Microsoft Reveals Xbox Series S, Leaks Hint to Series X Price & Release Date

Updated: September 9th.

It’s now around two months before next generation gaming consoles are set to release, and one of the manufacturers has finally moved publicly on price.

Well, sort of.

In the middle of the night here in the States, Microsoft formally unveiled its “smallest Xbox ever” in the Xbox Series S, the counterpart to its higher powered Xbox Series X platform. The leaner, more cost-friendly Series S will launch at $299 with a financing option at $25 per month via Xbox All Access.

Its existence has been the worst kept secret in the industry for a year or more, originating at the same time speculation began about Microsoft’s new generation approach featuring multiple, simultaneous console launches. Last night this intensified, mainly due to a post at Thurrott.com showing leaked promotional packaging for the Series S.

According to another leaked Series S promo posted by WalkingCat on Twitter, this time a full on video ad, Microsoft is certainly going for the segment of the audience that might want to upgrade or enter the Xbox ecosystem, doesn’t care about physical discs and refuses to break the bank in order to play the newest games.

Series S is an all-digital box, which means no disc drive, and it’s 60% smaller than the beefy Series X. While it has a quick-loading solid state hard drive (SSD), it’s only 512GB which is restrictive in terms of internal storage space. Especially for a console that only downloads or streams games. Its specs are of course reigned in compared to any next gen version so far, though targets comparable output in terms of performance. Supports high frame rates, 4K upscaling and more as you’ll see in the commercial.

Furthering the fervor, Windows Central dropped even more major news in that its sources say the powerful Xbox Series X will launch at $499 with a $35 per month financing option.

AND that both Xbox consoles will be out on Tuesday, November 10th.

(Edit: Microsoft has confirmed that at least Xbox Series S launches this day. I anticipate both will be at the same time.)

(Second Edit: Microsoft revealed that Xbox Series X will also release on this date, at $499.)

Whew. After months of snacking on crumbs, we now have a lot to digest. First, let’s talk timing.

This all sounds legitimate. Friend of the site Jez Corden and his team at Windows Central are reliable for most things Microsoft and this is consistent with the company’s own marketing of a November release. Plants it squarely before the holiday rush and right during the windows of big third party titles like Destiny 2: Beyond Light, Assassin’s Creed Valhalla and Cyberpunk 2077.

(The irony of a Bungie game that isn’t Halo being effectively a launch title for an Xbox console isn’t lost on me!)

And, this timing just might be before its rival Sony PlayStation 5 as well, which is rumored actually for later that week on Friday, November 13th.

If the simultaneous Xbox release happens to be November 10th, then it’s a few days after my prediction. I thought the console would hit on a Friday, though Microsoft is seemingly opting for a Tuesday strategy. Similar to its Xbox 360 debut in 2005. Really, the exact day of launch is less important in the grand scheme than is moving first and having it ready to go before Black Friday and holiday shopping begins in its major markets.

Still, what continues to stand out to me is a distinct lack of exclusive, first party launch games now that Halo: Infinite is delayed to next year. The timing tells me that Microsoft is leaning into those aforementioned third parties, updates from last generation software and its Xbox Game Pass service to entice people to upgrade. Perhaps when Microsoft officially reveals the date, it will also have a surprise announcement for a new launch game. (Not betting on it.)

There’s also the question of future-proofing, which is why this latest set of consoles try to target things like 8K resolution and 120 frames-per-second at the top end. These boxes need to be relevant years from now. Can the Series S accomplish this with its current specs? Probably not. Which is why we’ll likely see a mid-generational upgrade like we did last time around, so future-proofing isn’t as important as it once was.

Next up, that pricing!

The first word that came to mind when hearing these revelations is: Aggressive. Like, extremely so.

Earlier this year, I speculated that $499 would be the minimum price for Series X based on its specs and likely build cost. I’m on record saying I expected $349 for a cost-friendly Series S with the option to reduce based on its specs (which we never knew in advance, in my defense). Microsoft reaching or beating these, especially the $299 Series S point, clearly shows a strategy of making next gen affordable for as many people as possible even if the lower end specs aren’t dazzling.

These days for the $11.6 billion in annual revenue Xbox gaming division, it’s just as much about attracting buyers to Xbox Game Pass. The two-tiered console approach covers a significant part of the market now. Enthusiasts will always upgrade early, that’s the audience for Series X. It’s the more casual audience, those that are platform agnostic or even lapsed gamers that are most likely to bite on that juicy $299 price tag.

Another smart move from a marketing perspective is Microsoft starting with the price announcement of only its entry level version. Putting that in public mind-share on its own, rather than showing both at once. Taking this sort of staggered approach injects a sense of affordability in the market, saying to consumers that it really isn’t crazy expensive to move into the next generation of console gaming.

I fully expect to see at least a version of each console bundled with Xbox Live, Xbox Game Pass and even the streaming service Project xCloud, the last of which is an especially intriguing play for the all-digital Series S. An Xbox Series S bundled with an introductory subscription to Xbox Game Pass Ultimate could be the best bang for the buck early in the console cycle.

In terms of general sales predictions, I’m still cautiously upbeat on early prospects in November and all of the fourth quarter calendar year. For both console manufacturers, mind you. We still don’t know price or timing for Sony’s PlayStation 5, so I’m hesitant to go on record with figures or comparisons at this stage other than to say I’m expecting demand to be steady though unsure about production quantities.

Even so. With the confirmation of an all-digital version in the next gen Xbox family, Microsoft sales should shift towards that lower-margin model which means slightly lower overall revenue generation. I still fully expect early adopters to upgrade to the Series X. The question becomes how many of the people that might not have upgraded, or might have picked the PlayStation 5 Digital Edition, will now buy Series S? That will dictate sales even more than the hardcore players.

