year-on-year. What this says is the ongoing Xbox ecosystem play is paying off, supplemented by better inventories at retail.

CEO Satya Nadella even provided a more macro view for hardware right now. “With our Xbox Series S and X consoles, we have taken share globally for two quarters in a row,” Nadella said on the company’s conference call. “We are the market leader this quarter among next gen consoles in the U.S., Canada, U.K., and Western Europe.”

Based on supply driving the cycle due to a global semiconductor shortage, this sort of strength in hardware and market share implies Microsoft was able to secure more components than Sony producing its PlayStation 5. Note that Nintendo Switch was not a part of this statistic, since Nadella’s comments specifically cite the newest console generation.

While the numbers point mostly positive, I have to bring up the usual caveat that Microsoft unfortunately doesn’t share individual profit metrics for its Xbox division. That means purchasing those inputs to produce more retail units could very well have undercut profitability due to higher margins. I’ll shed more light on profit dynamics below the fold.

It’s now time to chart a course towards a more detailed analysis.

As the slides show, Microsoft’s gaming revenue increased 6% to that $3.74 billion during the quarter which was in-line with the company’s forecast. This quarterly result implies nearly $16.5 billion in trailing annual sales, an all-time high, shown via my chart in the above gallery. If combined with Activision Blizzard’s $8.3 billion annual sales and reduced by say $1 billion in double-counting and synergies, it would be between $23 billion to $24 billion.

To provide context, how does this latest top-line result compare to peers? I usually cite Tencent, Sony and Nintendo for these sections, all of which are reporting later in May so I’ll use the latest annualized figures for now. Tencent’s 2021 revenue exceeded $27 billion, maintaining its spot as largest gaming company in the world. Sony’s at $24 billion, suggesting its standing is probably just above Microsoft plus Activision Blizzard’s operations. Finally, Nintendo generated $15 billion.

The largest sub-segment for Microsoft’s gaming business was Xbox Content & Services, which improved a modest 4% to $3 billion in fiscal Q3. That means sales from Xbox Game Pass, software, cloud and any sort of add-on content via its digital storefront account for over 80% of quarterly gaming sales. This was just the second time ever it’s crossed the $3 billion threshold.

While Xbox Content & Services slightly missed the internal growth estimate of “mid to high single digits,” it’s still a success to grow versus a great result last year. I see it as a sign the Xbox brand strategy is stimulating a paying audience.

Disappointingly, Microsoft didn’t share an update on the exact number of Xbox Game Pass subscribers. The latest figure is 25 million from back in January. I’d imagine this was due to seasonality, where it picked up after the holiday and has grown only incrementally since then. Especially given a lack of major exclusives or even third party partnerships launching into the service other than Ubisoft’s Rainbow Six Extraction.

Instead, Microsoft highlighted new information specifically on cloud gaming usage. Nadella said 10 million people have streamed games remotely since the feature kicked off in beta during November 2019 then was formally introduced to Xbox Game Pass Ultimate subs in September 2020. While cloud is still niche in the scheme of things, hitting this sort of milestone shows there’s at least some level of growing interest.

“Our Game Pass library now includes hundreds of titles across PC and console, including more games from third party publishers than ever before.” Nadella noted. “Billions of hours have been played by subscribers over the past 12 months, up 45 percent.”

Lastly, he said Azure gaming revenue increased 66% during the current fiscal year to date. These sorts of statistics on service, cloud, streaming and the like fit with the company’s gaming mantra of allowing people to play on various devices. It eases the burden on hardware shipments, which I’ll cover next.

The second sub-segment within gaming is Xbox Hardware, which exhibited the better growth during January to March. Sales here moved up 14% to $728 million. That’s the second best non-holiday result since the company began reporting splits. Microsoft didn’t previously share internal guidance for hardware, yet CFO Amy Hood said on the call that it exceeded expectations.

Company slides highlight continued demand for Xbox Series X|S underlying this change, however clearly it’s capped by supply conditions. Based on evidence from both regional tracking firms and retail channel checks, Xbox Series S in particular is showing better availability at least.

Of course, the question on everyone’s mind is: how many units of Xbox Series X|S has Microsoft shipped now during its fifth full quarter on market? Last quarter, I mentioned the estimate from Daniel Ahmad, Senior Analyst at Niko Partners, being above 12 million. While revenue growth doesn’t directly translate to unit sales trajectory, I’d guesstimate the family at upwards of 14 to 14.5 million globally. As a reference, last count for Sony’s PlayStation 5 was 17.3 million.

We’d know for sure if Microsoft was more transparent. (Wishful thinking!)

Fitting with the theme of market share gains and increased inventories was The NPD Group’s recent monthly report on U.S. games industry spending. As I covered in my article, Xbox Series X|S was the leading console for both March and the first quarter domestically by dollar sales. It’s certainly attracting buyers, when there’s stock on hand.

“Coming to the end of a good week,” wrote CEO of Gaming Phil Spencer on Twitter. “Microsoft earnings were a nice moment for Xbox, it’s always great to hear Amy [Hood] and Satya talk about the progress.”

Now, here’s yet another important caveat related to profitability. We don’t know if Microsoft is making a profit on either model right now. In fact, last year during the Epic v. Apple trial, Head of Xbox Development Lori Wright specifically said the firm sells hardware at a loss. Which is consistent with historical data and anecdotes across the industry, as consoles are known as a loss leader and a means to have people spend on software, and now subscriptions or other content.

Comparatively, Sony said it’s now turning a profit on each PlayStation 5 standard edition it ships. Without a better indication of cost impact, it’s difficult to make a direct comparison.

Stepping back to briefly touch on Microsoft’s general results, the company generated over $49 billion in quarterly sales which is 18% higher than last year. Operating income exceeded $20 billion, up 19%. Both top-line and earnings-per-share came in above analyst estimates.

Intelligent Cloud as a segment showed the most growth, jumping 24% in Q3. Microsoft Cloud revenue improved 32% to over $23 billion. Office Commercial products and cloud moved up 12%, while LinkedIn sales rose 34%.

Gaming is part of the More Personal Computing business for Microsoft, which rose 11% to $14.5 billion. This means Xbox comprised 26% of quarterly segment sales, down from 31% during the holiday quarter between October and December 2021.

In terms of a glimpse into profitability for this segment, gross margin percentage declined “slightly” last period. That’s because of a 17% increase in operating expenses, attributed to gaming, search, news advertising and Windows marketing costs.

Essentially, gaming is less profitable than other areas when investing heavily in console manufacturing and external deals. This also reflects the broader trend of inflation, impacting input pricing. The more it takes to make a product, the lower its margins. Right now, the implication is there’s higher cost in both producing consoles and making the types of deals required for Xbox Game Pass. Without exact data on how much profit is made per retail unit sold or for gaming as a whole, I have to make these kinds of inferences.

Considering gaming sales rose 50% this time last year, beating total growth estimates in the latest quarter was a great showing on the revenue side. That $3 billion figure for Xbox Content & Services in particular supports the brand’s reinvigorated move towards keeping players in a more accessible ecosystem as opposed to a singular piece of hardware. There are still indications that profitability is being hit by input availability and cost, so that’s worth keeping in mind especially moving into the second full calendar year of Xbox Series X|S.

Looking ahead, next time Microsoft will report fourth quarter and annual results for fiscal 2022.

When it comes to gaming, CFO Amy Hood laid out somewhat bearish internal guidance for April to June as the company anticipates lower sales, echoing a trend seen industry wide as a reversion towards more normalized spending habits.

“We expect revenue to decline in the mid-to-high single digits driven by lower engagement hours year-over-year as well as constrained console supply,” Hood said. “We expect Xbox Content & Services revenue to decline mid-single digits though engagement hours are expected to remain higher than pre-pandemic levels.”

Note: She didn’t provide formal guidance on hardware results.

Digging into that first estimate, let’s assume an 8% decline. This would lead to fourth quarter gaming revenue of $3.4 billion versus the prior amount of $3.7 billion. When aggregating for the full year, it would still be an increase from $15.4 billion to $16.2 billion. That implies we’ll see a fiscal year sales record for Xbox despite anticipated weakness in the final quarter.

Then, if Xbox Content & Services dips say 5%, it would generated $2.8 billion in the fourth quarter which would be the lowest result since the pandemic began.

We’ll have to see how it plays out for Xbox over a three month span where it’s going to reveal a lot more about future titles than actually launch many on the first party side. On June 12th, Xbox & Bethesda will host its annual summer showcase where I expect to see more about Starfield, Redfall, Senua’s Saga: Hellblade II, Avowed and hopefully the Indiana Jones project.

Thanks everyone for stopping by and making it this far. Be safe and well!

Comparisons are year-over-year unless otherwise noted.

Sources: Company Investor Relations Sites, The NPD Group, Xbox Wire, Yahoo Canada (Image Credit).

-Dom

Xbox Series X|S & Elden Ring Show Strength in March 2022 During Another Month of U.S. Game Sales Declines

That’s another first quarter in the books. Congratulations, all. You made it!

In celebration, industry tracking firm The NPD Group gave everyone an early present this week as its March U.S. games spending report was originally slated for release on Tuesday. It was a Monday surprise! I’m a bit late in covering it because WordPress Issues, but I’m here now and ready to rock. And since it’s a March month, that means we have a whole quarter of data to peruse.

Now, the headline seems drearier than it is. Yes, domestic consumer spending on video games declined in March, marking the fifth straight month of lower sales. All three categories saw double-digit dips. Do you remember where spending was at this time last year? All-time highs for a March month, that’s where.

According to this latest report, consumer spending across Video Game Content, Hardware and Accessories declined 15% in March to just under $4.9 billion. That’s down from a record-breaking March of $5.69 billion in 2021. Essentially, this past month was in-line with the first phase of the pandemic. To help with context in gaming, that’s when everyone was playing Animal Crossing: New Horizons.

Everything in context!

While all categories moved down in March, the broadest of Content (software, mobile, add-ons, subscriptions etc) showed the most resilience down only 13%. This is partially due to a lower mobile contribution. Within premium software, the beast that is Elden Ring beat out a slew of new titles to snag its second straight monthly win atop the overall chart. Launches of Gran Turismo 7, Kirby and the Forgotten Land, MLB The Show 22, WWE 2K22 and Stranger of Paradise: Final Fantasy Origin all sold well enough to be in the Top 10 last month.

Hardware as a segment experienced the most precipitous decline on a percentage basis, down 24%. Xbox Series X|S secured its spot as best-selling console of March measured by dollars. Why? Well, because it was more available to buy. Especially the entry level Series S design is popping up more frequently at retail. Not only was the family of devices the month’s top seller, it also generated the highest dollar sales of any console during the first quarter.

“Consumers [are] returning to experiential spending, and perhaps even pressures from higher prices in other areas, may now be impacting video games,” wrote The NPD Group’s Mat Piscatella on Twitter. “Continued supply constraints in hardware aren’t helping.”

Manufacturers and suppliers on the hardware side are doing as much as they can to produce as many boxes as possible, given those constraints. Though it’s still not enough to satiate demand at this stage. Software publishers are seeing the impact of more normalized, plus less discretionary, spending in this inflationary environment. Notably within mobile. So, a lack of growth isn’t a doomsday indicator. It’s more a reversion, dampened by higher prices for companies and individuals.

Moving into the fun stuff. The numbers, of course!

United States Games Industry Sales (February 27th, 2022 – April 2nd, 2022)

Beginning with the overall figure I referenced earlier, total consumer spending on the games industry declined 15% to $4.85 billion during March. When expanding to the first three months of 2022, it’s $13.92 billion or 8% lower than the corresponding period before.

I’ll cover Video Game Content first. During March, spend on Content dipped 13% to $4.11 billion. Which means this category currently makes up around 85% of monthly spending.

There’s clear downward pressure from mobile, which saw 12% lower spending last month than in March 2021. This includes a 25% decline in Google Play games revenue, whereas Apple’s App Store purchasing came down only slightly. Even considering this impact from March, mobile spending declined less than 10% for the quarter. Top earners for mobile in the month were Candy Crush Saga, Roblox, Coin Master, Garena Free Fire and Genshin Impact.

“U.S. mobile game spending continues to considerably outpace our pre-pandemic projections,” noted the report. “Although signs of the space cooling off as consumers return to in-person occupations and spend more time on other pursuits outside the home are showing.”

When it came to premium software, the story was new games hitting market before fiscal year end for many publishers. It was a busy month where seven of the Top 12 sellers on the combined chart were brand new games. Three of those were among the Top 5.

March’s best earner Elden Ring is technically not one of those new releases since it had all of two days in February’s report. Those alone propelled FromSoftware’s latest to first at the time. Now a double-digit sales increase during March helped it secure the win again. The soulslike open world was the highest seller on all its available platforms, it’s still the best-selling of 2022 to date and second to only Call of Duty: Vanguard over the last 12 months. The Tarnished may be “maidenless,” yet they are certainly makin’ more.

Finishing in second place during March was PlayStation exclusive Gran Turismo 7. The racing sim entry from Sony’s Polyphony Digital accelerated to the best launch month in Gran Turismo franchise history when measured by dollar sales. (I have a note out to NPD Group to confirm the prior record.) It’s also immediately fourth on 2022’s top sellers so far. As a quick comparison, its predecessor didn’t chart. With the caveat it was a holiday release in December 2013.

Quite literally rounding out the Top 3 was Kirby and the Forgotten Land. Keep in mind Nintendo doesn’t include digital portion for its Switch games. While NPD Group didn’t share much in the way of comparison to prior Kirby games, I would wager it had the best launch month ever. I ran some quick checks on rankings. Switch title Kirby Star Allies debuted at #4 in March 2018 while Nintendo 3DS entry Kirby: Planet Robobot didn’t hit the Top 10 during June 2016. When Nintendo reports its annual earnings in a couple weeks, I fully expect the Switch effect to boost Kirby and the Forgotten Land to fastest-selling in the franchise. Sorry if that was a mouthful!

Fourth place in March was the curious case of MLB The Show 22. I say that because looks can be deceiving. Last year’s entry was the top-selling of April 2021, setting an all-time franchise record after becoming a multi-platform release also available day one on Xbox Game Pass. Now, this year’s initial rank only accounts for certain special editions offering an early access phase. Next month’s report will tell the full story; I expect it to be a good one.

Wrapping up other new releases, 2K Games’ WWE 2K22 wrestled to #7 after taking a year off. Stranger of Paradise: Final Fantasy Origin, Tiny Tina’s Wonderlands and Ghostwire Tokyo secured 10th through 12th place respectively. Lastly, Triangle Strategy landed just outside the Top 15. Note some of these also have the “no digital” caveat. The list below has specifics.

My final observation on the software side from March is how four games outsold Call of Duty: Vanguard in the first quarter of 2022. It’s another indicator of lagging premium Call of Duty sales, echoed in this week’s quarterly financials from Activision Blizzard which I covered on social media.

Here goes the full software charts for March and Q1 2022.

Top-Selling Games of March 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Gran Turismo 7
  3. Kirby and the Forgotten Land*
  4. MLB The Show 22#
  5. Horizon Forbidden West
  6. Pokémon Legends Arceus*
  7. WWE 2K22*
  8. Mario Kart 8*
  9. Call of Duty: Vanguard
  10. Stranger of Paradise: Final Fantasy Origin
  11. Tiny Tina’s Wonderlands*
  12. Ghostwire Tokyo
  13. FIFA 22
  14. Minecraft
  15. Madden NFL 22
  16. Triangle Strategy*
  17. Mario Party Superstars*
  18. Super Smash Bros. Ultimate*
  19. Animal Crossing: New Horizons*
  20. Assassin’s Creed Valhalla

Top-Selling Games of Q1 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Pokémon Legends Arceus*
  3. Horizon Forbidden West
  4. Gran Turismo 7
  5. Call of Duty: Vanguard
  6. Madden NFL 22
  7. Kirby and the Forgotten Land*
  8. Mario Kart 8*
  9. Dying Light 2 Stay Human*
  10. FIFA 22
  11. MLB The Show 22#
  12. Monster Hunter Rise
  13. Marvel’s Spider-Man: Miles Morales
  14. Minecraft
  15. Mario Party Superstars*
  16. God of War 2018
  17. Total War: Warhammer III
  18. Animal Crossing: New Horizons*
  19. WWE 2K22*
  20. Super Smash Bros. Ultimate*

Shifting focus to Video Game Hardware, this segment saw $515 million in spending within March. That’s 24% lower than the record-breaking $680 million last year, which was the highest March hardware result since way back in 2008. You know, the time of the Nintendo Wii.

Again, context!

When looking at the first quarter, hardware sales dipped 15% to exactly $1.2 billion. It’s solid compared to last year’s highs, and not too shabby considering it was under $800 million back in Q1 2020 towards the end of last generation of course.

During March, Xbox Series X|S achieved that top-selling status within hardware using dollars generated as the metric. Microsoft’s current devices experienced the best March monthly sales in the tracked history of the Xbox brand, by both units and dollars spent. Prior to this, March 2011 and March 2014 were all-time bests for units and dollars, respectively.

This monthly win in March bolstered Xbox Series X|S to becoming the best-selling platform during the first three months of 2022.

It’s worth nothing that when accounting for units sold as the measure, Nintendo Switch led for March and Q1.

Want proof that whichever console maker can produce the most will win a given month? When using dollar sales, each month of 2022 so far has been led by a different platform. PlayStation 5 secured January, Nintendo Switch topped February and now Xbox Series X|S won out in March. This says, as much as anything, that supply is fluctuating month to month or even week to week. Whoever pushes the most inventory will likely be crowned victor. Temporarily, of course.

Still, it’s unclear that even with recent supply spurts, hardware output isn’t matching ongoing demand from consumers.

“Xbox had a big month due to having supply that could help meet some of the demand,” said Piscatella. “Supply [is] still an issue in hardware.”

The last category of March’s monthly report is Video Game Accessories. This paralleled almost perfectly with Hardware as consumer spending declined 23% to $227 million. This same month last year, the $300 million generated on accessories was a March record. Effectively, this particular segment is back to March 2020 levels.

When taking into account the first three months of 2022, sales on accessories moved down 16% to $592 million.

As it has all year, Microsoft’s Xbox Elite Series 2 controller was the heavy hitter. This top-end game pad was March’s best-selling accessory, making it the top seller for Q1 as well. There’s not much more color digging into this particular segment from March’s data.

As I alluded before, March spending declines aren’t doom and gloom. At all. It’s a natural movement back towards more normalized amounts, especially for something like mobile. There’s also the impact of rampant inflation causing more essential spending to take precedent for many households.

A monthly report like this really displays the impact of mobile within Content. First quarter premium releases are doing quite well at least alongside historical counterparts, illustrated by the likes of Elden Ring, Horizon Forbidden West, Pokémon Legends Arceus plus that wide swath of March launches stacking up the charts.

It sounds like a broken record, I know. Gaming hardware goes as inventories do, seeing as there are plenty of buyers when consoles do hit stores or online channels. The upside is clearly limited in the foreseeable future. Each moth a different platform shines, though Xbox did so brightly enough in March to push past the others when aggregating Q1.

Then, what about this month of April?

Well, it’s certainly not going to be as eventful as this report on the premium software side. There are fewer blockbuster games in April’s slate. Nintendo Switch Sports is a headliner that will be massive on Switch, even if it’s out very late in the month. I’m incredibly upbeat on Lego Star Wars: The Skywalker Saga after Warner Bros. Games revealed it’s already shipped 3.2 million copies globally.

I expect various games from first quarter to compete in April, notably Elden Ring yet again and MLB The Show 22 after the strength of a full launch. I’ll predict here that Lego Star Wars: The Skywalker Saga takes it home and Nintendo Switch Sports scores a Top 3 finish.

Hardware is, again, anyone’s guess. Personally, my best guess is Nintendo Switch on both dollars and units mainly due to that sports boost. Folks will be partying like granny and the fam playing Wii Sports bowling back in ’06!