Of course it also comes down to production, which we know will be impacted by coronavirus and availability of parts. In 2013, Xbox One sold a million units in a day to be the biggest launch in Microsoft’s gaming history. And that was priced $100 more than its competitor. Between the two models this time, there’s potential for setting another record internally.

So, what now?

Microsoft ended its Twitter reveal saying that they will share more soon. Windows Central notes the likelihood of Xbox holding a press event in the near future, after which time I assume pre-orders will also go live for both versions. Expect this to be *very* soon, like within days now.

While overnight we saw our first glimpse of next generation pricing, plus received all-but-confirmed rumors of cost and timing for the Xbox suite of devices, we’re now waiting for that official confirmation.

Then, it’s Sony’s move. My “almost” final prediction for PlayStation 5 Standard Edition is $499 and Digital Edition is $399. Which would be great for that Series S entry point. When will we know? Well, right after Microsoft’s event seems like a sure thing.

I’d bet the house.

Stay tuned here or Twitter for more news, commentary and sales talk on next generation consoles plus everything in gaming. Thanks for reading!

All prices quoted in US Dollars. Sources: Microsoft, Thurott, WalkingCat on Twitter, Windows Central, Xbox Wire.

-Dom

Earnings Calendar Jul & Aug 2020: Gaming, Media & Tech Companies

Hope all is well everyone. Given the difficult circumstances, especially here in the States.

(WEAR A MASK!)

There’s still not much else to do these days besides talk about gaming, media and tech amirite? Good news is there’s a bevy of information dropping recently and in the near future from companies about the status of their businesses amid the coronavirus landscape.

Helping navigate is my quarterly earnings calendar covering these major sectors. Above is the image for quick reference and below is the usual Google Doc with everything including investor links.

Working Casual Earnings Calendar Jul & Aug 2020: Gaming, Media & Tech Companies

I recommend keeping a close eye in particular on the three companies below as you hopefully stay safe during this time.

Ubisoft Entertainment SA (UBI): Wednesday, July 22

The maker of games in major franchises like Assassin’s Creed and the Tom Clancy lineage actually reported already last week in what was the most significant communication from a PR standpoint in its recent history. As shared by various outlets including an extensive article from Bloomberg, multiple Ubisoft executives are facing ongoing allegations of sexual abuse or misconduct including the main creative officer of the company Serge Hascoët who recently resigned.

The French publisher’s numerical performance was sound, with increases in sales and engagement for catalog titles especially, yet the real topic was the company’s approach to addressing toxicity in its studios. CEO Yves Guillemot claims to be committed to changing its culture. Which desperately needs to happen on a broad scale. It’s way too early to know if he will, at least the company has a plan in place to move towards a more welcoming environment for everyone. Especially women, people of color and LGBTQ employees.

Sony Corp (SNE): Tuesday, August 4

Sony is a sizeable company with a diverse set of ventures, though its gaming division continues to be the feature especially this summer. We’ll notice the impact even more in its latest quarter due to the flagship release of The Last of Us Part II in June. Like many critics, I showered Naughty Dog’s latest with praise in my recent review. This widespread critical admiration is translating to commercial success as the game was the fastest-selling PlayStation 4 exclusive ever, selling-through 4 million copies in three days and the number one grossing title in the United States during the month of June.

The Japanese tech conglomerate should also benefit from growing PlayStation Plus memberships, which reached 41.5 million last quarter up from 36.4 million the prior year, plus higher demand in its other consumer businesses amidst continuing stay-at-home situations globally. Just as intriguing will be its forecasts for future quarters and the upcoming fiscal year, given the significance of its PlayStation 5 release this holiday.

Walt Disney Co (DIS): Tuesday, August 4

Disney is one of those companies that experiences both sides of virus impact. Coronavirus has naturally caused massive disruption in its park and cruise operations, resulting in significant earnings declines last quarter. Though the media leader benefits financially in subscriptions to its Disney+ streaming service, which totaled 54.5 million users as of its last quarterly report. Compare this to the 33.5 million in March and you can see the potential as the virus looms or even returns in areas.

In arguably its biggest get yet, the movie version of Broadway hit play Hamilton launched on the service in early July, surging downloads by 74% over its debut weekend. There’s also the sports angle, as the National Basketball Association (NBA) is set to restart its season this Thursday, July 30 exclusively at the ESPN Wide World of Sports at its Florida location. While these latest developments won’t impact the latest quarter-ending results, Disney’s forecast for future growth will reveal how much they can offset the lower park and vacation revenue near term.

Thank you again to all those on the front lines of fighting the coronavirus, and to those working through the pandemic wherever you are whether it’s helping to deliver packages or working essential retail.

Hopefully chatting about these industries, companies, products and experiences can help during the downtime. Appreciate the visit!

Sources: Bloomberg, Company Investor Relations Websites, NPD Group, PlayStation Blog.

-Dom

Earnings Calendar Apr & May 2020: Gaming, Media & Tech Companies

I know it may feel like time means nothing these days, so trust me when I say that it’s earnings season once again.

It’s our quarterly ritual of learning more about how companies are doing, in particular those across gaming, technology and media spheres. And it will be an especially eventful one to hear how the global coronavirus pandemic is impacting companies at a more micro level. Many companies are also reporting annual figures, summarizing a full year of business dealings.

Up top is the calendar image, below is a Google Docs sheet with this same information that provides easy access to links. It’s fluid as I’ll be adding either new names or updated dates throughout the next few weeks.

Working Casual Earnings Calendar Apr & May 2020: Gaming, Media & Tech Companies

In what’s going to be an unorthodox quarter for many companies, some of which delaying statements or keeping dates fluid, here are three that stand out where we should pay close attention.