We’ll have to wait and see. Until then, I recommend reading Piscatella’s thread for details directly form the source. Thanks for stopping by the site, be safe and well. Take care for now!

*Digital Sales Not Included, ^Xbox Digital Sales Note Included, #Includes on the MVP Edition and Digital Deluxe Edition

Comparisons are year-over-year unless otherwise noted.

Sources: The NPD Group, Newsweek (Image Credit), NY Times (Image Credit), Warner Bros. Games.

-Dom

Elden Ring’s Huge February 2022 Debut Isn’t Enough to Offset Fourth Straight Month of Declines for U.S. Game Sales

Everyone truly is playing Elden Ring, it seems. At least that’s what the data says!

Still, despite FromSoftware’s latest masterpiece plus a variety of major releases, consumer spending on the U.S. games market declined during February 2022 according to the latest report from The NPD Group. That’s the fourth straight month of lower sales, attributed to supply pressure on the hardware front and slowing mobile momentum in the content segment.

Total consumer spending dipped 6% to $4.4 billion during February. Which checks out and really isn’t as bad as it sounds, considering this same period last year achieved a record result for a February month. A single-digit decline from all-time highs is quite a solid showing in the current environment of uncertainty.

The Video Game Content segment fell 4% since last year. This includes lower mobile spending, the first time mobile device spend has declined in a February since the pandemic started in 2020. There were a slew of newer premium titles charting like the aforementioned Elden Ring alongside Horizon Forbidden West, Dying Light 2 Stay Human and Total War: Warhammer III which all shared the Top 5 with January’s major launch in Pokémon Legends Arceus.

Nintendo Switch returned to its place as top earner within Video Game Hardware, the category with the most pronounced decline in February of nearly 30% year-on-year. Clearly semiconductor shortages and elevated input costs were a factor, which they will be this year and likely even further in to the future.

Content often goes as mobile and premium titles do, so seeing a dip means spending on recent launches couldn’t outpace mobile’s contribution. When it comes to hardware, and to an extent Video Game Accessories as the third major segment, inventory and availability is dictating results and who leads from report to report.

Not only were monthly sales lower than last February, the number for year-to-date is presently trending downward after January followed a similar decline. For the first couple months of the year, consumer spend reached $9.1 billion or 4% lower than the same time frame in 2021.

“Definitely seeing signs of a move away from the pandemic-fueled gaming surge that had been a part of the market since April 2020,” wrote The NPD Group’s Mat Piscatella on Twitter. “[The] question is where things settle in, and how many of the players added over the past 2 years stick around, and how engagement hours/spend change.”

Before I dive deep into the numbers, I want to say I stand with the people of Ukraine in their fight against Russia’s attempted takeover of their country and freedom. Everyone who has been displaced is in my thoughts. If you are interested in donating to relief efforts, here is a pretty robust list of charities.

Also, I hope everyone is safe and well as you start to return to workplaces, conferences and more in-person events. Even if it’s a small semblance of normalcy, it’s a welcome change. You’ll always have these recaps to keep you occupied whether at home or out and about!

It’s time to talk shop. Bring on the charts and figures.

United States Games Industry Sales (January 30th, 2022 – February 26th, 2022)

As I alluded earlier, The NPD Group reported February gaming sales in the States totaled $4.384 billion which is down 6% since last year’s (record) $4.671 billion. This was dragged down the most by hardware, though the other categories also saw notable declines.

Expanding to 2022 so far, total spending reached nearly $9.1 billion. That’s 4% lower than the first two months of last year. It’s a situation many of us expected, given the surge of domestic spending on games we’ve seen over recent history.

Video Game Content contributed 89% of all games industry spending in February, or $3.9 billion in dollar value which represents a 4% decline. Looking at this same category over the year to date, it’s at $8 billion and that’s also 4% off its 2021 highs. Leading all mobile titles by revenue were Candy Crush Saga, Roblox, Coin Master, Genshin Impact and Pokémon GO.

I mentioned briefly how mobile momentum is slowing. This sub-segment dipped almost 3% during February, the first February decline in a couple years. I’d say this is natural given where we are with things slowly opening back up, though I expect it to continue leading the Content category as people have access to mobile devices wherever they go.

When it comes to premium titles, Elden Ring earned the crown for both February and 2022 to date. Bandai Namco and FromSoftware’s latest open world action role-playing game is having the biggest launch in the developer’s storied history. For this domestic report, it had the best start of any game in the past year besides the behemoth that was Call of Duty: Vanguard. It’s already the 5th best-selling title of the last 12 months. And with just two days on sale during this period! Incredible.

Expanding globally, the companies announced just last night how the soulslike sold a staggering 12 million units worldwide since late February. I was way bullish on Elden Ring as one of the most anticipated titles ever across the industry. But I don’t know if anyone expected this, as it’s officially turned into much more of a mainstream success. And has done anything but Tarnish the developer’s rep. (Those playing will know!)

Second place in the month went to another open world title in Horizon Forbidden West, the sequel to 2017’s robo-dinosaur hunt Horizon Zero Dawn. The PlayStation 5 version of this exclusive made by Guerilla Games set a brand new first month record for titles on PlayStation 5 when measured by dollar sales, I believe outpacing Marvel’s Spider-Man: Miles Morales. It’s also the 3rd best-seller of 2022 right now. The original game hit upwards of 20 million copies lifetime, and I’m way optimistic on the prospects here over time. Even if it continues the trend of launching around an all-time great: Elden Ring now and The Legend of Zelda: Breath of the Wild previously.

January’s best-selling game Pokémon Legends Arceus captured the third spot in February, now with a number of weeks on market. Those there pocket monsters selling well, what else is new? Then, Techland’s Dying Light 2 Stay Human fought to #4, which is down compared to the original game that led the January 2015 monthly ranks. Still, it was enough for the zombie parkour experience to reach 6th for year-to-date. It’s worth noting both Pokémon and Dying Light 2 Stay Human do not include digital downloads. I don’t expect that would have made a difference for the latter. Maybe for the former.

Finishing up the Top 5 is Total War: Warhammer III mainly due to its strong PC push and Xbox Game Pass word-of-mouth boost. The strategy tactics game is also currently #8 on 2022’s list. I couldn’t find its predecessor anywhere on the chart during its September 2017 start, though I’m not sure if this is a record for the sub-franchise within the broader Total War saga.

All other games within February’s Top 20 were releases from prior months or even years. One that stood out to me was Grand Theft Auto: The Trilogy – The Definitive Edition, taking the 16th spot overall. That’s up from 57th in January. The now infamous remastered version of three Grand Theft Auto games seemed to have a boost in February at retail, since Take-Two Interactive is another publisher that excludes digital.

See below for premium software rankings for both February 2022 and the year so far.

Top-Selling Games of February 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Horizon Forbidden West
  3. Pokémon Legends Arceus*
  4. Dying Light 2: Stay Human*
  5. Total War: Warhammer III
  6. Call of Duty: Vanguard
  7. Madden NFL 22
  8. Mario Kart 8*
  9. FIFA 22
  10. Minecraft
  11. Marvel’s Spider-Man: Miles Morales
  12. Mario Party Superstars*
  13. Animal Crossing: New Horizons*
  14. Super Smash Bros. Ultimate*
  15. Call of Duty: Black Ops Cold War
  16. Grand Theft Auto: The Trilogy – The Definitive Edition*
  17. NBA 2K22*
  18. Pokémon Brilliant Diamond & Shining Pearl*
  19. Far Cry 6
  20. The Legend of Zelda: Breath of the Wild

Top-Selling Games of 2022 To Date, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Elden Ring
  2. Pokémon Legends Arceus*
  3. Horizon Forbidden West
  4. Call of Duty: Vanguard
  5. Madden NFL 22
  6. Dying Light 2: Stay Human*
  7. Monster Hunter Rise
  8. Total War: Warhammer III
  9. God of War (2018)
  10. Marvel’s Spider-Man: Miles Morales
  11. Mario Kart 8*
  12. FIFA 22
  13. Minecraft
  14. Mario Party Superstars*
  15. Animal Crossing: New Horizons*
  16. Pokémon Brilliant Diamond & Shining Pearl*
  17. Far Cry 6
  18. NBA 2K22*
  19. Super Smash Bros. Ultimate*
  20. Battlefield 2042

Last month, Video Game Hardware saw the most precipitous dip of the three primary categories as it declined 27% to $295 million. For perspective, console spend was above $400 million back in February 2021. The decline for 2022 so far is less severe, down 5% in the first two months to $685 million in aggregate. It certainly reiterates how difficult it is to find hardware, especially the top-end PlayStation 5 and Xbox Series X.

After PlayStation 5 took home January, Nintendo Switch was back as the leading platform by both dollars and units during February 2022. Microsoft’s Xbox Series X|S family of consoles secured the second spot, benefiting from the dual SKU approach since the entry level Xbox Series S is easier to find lately.

This flip-flopping of monthly winners on the console side is going to continue, because it’s all about who can come up with the most stock for a given time frame. Nintendo had a blow out holiday and inventories for Switch seem to be bouncing back after a slow January. Xbox Series S could push Microsoft to a win here and there. I’m still mostly impressed with Nintendo Switch entering its sixth year and still consistently putting up the best stats.

When taking the first two months of 2022 into account, it’s PlayStation 5 that leads all hardware by revenue however Nintendo Switch tops on unit sales. PlayStation 5’s strong post-holiday month was enough to hold off its competitors for the time being on dollar sales, benefiting from that premium price tag.

Really it’s just a matter of how long the supply situation lasts, and which company can secure its pipeline enough to keep consistent product on shelves. Nintendo held that title for February in a down month for domestic hardware spend overall, signaling we still have a long way to go in the everlasting semiconductor shortage.

Similar to its counterparts, the final segment of Video Game Accessories cooled during the month of February. Spending here was 7% lower than February 2021, reaching $180 million. It’s also the only category with a double-digit decline for 2022 to date, off 11% to $365 million.

This again isn’t as bad as it sounds because of where it was last year. At that time, various sub-categories within accessories saw their best February on record. That included Game Pads, Headset/Headphone and Steering Wheels. It’s tough to keep up to the best ever, especially when console sales aren’t picking up.

Out of all accessories sold, Microsoft’s Xbox Elite Series 2 controller topped the month. It’s also the best-selling accessory of 2022 at present.

One thing to keep an eye on here is the pace at which accessory spend is declining is currently worse than hardware. Another bystander of supply, and that’s even more pronounced when people aren’t purchasing many new consoles.

In certain recent reports, The NPD Group has shared some insights into virtual reality which is included in the accessories portion. I didn’t see any this time, likely because that’s more of a story during the holiday season or major product launches.

After a slower than usual start to the year, February welcomed a number of new premium games to market. It was a busy time for gamers looking to spend wisely because of just how many hit within weeks of one another. The biggest of those in Elden Ring is having a historic start, while others are certainly doing well in their own rights especially the Horizon and Total War series.

The unfortunate part is many of those same people also want to buy a fancy new console, yet probably can’t at legitimate retail. Nintendo was able to restock well in February, plus Microsoft’s Xbox Series S is propping up that particular family even if it doesn’t generate as many dollars because of its more affordable pricing. There’s certainly demand that’s going unfulfilled.

Even so, seeing single-digit declines from a record high February 2021 isn’t that concerning. In the context of recent years and even going back further, spending on the games industry is healthy.

“The last two years of significant growth have introduced gaming to new and returning audiences, have expanded the ways people engage with gaming, and have solidified gaming as a social gathering place for family & friends,” Piscatella said.

Shifting focus towards March, the last month of first quarter, and we see an equally busy calendar though I would argue less upside on the triple-A segment and spending as a whole. Square Enix boasts a number of titles: Babylon’s Fall, Triangle Strategy and Stranger of Paradise Final Fantasy Origin and I’m hesitant on all of them.

PlayStation’s flagship racing sim Gran Turismo 7 launched a couple weeks back, and has a legitimate chance at a Top 3 finish. Take-Two Interactive sports a heavy load: WWE 2K22, Tiny Tina’s Wonderlands plus yet another version of Grand Theft Auto V, this time for the current console generation.

Nintendo’s big game of the mouth, I mean month, is Kirby and the Forgotten Land. Plus the publisher has downloadable content for Mario Kart 8 Deluxe, both of which will perform well. I expect Kirby in particular to set records within the franchise, benefiting greatly from that Switch Effect.

For my quick set of predictions, I’m actually leaning towards Elden Ring repeating in March based on the number of weeks on sale plus its momentum isn’t going anywhere. I’m thinking Kirby secures Top 4 position, while Mario Kart 8 should move back into the Top 5 somewhere.

What console will lead March? Your guess is as good as mine. I like Nintendo Switch always, so I’ll say it wins March by both dollar and unit metrics. I’ve learned to not bet against Nintendo, even when I’m wholly unsure.

Did anything else stand out to you with February’s report? What do you foresee in March? Do you have any questions or comments? Feel free to reach out on social media. I also highly recommend checking out Piscatella’s thread on Twitter. Be safe and take care!

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: Bandai Namco, The NPD Group, Xbox Twitter (Image Credit).

-Dom

PlayStation 5 & Pokémon Legends Arceus Headline Third Straight Month of Declines for U.S. Games Industry Sales

In the first monthly sales report for the U.S. games industry in 2022, Sony’s PlayStation 5 and Nintendo’s Pokémon Legends Arceus headlined a month slightly down from the record result of early last year. It was the third straight month of year-on-year declines, after 1% in December and 10% during November before that.

Industry tracking firm The NPD Group shared its January 2022 U.S. games industry spending report, announcing how total consumer spend dipped a modest 2% to $4.68 billion. Compare that to last year’s all-time high of $4.8 billion. While hardware as a category saw double-digit growth even amidst a challenging supply situation, it wasn’t enough to outpace slower content and peripheral spending.

It seems there was a post-holiday hangover within two of those three major categories.

For Video Game Content, weaker mobile spending and fewer new games led to a single-digit monthly decline. Even a major Pokémon launch and PC re-releases of popular franchises like Monster Hunter and God of War couldn’t push the software category over the edge. This also signaled potentially lower ongoing spending on microtransactions (MTX) and additional content.

Video Game Hardware repeated as big gainer from a growth standpoint, boosting more than 20% versus January 2021’s amount. Sony’s PlayStation 5 took center stage, as it often must strictly based on its size, leading January’s console market by both units sold and dollars generated. This is the first time since September 2021 where Nintendo Switch didn’t lead on units sold. In fact, Microsoft’s Xbox Series X|S beat out Switch for second place.

Now, the key is this early in a generation, especially this one because of chip shortages, this is nearly all dictated by supply in the market. Like an animal going into hibernation, Nintendo stocked up during the holidays. It’s clear PlayStation, and to a lesser extend Xbox, recovered in the early part of the new year.

Last month, Hardware actually boasted the single best dollar spending during a January month in over a decade. And there’s a chance it could have been even higher, if only there was enough inventory!

“Hardware availability is still constrained, so we don’t know how high ‘high’ actually is when it comes to the console market,” NPD Group’s Mat Piscatella told GameDaily. “Several factors continue to impact the market that are difficult to predict. Things are still a bit chaotic. But when new titles are released, and when new hardware is available the market is responding positively.”

Note that year-to-date figures currently match the monthly, so January’s report features a smaller data set than usual. Everyone knows I like putting numbers in perspective. There won’t be any annual or trailing 12-month figures until maybe next month.

That said, let’s look into the numbers we do have.

United States Games Industry Sales (January 2nd, 2022 – January 29th, 2022)

In total, consumers spent close to $4.7 billion during the first month of 2022 which is 2% lower than last year. It’s still a quite good result, it just shows a reversion towards more normalized spending after long periods of stay-at-home restrictions. People are certainly still stimulating the games industry economy, mostly by buying new consoles, just not as much as they were during a record time in early 2021.

Within the broadest segment of Video Game Content, which accounts for mobile, software and related sources, sales hit $4.2 billion or 88% of the total. That dollar figure is 4% lower than last year, when it was $4.26 billion. (I’m not sure if that was a record at the time, it’s a possibility.)

The bellwether sub-segment here is mobile, which saw a decline of almost 7% during January. No dollar amount was given. This is expected weakening after the incredible growth of the last two years. It’s showing somewhat of a return to the “before times,” which seem so very far away. Main sales contributors during the month include Candy Crush Saga, Roblox, Coin Master, Genshin Impact plus Garena Free Fire.

Before diving into traditional software, I wanted to point out a relevant statistic. This is via The NPD Group’s Q4 2021 Games Market Dynamics report.

“Downloadable content (DLC), microtransactions and subscriptions accounted for just shy of 60% of non-mobile video game content spending in the U.S. in 2021. In 2016 this figure was well under half.” Piscatella shared on Twitter. What this implies is that 6 out of every 10 dollars spent in the U.S. within the Content category is ongoing purchasing rather than new premium releases. So often we focus on the latest and greatest, it’s actually the old that’s defining Content movement!

It’s still fun to call out new titles, of course. This was a quieter January than usual, bucking the recent trend of publishers kicking off the season with a leading release.

The early year’s flagship game launch was Pokémon Legends Arceus on Nintendo Switch. Even without digital sales, because Nintendo doesn’t report them. Other than its launch month spending not being a record, there’s not much historical context available in the report. So I looked back to see where each Pokémon Switch game ranked during their respective first months. Warning: It’s confusing.

During 2018, Let’s Go Pikachu and Let’s Go Eevee released during a much more hectic schedule in November and took 5th and 6th place, respectively. At the time, Let’s Go Pickachu recorded the second best launch month in series history for a single release behind only 2000’s Pokémon Stadium.

Sword & Shield debuted a year later in November 2019, with the former hitting #3 and latter at #5. Not only that, its double-pack was smack in the middle at fourth place. Combined together, Sword & Shield had the best U.S. launch ever for Pokémon, above 2016’s Sun & Moon.

Then there was Brilliant Diamond & Shining Pearl which launched only two months ago in November 2021 when it started at third place. It also landed just outside the Top 10 in this January, at #11. All this to say that it’s difficult to compare historically, and sounds like Sword & Shield still maintain the crown on Switch.

Back to last month, Activision Blizzard’s Call of Duty: Vanguard fell to number two ahead of its second season. Monster Hunter Rise from Capcom bounced way back to third place after a very lucrative PC launch.

Similarly, God of War (2018) received the PC boost as well with its fifth place finish, up from 146th in December. Yes, it does in fact pay to release games on multiple platforms! Elsewhere in the Sony camp, Marvel’s Spider-Man Miles Morales was up next in sixth place. With this latest finish, it’s now third in lifetime spending within Sony-published titles behind only 2018’s Marvel’s Spider-Man and the aforementioned God of War (2018).

The only new game to chart besides Pokémon Legends Arceus was Ubisoft’s Tom Clancy’s Rainbow Six Extraction, sneaking into the Top 10 at number nine. As a reminder, this first-person tactical co-op shooter also launched into Xbox Game Pass. The NPD Group didn’t provide any historical context for Rainbow Six titles. Tom Clancy’s Rainbow Six Siege started at #7 back in December 2015, competing against the year’s biggest hitters during a holiday season. So it sounds like Extraction didn’t fare as well.

In terms of other storylines, I’d say the absence of Grand Theft Auto The Trilogy – The Definitive Edition is worth noting though not without good reason. Its physical release was mid-December, except for Nintendo Switch which is actually out today. Just like how NBA 2K could be higher plus Grand Theft Auto and Red Dead Redemption no longer appear much on the charts, I attribute this to Take-Two Interactive not sharing any digital data. It’s difficult to infer anything in this context.

Here’s a look at the Top 20 premium software sellers for January 2022.