Activision Blizzard, Inc. (ATVI): Tue, May 5th

With the introduction of Call of Duty: Warzone in early March, domestic publisher Activision Blizzard blasted into the free-to-play battle royale competition. And made an impact immediately. The game amassed over 6 million players within a day, 15 million in less than a week, 30 million over 10 days then over 50 million users in a month. This trajectory is notably faster than Epic Games’ Fortnite Battle Royale (which admittedly exploded later in its life cycle) and around the same as Apex Legends from Electronic Arts. The question becomes how is the publisher monetizing these users. I expect people are spending a lot in the game, so it should have a significant impact in this first quarter of its new fiscal year which is normally a slower one for new releases.

Nintendo (NTDOY): Thursday, May 7th

No-brainer here. Nintendo released Animal Crossing: New Horizons on March 20th, both tragically and opportunistically in the middle of a global lockdown, and it’s the talk of the industry. Everything is pointing to it being one of the Japanese company’s best new launches ever, plus it’s pushing hardware sales despite production shortages. As I wrote recently, it set franchise records here in the States for first month sales and achieved a Top 3 start ever for a new Nintendo game. It’s already over 3.6 million boxed units in Japan per Famitsu. And that’s only physical sales!

SuperData estimated 5 million digital copies sold globally in March alone. I expect its digital split to be 40% even 45% given the world right now, meaning we haven’t yet seen the full extent of its upside. Will likely achieve the biggest debut for a Switch title since launch in 2017. We’re talking 11 to 12 million unit sales in under a couple weeks. It’s the type of silver lining story that helps distract people during times like this, and I expect it to drive one of the best ends to a fiscal year that Nintendo has seen in years.

Square Enix: Mid May

Although its filing date is still up in the air, there’s no question I’m intrigued by what Square Enix will say about a handful of topics during its annual results. Any sort of update on Final Fantasy 7 Remake sales, which surpassed 3.5 million units within three days of release earlier this month, would give an indication of the game’s momentum even if it released after this fiscal year end. Updated financial guidance overall from the Tokyo-based company given its upcoming slate that includes Marvel’s Avengers in September and Outriders during late 2020 would of course be telling. I tend to not expect much in the way of details, but we know changes in estimates can tell a lot even when a company withholds specifics.

Thank you again to all the healthcare and essential workers for your tireless effort in today’s uncertain world. I hope you are able to take time away from the job, and even chat it up here or on Twitter for a fun distraction.

Source: Activision Blizzard, Company Investor Websites, Nintendo of America, Famitsu, Final Fantasy Twitter, SuperData.

-Dom

Will PlayStation 5 Launch This Year? Sony Thinks So, But What About Me?

These days, amidst a serious global pandemic with far-reaching economic impact, it’s impossible to be sure of anything in gaming and tech.

Which is why it’s notable that people familiar with Sony’s production pipeline say the company is still on target to launch its upcoming PlayStation 5 (PS5) console by year-end, according to a report today from Bloomberg.

Sources claim that the coronavirus outbreak has affected the company’s promotional roll-out and marketing strategy more than production of the console itself. Which would explain why we still don’t know what it looks like or, most importantly, how much it will cost at its scheduled launch later this year. (At least PlayStation Blog revealed the new DualSense controller last week to sate the rapid appetite for hints as to the aesthetic of Sony’s final product.)

Part of why the Japanese firm will reportedly still meet the late 2020 release window for PS5 is that its roll-out will be more limited than the PlayStation 4 (PS4) back in 2013. Sources say the console maker is informing production partners it intends to ship between 5 and 6 million PS5 hardware units between Q4 launch and March 2021 fiscal year end.

Compare this to the PlayStation 4 console after its November 2013 release: That hit 4.2 million and 3.3 million unit shipments during its first couple quarters respectively, for a total of 7.5 million in the fiscal year ending March 2014. So at best, internal estimates put the PS5 launch down 20% versus the prior generation. At worst, this forecast leads to a 33% dip.

It’s worth noting that this early production would be above 2006’s PlayStation 3 output of 3.5 million consoles during its first half year, as noted in this CNET piece.

On the personal prediction side, I’m expecting closer to the lower range of Sony’s PS5 guidance. 5 million to 5.5 million range. As I’ll expand on later, I’ve decided to remain conservative in today’s landscape.

Estimates and speculations reported by Bloomberg are quite revealing about Sony’s overall approach. It shows executives pressing forward to hit market by the holiday season despite anticipating lower output, a move which it hopes to make up for in volume on the back-end.

The other intriguing part of the equation and Bloomberg’s report is the exact topic on which I speculated in a recent article: How much will PS5 cost?

Developers interviewed for the piece imply a launch price of $499 to $549 in US Dollars, which would be a dramatic increase compared to where PS4 started at $399. In my aforementioned article debating about price, one of the most important points is the rumored cost to make PS5 totaling $450. Which leaves little room for margins if priced below that low end of developer speculation.

Main reason for the higher launch price seems to be its beefier specs, higher component costs driven and part scarcity. (I’d wager a costlier marketing campaign plays a factor, too.) Many tech products require the same kinds of components to build, and are sourced from China and related Asian markets, which were generally hit by the coronavirus earlier than the West. It follows that the launch price is most certainly impacted by the pandemic, there’s no avoiding it.

I was wavering in my personal price estimate after hearing the final technical specs. Now with the developer input plus knowledge of continued component shortages, I’m upping it to a minimum of $449 with the more likely outcome being $499. It’s just not realistic to expect Sony to take a significant loss per unit in this environment and while forecasting softer sales.

These estimates and speculations reported by Bloomberg are quite revealing about Sony’s overall approach. It shows executives pressing forward to hit market by the holiday season despite anticipating lower output, a move which it hopes to make up for in volume on the back-end. Not only that, its employees are working remotely which makes it more difficult to finalize plans both logistical and financial or meet with the external teams responsible for making the hardware itself.