Top-Selling Games of January 2022, U.S., All Platforms (Physical & Digital Dollar Sales):

  1. Pokémon Legends Arceus*
  2. Call of Duty: Vanguard
  3. Monster Hunter Rise
  4. Madden NFL 22
  5. God of War (2018)
  6. Marvel’s Spider-Man Miles Morales
  7. FIFA 22
  8. Mario Kart 8*
  9. Tom Clancy’s Rainbow Six Extraction
  10. Battlefield 2042
  11. Pokémon Brilliant Diamond & Shining Pearl*
  12. Far Cry 6
  13. Minecraft
  14. NBA 2K22*
  15. Mario Party Superstars*
  16. Animal Crossing: New Horizons*
  17. Forza Horizon 5
  18. Halo Infinite
  19. Super Smash Bros. Ultimate*
  20. Call of Duty: Black Ops Cold War

Turning to Video Game Hardware, this segment experienced the only increase during January 2022. And it was a solid increase. Monthly consumer spend on consoles rose 22% to $390 million, compared to under $320 million last year. That’s the best January hardware dollar sales since $447 million earned in January 2009.

Naturally on the growth trajectory, because of where the industry is at from a generational standpoint. Nintendo Switch is still going strong five years later, plus PlayStation 5 and Xbox Series X|S are only in their 15th month on market.

Though I was genuinely surprised by the rankings last month.

Namely how PlayStation 5 took home the top spot by both units and dollar sales. A definite upset! The last time it led was before the holidays, in September. It’s not that I don’t believe in Sony’s latest console, it’s just I underestimated how many they could produce. (I wasn’t the only one.)

In fairness, it’s difficult to gauge where supply shifts from month to month right now. I expected Nintendo Switch to keep inventories going post holiday, and Sony’s recent report of slowing PlayStation 5 global shipments had me nervous.

Another unexpected outcome was Xbox Series X|S being runner-up. Which means Switch is third place. Maybe Nintendo shipped too many in the holiday quarter so Switch could pass Wii lifetime numbers, huh?

It seems there’s a sign of life within next generation console supply. Or perhaps it’s temporary? That’s the big question! Whichever company has its suppliers making more consoles, that’s the one winning here in the domestic report. Demand is certainly here, and consistently.

Our final segment is Video Game Accessories, which saw the most substantial decline during last month’s announcement.

Buyer spending declined 15% on Accessories to $185 million. It was $218 million in January 2021, which was a record January at the time. Not only that, all of its sub-segments established all-time January month highs this time last year. It’s the true definition of a difficult comparable. A decline like this is exacerbated by a strong prior period.

Leading the pack within accessories was Microsoft’s Xbox Elite Series 2 Wireless Controller as the best-seller. No doubt bolstered by that second place hardware finish for the Xbox Series X|S, plus I’d wager demand on the PC side. A hefty price tag doesn’t hurt, since these are based on dollars generated.

That’s the end of a quickie U.S. games industry sales article, focused strictly on the single month of January rather than expanding to 12-month figures. My apologies!

There’s still plenty to learn from an early year report like this. Content spending is ever so slightly down, which I see more as a movement impacted by mobile weakness than anything alarming on the premium side. If anything, a major Nintendo release like Pokémon props it up. Combine that with the large ongoing sales portion with DLC, add-on content and the like, the software category is holding pace.

February 2022 is a much busier time for releases, two months before many fiscal year ends. Dying Light 2 Stay Human already has 3 million players according to Techland. PlayStation exclusive Horizon Forbidden West and FromSoftware’s Elden Ring are launching as two of the most-anticipated games of the year.

I expect significant carry-on sales during the second month of Pokémon Legends Arceus. There’s also a good chance Destiny 2 pops back onto the list after launching its big Witch Queen expansion. I’m leaning towards Pokémon retaining the top spot, yet both Dying Light 2 Stay Human and Horizon Forbidden West have a legitimate chance. These three should make up the Top 3.

Hardware will be supply and supply will be Hardware, a segment at the mercy of chip manufacturers and parts suppliers in this inflationary situation. Piscatella seems to agree.

“We continue to be in a supply constrained environment,” Piscatella said to GameDaily. “The question is when that might change, and predictions are all over the place on that one. Is it later this year? Will it be 2023? Who knows? We’ve got a ways to go before anyone should expect to walk into a store and pick up a console of their choice off the shelf.”

Well, I will try to predict as best I can. I’m leaning towards PlayStation 5 repeating, then Nintendo Switch in second and Xbox Series X|S in third by a slim margin. It’s anyone’s guess!

Please check out Piscatella’s detailed thread here on Twitter and give it a like. See you next time in February, it’s sure to be a wild one.

*Digital Sales Not Included, ^Xbox Digital Sales Not Included

Comparisons are year-over-year unless otherwise noted.

Sources: GameDaily.biz, The NPD Group, Tom’s Guide (Image Credit).

-Dom

Nintendo Switch Ships Over 100 Million Lifetime Units, Passing Wii & PlayStation During Nintendo’s Best Holiday Quarter Since 2009

While it didn’t announce any blockbuster deals or major investments like certain industry peers, Nintendo did just have a heck of a holiday.

That’s based on its fiscal third quarter announcement shared today out of Japan, where it passed a major milestone for its Switch hybrid console plus achieved its best Q3 results in over a decade.

A couple quick reminders. Nintendo’s filing is for the nine months between April and December 2021. Though I’ll dig into quarterly and trailing annual figures later in this piece. Then there’s the difference between sell-in versus sell-thru metrics. The former is shipment to retailers, while the latter is how many consumers ended up buying. Most of the talk here is shipments, unless specifically noted.

With those ground rules established, the big headline is how Nintendo Switch has officially passed 100 million units sold-in lifetime, now totaling 103.54 million. Fewer than five years after launch, this figure already exceeds the lifetime sales of both Nintendo Wii at 101.63 million and the 102.49 million of the original Sony PlayStation. Which is above all but the most bullish of analyst predictions, including mine. As upbeat as I was on Switch in 2017, I didn’t think it could attain Wii status.

Well, it has. Which means Switch is now Nintendo’s best-selling home console of all time. (Even if it’s also a handheld. Is that cheating?)

Considering this environment, moving 10.67 million Switch in the holiday quarter is an accomplishment and reflects demand for the latest OLED iteration. Still, Nintendo did revise its annual hardware forecast downward a bit. The company now expects 23 million in the year ending March 2022, off from 24 million last quarter which was already lower than original guidance of 25.5 million. Certainly reflects where production is at from an input availability and pricing angle. This guidance implies just over 4 million will ship in this current quarter.

On the first party software side, Nintendo had three major software releases with early success especially in a historical context.

Starting in early October, Metroid Dread has.. rocketed to 2.74 million units in just under three months. This is an incredible mark within the franchise, traditionally more a critical darling than commercial mover. For context, that’s almost equivalent to lifetime sales of the best-selling Metroid game in 2002’s Metroid Prime, at last count hit 2.84 million. It’s already above the original, which debuted on Nintendo Entertainment System in 1986 and accumulated 2.73 million lifetime.

Infamous party game and relationship killer Mario Party Superstars released in late October, reaching 5.34 million copies in its debut quarter. That’s slightly above Super Mario Party, which started at 5.3 million back in 2018. Prior to that, 2012’s mainline Mario Party 9 on Nintendo Wii hit 2.24 million in a couple quarters.

The biggest seller of Nintendo’s holiday period was, predictably, Pokémon Brilliant Diamond & Shining Pearl. The latest remake in the popular monster catching series amassed shipments of 13.97 million since November, immediately becoming the 9th best-selling title on Switch to date. Its launch quarter fell between two other Pokémon titles on Switch: Sword & Shield at 16.06 million in 2019 and the 10 million of 2018’s Let’s Go Pikachu & Eevee.

For a quick financial overview, Nintendo reported single-digit sales and operating income declines since the highs of last year’s same nine-month time frame. Net sales in the last three quarters dipped 6% to $11.89 billion, while operating profit lowered 9% to $4.26 billion. For perspective, that first number is actually the third best Q3 reported in company history from a sales standpoint.

Alongside this, the company upped annual net sales guidance 3% and operating profit by almost 8% for the year ending March 2022. That positivity reflects this stellar holiday quarter plus a more optimistic software forecast, both of which I’ll recap soon.

“Switch is just in the middle of its lifecycle and the momentum going into this year is good,” said Nintendo President Shuntaro Furukawa on the firm’s conference call. “The Switch is ready to break a pattern of our past consoles that saw momentum weakening in their sixth year on the market and grow further.”

I’ve got a lot to cover. Get cozy and read on!

Based on Nintendo’s reporting of the year so far, we can back into quarterly figures. During the three months ending December 2021, revenue reached $6.27 billion or 10% higher than prior year. Quarterly operating profit grew 10% as well, to $2.27 billion. One of the charts above shows these tracked over time. This was the best quarterly sales since $6.3 billion in 2009. Operating profit hasn’t been this high since the $2.66 billion back in 2008. We’re talking exceptional figures during the holiday period, all the more impressive given input scarcity on the hardware side.

The other two charts above show trailing 12-months i.e. the year ending in December going back in time. As of this latest update, Nintendo’s annual revenue closed in on $15.1 billion. That’s down less than a percent. Taking expenses into account, operating profit for the last year declined 3% to $5.33 billion. This is really more indicative of strength earlier during 2020 when Animal Crossing: New Horizons was everywhere rather than recent weakness.

In terms of regional split, Nintendo’s figures showed 43% from The Americas which was up from 41%. Europe accounted for almost 27% and Japan contributed 21%, versus last year when these were 26% and 22% respectively.

On the product category front, Hardware contributed more than half of sales at 53% of the total. Retail software was up next at 29%, while digital software comprised 9% of the pie. Subscriptions and Add-on Content then Mobile and IP Licensing filled in the remainder, at 7% and 2% respectively. Really this shows the continued importance of retail, both hardware and software, for Nintendo in particular as digital remains a much lower portion of its business than certain peers.

Speaking of, now that all of the “big three” have reported this season, it’s time for a final comparison. This time around, we’re also throwing in Tencent in recognition of its massive significance as the world’s largest gaming firm by revenue. As a reminder, Nintendo’s latest annual sales totaled $15 billion. This is very close to Microsoft at $16.28 billion, which was a record for Xbox. (Note this increases drastically when accounting for a $8.8 billion contribution from the pending Activision Blizzard acquisition.) Sony’s PlayStation division generated $26.66 billion and Tencent’s latest number, albeit back from September, was the highest at $27.3 billion. And it will be higher soon. Essentially, Nintendo’s annual sales are still the lowest of these however it’s actually much more profitable than PlayStation at least. Unfortunately, Microsoft doesn’t disclose profit from gaming.

Focusing on Nintendo’s major hardware segment, shipments were down 21% in the nine months ending December to 18.95 million. Within that, 11.79 million were base Switch while 3.17 million were Switch Lite. The new Switch OLED Model racked up 3.99 million sales in its debut quarter. Compare that to base model in 2017 of 2.74 million and Switch Lite’s 2 million in 2019. Technically both the original and Lite launched later in the quarter, so it’s not a perfect alignment. What this does indicate is the impact of newer iterations on ongoing sales, and buyers doubling up with multiple Switches per household.

As shown in one of the gallery slides above, Nintendo also shared statistics around sell-thru to consumers with Nintendo Switch moving past 100 million to date. Which means most of its shipments are going to buyers. This fiscal year is shaping up to be its second best ever, down only from the highs of last year during more restrictive quarantines.

“The outlook for semiconductors and other components has remained uncertain since the start of this fiscal year and distribution delays remain unresolved, so production and logistics continue to be impacted.” said Furukawa. “But even though product shortages in North America have continued, particularly since Black Friday, total global sell-through for April through December reached its second-highest level ever.”

This consistency of hardware purchasing is reflected in Nintendo Switch being the best-selling console of 2021 in the United States, United Kingdom and Japan according to local industry tracking firms. That’s during a battle with the initial year of a new console lineup for its competitors in Xbox and PlayStation, which are certainly feeling the sting of supply plus have higher price points on average.

Flipping over to Switch software, which made up that 38% of Nintendo’s dollar sales, the company said units shipped in the nine months ending December grew 2% since last year to 179.29 million. 85.41 million of that happened in the holiday quarter alone. Lifetime, software for Switch is at 766.41 million. Comments from the earnings call imply around half of software sales right now are catalog titles from prior periods.

From a shipment standpoint, there’s currently 29 “million-selling” software titles on Switch during this current fiscal year. That’s the number of titles shipping more than a million copies in this time frame. 22 of those are Nintendo first party, while 7 are from third party publishers. This time last year had the same number overall at 29, with 20 of them from Nintendo and the rest by external teams.

At the top end, Mario Kart 8 Deluxe is still the best-selling Switch title ever by a wide margin and driving those catalog stats. It actually just had its best holiday, shipping 4.61 million units towards a staggering lifetime figure of 43.35 million. This is a game that originally launched on Wii U almost eight years ago! With this sort of momentum, and still being bundled with Switch, unfortunately I don’t see a new Mario Kart until the next full-blown Nintendo console.

Animal Crossing: New Horizons maintains second place for Switch best-sellers at 37.62 million. That’s literally more than every prior Animal Crossing game has done combined. Nintendo said this includes 10 million units in Japan alone, beating out the 6.81 million units of the classic Super Mario Bros. to take the crown as the country’s top-selling video game to date.

Rounding out the Top 3 is The Legend of Zelda: Breath of the Wild selling 4.37 million this past holiday to pass 28.5 million. Another mover and shaker included Ring Fit Adventure stepping firmly into the Top 10 on Switch at 13.53 million units, flexing its muscle by shipping 1.32 million in the quarter.

Luigi’s Mansion 3 has now surpassed the 11 million threshold, settling at 11.04 million. Both September’s WarioWare: Get it Together! and Big Brain Academy: Brain vs Brain, a remake released in December, passed the million mark at 1.24 million and 1.28 million respectively. Finally, June’s Game Builder Garage snuck onto the million sellers list at 1.01 million to date.

As for copies getting to consumers, Nintendo said October to December 2021 was the single best quarter for first party global sell-thru since 2017’s Switch launch. Putting it plainly, both new titles like Pokémon and evergreen experiences like Mario Kart and Animal Crossing tag-teamed Switch’s best software holiday in its five years on market. Sounds like a happy holiday for the publisher and its employees, indeed.

Before I go, I’ll clean up some additional flavor text and chat about the near-term future in the context of Nintendo’s latest filing.

Within software, Nintendo said digital sales were effectively flat year-over-year at roughly $230 million during the first nine months of this fiscal year. Digital accounted for just over 40% of software sales for its dedicated platforms. For the holiday quarter, digital actually rose 31% to $100 million. This was attributed to an increase in downloadable versions of its titles, naturally!

One area Nintendo doesn’t share a lot is engagement statistics, skewing more towards the traditional unit sales metric. That said, it’s intriguing to see the figure of 98 million “annual playing users” for Switch in the calendar year 2021. That’s up from 80 million in 2020. Executives said the goal is to expand past 100 million users in the upcoming fiscal year.

This represents the number of users who play Switch software at least once during the calendar year, using data from Nintendo accounts. It’s certainly trending alongside the hardware trajectory, though it does show that the people buying them are at least turning them on. I’d like to know how many hours they are playing, and even further what the average revenue is per user. (Wishful thinking.)

There was minimal mention of its Nintendo Switch Online service, which at last count had 32 million paying subscribers. While it didn’t reveal a new user base figure, executives did say the following alluding to some sort of digital record:

“Sales grew steadily for Nintendo Switch Online, which launched a new paid membership service last October, add-on content like Animal Crossing: New Horizons Happy Home Paradise and download-only titles, with digital sales for the same period reaching a record quarterly high.”

Peeking ahead into this January to March 2022 quarter, the final period of Nintendo’s fiscal year, the company is upbeat on its dollar sales, profitability and software momentum as it increased guidance for all of these.

The most aggressive forecast raise was a 10% upward revision for Switch software unit sales. In stark contrast to its lower hardware forecast, Nintendo thinks Switch unit sales will end at 220 million for the year, up from 200 million.

Part of that is Pokémon Legends Arceus, which launched in late January to solid critical acclaim. And, even more importantly for the bottom line, early commercial success. Even if that’s based on somewhat vague language from executives on the conference call. I mean, it’s a brand new Pokémon game with a fresh take on the formula. It’s going to do extremely well. The only wildcard is how it’s a single title as opposed to the dual release model used often by the franchise.

Rounding out the fiscal year for first party will be Kirby and the Forgotten Land in late March. While it won’t be the commercial juggernaut of Nintendo’s more popular brands, I could see it following Animal Crossing: New Horizons as a breakout seller in its respective series. Just not nearly to the magnitude of New Horizons, of course.

Nintendo’s only area of bearish guidance was Switch hardware, down that 4% to 23 million units. My prior estimate was 25 million, which I’m formally reducing to 23.5 million after monitoring the impact of both part availability and input cost. I really do see the firm beating on all counts here, especially operating profit above $5 billion which I believe would be its second best annual figure outside of last year’s high.

When asked about industry consolidation and potential acquisitions, Nintendo gave the answer one would expect given that it’s not nearly as aggressive as competitors. “Our brand was built upon products crafted with dedication by our employees,” said Furukawa. “And having a large number of people who don’t possess Nintendo DNA in our group would not be a plus.”

Intriguingly, management’s reply to a query around the Metaverse left open the possibility for Nintendo to be more forward-thinking than usual. According to a report collated by VGC, executives have interest and see potential however wonder what kind of “joy” Nintendo can provide.

Well, I’d say Nintendo’s solid holiday quarter results are indicative of where it’s at within the broader industry in how there’s uncertainty around hardware that’s being offset by growth in software and legacy titles. Generating its best fiscal Q3 in a number of years while facing headwinds from supply proves the resilience of its formula combining memorable experiences and high-quality IP.

What Nintendo lacks in online capability and ongoing service it makes up for with games that never go out of style and appeal to a huge audience of all ages. Throw in content here and there for Animal Crossing. Toss Mario Kart in every bundle. Launch collections of Mario Party and WarioWare mini-games. Remix the same Pokémon that people have always loved. Sprinkle in the fastest-selling Metroid of all time.

This, along with innovative hardware that supports multiple ways to play especially on the go and prompts people to purchase more than one version, is a recipe for Nintendo’s incredible success during the Switch generation. Which, apparently, is far from over.

What stood out for you in Nintendo’s latest report? Anything I might have missed? Any questions on the numbers? Give me a shout here or social media.

Until next time, thanks very much for reading and be safe all!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on reported conversion: US $1 to ¥111.06.

Sources: Company Investor Relations Website, Famitsu, GSD, The NPD Group, Video Game Chronicle.

-Dom

PlayStation 5 Shipments Reach 17.3 Million as Sony Reports Best Third Quarter PlayStation Operating Profit Ever & Lowers Hardware Forecast

In what’s continuing as the busiest year in gaming news ever, Sony is back after announcing its $3.6 billion acquisition of Bungie to this time reporting its fiscal year 2021 Q3 earnings results.

An eventful one, it was.

In addition to providing updated figures on PlayStation hardware, software and engagement, Sony’s results showed that the gaming division recorded its second best quarter ever for top-line sales. Quarterly revenue exceeded $7.15 billion, which is second only to last year’s $7.77 billion.

Even further, operating profit rose 15% to $817 million in PlayStation’s single best operating profit for a third fiscal quarter. This is the coveted holiday period between October and December, which is most significant for consumer tech companies because of peak demand in various parts of the world. This record profit result and strong growth happened against a high comparable last year around the launch of PlayStation 5.

Right now, and in the immediate future, we know it’s availability dictating a lot of where the business is going. So these results are wholly impressive given this environment, which is continuously supply-constrained and facing delays on the software front. Behind the resilience is add-on content, an expansion in PlayStation Plus memberships plus a shift towards digital software.

On the hardware side, lifetime PlayStation 5 console shipments since launch are now 17.3 million after moving 3.9 million in this latest quarter. When compared to PlayStation 4, the brand’s fastest-selling console, that was at 20.2 million by this point. Its second holiday quarter was a strong 6.4 million, which is 2.5 million above PlayStation 5. It’s clear the current generation is starting to lag in a historical sense, facing various outward pressures amidst the semi-conductor crisis.