Another element to the company’s strategy is potential discounts on current PS4 generation console versions plus offering services like PlayStation Plus in order to recoup the loss of hardware sales. If the PS5 is in shorter supply, can Sony entice people to stick around its ecosystem by selling PS4 this late in the generation? I’m skeptical on that play. The market is saturated as it is, with nearly 109 million PS4s in circulation already. If it’s just a couple more months of waiting, people will save that money to put it towards the next generation. Especially given that PS5 is backwards compatible with software on its predecessor.

I was wavering in my personal price estimate after hearing the final technical specs. Now with the developer input plus knowledge of continued component shortages, I’m upping it to a minimum of $449 with the more likely outcome being $499.

Good news for Sony in terms of marketing strategy is it’s much more viable to do a digital-only events these days, even for major product reveals. Normally hardware companies will host a huge in-person media event during a console unveiling. Given where we are at with the coronavirus and government mandates, this is unrealistic for the short to even mid-term and coincides with when Sony would want to ramp up its advertising campaign.

There’s also the question if Sony is still waiting for Microsoft to make its first move on release date and pricing for its Xbox Series X. Tough to know, since competitors monitor each other of course however each have their independent plans. Honestly, I don’t expect Microsoft to commit to a release date or cost soon. So Sony will either have to keep waiting and delaying its formal reveal, or make the first move and risk being beat on price or market date.

These points all lead back to the topic: Will Sony stick to the current schedule to release this year or have to push the PS5 launch date to 2021?

My answer: I believe that’s what Sony wants to do, even if it’s not necessarily what will happen.

Production pipeline estimates from Bloomberg’s sources say that suppliers are already getting parts to those that assemble the console. Broader PS5 production is expected by June. Which indicates that Sony is steadfast in its plan to reach consumers this year during a unified, global launch.

Thing is, it’s difficult to predict the future even without the variable of a pandemic. Components aren’t guaranteed to be in the same supply even weeks from now let alone months. There may be follow-up outbreaks that impact employees at those suppliers and assemblers. Even separate of the virus, production disruptions can happen for any number of reasons.

Once the console is built, there’s the added layer of retailers and their ability to attract customers. Then the economic impact on disposable income in Sony’s key markets. Where will demand be when people are recovering from what could be the worst recession since the Great Depression?

Many parts of the world are still on lock down. So many people aren’t working. Even when the situation turns more positive in a broad sense and worldwide cases dwindle, people start thinking of a return to normalcy, there’s the risk of follow-up outbreaks. I might be the most pessimistic in this context as I’m expecting this will last a lot longer and we shouldn’t expect it to change quickly.

The further Sony goes without revealing the console and its price, the more likely we’ll see the delay to early next year. It also depends on what Microsoft does with its Xbox Series X roll-out of course, however they are experiencing the same exact conditions as Sony when it comes to part suppliers and manufacturing pipelines.

There’s the strong possibility we see one of two things from Sony:

  • Soft initial roll-out of PS5 leading into the holiday season with low shipments and decreased sell-through to consumers until 2021.
  • Broader delay of its global console launch until Q1 of 2021, when retailers and distributors are more secure and demand has recovered.

Right now, I’m predicting the first scenario. Yet most certainly will not rule out the second.

Either way, my estimates parallel with Sony predicting that if the PS5 launches this year, shipments should be down compared to last generation when component costs are impacted by supply. Not to mention the appetite for expensive, new technology is subdued and won’t recover until next year. If the launch happens in 2021, I’m more optimistic on initial shipments and people’s willingness to spend.

What about you? Are you team Late 2020 or Early 2021? Feel free to get back to me here or Twitter on your expectations! Thanks for reading.

Note: Prices quoted here are using US Dollars.

Sources: Bloomberg, CNET, New York Times, PlayStation Blog, Sony Corp.

-Dom

Earnings Calendar Jan & Feb 2020: Gaming, Media & Tech Companies

Updated: February 12th.

The first season of the year is upon us.

Here I’ll document all the companies reporting earnings results during the quarter, via the trusty calendar you see above. I’ll do my best to maintain it going forward since there are a number of dates still up in the air.

There’s also a Google Doc I maintain with easy access to dates and investor sites.

Working Casual Earnings Calendar Jan & Feb 2020: Gaming, Media & Tech Companies

Unfortunately due to time constraints at a personal level, I won’t be able to provide additional commentary just yet. Stay tuned for that, likely at the same time as I update the calendar in the near future when we have some more conctrete dates!

Until then, I’ll be covering select earnings reports mostly on Twitter then later here. See you then.

Source: Company Investor Websites.

-Dom

2019 Year-in-Review: Three Biggest Trends in Gaming

The games industry is changing, perhaps more rapidly now that ever before. With the appetites of consumers evolving, new major players emerging plus existing companies adapting to where and how people want to play, 2019 will go down as a significant time when looking back at the direction of gaming and its technology overall.

Because of this, I’ve identified three major trends in gaming that dominated headlines and mind-share during 2019. Each of these is significant on their own of course, though taken together provide a broader illustration of the industry’s future.

This year is the last one before a new traditional console generation, as Microsoft’s Xbox One and Sony’s PlayStation 4 entered their sixth year on market. Both companies have announced new consoles for this time next year. Yet 2019 marks a more transitory period for these platform holders in terms of services and ecosystem, plus similar efforts from competitors like Nintendo and now Google to appeal to shifting audience dynamics.

Similarly, digital ownership is on the rise. Which means more varied ways to access a gaming library, plus newcomers in the space of virtual storefronts. In terms of actually playing games and their increasing popularity, video creators and streamers are more important than ever.