Oh, I guess this also means PlayStation 5 has officially passed the 13.56 million units that Nintendo’s Wii U reached across its lifetime. Add it to the list.

Because of supply concerns, Sony reduced its full year annual hardware guidance for PlayStation 5 to 11.5 million units. Previously it expected in-line with PlayStation 4 at upwards of 14.8 million. This implies only 2 million more PlayStation 5’s shipped in this quarter ending March 2022, which would also be below PlayStation 4’s 2.3 million in the corresponding period.

“Limitations on the supply of components are expected to continue going forward, but we are continuing to exert every effort to meet the strong demand for PlayStation 5,” said Sony’s Chief Financial Officer (CFO) Hiroki Totoki.

Here’s a full breakdown of the overall results plus PlayStation business segment, then the various supplementary statistics Sony shared. There’s even more color around the Bungie acquisition later in the article. Numbers, charts and more below!

For the company as a whole, both sales and profit metrics experienced double-digit gains and set new all-time highs for a fiscal third quarter.

Revenue increased 13% to $26.66 billion, while operating profit rose an impressive 32% to nearly $4.1 billion. Major growth in Pictures and Imaging & Sensing Solutions business segments boosted these historic results.

Drilling into Game & Network Services (G&NS), aka the PlayStation business, this is still Sony’s leading category by revenue at nearly twice as much as the next contributor in Financial Services. The PlayStation brand accounts for 27% of Sony’s sales and 20% of aggregate profit.

I’ve already mentioned the $7.15 billion in revenue, down 8% since last year, and $817 million in operating income during third quarter for G&NS. Slides from the company’s presentation cite declines in hardware, peripherals, first and third party software overtaking the impact of exchange rates on the sales side. Alternatively, lower expenses and better margins for PlayStation 5 spurred profit growth.

Those that have read my recap articles know what’s coming. Let’s frame these quarterly figures in context. There’s charts in the above gallery displaying trailing 12-month time frames for each of these.

Over the last four fiscal quarters, which is also calendar year 2021, PlayStation sits at almost exactly $24 billion in revenue. While down from the all-time high of $24.67 billion three months ago, it’s still the second best on record. Not too shabby. For operating profit, the most recent annual number is $2.56 billion and a slight increase over last quarter’s $2.45 billion.

The dip in trailing revenue makes sense, given the slowdown in hardware units and nearly every sub-category within the gaming business. The profitability bounce-back is more noteworthy, in my opinion. It reflects that amidst slowing production of hardware, there’s lower costs bumping up margins giving good impact to PlayStation’s bottom line.

The last of my charts in the gallery shows every product category within the gaming unit and where it’s been in recent quarters. My main observations are it’s the best time for digital software, the second best quarter for add-on content and even hardware, the latter two previously set during holiday 2020. There’s also the slow and steady upward trajectory of Network Services, proving that online play and the related software perks of PlayStation plus are keeping players in the ecosystem. The rumors around a potential combination of services into code-name “PlayStation Spartacus” would bolster this particular slice. I expect this trend-line to continue.

Now that Sony has reported, let’s quickly compare to industry peers. Pulled from my recent article on Microsoft’s results, here’s how it plays out. Sony’s trailing 12-month revenue of $24 billion still comes in below that of Tencent’s gaming businesses, generating $27.3 billion as of September 2021. Microsoft’s record $16.28 billion from annual Xbox sales is up next. If combined with Activision Blizzard, it would be $25.33 billion and actually could exceed Sony’s latest figure. Nintendo reports tomorrow, so I anticipate this figure to rise, however its latest for now is $14.7 billion. Keep in mind there’s impact from exchange rates of course plus Tencent won’t report until next month, though I like to show how each stacks up on a relative basis.

Beyond the fancy financials, Sony provided various updates on players, software and services within its PlayStation ecosystem.

Its online service PlayStation Plus tallied up 48 million subscribers as of December, slightly higher than the 47.4 million at end of 2020. On the flip side, Monthly Active Users (MAUs) across all PlayStation Network declined to 111 million from 114 million last holiday.

This implies that while paid users for PlayStation Plus are consistent, people are spending less time playing. No doubt impacted by last year being the launch of a brand new console, higher availability of vaccines recently plus more open economies. Gaming is still a go-to entertainment, of course. It’s just that folks are spending time on different media.

On the conference call, Totoki echoed this sentiment on engagement. “Total gameplay time of PlayStation users in December 2021 was 20% lower than the same month of the previous year, which was immediately after the release of the PlayStation 5,” he said. “But gameplay time increased approximately 7% from December 2019. For a quarter in which there were only a few major titles released, we think this was solid performance.”

I tend to agree, primarily because Sony is monetizing its base even as they spent less time gaming.

Full-game software sales also showed a downward trend year-on-year, declining to 92.7 million from the recent high of 104.2 million in fiscal 2020 Q3. First party title unit sales were 11.3 million, or 12% of the total, compared to 19 million and 18% of the total prior year. Partially reflective of the limited holiday lineup on the exclusive side, while major seller Marvel’s Spider-Man: Miles Morales hit market last year.

Consistent with digital software being its highest ever from a product category revenue standpoint, the split of digital full game sales is increasing. 62% of all software was digital download, compared to 53% last year. All three quarters this fiscal year have been at or above this same 62% figure. Basically, between 6 to 7 out of every 10 software units sold are now downloaded.

Because of known limitations on the PlayStation 5 production side, Sony is still chugging along manufacturing PlayStation 4 consoles. It shipped 200K of its prior generation box during the quarter ending December, resulting in lifetime sales of 116.9 million. At this rate, it might someday pass Game Boy’s 118.69 million. In a few years, hah.

Projecting into the future, it’s a challenging environment for the PlayStation from a hardware perspective though there are plenty of opportunities on the software and services side.

We’ve talked to death about high demand, low supply. My economics professors would be so proud!

Production and inventories aren’t getting better, as clearly displayed by PlayStation 5’s vast under-performance during a holiday quarter when unit sales have historically been much higher. Consistent with Sony’s formal guidance reduction, I’m lowering my estimate for PlayStation 5 shipments in the year ending this March. Last quarter, I was ambitious at 15 million. Even then I said confidence was waning. Now, I’m down to 12 million which would mean January to March has to reach 2.5 million.

Intriguingly, Sony lowered its fiscal year revenue outlook for the G&NS segment to $24 billion from $25.5 billion yet decided to boost its operating profit target from $2.86 billion to over $3 billion. This is a telling turn of events, signaling further cost reductions that will outpace lower dollar sales for PlayStation. Manufacturing less consoles does have the benefit of lower expenses, I suppose!

The last fiscal quarter ending next month will ramp up on the first party software side, as both Horizon Forbidden West and Gran Turismo 7 are slated to launch. There’s also third party console exclusives like Sifu and now Ghostwire Tokyo, announced today for March 25th. While releases like this won’t drive console sales as much as in the past because of inventories, it will benefit software sales, notably that digital content segment, plus player time investment.

Finally on the topic of acquisitions, Sony’s executives naturally did not comment much when asked about Microsoft’s industry-changing $68.7 billion purchase of Activision Blizzard and if they had plans to snatch up any large publishers.

They did, of course, talk about their major purchase in Bungie. While I didn’t dedicate an entire piece to it, I did want to mention Sony providing additional flavor around the deal, the resulting relationship and how it fits with the future of PlayStation as a brand.

Bungie, creators of Halo and makers of my beloved Destiny, was one of the largest private independent studios in the industry at over 900 employees. To me the main reason to me why it made a deal with Sony, as opposed to a traditional publisher or a software and cloud company like Microsoft, is the trans-media potential of crossover with film and television plus the opportunity to remain mostly independent.

On Sony’s side of the bargain, the upside is huge. One glaring weakness in PlayStation’s portfolio is a lack of live service and ongoing game expertise, which is crucial in 2022 going forward. Bungie provides that, both from a business model and technology standpoint. Along these lines, execs claims global revenue in the games industry from live services have been growing at an annualized rate of 15% since 2014 or the year Destiny launched.

“We intend to utilize these strengths when developing game IP at the PlayStation studios as we expand into the live game services area,” Totoki pointed out. “Through close collaboration between Bungie and the PlayStation Studios, we aim to launch more than 10 diverse Service Games by the fiscal year ending March 31, 2026.”

Alongside this movement towards games-as-a-service, Totoki also discussed the mid-term plan to grow first party software dollar sales to double its current amount by fiscal 2025. Between this internal acceleration of exclusive IP, pushing more into ongoing games with the help of Bungie’s knowledge plus the potential for a Xbox Game Pass-like service in PlayStation Spartacus, Sony’s gaming approach is looking more balanced than it’s ever been.

It does seem to be a good compromise and united.. destiny for both companies.

That’s a wrap on a mostly successful quarter for Sony, especially as a whole with those record results, even considering the lag in PlayStation 5 shipments and downward revision for certain items in the PlayStation division. Other areas are picking up the slack, proven by the record profitability exhibited within its gaming business. While its forecast is lighter for hardware and gaming sales, that operating income guidance increase is reassuring.

Did anything stand out to you in the report? What was the most surprising part? Do you agree with my forecast for hardware or are you more conservative like Sony’s management team? Feel free to drop a comment here or on social media.

Be safe and well. Thanks for reading!

Note: Comparisons are year-over-year unless otherwise mentioned. Exchange rate is based on the reported conversion: US $1 to ¥113.7.

Sources: Company Investor Relations Websites, LEGDAY on Twitter (Image Credit).

-Dom

Xbox’s Best Holiday Sales Result Pushes Microsoft’s Annual Gaming Revenue to Record $16 Billion

As I reported back in October, Microsoft’s Gaming division at the time saw its healthiest first fiscal quarter ever.

Now, it’s going one step further. On the strength of its first party lineup and growing subscription base, Xbox has just achieved its best holiday on record and blasted past a new milestone for annual sales, establishing a record 12-month figure.

Mere days after announcing the biggest acquisition in industry history in its purchase of Activision Blizzard, Microsoft is showing off why it’s pumping dollars so much into the space. Because it’s seeing great returns. During its 2nd quarter of 2022 financial report, Microsoft said Gaming revenue reached $5.44 billion during the holiday quarter.

That’s the single best October to December ever reported, 8% higher than last year which was the previous record holder of $5 billion. The main contributor to this record output was Xbox Content & Services, especially strong during the holiday season bolstered by flagship titles in the Halo and Forza series.

This performance also means annual Xbox sales for the Washington-based tech giant pushed passed the $16 billion milestone for the first time.

Combining the last four quarters of sales for Xbox reaches upwards of $16.28 billion. That’s 18% higher than December 2020 and 3% more than even last quarter, both of which included the launch of Xbox Series X|S. The fact that the rolling annual figure was this high shows payoffs in first party game development and key investments in partnerships for Xbox Game Pass’s extensive library.

According to Chief Executive Officer (CEO) Satya Nadella on the company’s conference call, the Xbox division saw both record engagement and revenue during the quarter. While he didn’t share specifics on the actual level of engagement or revenue, he did cite certain juicy tidbits I’ll dig into later.

Unfortunately, there was no appearance from newly-minted CEO of Microsoft Gaming Phil Spencer on the call or questions from analysts on anything related to the acquisition of Activision Blizzard. In fact, the only mention of the deal was reiterating what we already knew about its cost and closing during the fiscal year ending June 2023.

No worries. It’s time to move into the underlying numbers and corresponding reaction!

The above slides provided by Microsoft give a rundown of growth rates for Gaming and its sub-segments of Xbox Content and Services plus Xbox Hardware during the quarter ending December 2021. Namely, that 8% growth for Gaming leading to $5.44 billion in quarterly revenue which was in-line with the company’s expectations of high single digits.

Underlying this all-time number was double-digit growth in Xbox Content & Services, the sub-segment that includes software and subscription sales, which rose 10% in the quarter to around $3.86 billion or 71% of the total. Yet another record! Boosted by first-party launches like Halo Infinite and Forza Horizon 5 plus Xbox Game Pass expansion, this figure was especially impressive given its consistency around this time in late 2020.

On the conference call, Chief Financial Officer (CFO) Amy Hood mentioned there was “significant” growth for Xbox Game Pass subscriptions and first party software sales in the holiday quarter.

Why? According to Nadella, Halo Infinite has now attracted 20 million players since its staggered launch beginning back in November. It’s the largest start ever in the series that dates back to the original Xbox. Another thing that, hm, drove sales is how Forza Horizon 5 is now up to 18 million players after hitting the 10 million threshold within a week of launch in early November. These games also attracted subscription growth, the other key revenue contributor, as Xbox Game Pass now has 25 million members up from the last official figure of 18 million (with the latest rumor being around 22 million).

To me, this dispels a false notion that Xbox Game Pass isn’t properly monetizing its user base. Even those buyers that get in at a discount are sticking around, which generates ongoing revenue once the rate resets. The numbers back this up. I’d love to know more on the profit side, of course, but I work with what’s available.

Intriguingly, the 10% Content & Services growth was technically below Microsoft’s guidance of “mid-teens.” That’s because of weakness on the third party side. This signals under-performance of AAA multi-platform releases like Call of Duty: Vanguard and Battlefield 2042. Perhaps even Madden NFL 22 and other annualized sports titles. So while Call of Duty and Battlefield both were among the best-selling premium titles in the U.S. during 2021 as I wrote about here, this missed estimate implies a lower contribution to the bottom line of platform holders.

Taking a look at the above chart I’ve compiled, this is 12-month revenue going back over time for the gaming business. It helps to provide context in a couple of areas, and smooths out short-term fluctuations. The main thing it shows is the overall level of Xbox revenue over time. That’s the record $16.28 billion as of this latest period, compared to $15.86 billion last quarter then going back from there. Clearly the trend-line is on that upward trajectory since bottoming out in Q3 of FY 2020.

There’s also the split between Xbox Content and Services and Xbox Hardware categories. The green portion is for Xbox Content and Services, which most recently contributed $12.58 billion to the annual amount. The red portion is Xbox Hardware which is all physical gaming consoles under the brand. $3.7 billion this time. Both of those are also all-time highs.

Next up is Xbox Hardware. This sub-segment contributed the remaining portion of the record holiday quarter, growing 4% to almost $1.59 billion in revenue on the back of steady demand. It’s actually one of the few things in this report that wasn’t a record. That happened back in fiscal 2018’s second quarter, when hardware accounted for $1.78 billion. This year’s was still second best, so I’d say it’s doing alright.

To put it another way, the second holiday quarter for Xbox Series X|S generated almost $70 million more in dollar sales than its launch quarter did.

On the call, Hood shared how Microsoft is seeing continued buyer interest for both console models. Additionally she saw “better than expected” supply, which is a good sign considering the doom and gloom of the modern semiconductor situation.

This commentary and performance is mostly consistent with Spencer’s recent comments around Xbox Series X|S being the fastest-selling ever for the brand. Xbox Hardware is performing well during this early part of the generational cycle even in the fact of shortages, with Xbox Series S as the highlight because of higher availability. While we don’t have exact figures from Microsoft on hardware shipments globally, we do have an estimate from my friend Daniel Ahmad, Senior Analyst at Niko Partners, that it’s above the 12 million of Xbox One’s first year.

Here’s a telling experiment: What would Microsoft’s gaming revenue look like if Activision Blizzard earnings were considered? The latter hasn’t reported its last quarter yet, so I’ll use historical figures for a baseline in this thought experiment.

The most recent October to December revenue for Activision Blizzard was $2.41 billion. That means the holiday quarter for the combined entity would have been over $7.58 billion! For the full 12-month period, Activision Blizzard’s latest is $9 billion.

Which means, in aggregate, Xbox and Activision Blizzard annual revenue right now would be $25.33 billion. How does that compare to its major competitors? Well, it’s pretty impressive and much closer to the top-end than ever before, naturally.

I usually pull in figures for Sony and Nintendo as the three main console manufacturers. There’s also Tencent, the largest gaming company in the world, which is an absolute behemoth notably in mobile and the Asia Pacific region. So let’s see them all!

This is using annual and the caveat is Microsoft is the only one that’s reported this season so far. It’s still helpful to illustrate. Tencent’s latest strictly from its games business was $27.3 billion. Sony’s Game & Network Services segment hit $25.5 billion while Nintendo’s total sums to $14.7 billion, both using the exchange rates at their last reports. Which means Microsoft alone sits closer to Nintendo, while combined with Activision Blizzard it nearly surpasses Sony’s total and might even some day approach the untouchable realm of Tencent.

And that’s part of why Microsoft is willing to pay almost $70 billion for it.

As is tradition, I’ll quickly run down Microsoft’s overall results for the three months ending December before closing up.

Total revenue for the company rose 20% to $51.7 billion. It’s the first time quarterly sales topped $50 billion, pushed by an all-time high $18.3 billion revenue from its Intelligent Cloud segment. Operating profit moved up 24% to $22.2 billion.

Its results beat analyst consensus on both top-line revenue and earnings-per-share. Microsoft Cloud product revenue was a major highlight, increasing 32% to over $22 billion for only the second time ever.

We can learn a bit on gaming profitability from the More Personal Computing business unit margin movement and operating dynamics. This experienced 15% revenue growth to $17.5 billion. At $5.44 billion, gaming makes up around 31% of More Personal Computing. Operating income rose 22% to $6.36 billion, while expenses rose at a lower 17% rate partially as a result of gaming. It’s not perfect, but this can indicate sales contribution is outpacing costs.

It’s hard to overstate just how much the record revenue stats keep piling up for the Xbox business, reflective of Microsoft’s general strategy of user engagement and ecosystem establishment. This time it was first party software moving the needle, with major internal studios like 343 Industries and Playground Games leading the charge by pushing quality within key brands. The result is Xbox Game Pass literally paying off, thus generating opportunities for more future investment both organic and external.

Moving into the new calendar year, Xbox’s early 2022 exclusive slate is light during a quiet quarter for first parties. CrossfireX is a third party console exclusive from Smilegate and Remedy Entertainment launching in February, plus there’s indie partnerships hitting the platform throughout the coming months.

It is, however, quite the busy period for third party games with select titles like Rainbow Six Extraction available simultaneously on Xbox Game Pass. Dying Light 2, Elden Ring and Destiny 2’s The Witch Queen expansion all debut in February. There’s always the long tails from late year launches of Call of Duty, Madden, NBA 2K, Battlefield then other major ongoing games with seasonal updates like Fortnite and Apex Legends.

On the hardware side, Xbox Series X|S availability will continue to set the narrative. I don’t expect the higher end Xbox Series X to pick up stock any time soon, though I’m turning optimistic on Xbox Series S inventories based on recent trends and anecdotal evidence. Microsoft executives themselves said that hardware will continue to be impacted by supply limitations and didn’t provide guidance on growth expectations.

For the quarter ending March 2022, Microsoft expects gaming sales growth in “mid single digits” range. Assuming it’s exactly 5%, that’s $3.7 billion. For Xbox Content & Services, strong engagement and continued momentum will lead to increases in the “mid to high single digits.” Putting it around 7% then, this would generate $3.1 billion.

Guess what? Both would be fiscal third quarter records. The latter would even be the first time it’s passed $3 billion in a Q3.

“The other area obviously we’re seeing strength is in gaming,” Nadella highlighted during the analyst question portion of Microsoft’s earnings call. “We see the intensity of usage and the business model diversity around games, that increasingly the economics of gaming franchises is also radically becoming much more software-like.”

That certainly is the case, considering the multi-faceted approach where now, because of ongoing financial support in both areas, main contributors are actual first party software and Xbox Game Pass as a catalog of titles plus cloud experience.

Thus ends this quarter’s deep dive into Microsoft’s financials. I look forward to recapping other companies very soon! Be safe all, and stay healthy.

Note: Comparisons are year-over-year unless otherwise noted.

Sources: Daniel Ahmad, Microsoft, The NPD Group.

-Dom