So. What’s driving the direction of gaming? Scroll it out to see.

Subscription Services & Cloud Streaming

2019 served up many trends. None more important than this.

The growing movement toward subscriptions, services and streaming is the first on my list because it’s the most impactful of all. Namely due to its potential for major long term ramifications on how people collect and access their library of games.

Pushing beyond the traditional model of buying a game at retail or even digitally then owning it in perpetuity, companies are ramping up the subscription side of the business model to enhance offerings as part of a broader ecosystem. One in which gamers stick around to try a variety of experiences, and pay for that privilege. Picture it like Netflix or Disney+ as opposed to buying individual films or TV seasons.

All of the “big three” now sell subscription services in which players pay a monthly fee to access a catalog of curated games, some of which are exclusive to the respective platform. Microsoft’s Xbox Game Pass with its broad selection of hundreds of games, Sony’s PlayStation Now boasting downloads as part of its service plus Nintendo’s Switch Online housing a catalog of retro games for its Nintendo Entertainment System (NES) and Super NES legacy systems.

Beyond the major platform holders, individual publishers are even trying to slice a piece of the pie. This includes Ubisoft’s Uplay+, Electronic Arts’ EA Access plus a variation of Microsoft”s Xbox Game Pass strictly for PC all with their own list of titles.

These represent the effort by each company to not just attract but also keep people active within an ecosystem while simultaneously benefiting from an ongoing revenue stream rather than the usual one-time purchase. I ultimately believe it’s a win-win for individuals and console makers. There’s really no better way to access that many games at once for the price. The tricky part is determining which is most appealing to one’s taste, because the cost starts to add up quickly.

Then there’s cloud streaming, technology by which players can stream games by leveraging a company’s remote servers instead of playing titles locally on a console or PC. Compared to the aforementioned subscription services, which offer digital downloads and feel more like “ownership,” streaming is an even more exotic way to interact with games.

There are older cloud services like PlayStation Now and NVIDIA’s GeForce Now that launched in some form prior to 2019, albeit with limited buzz and varying degrees of quality. The two major streaming platforms from this year are Microsoft’s Project xCloud, beginning as a beta in October, then Google Stadia stumbling its way to market in November.

Much has been made of the differing approaches, where Microsoft clearly labelled xCloud as pre-launch tech while Google rushed to formally release Stadia lacking a number of promised features and, frankly, enticing games. Still, the fact that streaming is becoming a more viable option as a counterpart proves it will remain part of the conversation. Especially as the technology improves, developers spend more time with it and more games are present.

The services trend will influence the future of gaming, even if the streaming option is unproven, which makes it the most important topic of 2019.

Digital Transition & Storefront Competition

It’s no secret that players are moving towards digital ownership. According to SuperData, worldwide sales from digital PC games totaled $35.7 billion in 2018 as compared to $33 billion in 2017, while the console segment hit nearly $13 billion versus $8 billion the prior year.

Earlier this year, Sony reported digital full game software ratio on PlayStation 4 hit 53%, meaning this was the first quarter ever where digital sales outpaced physical. It’s an even more significant milestone because it’s full game software as opposed to digital goods or in-game items boosting the metric.

Broader digital figures skyrocket when including mobile of course. The point above is that even segmented into console and PC, the share is growing. Intriguingly, this doesn’t mean physical is diminishing. NPD Group noted that digital sales should not cannibalize retail sales in the domestic market in its predictions for 2019, since it’s more the overall amount is growing while diversifying across segments.

Alongside this digital transformation is a trend that intensified specifically in 2019, and that’s competition among virtual storefronts. Just like brick-and-mortar stores compete with one another, virtual marketplaces battle for consumer dollars.

For years, the main player in digital PC games has been Valve Corporation’s Steam platform with 90 million active users and one billion accounts in 2018. Smaller challengers like CD Projekt’s GOG.com and others offer an alternative, especially for indie publishing, though only recently has a new storefront generated buzz and disdain quite like when Fortnite creator Epic Games launched the Epic Games Store in late 2018.

What started then carried over to this year, as more and more games announced partnerships with Epic Games Store in order to capitalize on its more favorable revenue sharing rates. Ubisoft’s Tom Clancy’s The Division 2, Metro: Exodus from Deep Silver and Take-Two’s Borderlands 3 are prime examples of those with some sort of deal with Epic Games.

The latest true challenger to Steam’s dominance reveals a parallel to console competition in that major companies and smaller self-publishers alike see upside in moving away from the platform with an effective monopoly. 2019 will be remembered as the year of the continued rise of digital distribution, even for console gaming, plus the rise of Epic Games Store and the consumer sentiment surrounding its ascension.

Content Creation & Community Support

The third biggest gaming trend of 2019 is video content creation and the fostering of communities that support the creators, plus those companies that pay in hopes to boost popularity of games through this more modern avenue for advertising. Content is key for streamers and video creators trying to make a living off playing games, and it’s certainly working.

Amazon’s Twitch is the main platform for gamers to stream directly to an audience, while Google’s YouTube remains the place for video uploading. Earlier this year, Twitch reported 15 million daily active users. YouTube is ubiquitous when it comes to online video, Google said in May that more than 200 million people watch gaming content on the platform every day.

Talk about major opportunities for building and supporting a community. The biggest Twitch streamers not only have staggering following numbers, like Tfue (7.3 million) and Myth (5.6 million), they earn hundreds of thousands of dollars via a combination of subscriptions and advertising deals. Like the model for professional athletes.

Recently, Microsoft has made serious moves in this space by doling out cash to some of the most popular video creators to move to its Mixer streaming platform. The most noteworthy is of course Tyler “Ninja” Blevins, who racked up a million followers within days of moving to Mixer in August. Ninja used to make $500K per month playing mainly Fortnite, and was paid by Microsoft for the move though the amount was not disclosed. Another marquee example is Shroud, real name Michael Grzesiek and a former Counter-Strike pro, shifting to Mixer in October after a long run on Twitch.

It’s not just about the individual streamers now. It’s also how their massive audiences can benefit the likes of platform holders like Microsoft and Sony plus publishing firms. I hate using the word, but can’t deny it’s a reality: “Influencers” are super important these days trying to boost the popularity of a new release. Pay-for-play is a term used for when a popular streamer is paid to promote a game near launch, a tactic used more now than ever by businesses to establish mind-share off the bat.

When Electronic Arts stealth launched Apex Legends in February, big streamers were there day one. The aforementioned Blevins was reportedly paid $1 million to do so. This reveals the position that major content creators have in the industry. It’s big business, whether more casual names or eSports pros, for both the gamers themselves and the companies that benefit from their gigantic audience reach.

And there we have it. While these most certainly aren’t the only trends, my three biggest trends in 2019 revolve around services and streaming, the movement towards digital ownership and the storefronts that offer virtual games then content creation, the audiences that follow and the companies that pay in hopes of benefiting from them.

Honorable mentions include virtual reality, live multiplayer games, cross-play popularity, China’s regulations, Japan’s consistency, mobile explosion, developer labor conditions and the further legitimizing of eSports. All of which are worthy of discussion.

What do you think of the final list? What about the honorable mentions? Are there other trends that stand out to you? Comments here or on Twitter are more than welcome!

Next up in the Working Casual 2019 Year-in-Review will be the Top 5 Most Impressive Gaming Companies. Catch you then.

Sources: Epic Games, Google, Influencer Markekting Hub, Microsoft, NPD Group, Sony, SuperData, Tubefilter, TwitchMetrics.

-Dom

Working Casual’s 2019 Year-in-Review Round-Up

A celebration is in order.

Yes, another year is coming to a close. Though not just any year. The absolute *best* year ever for the site!

Strictly because of you taking time to swing by, 2019 was Working Casual’s best of all time in terms of visitor numbers and impressions. I’ve added reviews to the mix in addition to the usual sales round-ups and thought pieces on gaming, tech and media, so I’m forever grateful for your generous support during this expansion. I’m having a blast.

While the year is nearly done, I’m most certainly not. We’ll talk the future a bit later. For now, it’s time to revisit the past.

And what a time it’s been to follow gaming. It’s a transitory period for the industry, as current generation Xbox and PlayStation consoles near the end of their lifespans which stands in stark contrast to Nintendo’s steadfastness in its software support and model updates for its Switch hybrid hardware. All major platform holders dropped notable games in 2019, with Nintendo as the most prolific of the three with titles in the Fire Emblem, Yoshi, Zelda, Mario Maker and Pokémon series among others. Microsoft and Sony boasted major titles of their own in Gears 5 and Death Stranding, respectively. I’d argue it’s even more significant that these companies pushed to strengthen their service offerings in an increasingly digital world, with varying degrees of success.

Microsoft emerged as the ecosystem front-runner on the service side, with its ever-expanding Xbox Game Pass subscription system. Loop in Tencent, which remains a bellwether on the mobile and online PC side, marked 2019 with global expansion into new markets and overcoming challenges locally after Chinese regulators backed off of a hold on new releases. Then Google entered the market with Stadia in November, albeit with a stumble. Epic Games, maker of Fortnite, launched its own digital store to compete primarily with Valve Corporation’s Steam, beginning a sort of storefront fight akin to earlier days of console wars.

On the software side, the general “more variety than ever” trend remained in full effect. For better or worse, I might add. Japanese development teams in particular settled nicely into the late generation cycle, the likes of Capcom and Square Enix responsible for some of the year’s most impactful titles. Ongoing, live service games continued to thrive as newer competitors like Apex Legends from Respawn Entertainment proved there’s still room for competition in the space. As long as it’s of a certain quality.

Mobile games grew market share by attracting the casual audience, partly due to spin-offs from traditional franchise like Call of Duty: Mobile and Mario Kart Tour. Independent development remains a realistic avenue for some creators, with publishers like Annapurna Interactive and Devolver Digital carving out a niche within the broader space. 2019 also had examples of consolidation within the independent segment, with Sony acquiring Insomniac Games and Embracer Group (formerly THQ Nordic) scooping up a myriad of smaller studios.

Then there’s the transition to digital ownership, China’s relaxing regulatory environment, a movement towards cross-play, the Oculus Quest making wireless VR a.. reality, the growing role of content creators, lousy labor conditions unearthed by dedicated journalists and eSports pushing towards broader legitimacy which all made 2019 a memorable end to the decade.

All three major platform holders released cool projects in 2019, with Nintendo as the most prolific then Microsoft and Sony each boasting a major title of their own. More notably these companies pushed to strengthen their service offerings in an increasingly digital world, with varying degrees of success.

Since I can’t cover all of these important topics in a single piece, that means multiple posts! The more the better, I say. Here’s the plan to recap the year over the next few days.

Three Biggest Trends in Gaming: Documenting and critiquing the major trends across the industry.

Top 5 Most Impressive Gaming Companies: Which teams rose above the rest in delivering great experiences for gamers throughout the year?

Independent Studios of the Year: Smaller teams with major dreams, and accomplishments to back them up.

Dom’s Top 10 Games of the Year: One of the most prestigious of top game lists. Naturally.

After each post, I’ll update this round-up with links to keep everything in order. Only then can we move onto 2020!

It’s a quickie for now. We’ll certainly chat again soon.

-Dom

Earnings Calendar Oct & Nov 2019: Gaming, Media & Tech Companies

Back again. Earlier in the week it was sales, now it’s all about earnings.

‘Tis the season. For company reporting and executive conference calls, of course. Lots of numbers and some jargon on top. Plus, reactions from yours truly as I plan to write in depth about select events.

To help us navigate this latest quarterly earnings season, I’ve gathered up notable reporting dates for companies across the gaming, technology and media sectors.

Above in the image, below in Google Docs. Then some quick hitters on three notable names I’m watching in the next few weeks. Let’s a go.

Working Casual Earnings Calendar Oct & Nov 2019: Gaming, Media & Tech Companies

Microsoft (MSFT): Wednesday, October 23rd

Last month, Microsoft announced a handful of updates to its investor reporting standards. The most noteworthy of these is the introduction of “year-over year percentage revenue growth for Xbox content and services” as opposed to the inclusion of dollar sales from its gaming segment within its earnings press release and presentation slides. As noted in the excerpt above, content and services includes Xbox Live, software sales and third-party game royalties.

The unfortunate part is the new metric is merely growth as opposed to a raw amount, the latter of which is always preferable. Upside is that Microsoft will still report overall gaming revenue, it’s just that it will only be included in its quarterly or annual filings with U.S. regulators. Which are usually published a day or so after its earnings press release. So we won’t know the dollar amount from content and services, though we’ll still see the revenue figure. After a bit of patience.

Capcom (9697): Tuesday, October 29th

Capcom’s rejuvenation continues with its recent announcement that Monster Hunter World: Iceborne, the latest expansion for its best-selling game ever, moved an impressive 2.5 million copies within a week of its release back in September. In its integrated report for 2019, the Japanese developer and publisher also expressed an intent to utilize dormant IP and remakes after successful launches of titles in the Resident Evil and Devil May Cry franchises.

While the company has been.. hm, beasting over the past couple years, the main notable game in its upcoming slate is the spin-off multiplayer title within the Resident Evil universe dubbed Project Resistance. How will its forecasting look this quarter? Does it indicate a new mainline entry in one of its properties, maybe at the launch of next generation? My guess is Capcom will look towards the fighting game genre next, a segment in which it used to excel, since both Street Fighter V and Marvel vs. Capcom: Infinite were underwhelming at best.

Activision Blizzard (ATVI): Thursday, November 7th

Blizzard, one half of major domestic publisher Activision Blizzard, has been in the news lately for all the wrong reasons after suspending a professional Hearthstone player for speaking out in support of Hong Kong protesters then fumbling through the aftermath. It’s been a public relations nightmare for the developer of Warcraft, Diablo and Overwatch.

Its annual Blizzcon event will be over by the time the earnings call happens, though I’ve got a feeling it won’t be the last of this latest news cycle and I expect at least a couple analysts to ask executives to address this situation. Especially with rumors swirling that Diablo 4 and a sequel to 2016’s hero shooter Overwatch could be revealed at the event.

On the Activision side, the obvious subject of interest will be any indication of Call of Duty: Modern Warfare forecasting with its release happening later this week. I anticipate the game will be the best-selling console title of 2019, plus has a chance to set a record for launch dollar sales in the franchise (which would be anything above a $550 million opening weekend). Expect management to be extremely bullish on its prospects, because anything else would be newsworthy on its own.

Thanks friends for stopping by, though check back often in the coming weeks. I look forward to writing more about individual companies during this season plus chatting about it on Twitter like usual!

Sources: Company Investor Websites, Kotaku, GameSpot.

-Dom

Nintendo Reports Best Results in Nearly a Decade Despite Missing Switch Target

Shuntaro Furukawa, Nintendo’s President.

Japanese gaming giant Nintendo shared its latest annual results today. I didn’t want to jump (like Mario, get it?) to conclusions, so I’ve read through carefully. The outcome? I’m equal parts impressed and cautious, the former due to the results themselves and the latter due to where executives see the company next year.

The good news is that the games manufacturer hasn’t experienced this sort of financial bump in years. In particular, software is performing incredibly well even compared to its estimates. It broke through the forecast of 110 million to an impressive 118.55 million copies sold during this latest year, on the strength of titles like Mario Kart 8 Deluxe and Super Smash Bros. Ultimate.

If the teams working at or with Nintendo are experts at one thing, it’s making compelling games specifically for its platforms. While Switch hardware numbers often grab headlines, it’s the quality of games that support its business. A console can’t succeed without the support of a software lineup.

Diving into some numbers for a moment, I’ve built the above chart to illustrate results over time and expand on my headline. This is net revenue, which is overall sales achieved by Nintendo. Current revenue figure is around $10.8 billion when converted to dollars, though the chart is in local currency.

Similarly the above shows operating profit, which takes into account certain expenses. Another quality result, driven by the higher revenue offsetting slightly increased sales including those from selling and marketing its products.

Downside though is that its current generation Switch console saw sales of 16.95 million units, which means it fell short of the 17 million Nintendo expected to sell during this time frame. In fact, this target was initially upwards of 20 million around this time last year. Turns out that both of these figures were optimistic.

Which leads me back to my point on software sales, and why they are so key to Nintendo’s success. Many individual offerings are maintaining impressive momentum, especially those we’d call “evergreen” which means they are more timeless than others. Mario Kart 8 Deluxe remains the best-selling title on Switch, hitting 16.69 million units compared to just above 15 million last quarter. For a game that technically had its start on Nintendo’s prior generation Wii U device, this is excellent and conveys the power of a fine family-friendly multiplayer game.

Super Mario Odyssey and Super Smash Bros. Ultimate round out the Top 3, with 14.44 million and 13.81 million copies to date respectively. While I expected stellar results from Odyssey, it’s Smash that is the real winner here, fighting its way towards the top of the list.

So. If it’s doing so well financially, and selling software, why might I be cautious?

Well, because of where Nintendo itself expects to go. It’s just as much about guidance as it is results. Guidance which I consider to be conservative, and even timid considering its upcoming prospects.


First, the firm anticipates 18 million Switch units and 125 million software units in the year ending March 2020, which would be up a modest 6% and 5% respectively. On the financial side, execs think both sales and profit will increase 4%. These are.. lackluster, though not entirely unexpected given this past year’s result and considering the new leadership of President Shuntaro Furukawa.

Given the rumors of new Switch models as early as this year, plus key software titles in Super Mario Maker 2 (announced for a late June release), Pokemon Sword & Shield and a new Animal Crossing, I was hoping for more ambitious targets from Nintendo. This is also supported by recent reports of expansion into the world’s largest gaming market of China, which to call a massive opportunity is an understatement.

Still. Maybe some of these drivers are further out that I thought. During the call associated with this earnings release, President Furukawa revealed they won’t be talking new hardware or revisions during June’s major Electronic Entertainment Expo (E3) event. We’ll have to wait further to see if the manufacturer will try to bolster sales using either a “mini” iteration or a more powerful version of the Switch. There’s also no timeline for the China expansion, so that could push further into future fiscal periods.

One additional point before we wrap up:

Nintendo’s foray into mobile continues, with the beta for the previously-announced Mario Kart Tour beginning this summer. This past year, mobile titles like Dragalia Lost drove growth of 17% within its mobile segment to just over $400 million in sales. It’s certainly a small portion of the overall business, however it’s the one segment that many cite, including myself, as having the best upside.

All told, Nintendo’s solid financial performance is undeniable. However, I see a disconnect between what I expect for its future prospects and what the company itself thinks. Similar to fans of upcoming games like Bayonetta 3 and Metroid Prime 4, which are currently listed as “To Be Announced” in Nintendo’s pipeline, I’m left both wanting and quite curious about what the future holds.

Sources: Nintendo Investor Relations. Bloomberg. Wall Street Journal. Fortune.

-Dom

Earnings Calendar Apr & May 2019: Gaming, Media & Tech Companies

Updated: April 29, 2019

Back again!

Which means, let’s get down to.. business. Here’s the rundown of notable dates for gaming, technology and media results this quarter. Many fiscal periods end in March, so we’ll see a bevy of annual results during the next couple months. Which obviously means extra fun, all around.

See the above calendar image or below for a Google Doc which offers quick access to each investor site.

After that, I’ve highlighted three companies that I’ll be watching closely. What about you? Let me know here or on Twitter. Thanks for swinging by!

Working Casual Earnings Calendar Apr & May 2019: Gaming, Media & Tech Companies

Nintendo Co., Ltd (NTDOY): Thursday, April 25th.

It’s true that Nintendo makes this list virtually every quarter, though it’s especially noteworthy as its Switch hybrid console moves into its third year on market. It’s the end of the Japanese company’s 2019 fiscal year, one in which it previously predicted sales of 20 million Switch units. However, it recently backtracked to say this goal would not be reached. I was bullish on the hardware in recent posts, and still am even if it misses this lofty target, namely because of the rumor that two new models may be out soon. Not to mention its stellar software output. Nintendo has undoubtedly the most prolific short-term lineup of the “big three” manufacturers, with Super Mario Maker 2, Fire Emblem: Three Houses, Luigi’s Mansion 3, a new mainline Animal Crossing plus, most importantly, its flagship Pokemon Sword & Shield due in Q4. In fact, regardless of hardware, I expect software numbers to be above its guidance of 110 million copies from its last report.

Take-Two Interactive Software Inc (TTWO): Monday, May 13th.

Red Dead Redemption 2 from Take-Two Interactive’s Rockstar Games had an amazing launch last October and was the best-selling game last year in the States, wrangling a whopping 23 million copies moved globally to date per last quarter’s results. However, there are questions about how much momentum its Red Dead Online mode can sustain amidst heavy saturation in the online multiplayer space. The good news? One of its main competitors is Grand Theft Auto Online, also owned and published by Take-Two. Separate of Rockstar, I’m anticipating we could see increased guidance from the publisher now that Gearbox Software has announced Borderlands 3 for a September release. A new game in the Borderlands franchise combined with 2K Games’ steady-selling NBA 2K this fall is why I’m predicting the firm could not just boost its forecast going forward, but also then achieve it.

Ubisoft Entertainment (UBI): Wednesday, May 15th.

This will be the French gaming software maker’s annual earnings and the first report after the release of Tom Clancy’s The Division 2, the successor to 2016’s record-breaking Tom Clancy’s The Division. Early indicators are showing strength, though it will be difficult to eclipse the massive $330 million opening week of the original. We also should hear Ubisoft reiterate its plan for 3 to 4 “AAA” titles through March 2020. Especially important since there’s no Assassin’s Creed game in 2019. (Fans can rest easy knowing that it will return in 2020, in what’s likely going to be a Viking setting.) Many expect the lineup to include the previously announced pirate game Skull & Bones, a third Watch Dogs entry plus potentially a Tom Clancy’s Splinter Cell title. I’m not holding my breath on the last one. I’m leaning towards a sequel to 2017’s more action-heavy Tom Clancy’s Ghost Recon Wildlands. Even though the publisher will likely save full reveals for the Electronic Entertainment Expo (E3) gaming conference upcoming in June, any juicy tidbit or guidance adjustment would give a better indication of how its pipeline is.. rounding out.

As always, I appreciate you hanging out for discussion on the busy earnings season for companies in these sectors. Check back soon for updates to those that haven’t yet announced firm dates!

-Dom

Sources: Company Investor Relations Websites/Press Releases, NPD Group, Internet Game Database (IGDB), Nintendo Life, Wall Street Journal, Business Insider, Kotaku.